How I Started A $500K/Month Website About Online Casinos

Casino Guru is a website that basically provides information on everything related to online casinos.

Business model: The key to SEO traffic are guests looking for information, so our main task is to increase the satisfaction of our guests.

We earn organic income with an affiliate business model - our guests usually play online casinos and use our advice.

The company's turnover is $500, 000 per month and we have more than 50 employees.

In real time, we rent the third largest space in the world.

Our customers are online casino guests, but they don't pay us directly.

Take us through the process of designing, prototyping, and manufacturing your first product.

It's better to have twice the traffic monitored at 70% than twice the traffic monitored at 95%.

Our product is a website. The design and development process is very similar to the design and development of websites and information systems. This part was unpretentious for us, since both myself and the other representative founder were software developers. At least, we built good ones, but also not so good ones.

The most interesting thing about commercials with SEO is that you can't actually think straight. Are you going to improve and develop some parts of your website? In fact, success for you in this almighty G could be anywhere in the world a completely different intention.

We got the right conclusion - to create a system that models all things and information about online casinos in the form of structured data. For example, almost every online casino has a list of states in which it does not allow its residents to run. To collect this information, we created a table from the casino_restricted_country database and filled it with one entry for each casino and state that falls on the disallowed list.

This definitely helped us to separate the information, as it is reflected on our website for our guests. As a result, we became quite flexible and agile when it comes to changing the look and work of our website. Most of the changes are configurations, not data, but software support. If we had chosen a system based on HTML pages like WordPress, we would have been the least flexible.

On the other hand, creating such a system requires considerable analytical skills and capabilities, and even more effort in software development. I consider myself a fairly skilled software professional, but without this skill it's possible to fall into a lot of analytical traps (such as overgeneralizing when it's not necessary).

We didn't pay attention to all the skills and abilities to work for software support, so we had 10 months from ideas to startups in the day and weekends. This is the fact that the bite with the startup has basically a danger of extinguishing our own will to continue the plan before he begins to pay. It did not work without it.

Describe the process of launching the business.

What we were really wrong was, for example, this is the initial design of our website. I was sorry from the perspective of providing information, and from a visual point of view, it wasn't beautiful. Neither I nor the founder was recognized as a web designer, and I didn't have the right idea that it was a real user skill. Fortunately, everything must change. And the elasticity of the design by layout of the structured data helped us to replace us.

At one point, I decided to forget the engineer's work and ignite the casino. Guru with a perfect hit. Our finish was borrowed from a certain number of months, and by the end of April 2016, products were earned.

Note: This is a design, not an actual website. No screen photos of the website at this time have been found.

To be honest, the launch of products, mainly SEO, is not considered an exciting event. Introducing a system that has allowed search bots, setting unstable tools such as Google Search Console and Google Analytics, checks whether everything works, and continues to work on improving our products.

It may take several days to several months for your website to enter the first real guest, or a few months to a few months for your product to start receiving the gospel traffic.

Since launch, what has worked to attract and retain customers?

So was our case. In order to bring some numbers, we say that we have only received 50 organic guests a week for six months after our product release.

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I was able to learn about the enhancement of SEO and front end with a fresh feeling every day.

But now, the above was necessary for splashes, but if we hadn't changed the design of the website, we were all in problem. Yes. And here I have to accept rudimentary things for us.

As a result, I participated in a small c o-working here with Bratislava. As a result, I participated in a fairly small c o-working here in Bratislava. It turned out that the young man who c o-managed this place was a wonderful graphic designer. We happened to dismantle our plans, consider the niche and decide that our website should be more subtle.

As a result, we agreed to give him a chance and try to r e-design. The chemical reaction between the engineering program with powerful structural and analytical thinking and the Photoshop master of Photoshop with great visual perception and huge UX po p-up has been very good, and in two months we are now today. We have created a website that has the potential to transform into CASINO. GURU. The design of the bonus section is one expanded.

The casino list is a very important page.

Next, in November 2016, we improved programming for three months and finally launched the front end.

I think the next few months was the most difficult time in my own career. The whole plan was composed of a tw o-week senior developer, about 30, 000 yen from my savings. Another c o-founder did not stop working on perfect bets. At this point we understood, but in fact, in order to pay all the people who have already worked for us, I also need to find a job at a perfect rate.

That's why I got an absolute work for proletaria on a day, worked on it for eight hours, and continued to drag another 3-4 hours at a casino. Guru. I worked at least one day every weekend. We invested all free time in the plan, and in fact, we invested everything we welded (other than living expenses) without earning penny toward the right moon. One day, we have set a deadline for our website to give up on this plan if we do not earn X-euro for six months. As a result, at one point, the company had a 130, 000 euros obligation to pay.

Ask many questions, listen to the answer, and don't push your thoughts. If it is judged that it is incorrect to you, be able to change your thoughts at any time.

Fortunately, we have never reached a similar conclusion. For a few months, our website began to grow in one market and won our own first 13 cents. In fact, some say that the most difficult is to earn $ 1 million, but I am convinced that the most difficult is to earn 13 cents.

How are you doing today and what does the future look like?

As the number of traffic we receive increased, our profits have grown very rapidly from the month to the month, and have already reached a dynamic tone with a certain number of months. If my memory was correct, the winning-winning-the moon was June 2017 (not our salary). During this time, the struggle turned into an rise. For us, there was still an unreasonable amount of work, but it would have been welded. There was a management problem in taking new employees and subcontracting. And as a certain number of years, we have worked stubbornly, improved, and lifted, and we are now.

As mentioned earlier, we are currently considered the third most popular website in the online casino. We are a company that has more than 50 employees and works as an absolute proletarian. Our website is actively translated into 17 languages. We invest a large amount of resources in the formation, improvement, fresh products, no n-profit, generally, generally, in fact, or what we think we are doing. You can do it.

For example, in 2019, he began personal maintenance of casinos and players, and was clearly the world's second largest in this niche field. In 2020, we launched a personal forum and achieved an energetic engagement comparable to to p-class competitors at least a year.

Our major projects are to diversify the dangers and form the most widespread tendency brands (targeting specific subnies and countries). When we were still running, we got everything by investing in the casino brand. Guru. As a result of having the opportunity to concentrate on the development of the first brand, such a movement was a wonderful strategy. But we are still influenced by Google Mood, and at the theoretical level, we always have the ability to remove us from order. It is worth saying that a similar one website actually has no chance to remove all the hardships without ranking on Google.

Thus, a blatch, targeting a specific country or a niche, is a method of distributing this risk while creating a completely advantageous product in the niche.

In addition to creating new brands, we will continue to create products that have begun, that is, products that have the potential to freeze the world's No. 1, improve every day, and believe that it is one of the best. I look forward to going.

"Google-Pass is essential"

Through starting the business, have you learned anything particularly helpful or advantageous?

In fact, the most interesting thing about SEO-based CM is not the merit planning. Are you planning to do better and develop some parts of your own website? In fact, success for you in this with this almighty G may be a completely different intention. Therefore, we do not bother with detailed lifting planning, but focus on solid and effective product improvements. Fortunately, our track record allows us to touch this serendipity.

The path to success in business is a truly valuable skill. While being in a position to gain conclusions in every field where I have the opportunity to participate in the business, I happened to gain knowledge in most of the areas that our company has dealt with so far. Employees, UX research and product design, software development, internal processes, translation, group structure, interpersonal mediation, leadership, data testing, etc.

During this time, I did not accept even a hundredth of a bad conclusion, and of course not at least a bad one. But perhaps none of these conclusions are exceptional enough to be worth mentioning in this interview. On the other hand, there are certain fundamentals that I have collected and used in our commercials, and I would like to encourage budding businessmen to follow in their footsteps:

We arrived at a niche with a billion dollar annual revenue, invented 20 years ago. We knew that this had the potential to actually become a profitable business. And our victory depended on our initiative of fulfillment, not on the viability of the idea itself.

I do not recommend applying a completely new idea or business model as a business to start for the first time (in fact, I did, and did not succeed).

Avoid businesses with chicken and testicle work. When the quality of the service is inextricably linked with the number of users, it is very difficult and expensive to beat today's depraved rivals. Do not try to arrange the best Craigslist or Facebook.

Become an expert in all the major areas that your business deals with. You don't need to be the best expert in all of these areas, but you should have some pretty impressive experience to review and question everything that is done in your business. Even mid-level experience, combined with common sense, can help you avoid disaster. Experts are often narrow-minded and condescending, leading to false judgments. Plus, it helps you avoid the snake-oil salesmen who are plentiful. Asking questions is a lot easier than answering them. So if someone claims to be an expert in antiquities, but can't tell you who Cleopatra was, they're probably not much of an expert.

What platform/tools do you use for your business?

Be honest, stick to your moral values, and don't exploit situations for your own gain. Your name and reputation are something that was built over a long period of time. If you stay true to these values, your reputation will grow. A good reputation will help you get hired in future partnerships, and a bad one will prepare you for tough times.

Ask lots of questions, listen to the answers, and don't force your opinion. Always be ready to change your opinion if you think it's wrong. Also, even if your opinion differs from the opinion of others, if you show that you fully understand their position, the pros and cons of your position, and that you are making a balanced judgment, it will be easier for them to make a different judgment. Don't stay in the same position just because you don't like your opinion.

I use a very wide range of standard tools related to SEO and website monitoring, such as Google Analytics, Google Search Console, Google Keyword Planner, Semrush, Ahrefs, Majestic, etc. I think the former is very important, and the latter is less known:

What have been the most influential books, podcasts, or other resources?

MouseFlow - This tool writes out what users do on your site. Because it makes it easy to find important shortcomings in the UX of your site. Because by analyzing the first 100 visitors, you can find all the important shortcomings of your site and learn a lot about your visitors. Without such tools, even important flaws and shortcomings can go unnoticed for months.

AllPusions is a tool that tracks the SERP (search engine result page) position. As far as I can see, if you need to track a lot of basic text in many markets, it offers the highest price in the market. It's a bit disappointing that the user interface has not been translated into English.

To be honest, I don't like reciting, spend free time with my family and play sports in the city. As a result, Ash Moria's "running lean" was most influenced by the three books I read. I read this book in 2013 and learned some basic principles.

Are you looking to hire for certain positions right now?

Avoid accurate quotes, but innovative business should be created as a accumulation of small experiments. It doesn't matter if that experience works, and you can get something important in any case. As a result, I am not afraid to bet on resources in experiments that can be positive or negative, and I do not regret if something is stalled.

Where can we go to learn more?

As a current source of information, he regularly follows Glen Gave's Twitter (although he has no personal Twitter) and understands all SE O-related activities.

I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

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163 million dollars for solo entrepreneurs I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

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163 million dollars for solo entrepreneurs I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

Free download

163 million dollars for solo entrepreneurs I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

Free download

163 million dollars for solo entrepreneurs I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

Free download

163 million dollars for solo entrepreneurs I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

Free download

163 million dollars for solo entrepreneurs I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

Free download

163 million dollars for solo entrepreneurs I'm looking for a new person in charge of SEO. It's time to take over this important role. I am looking for a true professional in this field, which has been involved in various plans for many years. If you have any questions or comments, please write the comments below!

Free download