Aristocrat Technologies: Aiming High

Ariste Clut is aiming for a novel game style, novel challenges for classical games, and the talent of the industry's best game maker.

The Aristo Crat Leisure Leimited celebrates its 60th anniversary this year, but the company, which produced the first Slot machine in Australia in 1953, has just begun.

Aristocrat has recently experienced some kind of runaissance, but this year, the company has reached a new era, led by the Australian manufacturer, Ariste Crat Technologies, and the company is making many efforts to North America.

Australia, a market, which has been dominated by Aristrat for 60 years, is still believed to be the parent company's home, but the United States is the number one market for slot machines. The company's mult i-line video slot, which changed the slot machine market in the 1990s, is still loved by thousands of players. But recently, Aristrat's victory in the United States is based on the two textbooks, the game management.

In recent years, Aristakat has improved, expanded the game management team. A wel l-known license brand, from Jaws to Mission: Impossible, Tarzan, and Superman, tells the company's recent success.

This summer, Ariste Clut celebrated its 60th anniversary and broke through the 7, 000 games. "I don't intend to reach it before reaching 10, 000 games," said Vice President Dallas Ochard, the game management, and added, "I'm not going to stop there."

The motto of Aristkrat in this year's G2E is the "Game Transformation", which is exactly what the company is preparing in all game categories and system divisions. "This slogan is all about everything," says Orchard. "We talk about the diversity of our portfolio and the recruitment of new talents. This is a bold statement from a company that is about to reach its peak."

Many believe that the company has already succeeded. R & D expenses (called D & Amp; Am in the company) increased by 20 % yea r-o n-year. Games involving a certain profit and a famous license brand are not good for the company.

But the year was also focused on investments in the subsequent expansion, as well as strengthening all other business areas. According to The Orchard's writing, the company systematically adjusted its investments in D& AP;

In the past, it cannot be said that any of these categories were deprived of importance. The leading games division and, for example, the highest in commerce, which is The Orchard. "After we increased the cost of D& AP by 20% compared to the previous year, we confirm the market and, in fact, we can diversify our own work and succeed" Re-orienting our artists from the leading organic games to create beautiful games, not just beautiful games, but in fact they are the best in the world - content in an aristocratic way. The quality of these games continues to improve.

"All these investment areas complement our leading direction," adds Matt Wilson, vice president of marketing for the Americas. "We don't want to do something like that that's done us great; we're adding sections around our core and the only data is justified by the expansion of investment in D& D & MP.

One of the key investment areas is securing new talent. In this regard, Aristocrat made three major coups last year:

Dan Marx, the creative force behind High Five Games, one of the most influential leaders of content providers, known for producing sci-fi games from IGT's Da Vinci Diamonds to Bally's Green Machine, came to work at Aristocrat.

Mr. Marx's arrival, according to Wilson's writing, represents a great interpretation of the development of the company's entertainment games division. "The entertainment games division has a pretty huge share of the US market, and we wanted to play a big role in this division," Wilson says. "Dan has a great pedigree of huge success in the North American market and the ability to create visually beautiful games. He has a unique deal with Aristocrat that will see him work to grow our entertainment division.

Right into the next year, Markus will be creating more than 20 games for Aristocrat. "He has one of the industry's best track records in entertainment game development and will perfectly complement our in-house legal capabilities to create the best in the game branch with a variable core," Wilson said.

For the independent modern Jackpot category, the company returned Scott-Olib, the first of his original oldest artists. Olib is an inventor of Aristo Clat's innovative modern hyperlink product, multi-aggressive inventor, and contributed to the luck of the slot maker in the early 2000s.

"Scott has developed hyperlinks and other innovative jackpot mechanisms." We wanted to call him back to the game to give the chances of further expanding the field of modern jackpots. "And Wilson says.

Perhaps the biggest revolution will happen in the game management field. Aristo Cleart in February announced to the senior vice president of the game development department, one of the legends of the game industry, Joe Caminu. The International Game Technology, which manufactures slot machines, has been working in a company, a company of the second different era in the slot machine industry, for two years in a company: in the late 1990s and early 2000s. Subject IGT C "IGT C" slot "Beverly Hillbiris" and "Price is true" created entertainment sent to "Wheels-of-Fortune", and recently "Dark Knight", "Bolshaya City We have contributed to the resurrection of IGT in these games such as "Sex" and "Ghost Vels".

"Our victory in game management has increased thanks to the great artists of Australian games," said Ochard and said, "We develop it and run the game in the market. We are very proud of Joe's arrival of Joe Kankov, which has come up with some of the products.

Wilson has the unique status of Aristrrat at this year's G2E exhibition, with the existence of "the best talent in the industry in all business areas", and the previous example is a new product with the Aristrat No. 1141 shield. It is added that it will be revealed when it is announced.

Aristrat's best talent is performed in the G2E-collection game and promises to be the most unforgettable of the Slot Maker 60 years of freeze. The collection will be a games crea m-Operatio n-The number of licensed brands more than Aristkrat has so far given a huge exhibition.

The company purchased an excellent collection of Echo-brand, and some of them were still under development at the premiere-show. And these brands are written in the orchard textbooks as one of Kankov's wheels.

For example, Jennifer Birz will understand a "flash dance" based on a 1983 cult movie, in which a welding from Pittsburg, who lived in a remodeled building and turned into a professional dancer while living in a remodeled building. "Before inviting Joe Kaminko, this movie was already under development," said Ochard. The consideration of the components of the parts is essentially sensational, and his implementation method is perfect, applying signs to open help skills in top boxes and top boxes.

"We set up this in the best customer group and they are quite impressed. They will benefit from RAD popularity.

The game related to the Aristrat's top box function video is a well-known music of difficult animations, graphics, and dance vioos- "MANIAC Free Spins" and "What a Feel Free Spins". All are realized by Players Player Support for Fresh Arm Chair Aristo Clut Sound Chair.

Once again, the major brand connectors of the AristOcrat-line are targeting completely different layers-Flash dance-Most of them have not yet appeared, but they are Casino- Decide the casino. The Slot Glad Walking Dead was developed by a team controlled by Ted Hayz in its innovative studio. The game was the most watched drama in the basic cable TV situation, based on the first season of the AMC-TV series, which gathered 55. 7 million viewers in the third season. (The second version of the game, "Walking Dead Season 2", is scheduled to end before 2014).

The theme of the television series for those who are trying to create all the hardships in the standards when the horde of zombies is overrun-is an apocalypse archeological site is a video, animation, $ 500-dollar jackpot. Reproduce the board with a drum below. VERVEHD for 00 0-office website is 31, 5 inch LC D-monitor from the top, from the nobles.

Of course, the nobles walk the exhibition hall.

On the other hand, the third major license brand, Batman 1966, is aimed at the casino senior and baby boom generation. The brand was a skillful game design based on the stat e-o f-th e-art movie based on the Batman Dark Knight, and perfectly approached Kankov, who was once known as his employer.

His job is to recreate the 1960s Batman comic book series starring Adam West and Burt Ward.

"This game is Joe Kaminkoff's breakout hit," Orchard said. "The hardware alone will be something the industry has never seen before."

The game will be built on the Modular Video Platform (MVP) and will have a giant top-box-style portrait screen for prizes. At press time, no other details about the game are available, but you can be sure that there will be some parts that say, literally, "Same Battime, same Batchannel!" (Game controls, Batman!)

By the way, the real Batmobile will be on display at G2E. It's the same one that George Barris built for the 1966 Batman TV series at the request of Ford's experimental model. Kaminkoff owns the Batmobile and occasionally offers it to museums for display. Rumor has it that Batman's real driver, Adam West himself, will ride Batman's shield.

Not all Gaming Ops brands are based on TV or movies. One of the main releases at G2E is "Buffalo Stampede". The game has been recognized as the best slot machine in the industry for two years in a random survey by Goldman Sachs.

Buffalo Stampede brings the famous features of the original to the Vervehd office for the first time. The base game is played in a new version of the Xtra Reel Power format, with reels without payout rows and wins depend on adjacent symbols. In this version of the format, the reels are expanded to 5x6, with six symbols placed on each reel, allowing 776 wins on each spin. The game has a two-tier local advanced jackpot.

Among other Gaming Ops slot machines, "Sherlock Holmes" is a hybrid of the original system with three mechanical rotating reels accompanied by three sets of video reels, still operating in three-reel mode. The fourth and fifth mechanical reels are activated during free spins thanks to Aristocrat's hybrid "shutter" technology, which includes a video overlay system with the ability to wiggle the number of reels or completely cover the reels for the perfect video bonus.

The game packs a striking theme based on Sir Arthur Conan Doyle's original novel into a gigantic Viridian Hybrid package. The top, vertical-style monitor features a giant video wheel that allows players to win credits and free games, or progress to one of three progressive wheels, including an additional wheel with higher prizes and an attached grand progressive prize.

Other games with recurring revenues featured at G2E include Let's Make A Deal, due for release this summer; The Mummy: Tomb of the Dragon Empire, based on the 1999 film starring Brandon Fraser; and Cash Express Gold Class, an updated version of the original hyperlinked multi-progressive game.

A version of Cash Express with new supporting titles is due for release in 2014, as is a new version of Let's Make A Deal, Aristocrat's first show game. Starring modern-day host Wayne Brady, this latest game is a top-tier daytime game show with all the best features, including the exciting elements that have made it popular for decades.

Also, the "Superman" series will have a new game called "Superman 1978." According to Orchard, Aristocrat recently licensed the brand for this year's "Man of Steel," which now includes all brands from DC Comics' version of Superman to the latest incarnations of the superhero.

Finally, there will be some surprises at G2E regarding Aristocrat's recently acquired brands. The company is keeping some of them under wraps until the details of the business are finalized, but there is a new brand rock designed by Kaminkoff that is scheduled to be unveiled at the show, which will be a major milestone in the gaming world: "The Rolling Stones." Yes, the Rolling Stones, the biggest rock band in the world.

Marx's arrival has prompted Aristocrat to create a new family of games. The E-series will be introduced at G2E. The "E" stands for "Entertainment" and features several new game groups with lower volatility, lower denominations, more paylines and various new game mechanics, aimed primarily at people who play slots for fun.

The list of slots in the E series is led by Sky Rider and Temple of the Tiger, which present fresh stacks of all boards "Max Stacks". Even without paying attention to the lower volatility coefficient compared to the main games of Aristocrat, it is slightly higher than the volatility coefficient of the main group of rivals that these games target, the IGT Super Stacks series.

Sky Rider and Temple of the Tiger are practically considered the birth of the game, each linking two base games. These games are reduced by the fact that the player chooses which board to look at, in the guise of a stack of boards, which are interlocking boards that bring big wins during the gift card spin. The number of gift games, up to 36, is arranged so that the player essentially chooses the volatility of the bonus round in FRI Gigra, for example, depending on the importance of the selected sign.

The other main category of the E series is the "Big Sign of Symbols" with its unique laying function, which links giant signs on drums to stack in a volumetric proportion of 3x3. Stacking the giant symbol on the drum distinguishes the effect of nine adjacent symbols folding and stacking. If this is an unlimited sign, it will be three unlimited drums in total.

The player also has the chance to choose a sign that makes a regular stack in the round of Fun-Spin, where you choose the volatility of the prize as in the Max Stacks series. You also have the chance to choose a drum.

The Big Symbol Stacks series consists of four games: "Queen of the Bully", "Red Moon", "Magic Mirror" and "Flowers of Babylon".

Although these games are in the same category as the main games of Aristocrat, Marx created very stylish poker signs for the E series games, an absolutely fresh look that is clearly different from the traditional look of Aristocrat. The stylish art design of all the signs on the drum is really what it is that clearly distinguishes these games from the host of Aristocrat.

Main Games and Increasing Jackpots

These main games are powerful, no matter how good, and are perfectly represented in G2E. G2E introduced a new version of Wonder 4, the game with different drums that hit the industry from the stage at last year's event.

Wonder 4 is a multi-game, multi-reel concept. It has four sets of reels, and players can choose one of the four base games, or all four at once. The original "drag and drop" design allows players to transfer any game title from the menu and place it on one of the reel sets - you can play one Buffalo game and three Pompey games, four Firelights, or any other combination. You can choose from regular video slots with paylines, Reel Power slots (243 ways to win), and Extra Reel Power games (1024 ways to win) in an extended scatter format.

Aristocrat executives call Wonder 4 a unique "game changer," and U. S. carriers agree with the title.

At G2E, Aristocrat will offer a second set of four well-known Aristocrat core games, selected based on player feedback, as the "Wonder 4 Special Edition." The four games chosen by players in this edition are "Buffalo" (this is a very famous Aristocrat core game, which is also included again in the second edition), "Ogonyok", "Wild Patagonia" and "Indian Dream".

This special edition is accompanied by two groups with numbers chosen by players of "Wonder 4 Stars": "Wicked Winnings II", "5 Dragons Deluxe", "50 Lions" and "Timber Wolf". A new group called "Future Pack" contains new mysterious free spin prizes in the more common "Phantom" style than the unique Wonder 4 prizes. The third installment "Wonder 4 Gold" is scheduled for release in December.

Another game series in the Core Games group is "Legend", which presents well-known traditional Aristocrat games in two versions. Players have the chance to choose the traditional versions of famous games as they remember them, or the "Deluxe" versions with all the advanced bells and whistles. (The majority of players, according to Wilson's book, opted for the rare "Deluxe" version).

Topping the list of legendary games at G2E are Buffalo and Timberwolf, which have sold a combined total of 8, 000 units over the past five years.

The headline slots will also feature Aristocrat step slots, led by Viridian hybrid office's Cashman Live. The spinning version of the famous game series, which features the character Mr Cashman on the reels and rewards with wild symbols, wild reels and multipliers, will be featured in three new base games: I Heart Diamonds, King 7 and Stacks of Gold.

The bonus features of Cashman, like Irge and Sherlock Holmes, were sold in a stepper format compatible with shutter technology.

Finally, among the new games presented at the G2E exhibition, Olive also presented Jackpot products, including Aristocrat, Sparkling Jackpot and Jackpot Reel Power, as well as Hyperlink Multilink, a game loved by players. There will also be games beloved by players such as "Cash Express Perlink" and "Millioni $er".

The many games presented on the Aristocrat shield - there will be 204 in total - they will be accompanied by the exhibition of another direction of the recent Aristocrat formation - the peeling of the system.

According to a statement by Kelly Shaw, vice president of systems sales and marketing, two main areas will be presented at the exhibition: the network awards by the well-known casino operating system Oasis 360 and a set of products dedicated to Aristocrat's output games and mobile channels.

The Oasis 360 SpeedSolution s-portfolio features bonus features and allows connection with players. Among the network bonus features of the package - "Play 'n win" offers a function similar to match-play for rebound recognition. These components, such as QR codes, will allow these recognitions between fixed casinos and mobile devices.

"This is the most exciting period for our system ever, due to the fact that we are expanding our commitment to go beyond the boundaries of brick-and-mortar locations on the Internet," says Shaw. "Our customers are not just ready for free-to-play platforms, but also public casinos and online casinos," says Shaw.

No bright spot, like the hot modules of the NLive system already installed in a live casino in Maryland! and lined up for installation. With the NLIVE platform, operators can start signing up for player clubs and eventually create gift online casinos related to their site to attract players to their establishments.

"We are lowering the entry price on some of our products and moving the platform to the cloud," says Shaw.

All in all, this year's G2E exhibition for Aristocrat will be like any other.

It's a good start for the company as it celebrates its 60th anniversary.