Gambling Commission and industry collaboration makes progress

C o-work with the industry supporters has led to the progress of three tasks set by the Gambling Committee to regulate more dangerous gambling and reduce the damage of the industry as a whole.

As a result of this work, the 2 5-year youth Bepinging was introduced, recruitment of the VIP scheme of the people, the excitement of the game, for example, the speed of the spin and the button "turbo" decreased, and the overall effort was online gambling. The advertisement was done to surround children and young people.

The Gambling Committee welcomes the industrial council that creates more no n-modestness, but is looking for a further approach.

A new adjustment to accelerate the progress of the gambling harm to protect buyers was set up in October 2019 by the Commissioner Nira Maccaltre. A working group was formed in January 2020, and each branch manager participated:

• Focus on the use of VI P-stimuli
• Spatial} floods online advertising protection
• Use a product with a modest design than the space}.

More than 30 operators coordinated by BET-And Gambling Council (BGC) have participated in the working group in the industry. In the framework of this work, BGC holds a seminar with people facing the gambling work, and in cooperation with Gamcare, the user's proficiency in the proposal will definitely determine the results. I revealed that it would be useful.

Participants in this work will continue to develop and operate services, and some measures for VIP customers will be sold on April 14.

The European Commission will start a formal discussion on these tasks and ensure that new measures will be linked to their normative basis. In other words, all businesses are required to follow new standards to protect customers.

The Gambling Committee's managing director Neil MacArthur, "VIP promotion, more irreplaceable advertisements, and more no n-risky matters, we are for buyers in the main risk field. In order to achieve a substantial and quick change, these issues were fundamentally sold. According to the image, it will not be a footprint to spend the month to introduce the precautions there.

"Thanks to the research on the opinions of people who have the ability to harm gambling with businesses and gambling, we manage to make important progress, but we still want to create it. In the future, we plan to make a major change in rules so that all businesses will meet new standards.

"Inspired by the industry's proposals to make gambling products safer, we urge operators to implement these proposals promptly. However, these proposals are not enough, and we will consider what additional measures should be imposed on operators in the future.

"I acknowledge that the COVID-19 outbreak will influence further measures and actions, especially of land-based operators. I welcome the fact that operators and BGC maintain their commitment to continue this work during this difficult time. This is an indication of their positive desire to make the industry safer.

"Operators who do not put consumer safety first will be subject to law enforcement.

Industry progress so far in these areas, and the Gambling Commission’s response and next steps

Use of VIP incentives

The group was created to develop an industry code of conduct that will discuss inefficient distribution methods and incentives for high-cost and large-cost customers, also known as "VIP customers". The industry agreed to this:

• space}Restrict and prevent customers under the age of 25 from participating in high-cost customer attraction schemes.
• All clients must first undergo thorough testing for cost, safe gambling and increased due diligence before being given the right to promote higher-cost clients.
• Rewards programs should also have full audit trails detailing the decision-making process, and specific oversight and accountability of senior leadership.

The Gambling Commissions response:

• Consult on constant changes to the Licence Conditions and Codes of Practice (LCCP).
• The Commission expects the industry to implement the code as soon as possible, and believes most measures should be in place within three months.
• As an interim measure, the Commission will monitor and enforce the implementation of the industry code.

Safer advertising online

This challenge to advertising technology focuses on reducing the number of online ads that children, adolescents and vulnerable people see. Among the immediate steps taken by the industry, which will be implemented by July 2020, are:

• Common lists of negative searches (e. g. "How to gamble independently?") and holder sites to help protect vulnerable groups from advertising gambling on the Internet
• More efficient and consistent use of customer data to ensure paid advertising is not targeting vulnerable groups on social networking platforms, and to protect businesses
• An advertisement on a public network and a Pay Per Click advertisement provided by the platform will introduce an alignment that matches advertisements that should be targeted at the age of 25. This will protect young people and basically increase the trust of public media platforms that are restricted.
• Channel and content age display YouTube
• Space｝ The adoption of the Code of Conduct and distribution between related companies. The code of conduct is updated regularly so that all measures taken by the bureau will be the same for affiliated companies.

These measures were specified in the Gambling Code of Gambling (in consultation with the Bingo Association and BACTA) for the IGR G-socially serious advertising as soon as possible, and enforced in July 2020. It will be done.

Also, in the working group

• In order to ensure a certain level of interest in test marketing technology and its evaluation in this field, an Invoinable AddTech forum will be created to ensure a certain amount of interest.
• Changing serious digital advertising and the best stereotype of marketing, and a wide range of stakeholders (including platforms) in the direction of coordination work to ensure the use of all appropriate technologies for the benefits of this purpose. Continue intensive interaction of.
• In terms of gambling advertising blocks, the definition of unpleasant, unpleasant, alternative layouts will be promoted and promoted with the Gambling Committee to promote buying agreements and cooperate with online platforms and broadcasting stations.
• Space} We promise to stay under control and take all impacts to ensure effective conclusions.

The Gambling Commission’s response:

• The Space} Gambling Committee believes that the industry has invented a consolidated promise that is necessary to promote the restrictive impact on the vulnerable groups of online gambling advertisements in the future.
• The ecosystem of online advertising is complicated, and some progress depends on these three aspects as a public internet platform. In such a case, we look forward to the general work industry with the platforms to explore and implement subsequent conclusions.
• They, in which they are integrated into the code in the gambling industry of socially serious advertising, the European Commission will promote businesses to fulfill these promises since July.

Safer products

These groups have set tasks to create serious products and industry norms on game design. They are included at the true moment of the industry's pledge under this work:

• Minimum spins 2, 5 seconds for all slots
• Removal of game features that may encourage intense gaming, such as slam stops and turbo buttons
• Removal of split-screen slots, which were linked to the possibility of losing control
• A more detailed work plan including in-game messaging, and the creation of a Betting & Gaming Council test lab to explore other game features.
• Final code published in September 2020.

The Gambling Commission’s response:

• The Gaming Commission believes that while some progress has been made, this work needs to proceed more quickly, particularly in relation to the use of demographic data and behaviour to determine risk.
• The Gambling Commission will consult as soon as possible on priority areas for immediate action.

Bridget Simmons, chair of the new standards body, the Betting and Gaming Council, said: "We welcome our members' hard work and their continued efforts to achieve the Gambling Commission's three high-value gambling safety objectives in game design. Today's progress, including limiting access to high-value customer accounts for those under 25, tightening rules around advertising and slow gaming, and removing some features, has been achieved despite the challenging operating conditions during the COVID-19 crisis. These measures, along with our recently published COVID-19 Safer Gambling Action Plan, which includes 10 promises and 22 industry commitments to make gambling safer, will significantly transform and improve the experience for our customers and the wider public. We agree with the Gambling Commission that there is still much work to be done and we are rising to the challenge.

Today's update coincides with the publication of the Gambling Commission's Business Plan 2020/21, which includes a commitment to advance these areas in sector-wide regulatory guidelines.

Last updated: 10 August 2021

See updates to this content