Ban on gambling advertising in Georgia: media revenues declines, while gaming industry grows

It has been more than a year since the ban on gambling advertising was put into place in Georgia. The government claims that this decree, which came into force in March 2022, should reduce people's rebellion against gambling and protect adolescents from this harmful attachment.

However, the figures show that this result has not been fully achieved. Zhora analyst Elizbarashvili summarizes the conclusions of the reform of the law on gambling:

From the very beginning, it was doubted whether the purpose of this conclusion was to reduce the media's sources of income. Then the official statistics confirmed this - in 2022 compared to 2021, I gambling rounds increased by 4, 059 million lari [about $1. 7 billion] to 50, 059 million lari [about $20 billion].

In Georgia, game lending is considered a really serious challenge. Ignoring the lack of access to reliable investigations, most people have every chance to realize their personal homes, flee the state or, in fact, more frighteningly, remember their people who ended their lives because of gambling.

The significant financial benefits of the gambling business (more than 11. 000 workplaces and more than 500 million lari [about $1. 9 billion] annually in the budget) do not have the ability to damage players and their families.

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At first glance, an absolute ban on the gaming industry could raise the best conclusion, but it will not solve the problem and recall the war on drugs - it will drive the work underground and increase the number of criminal cases. More than that, in the modern gigantic world, users have every chance to circumvent the law and participate in online gambling through platforms registered behind the scenes.

Regulation is half golden for their families. Here the question arises. Is it worth letting 15-year-old teenagers gamble in casinos, and 18-year-old gentlemen who have the right to vote in elections, which means the right to participate in determining the political direction of the country? And if they are already 21 years old? Recently, it was possible to freeze out members of parliament at 21 years old. Before the law was strengthened, the minimum age qualification for casinos was 21 years old. In line with the new rules, the minimum age qualification was raised to 25 years old.

The law was strengthened in several areas, but by what amount:

1. The minimum age qualification was raised from 21 to 25 years old;
2. Socially defenseless gentlemen and local government officials are prohibited from acting as gamblers;
3. Space} Personally may register in a special registration book for sel f-exclusion with his own free will;
4. Registering to the online casino registered on the stage is prohibited;
5. Space} The translation from the first account to another account is prohibited;
6. Price increase of commission
7. Increase the commission when withdrawing funds from the account;
8. Space} prohibits gambling advertisements.

Marketing industries around the world have more than $ 600 billion. Whether you are a small business or a multinational company, it is required to use a considerable part of your own interests for advertising. Ordinarna's job is to increase the implementation of supplementary benefits than advertising expenses.

Exclusive companies still use ads, but they are not hostile. Advertising for that is often done to show the advantage of rivals. The owner of the car only keeps gasoline in his car, and does not know what gasoline is without ads. However, advertising has such an influence that is effectively replaced by a gas station.

When the United States did not allow tobacco TV ads in the 1970s, people were very surprised that the giants in the tobacco industry did not resist much. In reality, for example, he was not injured. Certainly, the number of implementations has decreased slightly, but the cost has been reduced. If someone decides to finish the ad before setting the law, they will lose. However, when advertisements are no longer allowed to anyone, the standards for the game have become more measured.

There are a number of reasons to think that the prohibition of gambling advertising was actually a campaign for the media and was not a fight against game addiction. In May 2013, the Diet rejected the bill passed in the first reading in the second reading. During this time, the bill of Gambling advertisements was incorporated in the bill of Vic e-Chair Koba Davitashviri, but no casino was banned. At that time, the majority of members demonstrated the conclusions of the law, "harm marketing activities." Koba Davitashibiri criticized the former Prime Minister Vizin Ivanishiviri and pointed out that his initiative would harm the investment environment.

Since 2017, Deputy Representative Levan Gogi Chisiviri has advocated gambling, banned advertising, blocking social vulnerable and local government workers, and in effect in 2022. But in 2019, the Diet rejected the concept.

The history of the difficulties of gambling dependence is long, not in 2022. If the ban on advertisements was a versatile medicine, why was it abandoned in 2013 and 2019? If the ban was harmful to marketing activities and investment environments, why did the Diet be approved by such decisions? What actually brought the same priority replacement?

Although there is no accurate answer to these questions, it is possible to organize specific logical conclusions by looking at the process that is occurring in Japan. In 2013, Georgian's dream was a beginner who gained the administration, benefiting from the reputation and accepted democracy foundation. The weak opposition and critical media did not risk the ruling party.

In May 2019, in the deteriorating media environment, the human rights court's conclusions on the opposition television company Rustavi-2 were not yet known. Later, the owner's successor began a new media crisis, which became "MTAVARI Arch" and "Formula". Pilberi TV Channel did not show any interest in this suspicion and did not change the editing policy near the government. The conclusion is that it is not possible to introduce a critical media control to a specific occupation in Europe in the European court, and that it will limit access to financial resources for the expressed purpose. Ta.

During the deliberation of the bill, one of the opposition "Rero" supporters proposed to exempt the media for three years to make up for the expected decline. His proposals were not accepted, including partial ones, and the taxation to the media has not been eliminated or weakened.

At the same time, economic pressure is only part of the impact. < SPAN> Since 2017, Deputy Representative Levan Gogi Chisiviri has advocated gambling, prohibits advertising, blocks social vulnerable and municipal workers, and is substantially grasped in 2022. Ta. But in 2019, the Diet rejected the concept.

The history of the difficulties of gambling dependence is long, not in 2022. If the ban on advertisements was a versatile medicine, why was it abandoned in 2013 and 2019? If the ban was harmful to marketing activities and investment environments, why did the Diet be approved by such decisions? What actually brought the same priority replacement?

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Although there is no accurate answer to these questions, it is possible to organize specific logical conclusions by looking at the process that is occurring in Japan. In 2013, Georgian's dream was a beginner who gained the administration, benefiting from the reputation and accepted democracy foundation. The weak opposition and critical media did not risk the ruling party.

In May 2019, in the deteriorating media environment, the human rights court's conclusions on the opposition television company Rustavi-2 were not yet known. Later, the owner's successor began a new media crisis, which became "MTAVARI Arch" and "Formula". Pilberi TV Channel did not show any interest in this suspicion and did not change the editing policy near the government. The conclusion is that it is not possible to introduce a critical media control to a specific occupation in Europe in the European court, and that it will limit access to financial resources for the expressed purpose. Ta.

During the deliberation of the bill, one of the opposition "Rero" supporters proposed to exempt the media for three years to make up for the expected decline. His proposals were not accepted, including partial ones, and the taxation to the media has not been eliminated or weakened.

At the same time, economic pressure is only part of the impact. Since 2017, Deputy Representative Levan Gogi Chisiviri has advocated gambling, banned advertising, blocking social vulnerable and local government workers, and in effect in 2022. But in 2019, the Diet rejected the concept.

The history of the difficulties of gambling dependence is long, not in 2022. If the ban on advertisements was a versatile medicine, why was it abandoned in 2013 and 2019? If the ban was harmful to marketing activities and investment environments, why did the Diet be approved by such decisions? What actually brought the same priority replacement?

Although there is no accurate answer to these questions, it is possible to organize specific logical conclusions by looking at the process that is occurring in Japan. In 2013, Georgian's dream was a beginner who gained the administration, benefiting from the reputation and accepted democracy foundation. The weak opposition parties and critical media did not risk the ruling party.

In May 2019, in the deteriorating media environment, the human rights court's conclusions on the opposition television company Rustavi-2 were not yet known. Later, the owner's successor began a new media crisis, which became "MTAVARI Arch" and "Formula". Pilberi TV Channel did not show any interest in this suspicion and did not change the editing policy near the government. The conclusion is that it is not possible to introduce a critical media control to a specific occupation in Europe in the European court, and that it will limit access to financial resources for the expressed purpose. Ta.

During the deliberation of the bill, one of the opposition "Rero" supporters proposed to exempt the media for three years to make up for the expected decline. His proposals were not accepted, including partial ones, and the taxation to the media has not been eliminated or weakened.

At the same time, economic pressure is only part of the impact.

In the context of the critical media, the problem and case of the prosecution of the branch are raised. In May 2022, two months after the ban on advertising-gambling, the founder and managing director of Mtavarii TV companies was arrested for unpleasant charges. He spent 13 months in Puzka, and was released in June 2023 to pardon Georgian President Salome Zurabi Villy. In September 2021, the Supreme Court postponed the two lowe r-level ships and accepted the founder of Formula Television Company, David Zera Saviri. In March 2022, he was obliged to pay the Ministry of Conservation for € 5 million. The appeal was left in the city court for one year. It is impossible to justify impressive things, but the prohibition of advertising and the prosecution of the media manager only raises such doubts.

In 2023, the Diet promoted that the amount required for Georgia, 21. 900. 000. The rate in December 2022 is $ 8. 200. 000. 000.