How to Invest in Sports Betting – 10 Sports Betting Stocks to Know

A sport rate is to bet on the finals of sports action in a broad sense. Most people, including those who do not like to participate in the sport rate, do not need to be a similar alien. At least the idea that traders have all the opportunities to create sports bets are considered relatively fresh for traders from the United States.

From 1992 to 2018, sports betting was illegal at the US federal level (excluding several exceptions, including Nevada). In May 2018, the Supreme Court of the United States announced that the 1992 Professional Amateur Sports Defense Law (PASPA) did not comply with Article 10 of the US Constitution. However, this did not lead to the legalization of sports betting in the United States, and opened a way for each state to legalize sports betting within their borders.

The 18 states are already allowed, six states are at the legalization stage (including Colombia County), and 24 states are aiming to legalize (by ESPN on June 9). Based on this, Sports Betting has a great relevance to traders: no n-regulated sports betting has the ability to have a great influence on public trading companies about what to regulate legal sports betting. No!

Source: ESPN (from June 9, 2020)

(In the text, the United States is just a bigger sample in larg e-scale legalization, but it is also a big one).

In this article, we will divide the investment status of sports betting into four major categories: sportsbooks, casinos, technologies, and lead generations (in addition, there are five bonus categories if you read). For reference, we will provide viewers with examples of companies trading in each category.

Disclaimer: The following companies are basic examples, not advice on acquisition or resale of securities.

Sportsbook

Simply put, a sports book is a space where people have all the opportunities for people to make sports betting. In recent years, the situation of making sports books has evolved very cleverly, and in fact it has been justified by changes in laws around the world. As the adaptation permits, sportsbooks continue to shift from actual stores to the Internet. The design of the sportsbook is usually required to take a greater risk than the possibility that Better will win (for example, put $ 110 to win $ 100), and the total income from gambling is positive. Not only that, sportsbooks are usually more disadvantageous to operators than casinos, and are rather contributed to the "house".

The following is a list of three companies classified as the theme relevance of "Sports Book", but it should be noted that companies in this category often incorporate the characteristics of other categories.

Flutter (FLTR LN)

Market capitalization: $ 20. 3 billion

Fratter Entertainment is a global operating company of sports charges and gambling with international leading brands and business portfolios. The company's assets are distributed into four major categories: US (Fanduel, TVG, Betfair), Australia, PPB Online (Paddy Power, Betfair, Adjarabet), PPB retail. In 2020, Fratter acquired the Stars Group, the mother of Poker Stars.

FoundationIn the United States, Fandoel, known as a sporting brand, has started a business as a Daily Fantasy Sports (DFS) supplier in the United States. Using the claim that DFS is a game of skills, Fanduel and their main competition, Draftkings, spread in the 2010s as an effective option to replace more traditional sports betting.

Paddy powerPaddy power, established in Dublin in 1988, was born by the merger of three Irish bookmakers. In addition to the sports book, Paddy Power accepts bets on other types of games, telephone and online.

Bed fairBetfair, founded in London in 2000, is the first bookmaker that runs the world's largest online tree and sponsored the English Soccer team. The betting fair was registered on the London Stock Exchange as a Paddy Power Merge and Paddy Power Betfair in 2016.

DraftKings (DKNG)

Market capitalization: $ 11. 7 billion

Draft Kings is a listed company, headquartered in Boston, Massachusetts, specializing in daily fantasy and sports betting. Like Flutter, Draftkins used a brand based on DFS-consumers to promote more sports betting when he became the first legal sports business operator in Jersey in 2018. The company continues to expand digital presence in Igaming through Draftkings Casino.

In April 2020, Draftkings was a listed company, with a reversal marger, a specialty company, Diamond Eagle Acquisition Corp.. And a reverse merger with SBTECH GLOBAL, a lon g-established provider of sports betting technology.

SBTECH:The SBTech, established in 2007, attracts the sports rate and the absolute area of ​​the Igaming on a large scale and operates in 20 markets and jurisdictions with idol restrictions. The group is preparing DraftkSings at a unified SBT I-construction company registered in the United States, and invites a channel that is likely to expand a larg e-scale expansion in consideration of the existence of SBTech. 。

William Hill (WMH LN)

Market capitalization: $ 1. 5 billion

William Hill, the most history of the three companies introduced in this section, is looking for proposals for Sports Betting for its own reasons in London in 1934. It is noteworthy that gambling was not legal from the beginning in England. At present, Wiliam Hill attracts sports rates and online games around the world, and is said to be an American sports bookmaker, providing services to more than 100 points nationwide and continuing to grow.

In 2019, the company will be the actual management director of PHILIP BOWWCOCK instead of many years of digital technology director Ulrik Bengson as part of a widespread initiative to build online and international opportunities. Was announced, and the landscape of the development of sports betting in the United States was one of the important opportunities.

Casinos

Traditional casinos have any chance to take the probability of being held in connection with the legalization of sports betting in the United States. The operating skills related to the historical functions of sportsbook operators in places where sports betting is legalized is in a state that will be solved within a time when sports betting is allowed or in foreseeable time. Combined with a wide network of gambling facilities, you can assign a clear superiority compared to the brand new. Apart from this, promoting the development of digital presence of sports betting operators requires a powerful gambling brand and a customer base. Casino pelators generally have the largest advantage in board games and slots than sportsbooks.

Penn National (PENN)

Market capitalization: $ 4. 2 billion

Pen National Gamin g-Gambling, Race Real Estate, Composer that operates the terminal of video games. Sportsbetting was conducted at Indiana, Ivab, Mississippi, Nevada, Pennsylvania, and West Virginia's own facilities. In February 2020, the company completed the acquisition of a minority of bath tool sports, a major platform for digital sports and media.

Bath tool sportsDave Portnoy founded BARSTOOL SPORTS in 2003, and was mainly operated in paper media until 2007 online. For example, the company's original newspapers provide monitors for gambling and fantasy sports in the Boston metropolitan area, indicating that the Barstool roots are in the sports betting field. In the near future, Pen will change the name of the sports shop to BARSTOOL SPORTSBOOK and launch an online app for sports betting.

Eldorado / Caesars (ERI / CZR)

United capital: $ 12. 2 billion

In June 2019, Eldorado Resorts (Nasdaq: ERI) and Caesars Entertainment (Nasdaq: CZR) said, "complementary domestic operation platforms, powerful brands, strategic industry ti e-ups, and a collective desire to grow properties. "Guest service and shareholder value" announced that it will be merged with a major gaming company in the United States.

Both companies have existing sports betting facilities: Eldorado is a partnership with William Hill US and The Stars Group, and Caesters is affiliated with NFL, Turner Sports, ESPN and Draft Kings. Eldorado has a William Hill US and Stars Group, and Caesters include NFL, Turner Sports, ESPN, and Draft Kings.

The transaction is still waiting for some major regulatory authorities, but has recently obtained the approval of the Federal Trade Commission (FTC).

EldoradoRen o-based Eldorado Resorts was established in 1973 by Don Karano and operated 26 facilities in 12 states in the United States. In anticipation of the possibility of the appearance of the Sports Betting Market, Eldorado in September 2018, in exchange for the market access of the entire portfolio, a contract to obtain 20 % of William Hill US (US sports network US category) is a contract. I concluded it. Later, the company concluded a second sports betting partnership with The Stars Group.

CaesersCaesters Entertainment is a private equity company and operates 34 facilities in nine states in the United States, mainly Harraz and Horse Shoe. In addition to business in the United States, Caesers has an international presence in five countries. More importantly, as the company holds the database of casino customers through its own Caesar Reward program, this is considered to be valuable assets as sports betting and gambling in general are increasing to the Internet. 。

Technology

Technology plays a decisive role to provide an attractive sports betting. For this reason, there are companies that provide formatted solutions for betting companies that are interested in creating and maintaining competitive offer in this field. Betting technology is the industry's "pickles and spade" and can work under lon g-term B2B contracts.

GAN (GAN)

Market capitalization: $ 737 million

GAN (Game Account Network) is a global technology provider for online, game industry and sports betting rates. Established in 2002 and listed on the London Stock Exchange in 2013, the company has expanded to the company, which provides the technology to play games, and later provides complete game software. Became a leader in the IGR industry. The company owns and operates GAMESTACK ™, a platform for Igaming, Sports Awards, and virtual simulator. Gan's most notable partnership in the Sports Awards in the United States is a partnership with Fanduel.

Kambi (KAMBI SS)

Market capitalization: $ 684 million

Kambi offers online and conventional rea l-stor e-type sportsbooks with sports betting technology, including player accounts. The company based in Malta was transferred from UNIBET in 2014 and listed in Sweden. The Kambi customer list, including Draftkins before the merger with Sbtech, includes Pennnactional on the night before the Barstool Sports Sport s-Fares development is expected.

Lead Generation

Sports Talif and Igaming's cover generations basically sound in the same way, but this practice is actually much more complicated. In a broad sense, lead generation is an act of identifying or pioneering consumers' interest in products and services, and selling this information to third parties. This affects data privacy issues and many other issues that characterize sports and ouging betting. Nevertheless, companies that work on lead generations and comply with related rules provide valuable services for sportsbooks and other online games.

Catena Media (CTM SS)

Market capitalization: $ 140 million

Catena Media is a Maltese company that specializes in customer acquisition for online gaming. The company was founded in 2012 and expanded over time, organically and through acquisitions, reaching an exchange in Sweden in 2016. The company believes that its business model is in fact "scalable and applicable to almost any other industry." This consideration is strengthened by their previous skills and conclusions to develop personal business recruits that are outside the realm of cash offerings.

Better Collective (BETCO SS)

Market capitalization: $628 million

Denmark's Better Collective is a leading sports media group, with the majority of its revenue coming from partnership marketing. The company's South American branch employs a business model focused on subscription users, resale monitors (such as soviet), and brand advertising. Then, with the acquisition of two US sports fee websites (Vegasinsider. com and Scoresandodds. com) in 2019, the company is shifting its unique business model to the cooperative marketing strategy that its parent company has become more popular with.

BONUS - How to Invest in Online Gaming (iGaming)

While the guiding theme of this material is sports fees, we decided to propose another company from our universe and give some thought to what space sports occupies in the world of online gaming. Online gaming (igaming) is "betting on action games and online game finals". Our universe includes companies specialized in sports fees autonomously from the forum, as well as companies involved in igaming in a broader sense.

Evolution Gaming Group (EVO SS)

Market capitalization: $10. 8 billion

Evolution gaming is inviting live casino proposals for casinos and other gambling companies. Live casino is an online gaming configuration in which the dealer is considered a real person broadcasting the game online. This differs from other forms of online gaming, in which a random amount generator is used to manage the gameplay. In June 2020, Evolution announced the absorption of NetEnt as part of a full joint stock transaction.

Summary

Since this acquisition was noticed, various promotions have been carried out on the exchange, giving access to the sports fees ecosystem. Below is a brief information on the 10 companies that we have led the care of.

Selected Sports Betting Stocks

Tiker	Name	Country	Market price	Theme	Famous brands
Fltr ln	Flutter Entertainment	Ireland	$ 20. 262	Sportsbook	Fanduel, Paddy Power, Betfair
DKNG	DraftKings Inc.	United States	$ 11. 735	Sportsbook	SBTECH
WMH LN	William Hill PLC	Britannia	$ 1. 478	Sportsbook	N/A
Penn	Penn National Gaming	United States	$4. 152	Casino	space} Barstool Sports
Eri	space}El Dorado Resort	United States	$3, 948	Casino	Isle, Tropicana
CZR	Cesars Entertainment	United States	$8, 297	Casino	space} Harrah's, Horseshoe
Gun	Gun Inc.	Britannia	$737	Technology	Gamestack TM
space} Cambi SS	Kambi Group PLC	Malta	$ 684	Technology	N/A
CTM SS	Catena Media PLC	Malta	$ 140	LeadGen	N/A
Vetco SS	Better Collective A/S	Denmark	$ 628	LeadGen	N/A
Evo SS	Evolution Gaming Group AB	Sweden	$ 10, 841	Igaming	N/A