Gambling, betting and gaming: Appeal to children

Note: This advice is given by Caphead for non-ethereal advertising. It is not legal advice and does not mandate CAP, the CAP Advisory Group or the Advertising Standards Control.

The Gambling Act 2005 came into full force on 1 September 2007. All gambling advertising must comply with the Code and the law. Article 16 of the CAP Code states that advertisers must not exploit young or vulnerable people and must not claim that gambling can solve financial or personal problems, is essential, is a rite of initiation or is associated with sexual success. Gambling laws do not apply outside the UK, so if you are advertising gambling products in Northern Ireland or the Normandy Islands, you should consult a professional.

The Gambling (Licensing and Advertising) Act 2014 came into force on 1 November 2014. This Act contains provisions for the licensing of gambling operators, advertising or externally offering gambling to consumers in the UK. We strongly recommend that marketers seek legal advice if they are unclear about the requirements of the Act.

All ads should be socially responsible

The CAP Code requires that advertising of gambling products be socially responsible and that special attention be paid to protecting children, young people and other vulnerable people from harm or manipulation. In this section, "child" refers to a person who has not reached the age of 16, and "young person" refers to a person who has reached the age of 16 or 17.

Ads should not appeal strongly to under-18s

One of the ways in which the Code protects children and young people is to specify that bookmakers' advertising and gambling must not be attractive to them, especially if they reflect or are associated with youth culture.

From 1 October 2022, Cap Code rule 16. 3. 12 states that advertising must not be attractive to children and young people. This change in rule is stricter than the previous rule and therefore aims to further protect children and young people. Therefore, all decisions that were challenged under the "special appeal to children" framework (including the decisions referenced below) are likely to continue to be challenged under the "strong appeal" framework. For more information, see the Advertising Manual here.

Soccer players in the Premier League and very famous soccer players under the age of 18 seem to be at the highest risk of advertising under the age of 18. ASA had previously investigated advertisements using the Premier League's active soccer players. The advertisement includes a very popular player, such as Philip Coutinho, Jesse Lingard, and Kalidu Kribali, who are very popular with fans of the Premier League, especially the clubs they played. As a result, the ASA ruled that the advertisement was irresponsible and did not comply with the rules (LC International LTD T/A Ladbrokes, 21 Decementer 2022).

ASA was investigating whether advertisements using Geordi Alba and Sergio Bukets, playing in FC Barcelona, ​​attracting young people. But both players have not played in England. The Barcelona Football Club is one of the most supported and successful clubs in the world. Both players were very active in the European Championships and World Cups as the Spanish representative, and also served as their own team. Both players have such a successful career, so the ASA excites children under the age of 18, and as a result, it is likely that ads are not in line with the terms (BV Gaming LTD). V. A Betting Winner, 19 APRIL 2023).

Care needs to be taken with content

Some official surveys show that advertisements appealing to children violate code, even if they are seen in a lo w-potential context.

In 2012, the ASA supported a complaint about newspaper advertisements, despite being published in the economic column of printed materials that children could read. In fact, the ASA has a view that it does not comply with norms despite the fact that it is more likely to be more attractive for children and young people to include famous Cartoon characters (Optimas Prime) in ads. Showed (Trinity Mirror PLC T/A Mirrorcasino.) < SPAN> Soccer players in the Premier League or very famous soccer players under the age of 18, the danger of advertising under the age of 18 Is considered to be the highest. ASA had previously investigated advertisements using the Premier League's active soccer players. The advertisement includes a very popular player, such as Philip Coutinho, Jesse Lingard, and Kalidu Kribali, who are very popular with fans of the Premier League, especially the clubs they played. As a result, the ASA ruled that the advertisement was irresponsible and did not comply with the rules (LC International LTD T/A Ladbrokes, 21 Decementer 2022).

ASA was investigating whether advertisements using Geordi Alba and Sergio Bukets, playing in FC Barcelona, ​​attracting young people. But both players have not played in England. The Barcelona Football Club is one of the most supported and successful clubs in the world. Both players were very active in the European Championships and World Cups as the Spanish representative, and also served as their own team. Both players have such a successful career, so the ASA excites children under the age of 18, and as a result, it is likely that ads are not in line with the terms (BV Gaming LTD). V. A Betting Winner, 19 APRIL 2023).

The audience may still be important

Some official surveys show that advertisements appealing to children violate code, even if they are seen in a lo w-potential context.

In 2012, the ASA supported a complaint about newspaper advertisements, despite being published in the economic column of printed materials that children could read. In fact, the ASA has a view that it does not comply with norms despite the fact that it is more likely to be more attractive for children and young people to include famous Cartoon characters (Optimas Prime) in ads. Showed (Trinity Mirror PLC T/A Mirrorcasino.) Premier League soccer players and soccer players who are very famous under the age of 18 in public networks have the highest risk of advertising under the age of 18. I think. ASA had previously investigated advertisements using the Premier League's active soccer players. The advertisement includes a very popular player, such as Philip Coutinho, Jesse Lingard, and Kalidu Kribali, who are very popular with fans of the Premier League, especially the clubs they played. As a result, the ASA ruled that the advertisement was irresponsible and did not comply with the rules (LC International LTD T/A Ladbrokes, 21 Decementer 2022).

ASA was investigating whether advertisements using Geordi Alba and Sergio Bukets, playing in FC Barcelona, ​​attracting young people. But both players have not played in England. The Barcelona Football Club is one of the most supported and successful clubs in the world. Both players were very active in the European Championships and World Cups as the Spanish representative, and also served as their own team. Both players have such a successful career, so the ASA excites children under the age of 18, and as a result, it is likely that ads are not in line with the terms (BV Gaming LTD). V. A Betting Winner, 19 APRIL 2023).

Some official surveys show that advertisements appealing to children violate code, even if they are seen in a lo w-potential context.

In 2012, the ASA supported a complaint about newspaper advertisements, despite being published in the economic column of printed materials that children could read. In fact, the ASA has a view that it does not comply with norms despite the fact that it is more likely to be more attractive for children and young people to include famous Cartoon characters (Optimas Prime) in ads. Showed (Trinity Mirror PLC T/A Mirrorcasino.)

In 2015, the appeal of the advertisement on Twitter in the child's toy images was still satisfactory, and these images were faster and more like a boy. The fact that he did not pay (WHG (International) Co., Ltd., June 17, 2015). For the same reason, the appeal to the materials on the website specializing in gambling is in gambling, and public internet channels with links to these materials are restricted by age, and the possibility of thumblin g-like. In fact, I did not pay attention to the fact that the children would notice this website and were very small (Everadoventure IOM Co., Ltd., September 30, 2015).

Use of licensed characters and celebrities must be responsible

In the judgment that the ASA is likely to detect with concerns, it will be the audience of the person who notices advertising. The audience or believers of the people in the ads will be concerned.

In considering the question of whether to consider formerly a former soccer player who is currently an observer or media celebrity, he took into account their wel l-known programs and the image of the programs that they are attracting attention. ASA saw a complaint about whether he was pretty beautiful about the advertisement featuring Peter Crown. Peter Krouch was referee on the television program Dancer in Musk, and as a result, Barb's public record was taken into account. In the ASA's view, the program appealed to a wide range of people, as Peter Krouch actually acted as one of the four members of the discussion on this issue. There was no evidence that his role on the program was actually attractive and influenced by children under the age of 18. In addition to this information, in addition to this information, in consideration of his personal profile and number of subscribers in public networks, he believes that he will hardly be attractive to children under the age of 18. Ta. The advertisement also had a clear mention of the New Year's theme and Christmas. In fact, the New Year's advertisements were not supported by those under the age of 18, because there was no child's interest in the new year's image, for example, the image of the Father Christmas. (PPB Counter Party < SPAN> In 2015, the appeal of advertising on Twitter in the child's toy image was still satisfactory, and these images would like boys faster and more. The fact that we did not pay attention to the facts (WHG (International) Co., Ltd.), the same reasons on the website specialized in the same reason. Yes, public internet channels with links to these materials are limited by age, and the possibility of thumbin g-like will actually notice this website, which is actually very small. I did not pay attention to the fact (Everadoventure IOM Co., Ltd., September 30, 2015).

In the judgment that the ASA is likely to detect with concerns, it will be the audience of the person who notices advertising. The audience or believers of the people in the ads will be concerned.

In considering the question of whether to consider formerly a former soccer player who is currently an observer or media celebrity, he took into account their wel l-known programs and the image of the programs that they are attracting attention. ASA saw a complaint about whether he was pretty beautiful about the advertisement featuring Peter Crown. Peter Krouch was referee on the television program Dancer in Musk, and as a result, Barb's public record was taken into account. In the ASA's view, the program appealed to a wide range of people, as Peter Krouch actually acted as one of the four members of the discussion on this issue. There was no evidence that his role on the program was actually attractive and influenced by children under the age of 18. In addition to this information, in addition to this information, in consideration of his personal profile and number of subscribers in public networks, he believes that he will hardly be attractive to children under the age of 18. Ta. The advertisement also had a clear mention of the New Year's theme and Christmas. In fact, the New Year's advertisements were not supported by those under the age of 18, because there was no child's interest in the new year's image, for example, the image of the Father Christmas. (PPB Counter Party 2015 In the image of a child's toy, the appeal of advertising on Twitter was still satisfactory, and these images were faster and more likely to like boys. The fact that we did not pay attention (WHG (International) Co., Ltd.) is the same reasons for gambling, which is a gambling. The fact that the public internet channel, which had a link to the ingredients, was limited by age, and the possibility of thumbin g-like was actually very small, one of the children would notice this website. I did not pay attention (Everadoventure IOM Co., Ltd., September 30, 2015).

• In considering the question of whether to consider formerly a former soccer player who is currently an observer or media celebrity, he took into account their wel l-known programs and the image of the programs that they are attracting attention. ASA saw a complaint about whether he was pretty beautiful about the advertisement featuring Peter Crown. Peter Krouch was referee on the television program Dancer in Musk, and as a result, Barb's public record was taken into account. In the ASA's view, the program appealed to a wide range of people, as Peter Krouch actually acted as one of the four members of the discussion on this issue. There was no evidence that his role on the program was actually attractive and influenced by children under the age of 18. In addition to this information, in addition to this information, in consideration of his personal profile and number of subscribers in public networks, he believes that he will hardly be attractive to children under the age of 18. Ta. The advertisement also had a clear mention of the New Year's theme and Christmas. In fact, the New Year's advertisements were not supported by those under the age of 18, because there was no child's interest in the new year's image, for example, the image of the Father Christmas. (PPB counter party
• Even if the advertisement has a content that has a very nice possibility for a boy, such a content may be applicable if a child can see it in a context that substantially eliminates the opportunity to see it. There is.
• This is an exception for gambling ads for the 18-year-olds for the pleasure and no obligation to maintain satisfaction, and information on ambitious public is a non-verification self-report from the public. It is unlikely that it will be dependent on the media, which will not be dependent or not banned for 1 8-yea r-olds. In these living conditions, all content that attracts concerns about the public under the age of 18 will not comply with code.

Official orders identify all types of components that have all possibilities that seduces children in ads. The advertiser is to keep in mind that these introductions should be realized in a smooth sense of responsibility, as a celebrity known among manga, license characters, superheroes and children. 。

• The ASA is evidence from the advertisers actually specified, which is usually a popular person or character outside the context of advertising, a potential for information providers of appropriate data and children under the age of 18. You will have to wait for the information used to evaluate the importance. At the order level, the athlete is definitely connected to his favorite sport. Similarly, artists and animation licensed manga is popular in their respective roles.
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Cartoon animals, fairy tales and colourful, exaggerated graphics are likely to appeal

Gambling advertisers, for example, ignoring images of people and characters with clear and direct relevance to the face of a 1 8-yea r-old young man:

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Acting and recent children's TV characters;

universePopstar targeting young people, related to youth culture;universeLicense character of board games known between families, or).

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Names may also appeal to children

Space} A person who has an influential content with the theme of youth.Popstar targeting young people, related to youth culture;The form of a certain image has all the possibilities that are considered beautiful for children from such a thing, or the characters and brands are drawn on that character, which is already for boys. It is perfectly popular.

The complaints about the game site presented using a thumbnail using images of an animal of manga were satisfied, but as the ASA pointed out, the whole animal is actually often seen on children's programs (Bear Group LTD). , 27 may, 27 may, 27 may, 2015). In conclusion, on another site that introduced some of the same game, it was said that they would like to like boys because of the bright and exaggerated graphics depicted in manga fashion (Ever Adventure Im). LTD, September 30, 2015).