High 5 Games expands into Italy and Spain

High 5 Games (H5G), the industry's largest independent casino games supplier, has further expanded the company's presence in Europe with the approval to roll out its slots portfolio in Italy and Spain.

The approval of Spanish regulator DGOJ and Italian AAMS will enable operators in both regions to offer H5G's content, including the most popular Goldstruck, Way Out Wilds and Triple Double Da Vinci Diamonds.

The first batch of games will be launched in February across a number of corporate partner operators, with others due to launch in the coming months.

The H5G output to the Italian and Spanish markets is a continuation of the company's recent European expansion and follows successful launches in Denmark and Sweden.

The company already has its games licensed and certified in the UK, New Jersey, Gibraltar and Malta, with new offices recently opened to support the company's growth.

As part of its international growth strategy, the slots provider also plans to enter the regulated markets of Romania and Portugal in the coming months.

Anthony Singer, Managing Director of High 5 Games, said: "Gaining permission to launch our games in the two largest regulated markets in Europe is an important step in our efforts to expand our presence around the world.

"Now that our existing game portfolio is certified and more games will be released in the near future, this is an exciting period for us and we look forward to new customers in both Italy and Spain."

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Playtika Reports Q2 2024 Financial Results

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Playtika Holdings Co., Ltd. announced financial results for the second quarter ended June 30, 2024.

Revenue was $627 million, down (3. 7)% sequentially and (2. 5)% for the year. DTC platform revenues were $173. 7 million, up 1. 3% quarter-on-quarter and 5. 1% annually. Net income was $86 million, up 63. 4% quarter-on-quarter and 14. 4% annually. The loan adjusted EBITDA measure was $191 million, up 2. 9% quarter-on-quarter and down (11. 2)% annually. Cash, equivalents and short-term investments at June 30, 2024 were $1. 1 billion.

"We are focused on the strength and potential of our core games and strategic initiatives to strengthen our portfolio. We are actively exploring opportunities to expand our game portfolio through M& A. Our focus is to find studios that complement our existing games and create lasting value.

"By focusing on our direct-to-consumer business and strictly controlling operating costs, our profitability has continued to improve noticeably. We are taking steps to ensure sustainable growth and profitability and are committed to creating lasting value for our players and shareholders.

Key Business Characteristics and Key Business Drivers

The average daily paying users were 298 thousand, down (3. 6%) year-on-year and (2. 9%) sequentially. Average paying conversion was 3. 7% (3. 5% in Q1 and 3. 6% in Q2 2023). Casual gaming revenue was down (4. 3)% on a rolling basis and down (1. 1)% sequentially. Revenues from Community Casino were down (2, 9)% on a rolling basis and (3, 4)% year-over-year. Bingo Blitz revenues were $155. 7 million, down (1, 2)% sequentially and (0, 4)% year-over-year. Journey sales in June were $74. 6 million, down (2, 6%) sequentially and up (1, 9%) year-over-year. Slotomania profits of $133. 8 million were down (1, 2)% sequentially and (7, 5)% year-over-year.

Playtika Announces Quarterly Dividend Payment

Playtika's Board of Directors has approved a payment of $0. 10 per promotional offer included in the regular promotions included in the appeal, payable on October 4, 2024 to promotion holders registered at the close of business on September 20, 2024. The company announced the payment of a currency dividend of $1. 2 billion. Future dividends will follow market standards and board incentives.

Based on 2024 performance, the company expects profits to be in the lower end of the indicated range of $2. 52-2. 62 billion, loan-adjusted EBITDA to be in the forward middle of the indicated range of $730-770 million, and serious costs to be incurred.

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Navigating the iGaming Industry as a Start-Up

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VentureMax Group Managing Director Pierre Mifsud says the iGaming world offers great opportunities for new companies with big ideas, as long as they can avoid the pitfalls.

Each time, the online gambling industry is attracting people with excellent brains, creative talents, and strong entrepreneurs.

From the acquisition of Boutique Studio for hundreds of millions of dollars to the merger and integration of operators, which are unconditionally popular, there are many stories about spar. However, some companies ride on the waves, while others are in trouble.

This is due to the fact that navigating the online gambling industry is not easy. This is because it is the background of the mining, which has the potential for the wrong one to meaning a game changer. To jump to the top, you need not only great thoughts and wise products, but also economic support.

Eventually, emerging companies are required to master all business areas, from product features and customer skills to customization, differentiation, marketing, and funding. And in this case, victory is not natural.

Look at some of the main fields of data and know how to avoid barriers.

Customization, license, complaints

At the same time as the branch walked towards adaptation, most of the map changed from a grayish color to a white color like snow. This has opened a wide range of skills in the organization, but also imposed a new mission.

Operators, suppliers, and other proposal providers had to get a license and certificate to enter Bazar in the regulated jurisdiction.

Most organizations have specialized departments for acquiring important licenses for entering the market, and some teams to provide the ratio, accepting compliance complaints every day. The price of no n-compliance can be very high, and for young companies, there is even a fatal freezing possibility.

Therefore, even if you are alone, consider creating a specialized team involved in all normative claims for the fact that you bid your business for a lon g-term life.

Stand from the crowd

In fact, it's not surprising that many emerging companies pursue such skills. This basically means that you must provide fresh things to stand out.

This may be innovative. Unprecedented format, lively mechanism, development, problematic questions, or the basic exploration of the best way to arrange something actually executed.

Technology is a great environment for innovation, and startups that reach the big sports often have patented platforms, reasoning, mechanics, etc.

Of course, this is not considered an independent condition for a splash, and we have seen many startups that improve on what has already been created and harass the big sports.

In any case, startups must be influenced, they look for a unique trade proposition that is original and invites something fresh, and as a result, they will not be able to copy and proceed what was before them.

Large-scale customer acquisition:

One of the most important tasks of a business - whether B2B or B2C - is considered to acquire customers of a scale. For this, a group advertising strategy is important, allowing you to attract buyers in the right space at the right time.

At the same time, the competition of companies and brands is at the highest level to be fundamentally genuine, and to have a clear voice, with the support of speaking to their own audience.

It is therefore true that, for example, a company has a clear identity and task, as one way to hear the noise that rivals make. It is important to know what channels to use to build a real relationship with customers.

Digital marketing, if done correctly, is indeed economically effective, perfectly controlled and easily optimized in real time, provided the right data is planned and analyzed.

That is why this marketing technique is considered precarious for B2B and B2C companies.

Securing initial funding

The majority of startups face the need for fundraising to realize their intentions. Although an organic rise is likely every time, it is a tedious period, and this has the potential to result in something that the company actually misses the right time.

However, finding a favorable researcher has the ability to explain what should be arranged more easily. Some traders are ready to provide capital, but do not want to play an unnecessary role in the day-to-day management of the company, while others have every opportunity to demand more control and role than the founders want.

Startups need to think about how to arrange themselves well for the right investor. Venture Max Group has several aspects with investment dependence, and before that, it is mandatory to answer the company how to consider the possibility of partnering with the company.

• Finding a significant increase in lifting and wounded stage of formation
• A problem with revolutionary freezing capabilities
• A stock with innovative technology
• Universe}The presence of a strong founding team
• The existence of expandable and defensive market opportunities

Our investment approach is that it should be a true partnership.

In addition to providing economic support to emerging companies, we want to share our abundant skills and support companies to survive this wonderful industry.

Despite many issues that need to be overcome, companies that have succeeded in fulfilling the prosperity of their Igaming emerging companies will be able to get a great deal of reward.

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Maximising Game Success: The Advantages of Partnering with a Distribution Partner

Completion time: 6 minutes

In the current cycle, video games pass through seven development milestones: planning, pr e-production, production, test, pr e-launch, launch, and pos t-production. When released, video games start competition to attract players, but it may be difficult to get attention because of the large number of games. In the final stage of the game development cycle, in cooperation with the distribution partner, instead of relying on a giant company like Steam, the publisher has a strategically influential influence, and the game has been released for months after the release. You can maintain the relevance of.

Vadim Andreev, a CEO and c o-founder of Rokky, a mass game distribution platform that connects publicity and retailers around the world, has been outstanding with sales for one year after the launch of video games and ROKKY. Talk about collaboration.

How to effectively compete with a third party distribution platform with major companies like Steam

Reservation sales two months before the release of the game account for 1 % of the annual sales. After that, it rises to 4%of the annual sales 2-4 weeks before the release. The peak of reservation sales was one week before the release, and at this stage, Publishers can plan 12 % of the entire game sales in the first year. At the reservation stage, Rokukinki accounts for an average annual game sales of 16%, highlighting the importance of reserving games.

Looking at the release date, Rokky will account for another 8 % of this year's total sale. According to VG Insights, the average of 12 % of all sales on Steam is triggered during the game, and the data accounting function of VG Insights is probably already in sales on the first day of its release. That would be the cause. According to the company's analysis, 15 % of the year's total sales are being released one week after the release. At the same time, Steam sales account for 22 % of annual sales.

After the release, it began to fall little by little, and in the first two to four weeks, ROKKY ranged from 7%to 4%a week and Steam from 14%to 5%. Rokky's reservation, release, and first monthly sales are combined, Rokky's annual sales reach 56%, and STEAM's annual sales reach 61%.

In the remaining 10 months, ROKKY is 43 % and Steam is 38 %, which accounts for almost the center of total sales. At the same time, changing the route on the right schedule actually indicates that the implementation using an extreme distribution platform as a whole is more slowly disappearing than steam.

Thir d-party distribution platform provides services that are flexible and focused on buyers

Cooperation with this distribution partner, such as Rocky, could provide a strategic advantage to the publisher. The extreme distribution platforms are expanding market scope, adaptation to changes in demand, minimizing the dangers associated with international sales, almost all others: almost all others: almost all: Almost all others all

• Market restrictions: Some states and regions have strict restrictions on resale of video games, and in fact, direct development through platforms like Steam has become complicated. Rokk y-like distributors, which have the skills to work in such markets, have all the opportunities to safely overcome similar obstacles and secure new audiences.
• The most flexible price setting: Steam is not every time, but it is almost instant for the configuration of the game demand and has the ability to provide bonuses and special offers in time. Distributors have any chance to adapt to the market situation and use a flexible price strategy.
• Localization and cultural devices: Distributors active in specific areas, like all other distributors, know the functions of the local culture, to support users in games, advertising campaigns, and native languages. There are all opportunities to provide related customized content.
• Advertising: Distributors often help ads, such as advertising, PR campaigns, district events and exhibitions. This can enhance the recognition of the game and attract more users than the regular Steam ads.
• Logistical support: In the case of physical copies of the game, distributors provide all the necessary logistical support, including production, storage, and delivery, so that publishers are freed from most of the organizational work and can focus on content development.
• Legal and financial support: Operating in international markets may require knowledge of local laws and financial requirements. Having a distributor with experience in different jurisdictions can help minimize risks and ensure compliance with legal requirements.
• Wide audience: Distributors often have established connections and partnerships with local and online shops, allowing them to cover a wider audience and sell their games through different channels, which can increase sales and brand awareness.

The benefits of working with a sales partner are also evidenced by the fact that the percentage of sales made through sales partners in total sales on Steam increases over time. The graph below shows the change in the share of sales made through Rokky in total sales on Steam 12 months after the game's release. However, it should be noted that the data presented in this graph is an aggregate of the best games registered in Rokky's database. In some cases, the distribution of values ​​for each game can vary greatly.

At launch, the percentage of sales through Rokky peaked at about 4%. It then plummeted to just under 1% in the first week after launch, then remained flat for the next month. It started to gradually increase from the first month, reaching 0. 78% in the second month and 1. 02% in the third month.

After the first month, the turnover rate fluctuates quite a bit, but generally tends to rise, peaking in the sixth month. It is usually at this time that the first advertising share of a game begins. According to geekyminded, it takes an average of 70 days for a game to make its first sale.

After the sixth month, the sales ratio showed a significant growth, reaching a new peak of 2, 87 % in the ninth month. In the 10th month of the introduction, it turned out that bonuses have been used significantly in recent months. At the end of the 12th month, the sales ratio via Rocky was stable at 1, 55%.

Despite the stagnation of the sales ratio, the general desire is that ROKKY's sales agent has increased in relation to the total sales on the Steam platform for one year after the release of the game. I'm talking. Increasing sales to sales agencies for total sales on the Steam platform will be justified for some reasons:

• Price competitiveness: Shops that the distributor noticed in public games are actively competing using their own margins. They have the opportunity to provide all kinds of bonuses and promotions, and in fact they offer customers offer to customers to compare Steam's fixed rates.
• Promotion and advertising: Distributors and their partner shops often make all kinds of promotions, sales, and special offers, gather interest in products and increase sales.
• Localization and adaptation to the local market: Distributors have more opportunities to adapt their own offer to special claims and preferences in the regional market, and include no demand for steam and the help of necessary ads. Even in places where it is not, it will be possible to develop on the draft.
• Diversity of payment methods and delivery standards: There are all opportunities to provide more flexible and more flexible payment methods and more advantageous delivery conditions, making it inexpensive and comfortable for all types of customer categories. I will.
• Investment in customer service: Parkers often invest to enhance customer service, provide higher quality support, which actually reduces customers and increases sales.

Therefore, Rokky has a secure competition with the Steam platform, and has expanded its own share in the joint structure due to the flexible and flexible and focused buyer. The demand for games through a thir d-party distribution platform like ROKKY has been much more slow than Steam, which has a lon g-term revenue to most publishers. A shop that competes for costs and provides all kinds of promotions may be able to maintain this Iridi's attention for a certain period of withdrawal.