ICE London, Martin (SKS365) about italian market: “It is in times of difficulty that it is even more important to find one’s identity and values again”

SKS365's fresh CEO: "Italy has a chance to return to European regulatory models with the cooperation of businesses and legislators. The risk of making this section a bad guy, especially at the international level. It leads to that "

"What happened in Italy in the gambling and the game market last summer is an important message from Italy to international industries: prohibitions of seizure, and the silence of difficulties is not postponed. Alexander Martin, a new CEO of SKS365, Alexander Martin, stated in a country briefing panel. "The Gambling Advertising Prohibition in Italy-Why is it a losing battle? Not only is this a conclusion as a conclusion, but also misinformation, the confusion of the buyer, and the difficulty of understanding what is legal. If you are creating a problem, it will be even more spoiled, buyers, media, government itself, for example, and all of them will be talked about. The s o-called AD BAN case is all about the two polite and important problems, such as pathological gambling and crime invasion. Martin is a warning to people, as said by SKS365's CEO last December, "this is not a matter of money or commercial, but in recent years, authorities, and police allies. About the ethics and professionalism of this section, which has improved myself. "

Related

Related topic Italian gambling advertising ban Logicosks365SKS365 CEO Alexander Martin

OKTO and Aresway have started a pioneer partnership in the Italian retail business

SALSA Technology concludes content contract with SpinMatic

Read more advertisement

You may like

CASINOBEATS Summit 2024: Transfer of tools to balance innovation and adaptation in the digital era < Span> SKS365 Fresh CEO: "In Italy, the chance to return to European regulation models with the cooperation of businesses and legislators The risk of making this section a bad guy is especially losing the trust at the international level. "

"What happened in Italy in the gambling and the game market last summer is an important message from Italy to international industries: prohibitions of seizure, and the silence of difficulties is not postponed. Alexander Martin, a new CEO of SKS365, Alexander Martin, stated in a country briefing panel. "The Gambling Advertising Prohibition in Italy-Why is it a losing battle? Not only is this a conclusion as a conclusion, but also misinformation, the confusion of the buyer, and the difficulty of understanding what is legal. If you are creating a problem, it will be even more spoiled, buyers, media, government itself, for example, and all of them will be talked about. The s o-called AD BAN case is all about the two polite and important problems, such as pathological gambling and crime invasion. Martin is a warning to people, as said by SKS365's CEO last December, "this is not a matter of money or commercial, but in recent years, authorities, and police allies. About the ethics and professionalism of this section, which has improved myself. "

Related topic Italian gambling advertising ban Logicosks365SKS365 CEO Alexander Martin OKTO and Aresway have started a pioneer partnership in the Italian retail business SALSA Technology concludes content contract with SpinMatic Read more advertisement

Industry News

Playtika Reports Q2 2024 Financial Results

CASINOBEATS Summit 2024: Relocation of tools to balance innovation and adaptation in the digital era SKS365 Fresh CEO: "Italy has the chance to return to European regulatory models with the cooperation of businesses and legislators. The risk of making this section a bad guy leads to losing the trust at the international level, especially. "

"What happened in Italy in the gambling and the game market last summer is an important message from Italy to international industries: prohibitions of seizure, and the silence of difficulties is not postponed. Alexander Martin, a new CEO of SKS365, Alexander Martin, stated in a country briefing panel. "The Gambling Advertising Prohibition in Italy-Why is it a losing battle? Not only is this a conclusion as a conclusion, but also misinformation, the confusion of the buyer, and the difficulty of understanding what is legal. If you are creating a problem, it will be even more spoiled, buyers, media, government itself, for example, and all of them will be talked about. The s o-called AD BAN case is all about the two polite and important problems, such as pathological gambling and crime invasion. Martin is a warning to people, as said by SKS365's CEO last December, "this is not a matter of money or commercial, but in recent years, authorities, and police allies. About the ethics and professionalism of this section, which has improved myself. "

Related topic Italian gambling advertising ban Logicosks365SKS365 CEO Alexander Martin

OKTO and Aresway have started a pioneer partnership in the Italian retail business

SALSA Technology concludes content contract with SpinMatic

Read more

advertisement

CASINOBEATS Summit 2024: Relocation of tools to balance innovation and adaptation in the digital age

Innovation develops talent: PlanetPay365 invites two employees to intern at Viola Park Training Center in Fiorentina

DS Virtual Gaming is now working for Planetwin365 in Italy.

Related

Industry News

Navigating the iGaming Industry as a Start-Up

Relax expands its presence in Italy through collaboration with SKS365

Stakelogic Live announces partnership with Planetwin365 in the Italian market

SKS365 recognized as the best employer in Italy for 2024

Click to comment

Reading time: 2 minutes

Playtika Holding Corp. announced its cash results for the second quarter ended June 30, 2024.

Revenue was $627 million, down 3, 7% quarter-on-quarter and 2, 5% year-on-year. DTC platform revenue was $173. 7 million, up 1, 3% quarter-on-quarter and 5, 1% year-on-year. Net income was $86 million, up 63. 4% quarter-on-quarter and 14. 4% year-on-year. EBITDA before loan adjustments was $191 million, up 2. 9% quarter-on-quarter and down (11. 2)% year-on-year. Foreign exchange options, currency equivalents and short-term investments totaled $1. 1 billion as of June 30, 2024. "We are focused on the strength and potential of our core games and strategic initiatives to strengthen our portfolio. We are actively exploring opportunities to expand our game portfolio through M& A. Our focus is to find studios that complement our existing games and create lasting value.

"By focusing on our direct-to-consumer business and strictly controlling operating costs, our profitability has continued to improve noticeably. We are taking steps to ensure sustainable growth and profitability and are committed to creating lasting value for our players and shareholders.

Key Business Characteristics and Key Business Drivers

The average number of daily paying users was 298 thousand, down (3. 6%) year-on-year and down (2. 9%) quarter-on-quarter. The average paying user conversion rate was 3. 7%, down 3. 5% in the first quarter and 3. 6% in the second quarter of 2023. Casual gaming revenue was down (4. 3)% on a rolling basis and down (1. 2)% quarter-on-quarter. Revenues from Community Casino were down (2, 9)% on a rolling basis and (3, 4)% year-over-year. Bingo Blitz revenues were $155. 7 million, down (1, 2)% quarter-over-quarter and (0, 4)% year-over-year. Journey sales in June were $74. 6 million, down (2, 6%) quarter-over-year and up (1, 9%) quarter-over-year. Slotomania profits of $133. 8 million were down (1, 2)% quarter-over-quarter and (7, 5)% year-over-year.

Playtika announces quarterly dividend payment

Playtika's Board of Directors has declared a cash dividend of US$0. 10 per ordinary share included in the appeal, payable on October 4, 2024 to shareholders of record at the close of business on September 20, 2024. Future dividends will be subject to market standards and Board incentives.

Based on 2024 performance, the company expects profits to be at the low end of its indicated range of $2. 52-2. 62 billion, loan-adjusted EBITDA to be in the forward middle of its indicated range of $730-770 million, and serious expenses to be incurred.

Reading time: 3 minutes

VentureMax Group Director Pierre Mifsud says the iGaming world offers great opportunities for new companies with big ideas, as long as they can avoid the pitfalls.

The global online gaming industry has always attracted bright minds, creative talent and people with a strong entrepreneurial spirit.

From the hundreds of millions of dollars of acquisitions of boutique studios to the mergers and consolidations of premium operators that have cemented their international popularity, there are countless stories of turmoil. But while some companies succeed, others fail.

This is because the online gambling industry is not easy. It is a minefield, and one wrong step can mean game over. To reach the top, you need not only a good idea and a clever product, but also financial backing, no matter how big it is.

As a result, startups need to master every aspect of the business, from product features and customer skills to regulations, differentiation, marketing and fundraising. And even in this case, victory is not taken for granted.

Let's look at some of these key areas and see how startups can avoid the obstacles they face.

Regulation, Licensing and Compliance

As the regulatory transition began, much of the map went from grey to snowy white. This has brought a wide range of opportunities for organizations, but it has also brought new challenges.

Operators, suppliers and other providers currently must obtain licenses or certifications to operate in regulated jurisdictions, and requirements vary by market, which is easier said than done.

Most organizations include specialized departments to obtain important approval for entering the market, and compliance teams that regularly monitor compliance. The cost of compliance violations is very high, which can be fatal for young companies.

Therefore, consider organizing a specialized team that meets all regulatory requirements, even if you are alone. That's because the lon g-term business is guaranteed.

Make a difference from others

This industry has revealed such abilities, and in fact it is not surprising that many emerging companies are pursuing this ability. This means that it is essentially necessary to provide something new to stand out.

Unprecedented game formats, new mechanisms, developments that solve problems, and best research to correct what is already being done.

• This is clearly an indispensable condition for success, and has seen many emerging companies that have been greatly successful by improving what they have already made.
• Larg e-scale recruitment of buyers:
• In such a fierce competitive environment, it is important for companies and brands to make a clear voice to the real thing and the audience.
• Digital marketing is highly cos t-effective, high tracking, and easy to optimize in real time if it can be done correctly.
• Procurement of entrepreneurship funds

Most young companies face the need for funding to realize their intentions. Organic growth is always possible, but it takes time, and the company may miss the right timing.

But finding a favorable investment partner can be easy to say. It provides capital but does not want to play an additional role in the company's daily management, while others may claim more control and role than the founder giving up.

Emerging companies have not yet considered how to become attractive to the appropriate investors. The Venture Max Group has an investment team, and there are specific aspects that companies should meet before considering the possibility of partnerships.

Related

Industry News

Maximising Game Success: The Advantages of Partnering with a Distribution Partner

{Ruit}

We are in the early stages of development with the potential of a large upside

rumor}

{Ruit}

rumor}

With the powerful team of the founder

side

Presence or absence of expandable and defensive market opportunities

In addition to providing economic support to emerging companies, we want to share our abundant skills and help companies to succeed in this wonderful industry.

Completion time: 6 minutes

• Vadim Andleyev, a huge game distribution platform Rokky, a large game distribution platform connecting the world, reported his sales for one year after the launch of the video game and cooperated with a distribution partner like ROKKY. It describes the excellent quality of doing.
• How is the thir d-party distribution platform competing with major companies like Steam?
• On average, reservations are sold two months before the game release within 1%of the total sales for one year. Later, this indicator increases to 4%of the total sale of that year 2-4 weeks before the release. The peak of reservation sales was one week before the release, and at this stage, Publishers can plan for 12%of the first year's firs t-year game sales. At the pr e-ordering stage, Rokky is preparing an average annual sales of 16 % of the game, and in fact, this importance can be made to pr e-order.
• Later, small implementations began to decrease, and in the first two to four weeks, Rokky was released from 7 % to 4 % a week, and Steam was released from 14 % to 5 %. Rokky reservations, release, and first monthly sales will sell 56 % of the year's game copy, and Steam will be less than 61 %.
• {space}
• {space}
• universe

Market restrictions: Some states and regions have strict restrictions on video games, and in fact, direct development through platforms like Steam has become complicated. ROKK Y-like distributors, which have the skills to work in such markets, have all the opportunities to safely overcome similar obstacles and secure new viewers.

{space}

The most flexible price setting: Steam does not necessarily provide bonuses and special offers in a timely manner, almost immediately responded to changes in game demand. Distributors and counter parts have any opportunities to quickly adapt to the market situation and adopt a more flexible price strategy, which helps to increase sales.

{Resent}

Localization and adaptation to culture: Distributors active in specific areas are more familiar with the specialty of the local culture than anyone, and have customized content, such as localization of games, advertising campaigns, and user support. There are all opportunities to provide in the language.

• Advertising Support: Dealers often provide additional advertising resources, such as advertising, PR campaigns, participation in local events and exhibitions. This can significantly improve the recognition of the game than the normal advertising activity in Steam and attract more users.
• Pos t-support: In the case of physiological game clones, the distributor is released from most of the organizational tasks and focuses on content development to provide all necessary logistics, such as production, storage, and delivery. Can do.
• Legal and Economic Support: Available in the international market may require knowledge of local laws and financial claims. Distributors, who have work experience in different jurisdictions, can provide legal and economic support, minimize danger, and ensure legal requirements.
• Reach to more users: Distributors often establish relationships and partnerships with local shops and online shops, so they reach more users and sell games through various channels. You can significantly improve sales and brand awareness.
• At the beginning of the release, the sales ratio through Smokey peaks at around 4%. After one week, the sales ratio drops sharply to just under 1% and remains at this level for the first month. Looking at the first month, the sales ratio starts to rise gradually, reaching 0. 78% at the end of the second month and 1. 02% at the end of the third month.

After the third month, there are fluctuations, but the overall upward trend continues, peaking at the sixth month. As a rule, this is when the first marketing promotion of the game begins. According to Geekyminded, it takes an average of 70 days for a game to be released.