Executive Q&A: Spotlight on Sports Betting

As sports betting continues to emerge in the tribal market, Indian Gaming Magazine interviewed four leading experts on their outlook for 2021, their views and the unique products each company offers. Read on:

Vic Shrestha, Senior Director of Business Development, IGT PlaySports IGT IGT. com/PlaySports

Prediction: IGT is optimistic about the development of sports betting in Indian Country. As we enter the middle of 2021, we are already seeing great momentum in the development of sports betting, not just for IGT but for the industry as a whole. For example, Arizona and Connecticut are major tribal gaming centers and are on the cusp of a significant expansion of sports betting. Recently, Skydancer Casino in North Dakota entered sports betting, and many tribes in Washington state are looking to launch sports betting in the near future. Additionally, tribes' takeover of Las Vegas casinos marked a turning point for tribal gambling. It will be interesting to see how these operators use loyalty programs to increase the number of games among their facilities and allocate the market.

Insights: There are many ways to run a successful sports betting business, and player demand is huge. IGT Business works with sportsbooks, managed lotteries, hippodromes, large B2C brands, commercial casinos, and tribal casinos. Each of these clients uses PlaySports solutions in a unique way, be it platform-only, turnkey, retail-only, or multi-channel. IGT Business ensures that every customer can offer sports betting, so they can address their key customer base and achieve their short-, mid-, and long-term goals. In 2020, we saw a huge demand for sports rates. Even when many professional sports were on hold last summer, avid sports fans found entertainment in sports rates. Similarly, gross sales metrics continued to grow as more states introduced sports rates or, like Michigan, expanded their markets. This momentum confirms the remarkable opportunity sports rates present for Indians across the United States.

Original Product: Conclusion IGT's PlaySports is based on two main elements: technology that improves performance and expert recommendations. PlaySports' development continues to prove its ability to help tribes launch and grow mobile and retail sports betting privately. Already operating tribally-owned sports betting in Oregon, Mississippi, Arkansas, New York and North Dakota, the PlaySports platform stands out for its extreme scalability, proving its ability to help operators acquire new players and make the most of the growth opportunities in this sector. Another defining feature of PlaySports is our team. IGT has decades of experience working with tribal gaming operators and navigating challenging regulatory environments. These tribal casino operators are not just "sports betting customers" but IGT customers who have used our games, offices and systems for many years, so we have a huge stake in their long-term success. At the heart of our PlaySports service is a set of turnkey offers designed to help any type of operator support their sports betting business. The IGT Sports Betting Academy offers bespoke sports betting training modules and trade advisory services to help PlaySports clients recruit and retain their sports betting teams. Matt Hosman, Managing Director, Kambi, USA kambi. com

Director: Sports betting regulations continue to spread rapidly across the United States. While nearly every state joined Pennsylvania and New Jersey in 2020, over 50% of U. S. states still do not have any sort of sports betting regulation in place.

Tribal communities should hold the cards in determining how sports betting expands as settlements are established. Current estimates suggest that total revenue from sports betting could reach $20-30 billion over the next decade, and tribes have a unique opportunity to be at the forefront of this effort.

As a meaningful regulatory framework is developed, having the right recognition on the part of trusted partners could significantly increase profits not only in the sports betting industry, but across the casino floor through cross-selling in the gaming and hospitality sectors.

Information: It is not uncommon to pay attention to the fact that regulated sports betting rates are considered a relatively fresh vertical in the context of the US gambling business, from the stage of pass-pa-cancellation in 2018, and its formation was elementally surprising. In 2020, the market volume was observed at $ 1, 5 billion, but in the year that later called the historic Supreme Court conclusion, we did not pay attention to the fact that huge success was achieved in expanding the odds of sports betting in the United States, we only slightly plane hurt. Tribal operators exist in an extraordinary position to use this odds, but the main problem is how to pass in the bazaar.

In total functioning, tribes have two options. They have the chance to partner with a reliable B2B partner (like Kambi) and launch a sports rate under a personal brand, applying the confidence and strength of their own brand, or they have the chance to use this operator's brand and pull a partnership with another B2C operator that is interested in daily sportsbook management.

Both options have their own excellent qualities and a partnership with Kambi gives operators access to either directly, as has been done with Four Winds Casinos and Seneca Gaming Corporation, or through a B2C operator based on Kambi, such as Parx Casino or Rush Street Interactive, a tested USA sportsbook, with the deepest offer and high-quality technology in the facility.

Unique product: Kambi covers the equivalent of Kambi kiosks and office and digital boards, giving our partners all the tools they need to launch a successful sportsbook across the casino land. These kiosks can be refilled in a variety of ways, including cash, player account cards and winning tickets, and provide over 80% of the sales revenue of our partner casinos.

Also, our tribal partners are using Kambi's proprietary Bring-your-Count-Device technology. This development allows punters to watch the parts and place bets in any room, generate QR codes to score on the racks or kambi kiosks, and arrange the bid without touching the surface. "Without taking into account the pandemic, this system was not developed at the beginning, and it allows our partners to, for example, keep their guests and bet sizes private and ensure contactless sports betting," said Kathleen McLaughlin, VP of Marketing and Product Management at Novomatic Americas.

Prediction: Now that it's year-round, sports fees are becoming commonplace in North America. Tribal sports continue to gain momentum and show no signs of slowing in demand. In Michigan, Washington, New York, South Dakota, Wyoming, Arizona, Connecticut, Florida, Minnesota, Wisconsin, and Oklahoma, the mood is "no wait." Each tribe will carefully determine which model works best for them and their community. Every tribe is striving to create a safe and fair sports betting environment with one of the three models already emerging.

One of the launch models, "Quick/Connect & Play," is a quick go-to-market with a big partner brand and a license for a fairly small piece of the pie. If you partner with a big brand, you lose a big chunk of your profitability. You're not going to be the brand people see, especially on the internet and mobile devices. For example, when you enter the system, you're going to see the big brand's platform, and tribes are second to take advantage of the big brand's value and experience. This is a much less challenging market entry strategy, but the long-term dance with big brand partners is more expensive.

The other model is "deal only". This is a more profitable model for tribes, but sports betting is a more complicated business for independent operators. There are not many experienced and competent specialists. Assembling the best team requires patience and dedication, and also a very big learning curve. There is a lack of experienced talent. In this model, a specific tribe becomes a brand for sports fees and has a long learning curve before they start working. This model benefits tribes greatly. Some choose a combination of the two models mentioned above.

Conclusion: Sports fees are winners. Retail and online are inseparably linked. A lot of work has been done behind the scenes during the pandemic. Given the large market opportunity opened by the legalization of sports betting, we can see that the tribal market in the United States wants to take advantage of the same tax and profit benefits as state commercial sports tariffs and online gaming. Currently, 11 tribes have legalized sports betting, and we are not seeing a slowdown in demand. There is momentum for faster implementation. Ultimately, the prevalence of sports betting on tribal games will always depend on what is better for the tribe and the community.

Original product: Novomatic ActionBook ™ Kiosk. We are believed to be popular in the market that provides sel f-service terminals to gambling companies such as Rivers/Rush Street Interactive, Penn National, and Kambi. We are waiting for the same feature to be achieved in a tribal gambling company. We have a completely familiar product with 800 win-wins with wasted kiosks in the guest rooms. Actionbook ™ is a huge success, and the more legalized sports betting, the more our presence will increase.

Steven A. Crystal, SCCG Management founder sccgManageMent.

Prediction: In the latter half of 2021, the future of the tribe in the sports betting project looks quite colorful. These states, such as Arizona, Washington, Oregon, and Louisiana, will start operating until the end of the year, and from here they will win the main tribal gambling providers in these states. Florida has registered a seminol monol monopoly. These states are on the horizon of California (a referendum leaked in 2022), Wisconsin, Oklahoma, and Minnesota. In one case, he talks about a sportsbook for retail, and in other cases, complete mobile sports betting. And this is a matter of time, and we will see more jurisdictions checking real Igaming. We are already working on the introduction of public sportsbooks with tribal gambling operators in the "overseas" market.

Information: The sports fare is evaluated as the added value required for the casino. Sportsbetting has attracted new generations and is considered to be a more important factor in recruitment of casinos than a wide range of people. Needless to say, mobile gambling, the chance to make sports betting and "i n-game" is the future, not far away. The important thing is to accept it and apply content to recruit people who have new customers. Sports were content that entertained new generations, and slots were content that fascinated the previous generation. That said, there is no need to make up for the content with many fans, including new layers, such as slots and board games, with the acquisition of new customers by casinos.

A unique product SCCG management is a consultant and advisory company that provides the "best class" conclusions in the Ec o-systems of Sports Betting and Eagering. We specialize in sports, eigaming, sports marketing, partnership marketing, development, mental affiliate advocacy, product product, esports, funds, M & AP;. We can do gap between tribal gambling operators and digital games in real stores.