AstroPay s Mikael Lijtenstein on Sponsorship Deals Global Expansion

AstroPay’s Mikael Lijtenstein speaks to TRC about the payment provider’s latest sponsorship deals and global expansion

If you read financial and FinTech news last year, you've probably seen many memos that convey the ambition and performance of FinTech's specialists astropay.

The team, which was established in 2009, first introduced a unique ASTROPAY card scheme for Brazilian buyers, and then covered other areas in Latin America, Asia, and Africa for individuals, and lively Europe last year. I went to the market. Currently supported by more than 6 million intensive buyers around the world, it has gained a new charity position with the Premier League Wolves. We met Astropay's Secretar y-General Michael Light Itenstein, and asked how the company was able to keep similar momentum and sell its own popular intentions.

AS: I'm going to bless all of AstroPay all employees. Every day, I read a fresh article about your team's performance, but I have succeeded in every field. For example, I actually bless Splash.

And thanks to this intensive work, I keep in mind that you are actually available in more than 150 countries.

ML: Thank you first. This is the victory of the whole team.

It is very important to recognize the complexity of each region and market we enter. For example, when we talk and work in a developed market, this has a strong ability to stand out from what we are talking about in Europe.

For many years, we started our own work in Brazil and concentrated on the market. It was sometimes difficult to secure the existence of personal intentional commands in a space that knows the needs of users, but it is very basic to understand what we need to create. Ta. As a result, this knowledge is unified, integrated what you have learned in each market, and is currently trying to bring it to Europe. First, I focused on Spain, the United Kingdom and Portugal.

So we want to liveliate the mobility branches. At the same time, we encourage companies and employees to be mobile in the same way, and realize what we need to change and what we need to create. I will try to do it. < SPAN> Last year, if I read financial and FinTech news, I would have seen many notes that convey the ambition and business of FinTech specialists.

The team, which was established in 2009, first introduced a unique ASTROPAY card scheme for Brazilian buyers, and then covered other areas in Latin America, Asia, and Africa for individuals, and lively Europe last year. I went to the market. Currently supported by more than 6 million intensive buyers around the world, it has gained a new charity position with the Premier League Wolves. We met Astropay's Secretar y-General Michael Light Itenstein, and asked how the company was able to keep similar momentum and sell its own popular intentions.

AS: I'm going to bless all of AstroPay all employees. Every day, I read a fresh article about your team's performance, but I have succeeded in every field. For example, I actually bless Splash.

And thanks to this intensive work, I keep in mind that you are actually available in more than 150 countries.

ML: Thank you first. This is the victory of the whole team.

It is very important to recognize the complexity of each region and market we enter. For example, when we talk and work in a developed market, this has a firm ability from what we are talking about in Europe.

For many years, we started our own work in Brazil and concentrated on the market. It was sometimes difficult to secure the existence of personal intentional commands in a space that knows the needs of users, but it is very basic to understand what we need to create. Ta. As a result, this knowledge is unified, integrated what you have learned in each market, and is currently trying to bring it to Europe. First, I focused on Spain, the United Kingdom and Portugal.

So we want to liveliate the mobility branches. At the same time, we encourage companies and employees to be mobile in the same way, and realize what we need to change and what we need to create. I will try to do it. If you read financial and FinTech news last year, you've probably seen many memos that convey the ambition and performance of FinTech's specialists astropay.

The team, which was established in 2009, first introduced a unique ASTROPAY card scheme for Brazilian buyers, and then covered other areas in Latin America, Asia, and Africa for individuals, and lively Europe last year. I went to the market. Currently supported by more than 6 million intensive buyers around the world, it has gained a new charity position with the Premier League Wolves. We met Astropay's Secretar y-General Michael Light Itenstein, and asked how the company was able to keep similar momentum and sell its own popular intentions.

AS: I'm going to bless all of AstroPay all employees. Every day, I read a fresh article about your team's performance, but I have succeeded in every field. For example, I actually bless Splash.

And thanks to this intensive work, I keep in mind that you are actually available in more than 150 countries.

ML: Thank you first. This is the victory of the whole team.

It is very important to recognize the complexity of each region and market we enter. For example, when we talk and work in a developed market, this has a strong ability to stand out from what we are talking about in Europe.

For many years, we started our own work in Brazil and concentrated on the market. It was sometimes difficult to secure the existence of personal intentional commands in a space that knows the needs of users, but it is very basic to understand what we need to create. Ta. As a result, this knowledge is unified, integrated what you have learned in each market, and is currently trying to bring it to Europe. First, I focused on Spain, the United Kingdom and Portugal.

So we want to liveliate the mobility branches. At the same time, we encourage companies and employees to be mobile in the same way, and realize what we need to change and what we need to create. I will try to do it.

AS: Focus on the European market. This is a rather crowded environment, with numerous companies offering conclusions like Astropay. Was there a chance to replace or adapt your product or working methods to find a space in this investate market?

ML: No, there was no chance to replace the product. Of course, there is every time the need to adapt what we actually have to what or to another degree due to the fact that we cannot offer the payment method to Brazilian customers. In this way, we are adapting rather agilely. We are aware that Europe is a huge reach and a difficult bazaar. Moreover, if you come up with new ideas, new procedures, new features and determine a different audience in our business, to the wounded followers, to those who want to try something different, something fresh.

AS: And of course, you added cryptocurrency to your platform this year. Why did you decide that now was the most suitable time to ignite in this direction?

ML: Before that, the cryptocurrency proposal was planned for several years. During this time, we received a lot of responses and questions from our users, which resulted in our team starting to cook, study and research what we could think of as the best way to offer cryptocurrencies to our users. This way, every cryptocurrency proposal we made was based on the services and requirements of our buyers.

AS: Currently, you support six cryptocurrencies. Do you expect that number to increase in the future?

МЛ: Сейчас мы работаем с тем, что у нас есть, и наше внимание сосредоточено на улучшении нав ыков пользователей, лучей каждого продукта, который мы рекомендуем, а также технологии , которую мы используем. Мы будем работать с тем, мы хотим дать юзеру неприхотливый, кросс-драйверный и неразд елимый метод транзакций. ущих услуг, но в будущем, я не сомневаюсь, мы добавим в наш список некоторое количество новых криптовалют. зависеть от пожеланий покупателей, ведь в конечном итоге, как мы в основном рекомендуем, мы AS: Пока что мы остановимся на ваших криптовалютны х-услугах. о для Astropay, - это сохранение клиентоориентированности во всех операциях. рейдя на криптовалютные платежи?

ML: We have many buyers who use the various appearance of our products and new buyers who need some things to visit us. We basically can expand new ideas and change the focus-focus of the same thing by proposals from customers. We can see what we praise, but this must be evaluated by users.

Astro Pay CEO Michael Writestin

AS: For buyers who are likely to encounter digital payments for the first time, and the most likely, we are obliged to apply astropay, not other payment methods. Don't doubt, what are the main excellent quality to use your product?

ML: For that, users are free. This nuance is very important for us. We recommend the gifts and link many additional functions to our digital wallet. These are donation programs, gift vouchers, and of course, our cryptocurrency. Apart from this, we have a personal fee system. For example, we not only give users to use local and international digital wallets, but also protect not only the help function, but also the highest value that is really the main direction of our work. I will try to provide it. The user is looking for a wallet that believes in all possibilities so that we can use our services with peace of mind.

AS: The England Gambling Committee is eager to regulate free, conscientious and disclosed gambling. Is Astropay provided a process to compete with fraud and money laundering?

ML: Yes, we have a huge team that is completely working on this field. We have personal processes, tools to prevent fraud, and partnership with third parties in this field. Apart from this, we have more than 13 years of skills in this industry, which forms a comprehensive perception of risks that can affect users in the gambling market. By focusing on our skills and knowledge, we are working on improving systems, tools and processes every day.

AS: The European market is on par with famous companies like PayPal. How is Astropay stand out in them?

ML: We believe it is a free and quick payment method. It has an ordinary and unpleasant system that offers more than 200 payment methods around the world. As we have read, we still provide a wide range of opportunities to our customers. As a result, what we recommend is not a rudimentary payment, but an union, and in order to make it, we need to provide more advantage every day. To that end, we must provide more superiority to our customers every day.

AS: This is a great thing, but for those who are not as good as the symbols of the Astr Pay brand, we basically provide charity registration on our own platform, but there are hidden payments and fees related to services. mosquito?

ML: No, there is no substantially hidden payment. Use is free.

The role in the Premier League will give us many possibilities. The role in the Premier League will give us many possibilities. For example, we will be a major sponsor as a boy and a girl.

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Elim Poon - Journalist, Creative Writer

Last modified: 27.08.2024

With more than years under its belt as a London football club, Crystal Palace has become a household name. Mikael Lijtenstein, CEO of AstroPay, said: “We have built a great relationship with the club over the year and are pleased to be very much part. sponsoring the newly installed dugouts, with their branding visible on headrests and in the technical area. Mikael Lijtenstein, AstroPay CEO.

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