DraftKings Acquires Blue Ribbon Software

Draft Kings I have acquired Blueribbon, which is dedicated to the development of large jackpots and gamifations in Tel Avib.

Currently, DraftKings can improve the quality of customer service by integrating Blueribbon's original functions into jackpots and fields.

"By acquiring Blueribbon patents and integrating tested technology, Draftkings can create dynamic incentives when using our products. The BLUERIBBON team is technical. We have given Gamese, a wide range of affiliate skills to Draftks, and we are excited about applying this technology to acquire customers in a new way.

"We have established Blueribbon to provide companies with a fierce opportunity between sport rate and Igaming with the support of the original and innovative advertising platforms. By participating in the draft, the player service. You can continue to develop our platforms to increase the functions and fix the Tel Aviv team, "said Amir ASKAROV and Blueribbon General Manager.

Draftkings wants to integrate the instructions of Blueribbon employees in Tel Aviv and the current base to a personal group. Apart from this, DraftKings wants to increase the number of employees in Tel Aviv Office.

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Playtika Reports Q2 2024 Financial Results

Reading time: 2 minutes

Plateka Holding Corporation announced the second quarter of cash settlement of the stage that ends on June 30, 2024.

Sales were $ 627 million, decreasing (3, 7 %) of the previous quarter (3, 7 %), declining yea r-o n-year (2, 5 %). DTC platform sales were $ 173. 7 million, up 1, 3 % yea r-o n-year, 5 or 1 % yea r-o n-year. Net income was $ 86 million, up 63, 4%yea r-o n-year, up 14, 4%yea r-o n-year. Before the loan adjustment, EBITDA was $ 1911 million, an increase of 2, 9%yea r-o n-year, an increase of 11, 2%(11, 2%). As of June 30, 2024, cash, cash equivalent, and shor t-term investments were $ 1. 1 billion.

"We are focusing on the sustainability and future of the main game, and strategic efforts to revitalize the portfolio. We are actively seeking opportunities to expand the game portfolio through M & Amp; A. Our focus is to find a studio that complements existing games and creates lon g-term value.

"With the focus on the consumer direct sales business and the thorough management cost management, the profitability has improved significantly compared to the previous quarter. We are taking measures to achieve sustainable growth and profitability. The attitude of continuing to create lon g-term values ​​for players and shareholders, and focusing on execution is not shaking, "said Craig Abrahams, president and highest finance officer (CFO).

Main sales statistics and business highlights

The average number of paid users per day was 298. 000, a lower (3, 6)%of the previous quarter, and a (2, 9)%of the previous year. The average payer was 3, 7%, 3, 5%in the first quarter, and 3, 6%in the second quarter. Casual gaming sales were reduced from the previous quarter (4, 3) percent (1, 7) percent of the previous year. Sales of social casino games decreased from the previous quarter (2, 9) and reduced the same period of the previous year (3, 4). Bingo Blitz sales were $ 1555. 7 million, a decrease in the previous quarter (1, 2), and decreased from the previous year (0, 4). Juns Journey's sales were $ 7, 46 million, an increase of the previous quarter (2, 6%), and increased the same period (1, 9%) of the previous year. Slotomania's sales of $ 133, 8 million were reduced by the previous quarter (1, 2), and the yea r-o n-year (7, 5) was reduced.

PlayTika announces the quarterly dividend payment

The PLAYTIKA Board of Directors has declared to the registered shareholders at the end of the business on September 20, 2024, on October 4, 2024, a 0-dollar dividend of $ 10 per share issued per share. Future dividends are based on market status and approval of the Board of Directors.

Regarding 2024, sales were 2, 520 to 262 billion, which is the lower limit of the scope of the reported report, and after adjusting the loan, EBITDA is $ 730 to 770 million, which is the middle range, and the capital expenditure is 95. I expect $ 95. -00 million dollars

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Navigating the iGaming Industry as a Start-Up

Completion time: 3 minutes

Pierre Mifsud, the Chief of the Venturemax Group, says the world of Igaming will provide a great opportunity for new companies full of rich ideas if they can avoid pitfalls.

The world's online gambling industry has always attracted people with excellent brains, creative talent, and strong entrepreneurs.

There are many success stories, such as acquiring boutique studios for hundreds of millions of dollars, merging and integrating Tier 1 operators and becoming an international leader recognized by everyone. However, some businesses are successful, while others fail.

This is because the online gambling industry is difficult to navigate. It is a mine field, which means the end of the game if you make a mistake. To be the top, you must have not only great ideas and wise products, but also financially supported.

Eventually, emerging companies need to master all aspects of business, from product quality and customer experience to regulation, differentiation, marketing, and funding. But success is not promised.

Look at some of these important areas and learn how to avoid the obstacles created by emerging companies.

Regulation, license, compliance

As the industry headed for the regulation, most of the maps changed from gray to white. This was a great opportunity for the organization, but at the same time it was a new challenge.

Businesses, suppliers, and other service providers have to obtain licenses and authentications to perform business in the regulated jurisdiction, and the requirements vary from market to market, but this is difficult to do. It is.

Most organizations have specialized departments to acquire the approval required to enter the market, and compliance teams that constantly monitor compliance. The price of compliance violations is very large, which can be fatal for emerging companies.

So, let's consider organizing a specialized team that handles all legal requirements, even if you are alone. By doing so, the lon g-term survival of the business is guaranteed.

Stand from the crowd

In fact, it is not surprising that many startups pursue such skills. This basically means to differentiate, to offer something radically fresh.

This has the potential to be something truly innovative: a new format for the game, a fresh mechanism, development, solving a problem, or even a rudimentary search for the best way to arrange something that is already being done.

Technology is a great driver of innovation, and startups that reach the big sports often have patented platforms, conclusions, mechanisms, etc., and take the industry by storm.

Of course, this is not considered to be inaccessible due to the hustle and bustle, and we have seen many startups that improve on what has already been created and harass the big sports.

In any case, startups need to be influenced, and as a result, they will not be able to move forward by copying what came before them, being original and looking for a unique deal proposal that invites something fresh.

Large-scale customer acquisition:

One of the most important tasks of a business, whether B2B or B2C, is considered to be large-scale customer acquisition. For this, a group advertising strategy is important, allowing you to attract buyers at the right time, in the right space, with the support of notifications that really cause a reaction.

At the same time, for companies and brands, it is basically the highest level of competition to be authentic and to have a unique voice.

This is the reason, for example, that in reality, this is the single way to be heard against the background of the noise created by rivals, so that the company has a clear identity and task. It is still very fundamental to qualify the channels that allow you to introduce a true relationship with the customer.

Digital marketing, if done correctly, is indeed economically effective, perfectly controlled and easily optimized in real time, provided the right data is planned and analyzed.

That is why this marketing technique is considered precarious for B2B and B2C companies.

Securing initial funding

The majority of start-ups are faced with the need to raise funds to realize their intentions. The organic rise is probably every time, but it is at a boring time and this has the potential to result in something that the company actually misses the right timing.

However, finding favorable researchers has the ability to explain what to arrange more easily. Some traders are ready to provide capital but do not want to play an unnecessary role in the day-to-day management of the company, while others have every opportunity to demand more control and role than the founders want.

Startup companies need to think about how to become an attractive company for appropriate investors. The Venture Max Group has an investment team, and there are specific aspects that companies should meet before considering the possibility of partnerships.

• We are in the early stages of development with the possibility of a large upside.
• Being a business with revolutionary freezing ability
• Become a business with innovative technology
• With a powerful founder team
• There is an expandable and defensive market opportunity

Our way of investing is that it should be a true partnership.

In addition to providing economic support to emerging companies, we want to share our abundant skills and support companies to get through this wonderful industry.

Despite many issues that need to be overcome, companies that have succeeded in fulfilling the prosperity of their Igaming emerging companies will be able to get a great deal of reward.

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Maximising Game Success: The Advantages of Partnering with a Distribution Partner

Reading time: 6 minutes

In the current cycle, video games pass through seven development milestones: planning, pr e-production, production, testing, pr e-launch, launch, and pos t-production. Once released, video games may begin to compete for players to attract attention, and it may be difficult to distract them with the number of games you choose. In the final stage of the game life cycle, rather than relying on a huge company like Steam, cooperating with the distribution partner can have a strategic influence, and for months after the release, games related. You can keep your sex.

Vadim Andreev, a CEO and c o-founder of ROKKY, a huge game distribution platform that connects the world and shops around the world, focusing on the sale of video games for one year since its release and cooperating with a distribution partner like ROKKY. It describes the quality.

How to effectively compete with a huge distribution platform like Steam, such as a third party

On average, reservation sales account for 1 % of the total sales of all sales throughout the year, two months before the game release. This number rises to 4%of the annual sales 2-4 weeks before the release. The peak of reservation sales was one week before the release, and at this stage, Publishers can plan 12 % of the entire game sales in the first year. At the reservation stage, Rokukinki accounts for an average annual game sales of 16%, highlighting the importance of reserving games.

Considering the release date, Rokky's annual sales will be 8%of the total. Compared to this, according to VG Insights, average 12 % of all sales are triggered by Steam while the game is on sale, so some realization can be achieved on the first day thanks to the release data accounting VG INSIGHTS. High sex. After this, the company's analysis will result in 15 % of the first week after the release. At the same time, in the data, Steam accounts for 22 % of the annual total sales in the first week.

Later, smoky drops from 7 % to 4 % per week, and steam falls from 14 % to 5 %. Rokky reservations, release, and sales of the first month of sales will sell 56 %of the game copy for one year, and Steam will be less than 61 %.

In the remaining 10 months, Rokky accounts for 43 % and 38 % in Steam, while the middle sales are almost in the middle of the annual sales. At the same time, the route change on the right schedule actually indicates that the implementation using an extreme distribution platform has disappeared slowly than Steam.

The thir d-party distribution platform provides services that are more flexible and focused on buyers.

Cooperation with this distribution partner, such as Rocky, could provide a strategic advantage to the publisher. Thir d-party distribution platforms are expanding market scope, indications to changes in demand, almost all others, almost all others: almost all others: Almost all: Almost all others : Almost all others

• Market restrictions: Several states and regions have strict local governments restrictions on video games, and in fact, direct development through these platforms like Steam. ROKK Y-like distributors, which have the skills to work in such markets, have all the opportunities to safely break these obstacles and secure access to new audiences.
• The most flexible price setting: Steam is not every time, but it responds almost immediately to the game demand composition and has the ability to provide bonuses and special offers. Distributors have any chance to adapt to the market situation and use a flexible price strategy.
• Localization and cultural devices: Distributors active in specific areas know the characteristics of local cultures rather than all other distributors, and have customized content related to games localization and advertising campaigns. There are all opportunities to provide and support users in their native language.
• Marketing Support: Distributors often provide additional marketing resources, such as advertising, PR campaigns, participation in local events and exhibitions. This greatly improves the recognition of the game than Steam's standard marketing activities and attracts more users.
• Football support: In the case of physical games, the distributors are free from many backdrop support work to provide all necessary backdrops, such as production, warehouse storage, and delivery, and can focus on content development. Masu.
• Legal and financial support: To conduct business in the international market, you may need knowledge of local laws and financial requirements. By providing legal and financial support in multiple experienced distributors, you can minimize risk and ensure legal requirements.
• Reach to a wide range of users: Distributors often build relationships and partnerships with local retailers and online shops, reach more users and sell games through multiple channels. , Sales and brand awareness can be improved.

The merit of a partnership with the distribution partner is also proven that the ratio of sales via the distribution partner, which accounts for Steam's total sales, will increase over time. The following graphs have shown a change in Rokky sales on Steam's total sales 12 months after the game launch. It should be noted that the graph data is a total of the ROKKY database bes t-selling game. In some cases, the distribution of each game may vary significantly.

The sales market via Rokky at the time of release peaks around 4 %. One week after the release, it plummet to just under 1 %, and for one month, it showed a stable transition. Looking at the month, the sales ratio gradually increased, reaching 0, 78 % at the end of the tw o-month, and 1, 02 % at the end of the thre e-month.

After the third month, the turnover rate fluctuates remarkably, but it tends to rise in general, reaching the peak in the sixth month. This is usually the time when the first promotion of the game begins. According to GeekyMinded, it takes 70 days for the game to sell for the first time.

From the sixth month, the ratio of the turnover rose further, reaching a new peak of 2, 87 % in the ninth month. In the 10th month of the introduction, it was confirmed that the bonus has increased significantly in recent months. At the end of the 12th month, the sales ratio via Rocky was stable to 1, 55%.

Despite the tremendous sales ratio, the general desire is about the increase in sales to Rokky's sales agent because of the total sales on the Steam platform released in the first year of the game. 。 The increase in sales ratio via a sales agency for the total sales volume of the Steam platform is justified for some reasons:

• Space｝ Price competition: Shops where the distributor noticed public games is actively competing with their own margins. They have the opportunity to provide all kinds of bonuses and promotions, and in fact they offer customers to compare them with Steam's fixed rates.
• Promotion and advertising: Distributors and their partner shops often make all kinds of promotions, sales, and special offers, gather interest in products and increase sales.
• Localization and adaptation to local markets: Distributors have more opportunities to adapt their own offer to special claims and preferences in the regional market.
• Diversity of payment methods and delivery standards: There are all opportunities to provide more flexible and more flexible payment methods and more advantageous delivery conditions, making it inexpensive and comfortable for all types of customer categories. I will.
• Investment in customer service: Parkers often invest to enhance customer service, provide higher quality support, which actually reduces customers and increases sales.

As a result, Rokky has a safe competition with the Steam platform, and has expanded its own share in the joint structure due to the flexible and flexible and focused buyers. The demand for games through a thir d-party distribution platform like ROKKY has been much more slow than Steam, which has a lon g-term revenue to most publishers. A shop that competes for costs and provides all kinds of promotions may be able to maintain the attention to this IRGE for a certain period of withdrawal.