Podcast #230 Zero-Waste Future

Exploring Innovation in the Textile Industry: A Conversation with Gilberto Loureiro, Co-founder of Smartex.a

Welcome to the Industrial Impact podcast. Today we welcome Gilberto Loureiro, co-founder of Smartex. ai, a pioneering company revolutionizing the textile industry with innovation and technology.

Gilberto's entrepreneurial journey is not surprising. He started his career as a textile mill operator at Celos Tecelagem, where he gained valuable knowledge about the complexities of textile production. He then honed his expertise at CeNTI, working on smart textiles and innovation projects. He then worked as Business Expansion Manager at Elsterfeld SA, further strengthening his strategic skills and laying the foundations for his entrepreneurial work.

After earning a Master's in Applied Physics and a Master's in Finance from the University of Porto, Gilberto began his entrepreneurial journey with Smartex. Together with his co-founders, he was named to the Forbes magazine's "30 European Social Entrepreneurs under 30 2020 list", a testament to his pioneering work in the field.

In this conversation with Gilberto, we follow his journey from textile factory to a strategic business role and learn about the inspiration behind founding Smartex and his mission to revolutionize the textile industry. Gilberto shares his impressions of Smartex's impact, the Portuguese startup scene and investor interest. He also talks about growth opportunities and technology trends in smart textiles and offers advice to aspiring entrepreneurs. Smartex's impressive track record and media visibility confirm its growing influence in the field. Join us to explore Gilberto and Smartex's story and demonstrate the transformative power of innovation and entrepreneurship.

• What would you say is your digital thread (the defining interest or experience that has brought you to this point in your life)?
• It's interesting that the three key work experiences at Smartex are directly intertwined: from textile factory worker to "smart" textile product developer to strategic business developer. What made you decide to launch a startup as your next step?
• You describe Smartex as a company that makes tools for modern textile factories. What does this mean in practice?
• You are one of our strongest portfolio companies and really show the power of the industry. Personally, I love how you talk about your own impact, systematically updating traders. Can you share some of your most notable examples of impact?
• You founded your company in Porto, Portugal. How is it like starting up in Portugal?
• A year ago, you closed your Series A round for $24. 7 million. What is the reason for this huge attention from investors?
• Smartex has been around for about 7 years. Given what you understand now, what advice would you give yourself at the beginning of this journey?
• Where do you see the biggest lifting opportunities in the next 2 years?
• RUDGE}What are the trends in smart textile technology that you are seeing in real time?
• Finally, I would like to hear how you protect your leadership. Is there any advice you would give to the general public to pay attention to?

Explore the evolving landscape of digital modification for industrial companies. Watch as industry experts and visionary visionaries share concepts and materials driving innovation.

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View the transcript

Transcription

Ken Hello and welcome to episode 230 of the Momenta Industrial Impact Podcast. This time, we welcome Gilberto Loureiro, CEO and co-founder of Smartex AI, a Momenta portfolio company. Gilberto began his career as a textile factory operator in Cerros. He then worked at the Center for Nanotechnology and Smart Materials (CeNTI), where he was responsible for the development and creation of smart textiles and textile-related innovation plans. He also served as production expansion manager at medical and optical equipment manufacturer Elsterfelld S. A., where he implemented a large-scale expansion strategy. Gilberto holds a Masters in Applied Physics from the Porto Institute and a Masters in Money from the Porto Institute (FEP). Gilberto and his co-founder Smartex were named to the Forbes 30 Under 30 European Social Entrepreneurs in 2020. Gilberto, welcome to the Industrial Impact podcast.

[00:01:39]

Gilberto: Thank you for the invitation, Ken. Thank you for having me.

[00:01:42]

Ken: We have been investors since 2019, and are now the 2024th person. For example, why have you not had the opportunity to persuade for a long time to play a role in our podcast? For example, this was brewed long ago, for example, I can invite you. Earlier, we called this podcast "Digital Threads" and talked about our digital threads. Of course, our content is now beyond the scope of industrial impact. But I always like the answer of people, so I still like this question. First question: What do you think is your own digital thread?

[00:02:24]

Jilbert: Ken, we have made an unimaginable effort in relation to all attendance and energy since 2019, but we are purely happy to come here. Thank you, Ken. In terms of digital technology, I am actually a family of textile industry, factories, and manufacturing companies. Thanks to that, I grew up surrounded by cars, needles and threads. My home is a very ordinary family, despite being a leader in the textile industry. Thanks to this kind of education, I naturally worked in the fiber industry from the age of being hurt. But at that time I couldn't say I was an adult. It was quick to know the world of labor. My founder emphasized the stubborn labor sense each time and urgently rushed every day. There was no weekend or regular free time in my home. However, at this time, I went to secondary education institutions, where I was particularly attractive in the conclusions of tasks such as technology and physics.

The combination of textiles and physicists could make a friend of a distant friend, but with the development of technology, it was found in an inseparable relationship. While studying at the institute, I could get acquainted with the c o-founders. Our life skills in China and the United States have created a unique mix like explosive cocktails. The textile industry, one of the huge sectors of the global economy, has been operated in the host country without the integration of online and technology. This is very contrasting to the results we are now late in the origin of artificial minds and blockchain. I have visited a textile factory, but it is possible to freeze witnesses.

Despite these problems, my interest in the textile industry and technology became stronger. Eventually, this leads me to SMARTEX, and we are exploring how to innovate and forming every day. We have a lot of intentions, focusing on expired.

[00:04:29]

Ken is wonderful. It was strange that it was stopped in your biography. Of course, the first test made almost everything. But if you look at it, you can see that the skills of three major jobs are basically together. Professional fabrics, rational fabric manufacturers, strategic activities, and behind the data are your physical expertise, as you remembered, right? But do you arrange a jump to make a startup? But did you arrange a jump to make a startup? Looking back, you can see how they had the opportunity to integrate them, but what happened to your heart at that moment to create a startup based on all of these experiences?

[00:05:03]

Jilbert: Age is something that people rush to something or escape from something. In fact, when I was 16, 17, and 18, one of the work at a textile factory was checking the fabric during the summer vacation. It was necessary to scout a few hours ago the roles for the inspection vehicle produced a few hours ago. I stood there for eight hours, chased the rolling roll, and pointed out the drawbacks by hand. As I could guess, it was a terrible task, and I was disgusted with these manual work. Frankly, my moment was "ha". This branch is often manual, and the huge amount of waste caused by manual work is recklessly rudimentary. I couldn't really tell the drawbacks that could not be visible to the human eyes, so I remember that my boss was quite angry as a result of thousands of blurs. He has faded, decorated, processed, and cut the entire application for popular brands. Young people had to spend all costs, such as thread, water, energy, chemicals, and play time, and the margin was as insignificant. At this time-I was 18 years old-I thought. "Wow, his margin decorates 1 %, 2 % and 3 %." Every time he loses something, he has to cover all of the material costs. It was a big "Aha" moment, and I started a business to pack the gel.

[00:07:02]

Ken It's a win-win-option in every sense. You describe SmartEx as a company that makes tools for modern textile factories. What does this actually mean?

[00:07:14]

Gilberto: Ken, I said we are building the textile factory of the future. But this is not the present. So why do I say "modern textile factory"? We realized that there are very few investors working in the textile industry. Momenta is one of those investors who believe in this industry, its scale, and how it will transform. If you think about it, most industries have already taken a step towards automation and tracking. If you go to a car factory or an electronics factory or a food factory, you see much more technology, artificial intelligence, etc. than in a textile factory that is stuck in the 1970s. When you look at the fashionable brands and the marketing where you see eco-friendly, traceable, and all these beautiful and wonderful words, I think this is great. We want this. Of course the industry should transform in this direction. But you can't achieve stability or traceability by going to a textile factory. Everything is done with pen and paper, people look at it with their eyes, and in the middle of the fabric there is a piece of paper to trace the origin of the raw materials, etc. It is very unreliable. There are thousands of stories and I can talk all day about how people are cheating the system. There are some certification companies that protect and sell fashion brands. They sell audit services, but the audits are also very poorly organized in terms of incentives. This is

Among advanced textile factories, we are conscious of doing the right thing. Come to the textile factory and use the technology that should be, not reckless or blockchain or anything. Eliminate waste, record all the data and transfer it to the right factory. For example, if you look at the food chain, there are three players: farmers, distributors and hypermarkets. In textile there are 20 players: farmers who produce the textile, turners, below, knitters, weavers, dyers, finishers, embroiderers, openers, schweiners. Here, hundreds of people, sometimes on different continents, sometimes in rooms with no connection. The odds are very high that this sector will be fully digitized and only as a result there will be clothes. Now the clothes we wear do not contain any opinion of where it was made or made, but where the yarn was sourced, and there is not the slightest way to justify it. If we don't know where it was made, how can we make better luggage? If we don't know where it comes from, how can we make it more environmentally friendly? We provide these tools to textile mills so that they can be advanced, tangle-free, stable and traceable.

[00:10:17]

Ken: I like that you are actually given to the special concern of resistance and traceability as a long-term goal. In fact, you are considered one of our strongest portfolio companies in terms of the industry influence you act on. I immediately liked the way you talked about your own fascination with influence and what you are actually doing, which you systematically update for traders. Can you tell us some of the achievements that you are most proud of?

[00:10:40]

Jilbert: A few months ago, I succeeded in saving 1 million kilometers. For those who do not know SMARTEX, we will conducate a video camera from inside the textile machine and conduct a rea l-time inspection, and in effect, manual inspection by inspectors like Young Jilbert. It is possible to be involved immediately without relying on. We act in real time from inside the machine and help the materials before each intervention. We have reached this limit to 100 customers in Bangladesh, India, Turkey, Italy, Portugal and Brazil. As a result, 1 million kilometers were saved and more than 100 million liters of water were saved. However, it is very difficult to grasp clear numbers in this field, as the cost of water varies depending on the place of cotton. Therefore, we evaluate using the average characteristics of this branch. Above all, this achievement is important, and we are proud of the fact that the slight penetration rate in Bazaar is actually such a great effect. In real time, our tricks have only gained only 0, 01 % in the market. This charm not only makes me motivated, but also inspires employees and traders. But we will have the opportunity to increase our T.

[00:12:59] < SPAN> Jilbert: Successfully saved 1 million kilometers a few months ago. For those who do not know SMARTEX, we will conducate a video camera from inside the textile machine and conduct a rea l-time inspection, and in effect, manual inspection by inspectors like Young Jilbert. It is possible to be involved immediately without relying on. We act in real time from inside the machine and help the materials before each intervention. We have reached this limit to 100 customers in Bangladesh, India, Turkey, Italy, Portugal and Brazil. As a result, 1 million kilometers were saved and more than 100 million liters of water were saved. However, it is very difficult to grasp clear numbers in this field, as the cost of water varies depending on the place of cotton. Therefore, we evaluate using the average characteristics of this branch. Above all, this achievement is important, and we are proud of the fact that the slight penetration rate in Bazaar is actually such a great effect. In real time, our tricks have only gained only 0, 01 % in the market. This charm not only makes me motivated, but also inspires employees and traders. But we will have the opportunity to increase our T.

[00:12:59] Jilbert: Successfully saved 1 million kilometers ago. For those who do not know SMARTEX, we will conducate a video camera from inside the textile machine and conduct a rea l-time inspection, and in effect, manual inspection by inspectors like Young Jilbert. It is possible to be involved immediately without relying on. We act in real time from inside the machine and help the materials before each intervention. We have reached this limit to 100 customers in Bangladesh, India, Turkey, Italy, Portugal and Brazil. As a result, 1 million kilometers were saved and more than 100 million liters of water were saved. However, it is very difficult to grasp clear numbers in this field, as the cost of water varies depending on the place of cotton. Therefore, we evaluate using the average characteristics of this branch. Above all, this achievement is important, and we are proud of the fact that the slight penetration rate in Bazaar is actually such a great effect. In real time, our tricks have only gained only 0, 01 % in the market. This charm not only makes me motivated, but also inspires employees and traders. But we will have the opportunity to increase our T.

[00:12:59]

Ken: I tell people, we're not an impact guy. We're not directly investing in ESG, but as you said, the sensors, the wiring, the communication, all of these things, all of a sudden you have what we call a digital double of the plant. Plus you can make Industry 5. 0 stable, living, people-focused, or as I like to say performance, people and planet-focused. But the whole attraction is that we invest in technology and in the area of ​​the work that you do, these are predictable outcomes. Industrial Impact is, in a way... an investor in contingent exposure. But the attraction of our portfolio is that we are more impactful than an ESG investor who just wants to literally invest in impact. It's stable impact, if you will. In a way, we enjoy your updates for our investors, but also occasionally share, with your permission of course, with other portfolio companies and our ecosystem as advanced experiences. You founded your company in a port in Portugal. Can you tell us about the startup situation in Portugal? [00:14:15]

Zilbert: Porto is a small state and the economy is relatively small. I live in Porto, but my family is a family from another space. However, Porto and Istanbul, like large companies like Review Software, need access to human resources and software, so they probably have all the conditions for establishing such companies. It is the only place. For example, there are many international companies that produce software, but we have human resources in the software field, and there is a large textile factory next to it. This is because index Zara, Massimo Dutti, Belshka, Pull and Amplifier, and all of these brands belong to Inditex in northern Spain, two hours by car. Therefore, working with the United States and Asia is quite exciting in terms of time difference. You can guarantee that you will emigrate from the United States, Canada, Brazil, and the United Kingdom to Porto. We are still temperament, Ken. We are still asking you to pull a lot of time to the office. Because there are facilities, software, and networks, everyone likes to be in the same space. Porto is a special place for this kind of business. However, Porto is a relatively small economic city. I live in Porto, but my family is a family from another space. However, Porto and Istanbul, like large companies like Review Software, need access to human resources and software, so they probably have all the conditions for establishing such companies. It is the only place. For example, there are many international companies that produce software, but we have human resources in the software field, and there is a large textile factory next to it. This is because index Zara, Massimo Dutti, Belshka, Pull and Amplifier, and all of these brands belong to Inditex in northern Spain, two hours by car. Therefore, working with the United States and Asia is quite exciting in terms of time difference. You can guarantee that you will emigrate from the United States, Canada, Brazil, and the United Kingdom to Porto. We are still temperament, Ken. We are still asking you to pull a lot of time to the office. Because there are facilities, software, and networks, everyone likes to be in the same space. Porto is a special place for this kind of business. However, Porto is a relatively small economic city Zilbert: Porto is a small state and the economy is relatively small. I live in Porto, but my family is a family from another space. However, Porto and Istanbul, like large companies like Review Software, need access to human resources and software, so they probably have all the conditions for establishing such companies. It is the only place. For example, there are many international companies that produce software, but we have human resources in the software field, and there is a large textile factory next to it. This is because index Zara, Massimo Dutti, Belshka, Pull and Amplifier, and all of these brands belong to Inditex in northern Spain, two hours by car. Therefore, working with the United States and Asia is quite exciting in terms of time difference. You can guarantee that you will emigrate from the United States, Canada, Brazil, and the United Kingdom to Porto. We are still temperament, Ken. We are still asking you to pull a lot of time to the office. Because there are facilities, software, and networks, everyone likes to be in the same space. Porto is a special place for this kind of business. But Porto is a relatively small economic city.

I remember going to Bangladesh a number of times and talking to Bengali entrepreneurs. Most of them were educated in the US and quite well educated. I asked them, "What is your problem?" Textile waste was not a problem, Ken. Unfortunately, this is not bothering anyone. It's great for us, it's great for communication. It's great for the mission and the talent. But our customers, the textile workers, don't care about the waste. Every time, we talk to them about the waste, but in different ways. Because when you talk about kilograms of fabric or liters of water, the customers hardly hesitate. Because from Porto and Portugal, you can see almost all Portuguese manufacturers doing this. It's done in Turkey, India, Bangladesh, China, and the mindset is totally different. If you start a company in Porto and sell it abroad, you have to be pretty flexible in shaping your mindset because you're talking to people who think and work in totally different ways. This still presents us with some fascinating challenges. [00:17:21]

Ken: I had the privilege of participating in the European Commission's work on Industry 5. 0, and of course we talked about resilience, resilience, and human-centeredness. I read a recent report not long ago from BofA, a Wall Street analyst firm, and on page three of the global trends they're tracking, they essentially said "Industry X": Industry 1. 0: Mechanization, Industry 2. 0: Electrification. Industry 3. Industry 4. Industry 5. This is probably the first time I've seen this term used to make a prophecy about where it's all going to end up. When you start talking about workers, it's nuanced from the human-centered approach of Industry 5. 0, but I think that's something that people are starting to embrace. Factory workers, right? The introduction of artificial intelligence augments qualifications and things like that. This monitoring is interesting to hear because I just read about it yesterday.

[00:18:25]

Gilberto: Yeah, it's interesting that ChatGPT is also threatening more accountants and legal advisors as well.

[00:18:30]

Ken just that. That's it. That's it. In recent days, we have seen news in the United States that there are more young people in classical occupations, such as electric engineers, distribution workers, and welding. This has the potential to be a completely different future from the future we predicted. Please listen generally. I had a line with a satisfying movement of the formation, taking into account that you actually have a child. Absolutely, within a year, you block the series round and the required amount of $ 24 to $ 7 million. Of course, since 2019, we have been proud to be investors and have enjoyed observing the role of your rise. What do you associate with the attention of investors?

[00:19:11]

Gilbert: Our main traders are Light Speed ​​Ventures, Tony Parrell, SOSV. Each time we optimize the quality of the trader, then optimize the rating, evolution speed, and the same luggage. As a whole, this is a good advice for any emerging companies. In any narrow space, you will definitely work to find an investor who will definitely help you. When we started, we needed many traders with hardware support, electronics, and working skills in the industry. SOSV, hardware accelerator, DCVC data collective, AI machine study specialist. I advise my fathers to improve the quality of investors. This is the first. But another small thing that everyone is looking for is talking to investors, but we basically decide on actual work. We do not invent something like vitamins.

No, no, no. We are talking about aspirin, which relieves pain. People have lost money and have lost resources. No one understands this hidden big job due to the fact that no one steps into the fiber factory. If you are an engineer, you would want to work in a meta or google rather than working in a Turkish textile factory. The big contradiction of hundreds of billions of dollars is hidden. The buyer feels obviously painful. If you try to achieve a similar conclusion as 10 years ago, it will not be due to such difficulties, and online in factories will be a difficult task.

Apart from such costs, the mobile phone has become much more affordable than 10 years ago. Tony Fedel, the founder of the iPod and iPhone, will help us about cameras, lenses and suppliers. They will not pay hundreds of millions of dollars to auto motion reports. If this overlaps, it may become an explosive cocktail. Fortunately, we have a lot of success in raising funds. We always have abundant orders, and it is difficult to place all traders in rounds every time. And lastly, we have a strong civilization, and there are few massage and dramas. We have quite highly calculated mentality. Sundays, Saturdays and nights work quite hard. This is part of our DNA, some people like it, and some dislike it. Some people like it, while others do not. But this is quite important for a composition similar to a fibe r-like department. It is not easy to move to the middle of Bangladesh, India, Turkey, or Brazilian rainforest, and find someone who will install equipment, install software, and promote sales. It is a dazzling life. We are a ethnic group with "dirty hands". If you want to change the world, you can't do it in Paris or London. If you want to change the world, it's impossible from Paris or London.

[00:23:25] < SPAN> Apart from such costs, the video camera has become much more affordable than 10 years ago. Tony Fedel, the founder of the iPod and iPhone, will help us about cameras, lenses and suppliers. They will not pay hundreds of millions of dollars to auto motion reports. If this overlaps, it may become an explosive cocktail. Fortunately, we have a lot of success in raising funds. We always have abundant orders, and it is difficult to place all traders in rounds every time. And lastly, we have a strong civilization, and there are few massage and dramas. We have quite highly calculated mentality. Sundays, Saturdays and nights work quite hard. This is part of our DNA, some people like it, and some dislike it. Some people like it, while others do not. But this is quite important for a composition similar to a fibe r-like department. It is not easy to move to the middle of Bangladesh, India, Turkey, or Brazilian rainforest, and find someone who will install equipment, install software, and promote sales. It is a dazzling life. We are a ethnic group with "dirty hands". If you want to change the world, you can't do it in Paris or London. If you want to change the world, it's impossible from Paris or London.

[00:23:25] Apart from such costs, the mobile phone was much more affordable than 10 years ago. Tony Fedel, the founder of the iPod and iPhone, will help us about cameras, lenses and suppliers. They will not pay hundreds of millions of dollars to auto motion reports. If this overlaps, it may become an explosive cocktail. Fortunately, we have a lot of success in raising funds. We always have abundant orders, and it is difficult to place all traders in rounds every time. And lastly, we have a strong civilization, and there are few massage and dramas. We have quite highly calculated mentality. Sundays, Saturdays and nights work quite hard. This is part of our DNA, some people like it, and some dislike it. Some people like it, while others do not. But this is quite important for a composition similar to a fibe r-like department. It is not easy to move to the middle of Bangladesh, India, Turkey, or Brazilian rainforest, and find someone who will install equipment, install software, and promote sales. It is a dazzling life. We are a ethnic group with "dirty hands". If you want to change the world, you can't do it in Paris or London. If you want to change the world, it's impossible from Paris or London.

[00:23:25]

Ken When we started Momenta, the word "Internet of Things" was definitely a buzzword, and of course we invested in companies like Thingworx for a while. However, we, from the industry, are always telling ourselves that IT is an OT Internet. I forgot that the Internet of the thing is exactly what you need. You have to be there and roll your arms. It is necessary to install the equipment. The Internet of things is a fun part, and of course there are some parts, but you need the entire equation to become an industrial technology company like your company. I've been knowing Smartex for seven years. Knowing what you know now, what kind of advice do you give yourself to embark on this trip?

[00:24:17]

Jilbert: It's more difficult than always seeing. I saw the slide of the board of directors a year ago, but we were still sweet. If you want to change the branch, you may be an outsider for you and you have to have extraordinary ideas. But it's much more difficult than everything is recognized. Rad, hardware, reliability, scalabilit y-This is a lot of hitting for buyers, for example, we must overcome it, for example, refusal and political. Sometimes we threaten textile workers. As a result, people who are trying to destroy our systems may be noticeable in the factory. There are many difficulties. I would recommend young Jilbert to focus on culture and people as a priority of zero. If you have a faithful employee, if you have a great job and a wonderful product, what we are actually doing-if you do it-if you do it, if you do it, it will do it. If you do it, do it, do it, do it, do it, do it, do it, do it, and then do it. I define happiness: bliss is a delta between something associated with something and what has become a reality. If you can control your expectations well, this is generally in the middle of the road to happiness. But Natu

[00:26:15]

Ken: It's a perfect expression. I love your realism about managing expectations. Of course, living in Portugal has definitely helped to introduce this plagmatism, and we are looking for this plagmatism from all companies involved in industrial technology. In reality, for example, factory workshops include the focus of a delay from the viewpoint of technology introduction, as people want it, as people want it.

[00:26:46]

Gilberto: You can come to an elegant slide or design factory, but all are exactly the same. The fundamentally, everything is working.

[00:26:55] < SPAN> Jilbert: It's more difficult than I always see. I saw the slide of the board of directors a year ago, but we were still sweet. If you want to change the branch, you may be an outsider for you and you have to have extraordinary ideas. But it's much more difficult than everything is recognized. Rad, hardware, reliability, scalabilit y-This is a lot of hitting for buyers, for example, we must overcome it, for example, refusal and political. Sometimes we threaten textile workers. As a result, people who are trying to destroy our systems may be noticeable in the factory. There are many difficulties. I would recommend young Jilbert to focus on culture and people as a priority of zero. If you have a faithful employee, if you have a great job and a wonderful product, what we are actually doing-if you do it-if you do it, if you do it, it will do it. If you do it, do it, do it, do it, do it, do it, do it, do it, and then do it. I define happiness: bliss is a delta between something associated with something and what has become a reality. If you can control your expectations well, this is generally in the middle of the road to happiness. But Natu

[00:26:15]

Ken: It's a perfect expression. I love your realism about managing expectations. Of course, living in Portugal has definitely helped to introduce this plagmatism, and we are looking for this plagmatism from all companies involved in industrial technology. In reality, for example, factory workshops include the focus of a delay from the viewpoint of technology introduction, as people want it, as people want it.

[00:26:46]

Gilberto: You can come to an elegant slide or design factory, but all are exactly the same. The fundamentally, everything is working.

[00:26:55] Jilbert: It's more difficult than always watching. I saw the slide of the board of directors a year ago, but we were still sweet. If you want to change the branch, you may be an outsider for you and you have to have extraordinary ideas. But it's much more difficult than everything is recognized. Rad, hardware, reliability, scalabilit y-This is a lot of hitting for buyers, for example, we must overcome it, for example, refusal and political. Sometimes we threaten textile workers. As a result, people who are trying to destroy our systems may be noticeable in the factory. There are many difficulties. I would recommend young Jilbert to focus on culture and people as a priority of zero. If you have a faithful employee, if you have a great job and a wonderful product, what we are actually doing-if you do it-if you do it, if you do it, it will do it. If you do it, do it, do it, do it, do it, do it, do it, do it, and then do it. I define happiness: bliss is a delta between something associated with something and what has become a reality. If you can control your expectations well, this is generally in the middle of the road to happiness. But Natu

[00:26:15]

Ken: It's a perfect expression. I love your realism about managing expectations. Of course, living in Portugal has definitely helped to introduce this plagmatism, and we are looking for this plagmatism from all companies involved in industrial technology. In reality, for example, factory workshops include the focus of a delay from the viewpoint of technology introduction, as people want it, as people want it.

[00:26:46]

Gilberto: You can come to an elegant slide or design factory, but all are exactly the same. The fundamentally, everything is working.

[00:26:55]

Ken: Take out all the programmable controllers so that you can use Arduino instead.

[00:27:02]

Gilberto: Just.

[00:27:03]

Ken: [00. 27. 02] Gilberto: That's right.

[00:27:06]

Jilbert: Just. I'm sorry, Ken, this can be over. This is a cultural luggage and people. This is not easy, it's more difficult than it looks. In fact, what it means to get fired in front of you is that you can move quite agile, but as a result, you declare that the general coaches, like me, are energy enough. The people who do it realize that they are in front of others. It is quite difficult to overcome it or peel off someone. When I sweat or tremble, I have a certain number of situations, including the conditions for dismissal. This is more difficult than it looks, but you have to make it, and someone is obliged to make it.

[00:27:42]

After gaining the needs of Ken, looking back, I realized that the stress of firing people was measured by subsequent events. Are you lonely? Did you adjust anything? If you do enough times, you will notice that "yes, you need to mature the patch as soon as possible." That is my philosophy.

[00:27:58]

Gilberto: Of course, of course. At any time, at any time.

[00:28:01]

Ken: You said it would be interesting to read Future Factory and similar things. What is the possibility of rising in the best few years?

[00:28:10] < SPAN> Ken: Take out all the programmable controllers so that you can use Arduino instead.

[00:27:02]

Gilberto: Just.

[00:27:03]

Ken: [00. 27. 02] Gilberto: That's right.