Endemol Shine Gaming Partners With Pragmatic Play For Peaky Blinders European Gaming Industry News

Endemol Shine Gaming Partners With Pragmatic Play For Peaky Blinders

Endemonol Shine Group's content production, production, and distribution business, and plagmatic gaming, a leading provider for the game industry, announced a partnership with Peaky Brinders.

Five years of contracts that are not applied to the United States and the United Kingdom will give plugmatic gaming rights for Peaky Blinders online slots, live casinos, instant wins, and virtual sports. The first product, which features a big hit TV series character as a leading role, will appear on the market in May 2020.

"I'm excited to be able to partner with practical games to make a completely new game with Peaky Brinders," said Anyl Mister, Gamble and Gambling Endemonol Shine Group. Zu is one of our most important and promising brands, and is now heaven on the possibility of this partnership.

Pragmatic Play's Melissa Summerfield says, "Release of games like Peaky Blinders is certain to please our customers, not just taking into account the great victory that has achieved its own appearance." Was stated. The Peaky Blinders brand products will be a successful work that will grow every day, and believe that expectations will not be disappointed.

The Endemonol Shine Group has the most exciting and creative rights in the world. From the drama "Peaky Brinders" and "Black Miller", the bes t-selling anime "Simmons Cat" and "Mr. Bean", "Masterchef", "Hunted", "Pointless", "Pointless", "Tenable", "Tenable". ], To "WIPEOUT".

The Peaky Brinders series, which won the BBC ONE Awards and Netflix Awards, is the official owner of the official owner Karlin Mando Back Productions and the Tiger Aspect Productions owned by Endemonol Shine Group. The Endemonol Shine Group has given several larg e-scale additional rights to the Peaky Brinders distributed by Endemonol Shine International in more than 180 countries.

5 episodes were broadcast on BBC and Netflix. Thanks to Star Casts such as Koveren Murphy, Helen McCry, Paul Anderson, this series has won numerous awards, BAFTA's best drama series in 2018 and the 2019 State Television Awards Won the award.

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Playtika Reports Q2 2024 Financial Results

Reading time: 2 minutes

Platekaholding Co., Ltd. Announced the second quarter of cash settlement of the stage that ends on June 30, 2024.

The profit was $ 627 million, a decrease in the previous quarter (3, 7%), a decrease in the same period (2, 5%) of the previous year. DTC platform sales were $ 173. 7 million, up 1, 3 % yea r-o n-year, 5 and 1 % yea r-o n-year. Net income was $ 86 million, up 63, 4%yea r-o n-year, up 14, 4%yea r-o n-year. Before the loan adjustment, EBITDA was $ 1911 million, an increase of 2, 9%yea r-o n-year, an increase of 11, 2%(11, 2%). As of June 30, 2024, the total of foreign exchange options, currency, and shor t-term investments was $ 1. 1 billion.

"We are focusing on the strength and possibility of core games, and strategic initiatives aiming to revitalize the bag. We are actively exploring the opportunity to expand the games provided through M & Amp; A. The focus is on finding a studio that complements existing games and creates permanent value.

"With the focus on the consumer direct sales business and the strict management of sales costs, the profitability has been continuously improved. We are taking measures to ensure sustainable growth and profitability. The commitment to the execution is not shaking, promised to create permanent value for players and shareholders, "said the president and the highest economic government official Craig Abrahams.

Main business characteristics and main business drivers

The average number of paid users per day was 298, 000, decreasing yea r-o n-year (3, 6 %), and decreased from the previous year (2, 9 %). The average billing conversion is 3, 7 % (3, 5 % in the first quarter, 3, 6 % in the second quarter of 2023). Casual gaming sales were (4, 3)%on rolling bases, and (1, 7) percent of the previous year. Income from the community casino was reduced (2, 9)%on a rolling basis, and (3, 4)%compared to the same period of the previous year. Bingo Blitz's revenue was $ 1555. 7 million, down (1, 2) percent of the previous quarter, and (0, 4) from the same period of the previous year. Journey's sales in June were $ 74. 6 million, a decrease of the same month (2, 6%) of the previous year (2, 6%), an increase in the same month (1, 9%). Slotomania's profit $ 133, 8 million was reduced by the previous quarter (1, 2) and decreased from the same period of the previous year (7, 5).

PlayTika announces the quarterly dividend payment

Playtika's Board of Directors is 0, $ 10 for each promotional promotion paid to the promotions registered on October 4, 2024 to the promotion holder registered at the end of business on September 20, 2024. Announced the payment of currency dividends. Future dividends will follow the market standards and the incentive of the Board of Directors.

According to the achievements in 2024, the company was hoping that the profit would be the lower end of the range presented before $ 2, 52 -$ 2, 62 billion, and the EBITDA was presented after coordination before the loan. A serious cost of $ 730 in the center of the range -$ 770 million -$ 95 to 100 million dollars.

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Navigating the iGaming Industry as a Start-Up

Reading time: 3 minutes

Venturemax Group Director Pierre Mixudo says that the world of Igaming will reveal a wide range of skills for new companies full of luxurious ideas unless they can avoid pebbles under the water.

The global online gambling industry draws enthusiastic brains, creative talent, and strong entrepreneurs every time.

There is no end to the turmoil, from the acquisition of a boutique studio for hundreds of millions to the merger and integration of the firs t-class operators consisting of international popular companies. However, some companies are very successful, while others are in trouble.

This is due to the fact that navigating in the online gambling industry is not easy. This is the background of the mining, which has the potential to change the game if you make a mistake. In order to jump to the top, it is not only necessary to have a wonderful thought and wise product, but also the economic assistance is definitely only useful at this point.

After all, emerging companies are required to master all business fields, from product features and customer skills to customization, differentiation, marketing, and funding. And in this case, victory is not natural.

Look at some important fields and know how emerging companies can avoid barriers.

Customization, license, complaints

When the brunch ran to the adaptation, most of the map turned white to snow. As a result, a wide range of skills were opened to the organization, but new tasks occurred at the same time.

Operators, suppliers, and other proposals are currently needed to receive a license and certificate for booting in the regulatory jurisdiction, but the demands vary from market to market- and what they regulate. It is easier to do.

Most organizations have a team to observe their compliance and satisfy the complaint every day, not only in dedicated departments to receive major licensing to enter the market. Has a very high possibility, which is actually fatal to emerging companies.

Therefore, for example, for the fact that you will provide your own business for a lon g-term life, even if you become a person only once, a specialized team involving all your normative claims. Consider making it.

Stand from the crowd

It’s no wonder that many startups chase it. In other words, it’s important to offer something new to stand out.

It can be something truly innovative, such as an unprecedented game format, a new mechanism, a technology that solves a problem, or simply looking for a better way of doing something that is already being done.

Technology is a great driver of innovation, and the most successful startups often have patented platforms, solutions, mechanisms, etc. that are taking the industry by storm.

Of course, this is not a prerequisite for success, and we have seen many successful startups, so it has already happened.

In any case, startups need influence, and they will not get very far by imitating those that have come before them.

Attracting customers at scale:

One of the most important challenges for any business, whether B2B or B2C, is attracting customers at scale. To do this, you need a comprehensive marketing strategy that can attract customers at the right time and place with a message that really resonates with them.

With such a high level of competition, it’s important for companies and brands to be authentic and have a clear voice in communicating with their audience.

It’s the only way to make your voice heard over the noise your competitors create. It’s also crucial to be clear on the channels that create a real connection with your customers.

Digital marketing, if done right, is truly economically effective, highly trackable, and easily optimized in real time, provided the right data is collected and analyzed.

That’s why this type of marketing is a must for B2B and B2C companies.

Securing Initial Funding

Most startups face the need to raise funds to execute their plans. Organic growth is always possible, but it takes time, which can cause your business to miss out on opportunities.

But finding the right investment partner is easier said than done. Some investors are willing to provide capital, but don’t want to be overly involved in the day-to-day running of the company, while others demand more control and participation than the founders are willing to provide.

Startup companies need to think about how to arrange themselves for appropriate investors. Venture Max-Group has a variety of aspects of investment, and before that, it is essential to answer companies how to consider the possibility of a partnership with companies.

  • Find a significant increase in lifting and injured for formation
  • Being a problem with revolutionary freezing ability
  • Being a brand with innovative technology
  • Space} The existence of a powerful founder team
  • The existence of expandable and protected market opportunities

The attitude toward our investment is that it should be a true partnership.

We want to not only provide economic support to emerging companies, but also distribute our own luxury skills and support companies to safely navigate this wonderful industry.

Therefore, it is not the fact that we are acting on many problems, but those who have not been solved, who can achieve our own Igamin g-Essence's prosperity will receive a huge reward. It will be.

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Maximising Game Success: The Advantages of Partnering with a Distribution Partner

Reading time: 6 minutes

The seven development borders continue to the current cycle of video games: planning, pr e-production, production, testing, pr e-trial, release, and post production. And video games start competition to get the interest of players, and at the same time, the number of games for choices is not easy to distract. In return that depends on giants like Steam, cooperating with distribution partners at the final stage of the actual cycle of the game gives a lot of relevance to the strategic advantage of publishers and their concerns. A few months later depending on the games.

Vadim Andrieev, a massive director and c o-founder of ROKKY, a mass game distribution platform that connects shops around the world, is in charge of the first year of the launch of video game game, and this distribution like ROKKY. Determine the excellent quality of work with a partner.

How to effectively compete with major overseas distribution platforms like Steam

On average, reservations are sold two months before the game release within 1%of the total sales for one year. Later, this indicator increases to 4%of the total sale of that year 2-4 weeks before the release. The peak of reservation sales was one week before the release, and at this stage, Publishers can plan for 12%of the first year's firs t-year game sales. At the pr e-ordering stage, Rokky prepares the average annual sales of the game, 16 %, so that this importance can be ordered so that you can pr e-order the game.

Taking into account the launch date, Rokky will account for another 8% of all sales this year. In comparison, according to VG Insights, an average of 12% of all sales on Steam are triggered during the game's launch. This is probably due to VG Insights' data accounting capabilities already pumping in some sales on the first day after launch. According to the company's analysis, another 15% of all sales for the year are made in the first week after release. At the same time, Steam accounted for 22% of annual sales in the first week.

After that, sales start to gradually decrease, recording 7-4% per week for Smoky and 14-5% for Steam in the 2-4 weeks after launch. If we combine pre-orders, launch, and first month sales, Rokky accounts for 56% of annual sales and Steam within 61%.

For the remaining 10 months, Rokky accounts for 43% and Steam for 38%, almost in the middle of the annual sales. At the same time, the exchange rate trends in the corresponding graphs show that sales via third-party distribution platforms tend to disappear more slowly than sales via Steam.

Third-party distribution platforms offer more flexible and customer-focused distribution

Working with a distribution partner like Rokky can potentially offer publishers many strategic benefits. Third-party distribution platforms offer the ability to expand market reach, respond to changes in demand, and minimize the hazards associated with international sales, among others:

  • Market constraints: Some states and regions have strict regulations on the resale of video games, making direct sales through platforms like Steam difficult. Distributors like Rokky who are familiar with these markets may be able to overcome these obstacles and secure access to new audiences.
  • Least flexible pricing: Steam is not always able to respond almost immediately to changes in game demand and provide bonuses and special offers in a timely manner. Distributors and counterparts have every opportunity to adapt quickly to market conditions and adopt more flexible pricing strategies, which really helps to increase sales.
  • Localization and cultural adaptation: Distributors operating in a particular territory know the cultural peculiarities of that territory better than anyone else and have every opportunity to provide customized content in the native language, such as game localization, advertising campaigns or user support.
  • Advertising: distributors often help with advertising, including advertising, PR campaigns, and roles in district events and exhibitions. This increases the awareness of the game and may attract more users than regular advertising on Steam.
  • Logistical support: For physiological clone games, distributors provide all the necessary logistic support, including production, storage, and shipping, so that publishers are freed from most of the organizational work and can focus on content development.
  • Legal and economic support: Working in international markets may require knowledge of the laws and financial claims of each country. Distributors with practical skills in various jurisdictions have every opportunity to provide legal and economic support, minimize risks, and ensure compliance with legal claims.
  • Wider coverage of the audience: distributors often establish connections and partnerships with district shops and online shops, allowing them to grab the widest audience and implement the game through various channels, which increases the most increased implementation and recognition of the brand.

The advantage of working with distribution partners is also a precedent, the ratio of sales towers through distributors to the total number of units sold on Steam is actually increasing with the period. The image on the right shows the change in sales to Rokky, as in the total sales on Steam after 12 months, for later games. However, it is in the foot to show that the data set on the figure suggests the aggregate meaning of the best games based on Rokky data. In some cases, it is important to highlight each game.

At the beginning of the launch, the sales ratio via Smokky peaked at within 4%. After about a week has passed since the launch, the sales ratio for the first month plummets to just under 1%. Looking at the first month, the sales ratio begins to grow freely, reaching 0. 78% at the end of the third month and 1. 02% at the end of the second and first months.

After the third month, the sales ratio is visible, but generally contains a focus of increase, reaching a peak in the sixth month. As a rule, this is when the first marketing promotion of the game begins. According to geekyminde, it takes an average of 70 days to implement one game.

From the sixth month, the ratio of the turnover rose further, reaching a new peak of 2, 87 % in the ninth month. In the 10th month of the introduction, it was confirmed that the bonus has increased significantly in recent months. At the end of the 12th month, the sales ratio via Rocky was stable to 1, 55%.

Despite the tremendous sales ratio, the general desire is about the increase in sales to Rokky's sales agent because of the total sales on the Steam platform released in the first year of the game. 。 The increase in sales ratio via a sales agency for the total sales volume of the Steam platform is justified for some reasons:

  • Space} Price competition: Shops where the distributor noticed public games is actively competing with their own margins. They have the opportunity to provide all kinds of bonuses and promotions, and in fact they offer customers to compare them with Steam's fixed rates.
  • Promotion and advertising: Distributors and their partner shops often make all kinds of promotions, sales, and special offers, gather interest in products and increase sales.
  • Localization and adaptation to the local market: Distributors have more opportunities to adapt their own offer to special claims and preferences in the regional market, and include no demand for steam and the help of necessary ads. Even in places where it is not, it will be possible to develop on the draft.
  • Diversity of payment methods and delivery standards: There are all opportunities to provide more flexible and more flexible payment methods and more advantageous delivery conditions, making it inexpensive and comfortable for all types of customer categories. I will.
  • Investment in customer service: Parkers often invest to enhance customer service, provide higher quality support, which actually reduces customers and increases sales.

As a result, Rokky has a safe competition with the Steam platform, and has expanded its own share in the joint structure due to the flexible and flexible and focused buyers. The demand for games through a thir d-party distribution platform like ROKKY has been much more slow than Steam, which has a lon g-term revenue to most publishers. A shop that competes for costs and provides all kinds of promotions may be able to maintain the attention to this IRGE for a certain period of withdrawal.

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Elim Poon - Journalist, Creative Writer

Last modified: 27.08.2024

Players can also play Pragmatic Play's branded slot title, Peaky Blinders, based on the hit series and made in partnership with Endemol Shine. Pragmatic Play, leading provider of gambling content, has just secured a deal with Swiss4Fwin by Casino Lugano, to launch its games via the. gaming experiences. An excellent example is their partnership with Endemol Shine to develop Peaky Blinders-themed games. By leveraging the popularity and.

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