CEO PONTUS LINDWALL ON THE BETSSON FAMILY TREE Gaming Intelligence Hot 50
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CEO PONTUS LINDWALL ON THE BETSSON FAMILY TREE
Betson Group General Director Pontas Rindeval looks back on Betson, Cherry, Net, and Evolution Gaming, and remembers collaboration with gaming intelligence HOT 50 Starry Sky.
"Betson Group's highest executive officer, Pontas Lindeval, said," I was thinking about creating a company for 10 to 15 employees who guaranteeing revenue. "At that time, the Internet. It was difficult to imagine such a huge dream because few people used it. "
Lindeval believes that he had the opportunity to freeze his correct ally, considering that he was an ally of Swedish television and telephone monopoly.
"I was a little modest in my ambitions. I prefer to believe this from a technical perspective, but it was not easy to draw how this market would grow.
Lindeval has been growing in the game industry. The founder established cherry in the 1960s with Pale Hambelli, Lars Kring and Lolf Lundstrom.
The only founder's advice was that "the game industry is strictly controlled by politicians, not touching the game industry." And now I basically know what he was thinking.
Lindabaru Senior left the industry late when his son entered the industry. He later needed a job to study technology at the laboratory, and Cherry gave him this role. Hamburger, who died in 2019, became a leader in the young Lindabal Jr., which also played this role.
"He always believed in technology," Lindbar says. "He was in San Francisco in the 1970s and saw a silicone plane flower. When I established a network and needed money, he was one of my supporters.
At that time, some other officers at the time have rated online online as an interesting interest and sacrificed enormous funding. The descendants of Gamburg Peter became a member of the Internet Board of Directors in 2007, and talked about Lind Bar, the Gamburg clan, the Knutson clan, the Lundstromes, and the Family Clan's Board of Directors and the collective supporters.
"It is great to have a supportive shareholder who does not leave you when a company has problems or a complex era is great. They support you and understand the essence of business. And, as a result, it gives the opportunity to support in all aspects, morally and financially.
"It was good for us. This is a good asset for the company. Other capital, the capital of institutional investors, tends to disappear when the wind changes."
Cracked beer bottle and paper cut
In 1998, Rindeval became Cherry's CEO and immediately met a young Morten Klein. (After that, they will be ranked for the first time in 2012 Gaming Intelligence Hot 50). This great Norwegian talked about his own story.
In the early 1990s, he worked at a nightclub in Oslo. One day at 6:00 in the morning, when he stopped at the bar to get home from work, a bottle jumped out of the door and collided with his car. The owner of the bar jumped out, apologized for the "crazy e x-wife" throwing a bottle, and asked Klein to come again to repair the car damage.
The next day, Klein and Klein talked. The owner, who heard that Klein was doing the same business, acknowledged that he was tired of doing it himself and handed the bar key to Klein.
"I got a bar key at a meeting and run my bar the next day," Klein says. A few years later, in 2000, Cherry's salesman sold a slot machine to Klein. Klein immediately realized that the slot machine was more profitable than a drink. Klein quit the job of the bar and became a Cherry salesman in Norway.
"I realized that cherry was entering the online gambling under the brand name Euro slot. I met Pontas, which was the time, and I was fascinated by the online gambling," Klein continues.
Not just him. In Sweden, three young entrepreneurs visited Cherry's office with a business proposal.
"When they came to us in 2002, Betson was just an idea," Lindeval explains. Betson was just an idea on paper and just three men. "
The three were Anders Holmgren, Fredrick Sidfark, and Henrick Bergwist. All of them were very influential in the development of many game companies, including Betson. Holm Glen then became a director of Cherry and a director of Yggdrasil under the umbrella, and Sid fork and Bergvist have established Mr. Green (HOT 50 2013) in collaboration with Michael Paul.
In 2005, Cherry received the Vethson brand from the owner and helped with funds from the first day. This brand quickly became the largest cherry consumer brand.
Since the success of Betsson was very important, Cherry named the Betsson brand as a group company, including the Betsson Online operator, the Net Entertainment supplier, and the Cherry Tremary operator.
At the end of the year, in 2006 and 2007, it was decided to distribute cherry, Betson, and internet stocks among shareholders and divide three companies.
Klein, on the other hand, returned to Norway and became a cherry land manager. The company sold 19. 000 slot machines in Norway, but in 2006 the Norwegian government banned Machine Gun. Klein had the opportunity to produce the same slot machine online at NORGESAUTOMATEN. COM online.
Online gambling is a global game. The person later became the chairman of Cherry.
Klein was persistent. Moreover, he was fired for too much persistence.
Klein then called Rindeval and explained that he really wanted to launch this new online service in Norway, despite being fired. Klein receives funding, engages in local marketing, Betson provides an online casino white logo, and Nettent provides games.
With permission, the NORGESUTOMATEN. com website began to be a huge success, and Denmark and Sweden were launched a similar brand, SVERIGEAUTOMATEN. COM and DANMARKSAUTOMATEN. COM.
After Cherry left Vietson and launched his own website online, Advententen saw his former Norwegian employee.
Gunnal Lind, who fired me, said, "I want to buy you." So I was fired by Cherry in 2006 and they acquired me in 2010, "Klein smiles.
"This was the starting point for their online business," said Lindeval.
Great entrepreneurs
The companies and people they manage continued to have a close relationship. Rindeval was still a member of the Board of Directors of the Internet, and was a member of the Cherry Board of Directors until the Bridge Point Capital was acquired in 2019. After Cherry acquired Betson, Holmgren left in the company, and Sotke and Velkwist left to establish Mr. Green. He served as a managerial director, later cherry after cherries added an online business to the land portfolio.
At that time, Klein became the most influential shareholder of the company and eventually became the chairman. He later revived the appearance of Cherry and the similarity of the previous company (COMEON is Betson, Yggdrasil is Netent, and Gamelounge is a partner company).
"This is a cherry that was a 10 million euros in 2010 and a 900 million euros recognized in 2019," Klein explained.
And Klein is not ashamed of using a former colleague's resources. Yggdrasil was launched by former Nettent Birers Manager Frederick Elm Cubist (HOT 50 2015), a temporary general manager.
"In the many years of cherry context, Betson and Netent have been able to meet a certain number of dignified business people, and we have been interested in a certain number of dignified business people," Lindvall says. 。
These merchants should have been a business person, so almost everyone started a new business, but almost all were detained and driven out of the Vietson Trinity.
Lind Bar explains: "There are a variety of cultures that believe, support, and act for their circumstances.
Klein agree with this data: "When I started exploring gambling business, I met Pontos and people like the hamburger who became my mentor. When they fired me in 2006 I had the opportunity to get a personal product for everyone, but I liked Perhamberg and the cherry people to justify what I was right.
It was hamburger who recommended Klein to call Pontas, and only Hamburgers provided the first 100, 000 euros to Klein. Cherry's founders all had the same feeling for Klina.
"I like this company. I like their way of thinking. I like their attitudes. They have been working on data since 1963." I'm proud of cherries, and in fact,, Whatever happens, Cherry is my closest to me. "
What actually happens?
There are still two internet and 50 hot graduates, but they will soon be a member of this situation. Evolution Gaming was established when the network was acquired in 19 and 6 billion Sweden Crona (1, 86 billion euros). Evolution-Gaming was popular as a live gambling before it became an Evolution-gaming before it became huge.
After the collapse of Dot Mama, live gambling was difficult, and the founder Jens von Bar (HOT 50 2012 and 2015) and Frederick Osterberg (HOT 50 2015) were more stable employment. He asked for asylum to the Lord. The employer was Nettent. While working as a salesman at Nettent, he continued live gambling in the backyard and returned to him a few years later.
"They took an unprecedented unprecedented road," Lindbar says. The entrepreneur spirit was sprouted for a long time when they came to my workplace. " "
Rindeval also highlights the qualities of Evolution's current executive director Martin Curlesund (HOT 50 2017).
"He did a great job for the evolution." The most important is execution and details. He's an impressive engine. "
For Nettent, Evolution and Lindoul have fallen round, like Cherry and Klein. They enjoy this trip and feel that they will be here for another few years.
"I'm part of the company, and the company is part of me.
HOT 50 HONOREES 2012-20
- Pontas Rindeval, Chairman of Betson, 2012
- Morten Klein, owner, cherry, 2012
- Space} JENS VON BAER, CEO, Evolution Gaming, 2012
- Space} FREDRICK LANZ, Game Art Manager, Net Entertainment, 2012
- Space} Magnus Sylfverberg, Managing Director, Betsson, 2013
- Simon Hamon, Product Director, Net Entertainment, 2014
- Space} Ulrik Bengson, CEO, Betson Malta, 2015
- Frederick Osterberg, Evolution Gaming C o-founder, 2015
- Space} JENS VON BAER, Evolution Gaming CEO, 2015
- Space} Bjorn Krantz, North American Managing Director, Net Entertainment, 2015
- Space} Yggdrasil, Managing Director, Frederick Elm Cubist, 2015
- Space} Magnus Greennebek, Asian Division Officer, Betsson, 2016
- Space} Evolution Gaming, Product Director, TODD HAUSHALTER, 2016
- Space} Sebastian Johnison, Chief Commercial Director, Evolution Gaming, 2016
- Space} Net Entertainment, Managing Director, Perricksson, 2016
- Space} Fayan Purisa, live casino development manager, Net Entertainment, 2016
- Frederick Barbal, CEO, Cherry, 2017
- Tanya Johnison, Game Hamines & Risk Division, Evolution Gaming, 2017
- Martin Curlesund (Evolution Gaming, Company Group, Managing Director, 2017
- Jiles Potter, Commercial Director, Red Tiger Gaming, 2017
- Kushetof Oparca, Chief Product Director, Yggdrasil, 2017
- Nadia Atar, Regional Sales Manager, Internet, 2018
- Sandra Karlson, Game Product Division, Netton, 2018
- Henrik Faggerlund, Executive Director, Internet, 2018
- Jonas Soldman, Slot Machine Division, Yggdrasil, 2018
- Teresa Hillman, Managing Director, Net, 2019
- Space} Gavin Hamilton, General Manager, Red Tiger Gaming, 2019
- Anthony Anderson, the director in charge of the mass market, Yggdrasil, 2019
- Space} Evolution Gaming, Product Manager, toDD Hauster, 2020
- Space} Evolution gaming, person in charge of work with buyers, Bjorn Silserg, 2020
- 2020, Red Tiger Gaming, Paid Director, Chris Runini < SPAN> Nadia Atar, Regional Sales Manager, Internet, 2018