Entering the LATAM iGaming Market A Guide for US Gaming Companies
BGaming enters LatAm market via JazzGS link-up
May 17, 2024 3 minutes
The Latin American game industry is one of the most attractive and fas t-growing markets in the world. Latin America has more than 600 million spectators and the number of middl e-class classes is increasing, so US merchants and offer providers will increase their influence and get a new source of income. He has revealed a wide range of skills for games.
In recent years, the Game Industry in the Latin American has been prominent because of the increase in mobile phones, improving Internet communication, increasing mobile games, estimates, and increasing motivation for online casino platforms. From Brazil to Mexico and Argentina to Colombia, players who have never accepted digital fun are widespread.
American game companies Ratambazar have a unique opportunity to diversify custome r-based, grow profits, and improve their existence as long as they are constantly rising. South American suppliers have a chance to increase demand for hig h-end games in Latin America by utilizing personal skills, technical skills, and branches.
However, access to the game Bazar has a certain problem. In order to be a great success in this lively development area, South American game vendors need to overcome difficult legal frameworks and to overcome all barriers, from local payments and cultural aspects. 。
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Why US Gaming Merchants Should Enter the LATAM Market
The Latin American gaming industry has revealed that it comes from a more agile developmental market around the world and has a wide range of skills for US gaming traders. Until 2028, it is expected to increase by 10 % per day, and the Latin American game market is expected to reach $ 4. 3 billion. This remarkable rise is justified for some important reasons:
- Mobile games in Latin American countrie s-Mobile games caused a whirlwind in Latin America: 87 % of Latin American computer game players played on mobile devices, which were actually 67 % on PCs and 57 % on the console. Significant. Not only the wide distribution of mobile phones in this area, but also the availability and convenience of mobile games contributes to this boom.
- Essports and online games have a large distribution in Latin America in Latin America. By 2021, the area of the EPORTS market in the region is within $ 47. 5 million, and the annual calculation is expected to increase by 16 %. Attention to mult i-participatio n-type competitive games has increased, and the rise of tournaments and game online communities has contributed to the development of the industry.
Best LATAM Countries Allowing US iGaming Services
Latin America some states revealed new skills for game operators a while ago and opened their own markets to US games:
- Brazil: Advancement of more than 200 million sports and sports tariffs in Brazil has the potential for the Latin America to freeze the largest media online playout market.
- Mexico: Mexico, the second largest economy in Latin America, is regulated by most of the gambling exterior, in fact, preparing it in a wonderful market for US providers.
- Argentina: Argentina has a growing gambling bazaar, and online gambling is regulated in several states.
- Colombia: Colombia became the first adjustable gambling market in Latin America, and in 2016, continuous rise in the legalization stage of online gambling.
- Chile and Peru: But Chile and Peru are smaller than the above markets, but they show the possibility of lifting and are increasingly attracting US gambling entrepreneurs.
Potential for Gaming Revenue Growth in These Markets
The discovery of these markets indicates great potential to increase gambling profits. For example, Brazil's adjustable online gambling market is expected to reach $ 1, 3 billion, $ 1, 2 billion, $ 354 million, $ 303 million.
In the Latin America, online gambling regulations are increasingly strengthened and the user base continues to expand, so that South American gambling operators can benefit from the increasing profits.
How to Safely Enter the LATAM iGaming Market
Unreasonably entering the Latin American bazaar, Igaming, requires a thorough planning and execution to make a smooth and successful advancement. Two important nuances that South American gaming companies should take into account are navigation on Ratam's Payment Eco System and legal claims and ratio complaints.
Opening Gaming Merchant Account
The following gaming commercial accounts have a decisive meaning for US companies entering Ratama's Eagaming Bazar. With a gaming commercial account, companies can pioneer payments from players and guarantee unpleasant dealing processing.
It is very important to cooperate with a noble payment provider who has the skills in the game industry and understands the early difficulties and requests of the Ratam market.
Accepting Multiple Currencies (USD and Local)
In order to provide services effectively to various states in Latin America, basically, the ability to operate in different currency units that covers US dollars and local currency units such as Brazilal, Mexico Peso, Argentin Peso. Cooperation with the settlement micro processor.
With this feature, players can adopt or display methods that are advantageous in their own currency.
Choosing a Gateway
Latin American players have all kinds of payment preferences, and almost all players like Brazil's Boleto Bancário, Mexico OXXO, and Efecty in Colombia.
In order to meet these tastes and enhance conversions, South American gaming operators need to choose a settlement gateway that supports a wide range of district payment methods. This makes it easier to replenish your account and exchange with the game platform.
Navigating Regulations and Compliance Requirements
Each state in Latin America has its own rules and license regulations for Iguming Operators. South American players need to carefully learn and understand the legal situations in each market they are trying to do.
This may be related to the license from gambling authorities in each region, the compliance with the rules of money laundering (AML), the knowledge of buyers (KYC), and the compliance with the maintenance rules of serious games. These violations can lead to a large fine, a decrease in reputation, and the closure of the company.
In order to determine and secure compliance in a strict regulatory environment, South American gaming companies are looking for the opportunity to partner with district experts and proposed providers. These partners have valuable information on each marke t-specific claim, support the licensing process, and guarantee lon g-term support for gaming platforms with local laws and regulations. I am.
In addition, the district partner has all the opportunities for South American companies to contribute to comply with their own offer to the cultural aspects and tastes of Latin American players, and in fact, the possibility of winning in the market. There is.
Localizing Your iGaming Platform for LATAM Players
In order to succeed in the Igaming Market in Latin America, South American gambling companies need to pay the most of the localization. Compatible with the platform to Latin American players linguistic, cultural, and technical preferences has a significant meaning in creating beautiful and attractive user skills.
Obtaining a Local Domain
Providing local deemers in each Latin American state is an important step in establishing trust and authority between players. Local domain, for example, in Brazil, local domains such as "com. Br" ya ". Com. mx" basically conform to users and your platform to specific markets, and generally in that area. Communicate that it corresponds to the recognized criteria.
This also improves your website's illusion in search results for search engines and makes it easier to access information players and your platform.
Displaying Games and Content in Spanish and Portuguese
In order to effectively eliminate Latin American linguistic diversity, it is necessary to provide personal game content in Spanish and Portuguese. In Brazil, the main bazaar in the area, most of them speak Portuguese, but most of the Latin American states speak Portuguese.
By providing content in both languages, you can guarantee your platform availability and appeal to a wide range of players. This also leads to the translation of game rules, manuals, user interfaces, and providing customer support in both languages.
Adapting Game Content and Themes to Local Preferences
Localization of the Igaming Platform will not only be a language, but also to conform to the content and topics of the game to the cultural preferences and interests of Latin American players.
This can connect the role of the famous local sports team, celebrities, and cultural icons to the proposal of games. For example, in Brazil, socce r-themed games can find the fastest and resonant player in consideration of the state's charm of this sport. Similarly, for Latin American players, incorporating local holidays, festivals, and customs in the game can gain more interesting and interesting skills.
Optimizing for Mobile Devices
Most Latin American players play on mobile devices, so optimizing the Igaming platform for mobile phones and tablets is essential for freezing with your value.
This develops a delicate and comfortable user interface for mobile devices and easily targets a small screen. In addition, Latin American players may have a different content from online, so it is basically guaranteed to read games and smooth operations on mobile devices.
In accordance with the main concerns of optimizing mobile devices, you can guarantee free and adorable game skills to them, using a wide increase in mobile players in Latin American computer games.
About the author
Maria Sparagis
As the president of DirectPaynet, I have my job to help sell the seller to find the best payment report for my online business. I can set up localized payments and provide many other ways to increase sales! Before the establishment of DirectPaynet, he worked as a director at MANSEF INC (currently known as Mindgeek) and led a team of trade management, hundreds of product positions, customer service, and secondary revenue sources. I did it. I am an enthusiastic traveler and prefer to attend all kinds of events that can be talked and recognized at meetings. It is basically fascinated by digital currency units, especially in bitcoin and blockchain.