Evoplay Entertainment Announces Rebranding

Evoplay Entertainment has announced a rebranding of its own visual identity and mission to reflect the thorough reliability of partner support and ensure the "main attraction" of the IgAming industry.

At the same time as the announcement of the fresh brand, Evoplay Entertainment has launched a revamped website (www. evoplay. games) to time the games and conclusions for online casinos and allow operators to develop more efficiently.

Ivan Kravchuk, CEO of Evoplay, said, "In just three years, we have achieved unimaginable success. Now, our vision is approaching where we want to be in 10 years. We are removing the word 'Entertainment' from our name because we no longer need Evoplay." "In terms of visuals, we have revamped our external image and created a new logo, typography and talismans that will unite our campaigns, show a vibrant alignment and streamline our communications. Our usage will have a broader spectrum, beyond what we usually see in this industry.

"But for the cosmetic and auditory changes, we have deeply aligned our brand purpose, commitment and brand values," which will define our work in the future.

In addition to continuing to manufacture the well-known instant, desktop and video slots, Evoplay will use the personal tuning indicated by the benefits of this region, which it considers to be of the greatest importance for the industry in the future.

Vladimir Malakchi, Business Director of Evoplay, said: "This rebranding captures our popular position in the industry, offering new generation games, cross-sector advertising innovations and unprecedented services for our partners.

"Evoplay's vision - a beautiful world of igaming for the broad public - is now embodied in our work at every level. From the games we develop to the advertising we promote it, to the communications we develop, we can help our marketing partners and support them in their victory in any business journey.

"We are convinced that Evoplay will not only become the best game developer for online casinos, but will definitely help to increase the authority of the industry itself and attract new audiences. Each time, we had fearless ambitions - at the time, we were stunned by the fact that we had come up with a 10-year business plan built entirely on the data of our ambitions.

Similar Topics Evoplay Entertainmentigar Industry - Iristo Kravchuk Vladimir Malakchi

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Playtika Reports Q2 2024 Financial Results

Playtika Holding Corp. announced its financial results for the second quarter ended June 30, 2024.

Revenue was $627 million, down 3, 7% quarter-on-quarter and 2, 5% year-on-year. DTC platform revenue was $173. 7 million, up 1, 3% quarter-on-quarter and 5, 1% year-on-year. Net income was $86 million, up 63. 4% quarter-on-quarter and 14. 4% year-on-year. EBITDA before loan adjustments was $191 million, up 2. 9% quarter-on-quarter and (11. 2%) year-on-year. Cash, cash equivalents and short-term investments totaled $1. 1 billion as of June 30, 2024. "We are focused on the sustainability and potential of our flagship games and strategic initiatives to revitalize our portfolio. We are actively exploring opportunities to expand our game portfolio through M& A. Our focus is to find studios that complement our existing games and create long-term value.

"Profitability improved significantly quarter-on-quarter due to our focus on direct-to-consumer business and strict operating cost control. We are taking steps to achieve sustainable growth and profitability and remain committed to creating long-term value for our players and shareholders.

Key Operating Indicators and Business Highlights

Average daily paying users were 298, 000, down (3, 6)% quarter-on-quarter and (2, 9)% year-on-year. Average paying user conversion rate was 3, 7%, down 3, 5% in Q1 and 3, 6% in Q2. Casual gaming revenue was down (4, 3)% quarter-on-quarter and (1, 7)% year-on-year. Social casino games revenue was down (2, 9)% quarter-over-quarter and down (3, 4)% year-over-year. Bingo Blitz revenue was $155. 7 million, down (1, 2)% quarter-over-quarter and down (0, 4)% year-over-year. Journey revenue in June was $74. 6 million, down (2, 6%) quarter-over-quarter and up (1, 9%) year-over-year. Slotomania revenue of $133. 8 million was down (1, 2)% quarter-over-quarter and down (7, 5)% year-over-year.

Playtika announces quarterly dividend

Playtika's Board of Directors is 0, US Bucks for the conventional promotion discovered on the appeal paid on October 4, 2024 for shareholders registered at the end of the business day on September 20, 2024. Announced the payment of cash dividends. Future dividends will depend on market standards and the promotion of the Board of Directors.

According to the results of 2024, the company waited for the lower part of the spectrum to be $ 2, 52 to 262 billion, and the EBITDA indicator after the adjustment was in the middle of the previous spectrum. It stands $ 730-770 million, and the serious cost is $ 95 to 100 million.

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Director of Venturemax Group, Director Pierre Mixudo, actually states that the universe of Igaming will reveal a wide range of skills for new companies full of luxurious thoughts, unless the pebbles underwater cannot be avoided.

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Navigating the iGaming Industry as a Start-Up

The world's online gambling industry requires people with excellent brains, creative talent, and strong entrepreneurs.

From the acquisition of a boutique studio for hundreds of millions to the merger and integration of to p-notch operators, which became an unconditional international popular, there is no end to the turmoil. However, some companies are very successful, while others are in trouble.

This is due to the fact that navigating online entry is not easy. This is the background of the mining, and the wrong movement has the potential to mean a game changer. To jump at the top, it requires not only great thoughts and wise products, but also economic support.

Eventually, emerging companies are required to master all business areas, from product features and customer skills to customization, differentiation, marketing, and funding. And in this case, victory is not natural.

Look at some of the main fields of data and know how to avoid barriers.

Customization, license, complaints

At the same time as the branch walked towards adaptation, most of the map changed from a grayish color to a white color like snow. As a result, a wide range of skills were opened to the organization, but new tasks occurred at the same time.

Operators, vendors, and other proposers need to receive licenses and certificates to launch in the regulated jurisdiction.

Most organizations have a specialized department involved in obtaining the important licenses to enter the market, as well as a team to deal with legal claims that attend to their compliance on a daily basis. The cost of non-fulfillment can be very high, in fact, it has the potential to be a fatal freeze for a young company.

Therefore, for example, consider creating a dedicated team involved in all your provision claims, even if it will be the only person due to the fact that you are bidding your own business for long-term livelihood.

Stand out from the crowd

These branches reveal these skills, and in fact, it is not even surprising that many startups pursue them. This basically means that in order to stand out, you have to offer something fresh.

This can be something truly innovative. It could be a never-before-seen format of the game, a fresh mechanism, development, solving a problem, a basic search for the best way to arrange something that is already being done, etc.

Technology is a great driver of innovation, and startups that reach into big sports often have patented platforms, reasoning, mechanisms, etc., and take the industry by storm.

Of course, this is not considered an inaccessible state for the sake of the fuss, we saw a lot of startups that improve what has already been created and harass the giant sports.

In any case, startups have to speak for themselves and they cannot move forward by copying what was before them, using a unique store that offers something fresh.

Large-scale customer acquisition:

One of the most important tasks of a business, whether B2B or B2C, is considered large-scale customer acquisition. For this, a group advertising strategy is important, being able to attract buyers at the right time, in the right space, with the support of notifications that really cause a reaction.

At the same time, the competition of companies and brands is at its highest level to be fundamentally genuine and to have a clear voice, with the support of speaking to their own audience.

It is therefore true that a company has a clear identity and task, for example, as one way to hear the noise that rivals make. It is important what channels to use to build a real relationship with the customer.

Digital marketing, if done correctly, is indeed economically effective and, as long as the right data is planned and analyzed, it can be perfectly controlled and easily optimized in real time.

Therefore, this marketing is considered unstable for B2B and B2C companies.

Raising initial capital

Most startups face the need to raise funds to execute their plans. Organic growth is always possible, but it takes time and can cause companies to miss out on opportunities.

However, finding the right investment partner can be easier said than done. Some investors are willing to provide capital but don't want to be involved in the day-to-day running of the business, while others may want more control and involvement than the founders are willing to provide.

Startups also need to think about how to make themselves attractive to the right investors. VentureMax Group has an investment division and has clear criteria that companies must meet before considering partnering with the company.

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Being in an early stage of development with significant growth potential

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Reading time: 6 minutes

A video game goes through seven development stages in its life cycle: planning, pre-production, production, testing, pre-launch, launch, and post-production. Once launched, video games begin to compete for players' attention, and with so many games to choose from, it becomes difficult to maintain interest. Working with a distribution partner later in the game's life cycle, rather than relying on giants like Steam, gives publishers many strategic advantages and helps games stay relevant months after release.

Vadim Andreev, CEO and co-founder of Rokky, a global game distribution platform that connects publishers and shops around the world, talks about the first year of post-launch video game sales and explains the benefits of working with a distribution partner like Rokky.

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Maximising Game Success: The Advantages of Partnering with a Distribution Partner

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How third-party distribution platforms can effectively compete with giants like Steam

Rumors

If we turn our attention to the release day, Rokky accounts for another 8% of total annual sales. In comparison, according to VG Insights, an average of 12% of all sales on Steam are induced during a game's release, likely due to VG Insights' data accounting capabilities already pumping in some sales on the first day after launch. And according to the company's analysis, another 15% of all annual sales take place in the first week after release. At the same time, first-week sales on Steam account for 22% of annual sales.

For the remaining 10 months, Rokky accounts for 43% and Steam for 38%, almost in the middle of annual sales. At the same time, the progression of exchange rate changes in the corresponding charts shows that sales via third-party distribution platforms generally disappear more slowly than sales via Steam.

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Third-party distribution platforms offer more flexible, customer-focused distribution

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• Also, the advantage of working with a sales partner is that there is actually a precedent that the ratio of sales towers through distributors to total sales on Steam increases over time. The image on the right shows the change in sales to LiuTao to become Steam total sales after 12 months, later games. However, it is on foot to show that the data set on the figure suggests the aggregate meaning of the best games based on Rokky data. In some cases, it is important to make each game stand out.
• From the third month onwards, the sales ratio is visible, but generally contains a focus of increase, reaching a peak in the sixth month. As a rule, this is when the first marketing promotion of the game begins. According to geekyminde, the average of the maximum 1 implementation of the game occurs 70 days.

From the sixth month, the sales ratio shows an even more significant increase, reaching a new peak in the ninth month - 2, 87%. In the tenth month of implementation, thanks are given that people have actually used the significant bonus in the recent period. At the end of the twelfth month, the sales ratio via Rocky stabilized at 1, 55%.

Despite the stagnation of the sales ratio, general aspirations speak of the increase in Smokky's sales to distributors relative to the total sales on the Steam platform in the first year after the game's release. The increase in sales to distributors relative to the total sales on the Steam platform is justified for several reasons:

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Price competitiveness: Shops where distributors have noticed the publisher's game are actively competing with their own margins. They have the opportunity to offer all kinds of bonuses and promotions, and in fact prepare offers for customers to compare with the fixed rates of Steam.

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• Rokky thus successfully competes with the Steam platform and increases its share of revenue in the overall structure due to a more flexible and consumer-focused approach. Publishers can obtain stable revenues in the long term, as demand for games through third-party distribution platforms such as Rokky declines much more slowly than demand through Steam. By competing on price and offering various promotions, shops can maintain interest in games for several months after launch.