Gambling sponsorship in UK football

For decades, British soccer and gambling have been closely intertwined. Soccer gambling has been recognized in England since the 1960s.

gambling May 2, 2023

Official Payment Provider to the Malta National Team and Malta FA

The memorandum is updated in connection with the conclusion that the Premier League banned gambling sponsorship from the 26/27 season.

Premier League bans gambling sponsorship on front of matchday shirts

In April 2023, each club in the Premier League agreed to prohibit the introduction of gambling sponsorship in his team's T-shirts, and in effect, the government battle against Gambling advertisements in English sports. It was a signal of the start. The movement happened just before the English government announced the results of a unique Snow Himemoto on the Gambling Industrial Reform.

The posters were later created as a result of the discussions of clubs and leagues with digital technology, culture, and media and sports, which provide the current gambling methods. As emphasized in this comment, gambling is not only the highest level but also widely penetrated throughout the English soccer, resulting in a way to reduce the impact of bookmakers and betting companies on the entire soccer. It is seen as the beginning of the migration period.

Despite the fact that the members of the campaign consider this movement, the refusal of the T-shirt front sponsor is still a game brand, the role of a shield on backlines and TV advertising from T-shirt sleeves and training equipment. It is all that the probability of the probability for this may be located under most group fluctuations in Arteleffect as a result.

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Gambling in Uk Football

For decades, British soccer and gambling have been closely intertwined. England has been recognized for football betting since the 1960s, and in recent years, the number of bookmakers and casino advertising sites in the British Football League (EFL) has increased further.

Gambling charity was concerned about the impact of advertising on problematic players and children. In mi d-2021, the England government announced that it could abolish gambling brands in soccer shirts and prohibit it in other fields.

The ban on gambling ads in soccer will result in a great result of reducing the interests of individual clubs and league. In fact, it is not surprising that the soccer club has not hindered this problem.

The text of EFL adept quoted by the BBC does not have enough evidence that something like an ad for yourself increases the number of issues for yourself. Rather, when Pandemia, almost all clubs, were facing a serious shortage of funding (stall due to stall, tickets have fallen), the ban on sponsors of some gambling is a small club. I am afraid to be a fatal blow.

How much is the sponsorship of soccer expanded in the UK Soccer League? To know that, XACE investigated public information and acknowledged which club was in trading with a gambling company. Please read here to see what the gambling sponsorship in the UK soccer world looks like.

About football sponsorship research

In April 2022, we gathered information from British Football League, EFL teams, and various media websites to understand the size of gambling sponsorship in soccer.

We decided to focus on EFL's five major leagues (Premier League, EFL Championship, EFL League 1, EFL League 2, Banarama National League).

Despite being considered a wide range, the following tests are the most realistic public incoming. Some data (especially charity contract prices) cannot be accessed because they are charged.

Focusing on the five leagues and 115 club ads and sponsorship, they focused on television and online soccer joints. He also excluded advertisements for other soccer tournaments (eg, European Champions League).

The following tests emphasize the unique and luxurious image of advertising called gambling in British soccer.

Gambling sponsorship in the EFL: 2021 / 22 season overview

This is basically all of the nobles about gambling sponsorship in the EFL of the 2021/22 season.

How many teams in the EFL have partnered with a gambling business?

The five major EFL leagues have a total of 115 clubs. Of these, 31 clubs have some partnerships and connections with bookmakers and betting companies. In other words, 27 % of clubs are directly related to bookmakers and betting companies.

If you dig into the data, you can see some clear trends:

• Most of the spaces} Betting sponsor transactions are related to the Premier League and the championship club.
• The Premier League has the largest number of teams that have partnerships with bookmakers and casinos. In the Premier League, 15 out of 20 clubs have such a partnership.
• In the championship, 12 clubs have a partnership with bookmakers and casinos.
• In the EFL of the Space} League 1, one out of 24 teams has no sponsor relationship with the betting company.
• In EFL League 2, only one team has a partnership with a bookmaker out of the 24 teams, and this is Steven Shesh, a partner with a betting company.
• Finally, in the National Vanalama League, four teams have a certain relationship with the betting company.

League sponsorship in the EFL

In addition, gambling companies can be sponsors for all EFL tournaments. In fact, all leagues except the Premier League have a certain sponsor contract with a gambling company (Premier League has no sponsor contract with any company-previously signed a sponsor contract with a bank or alcohol company. there was).

Bookmaker Sky Bet has signed a contract with championship, league of one, league two, and has a million pounds per season, covering all three leagues.

On the other hand, the Vanalama National League is sponsored by National Lottery, and The Hoa's unbet and 32 red are sponsors. During the pandemic, the British philanthropy, National Rotary, made a 10 million pound fund and supported the lower league.

League sponsors such as Sky Bet are listed on programs, television programs, stadiums, social networks, and many teams of T-shirts, so there are no sponsorship support for gambling. It can be said. According to this indicator, there are only four clubs that have not sponsored a gambling company in the EFL: Liverpool, Manchester City, Everton, Brighton & Hobo Albion.

What kinds of sponsorship feature in the EFL?

There are several types of sponsorship that gambling is preferred by EFL.

Football shirt sponsorship

As already mentioned, T-shirt sponsorship is considered a more controversial look for EFL gambling when the bookmaker's logo is seen on the club's club.

There are 15 clubs in the EFL whose T-shirt sponsorship is considered a gambling business, nine of them in the Premier League and six in the Championship.

Clubs whose T-shirt sponsorship is considered a gambling business are represented in some way:

Teams are sponsored

Burnley - SpreadEx Sports

Crystal Palace - W88

Ridds United - SBOTOP

Newcastle United - Fun88

West Ham United - Betway

Wolly Urampon Wonders - Manbets

Birmingham City - Boylesports

Bristol City - Mansionbet

Coventry City - Boylesports

Derby County - 32Red

StockCity - Bet365

Official betting partnerships

Although T-shirt sponsorship has attracted the most attention, there are still many ways in which EFL teams can support partnering with betting companies.

The most famous partnership is the formation of a unique family of "Official Bookmaker-Partners". As mentioned in the previous section, if we include league sponsors in the number of bets on bets, then in terms of joint difficulty, 111 teams are likely to have "betting partners". If we exclude league sponsors, then there are 20 teams with "official companions in betting" in something.

Some teams have more rates than the first partner. For example, Newcastle United has Bet365 as its "official betting club partner", while the Irish company Boylesports is its "betting partner in betting in England and Ireland".

Gambling Sleeve sponsorship

Most teams with betting partners perform well in the Premier League and Championship, but in the Vanarama State League there are still four teams with partners in such or other family rates.

Stadium sponsorships in iGaming

Again, an option is sponsorship on the sleeve, when the bookmaker's logo is noticed on the sleeve of the T-shirt. In the EFL, only one team has such a sponsor on the sleeve. com. However, in the first and second divisions of the Championship, the logo of the league sponsor is on the sleeve.

Other forms of football sponsorship

Also, some EFL teams have decided to rename their own stadiums based on partnership agreements with various companies (for example, Arsenal-owned Emirates Stadium has signed a deal with Emirates Airlines). Stock City, one of the Championship teams, exercised the right to rename its own stadium, BET365 Stadium, in 2016. And in 2021, BET365 bought the stadium for more than £70 million.

What is the value of gambling sponsorship to EFL clubs?

There are still some charity deals between EFL clubs and bookmakers. For example, Cardiff City's training wear is sponsored by 888 Casino. Some clubs may sponsor individual players, match programs, VIP halls, and other planes, but we found little data on these deals.

It is quite difficult to literally explain how the gambling sponsor is forced the EFL in the 2021/22 season. According to the 2020 estimation, gambling is called within the Premier League, 70 million pounds and the lower league to 40 million pounds. Most of these transactions are considered as a result, but it is literally impossible to modify the prices of gambling sponsors for each club.

Which teams have most partnerships with betting companies?

Most of the inputs in which the Premier League club sponsorship is opened, it creates the average price of sponsors of T-shirts in the season within 7 million. Westham United's T-shirt sponso r-Betwa y-conspiracy paid by manbetx for Walvere Mepton's Wonder T-shirt, following the footprint of SportBet, following the footprints of SportBet. It is considered 10 million.

Considering the main reputation of the Premier League, the bookmaker connected the most efforts to develop charitable trading with the top league teams, and most of the clubs concluded a transaction with gambling companies. There is a possibility.

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How many gambling businesses advertise in the EFL?

Southampton, Ridgle United, and Aston House have two gambling partners, with the championship team Black Burn Rover, Middle Slos, and West Bromvic Alvion.

We calculated a 26 gambling company that sponsored only one team in the EFL (we decided to liquidate 11 companies sponsored by Tokki United. Most of their gambling partners At a casino, we linked a partnership with William Hill, which is still announced by Tottenham Hot Spurs).

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UK versus international sponsorship in the EFL

Sportsbet. io (2 clubs in the Premier League), HTH (Premier League 2 clubs), WILLIAM HILL (Tottenham Hot Spurs and Talky United), 32red Still Sponsor 2 Championship Teams (888).

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Malta: MANBETX, BETWAY

This test indicates how international the gambling sponsorship in EFL is.

Regional differences in EFL club sponsorship

The championship team sponsors tend to be more European and based in England, Ireland, Gibraltar and Malta.

We wanted to know if there were regional differences in the EFL club sponsorship. If you divide England into two with courage, Birmingham and its north side are basically "north" and the south side is basically "south".

Gambling sponsorship in the EFL is deep rooted

In this way, we are resentful that there are 25 partners between the northern soccer clubs and gambling (some clubs have signed several charity contracts, and some gambling companies. While it is a sponsor of the first club or higher), there are only 14 similar connections in the southern clubs (Talky United on the southern coast, which has a 12 charity contract with a gambling company). I don't care).

With the support of this survey, we wanted to fully understand the gambling sponsorship in the EFL. In fact, this appearance was found to be the most deeply intertwined partnership between soccer teams, leagues and gambling.

-The gambling sponsorship is literally everywhere in the UK Football League, and as mentioned above, only four teams have no connection with gambling companies. However, most of the league teams 1 and 2 are actually sponsorship, and these leagues are literally a stadium, T-shirt program sleeve, or the public of their clubs. It is not directly sponsored by a gambling company that means that there is no choice but to gamble advertisements in the network.

-In our tests, the Premier League has the most gambling sponsors, and the majority of teams have a minimum contract with one gambling company. Although the number of sponsors in the lower league is small, as shown that the state lottery assigned 10 million pounds in 2020 to support the lower league during pandemic, some clubs have the same funds from gambling. It is related to the survival of.

-In addition, the international nature of sponsorship is remarkable, especially in the Premier League, which is nearly 30 % of companies that support the league outside England.