Case Studies

Strategies for Minimizing Out-of-Stock at Lottery Vending Machines

Strategies for Minimizing Out-of-Stock at Lottery Vending Machines

After tracking and taking action on the product absence rate in IGT Lotteries trading machines, the two jurisdictions used trader tactics, reporting and retailer interaction to improve their work with players and increase sales.

From Classroom to Cloud: A Learning Wizard Case Study

From Classroom to Cloud: A Learning Wizard Case Study

This is a data-backed case study highlighting NSNJ's foray into eLearning through Learning Wizard.

Lotty is constantly faced with the need to ensure that retail salespeople and their employees are familiar with lottery equipment and how to use it. Learning Wizard is an easy-to-operate, always-accessible IGT web solution for learning.

Maximizing Momentum in the Volunteer State

Maximizing Momentum in the Volunteer State

In Tennessee, there is always a chance to win with the attractive VIP series and exciting "Second Chance" drawings.

Scoring Big in the Ocean State

Scoring Big in the Ocean State

IGT provides specialized marketing support for RILOT based on a meticulously crafted marketing plan that starts with the launch of EInstant and continues with the share that contributes to player engagement.

Providing VIP Treatment in the Garden State

Providing VIP Treatment in the Garden State

New Jersey players enjoy being part of a valuable VIP club that features Million Dollar Replay, Lotteries Bonus Zone and Second Chance Scratch-Offs.

More States Launch $2 Lotto to Provide New Value for Players

More States Launch $2 Lotto to Provide New Value for Players

Four lotteries with IGT now offer lottery products worth $2. Find out what changes were made and what data allowed to drive growth in flagship circulation games.

Scratch Tickets In-Lane Deployments Proving Successful

Scratch Tickets In-Lane Deployments Proving Successful

See how this new approach was won over by the fact that many retail networks have started selling Shretching-tickets on the strip.

eDraw and Quick-Draw Strong Performance

eDraw and Quick-Draw Strong Performance

Sidenters of draws and quick rallies and digital games have many advantages. For starters, the games for retail sales online and on mobile devices are the same. Read about the huge success of Georgia and Kentucky lotteries with digital distribution, Keno and Cash Pop™ games.

Kentucky’s iLottery Success

Kentucky’s iLottery Success

KLC achieved record sales both at retail and online, which allowed them to add exciting new digital content. In partnership with IGT Lotto, Kentucky added two circulation games and created a neat Omnican electronic stanza.

IGT eInstants Top Performers

IGT eInstants Top Performers

IGT is committed to developing the most innovative and high-quality electronic machines, and the results prove it. IGT analysts use both historical data and forecast analysts to understand how each of our games will perform in any jurisdiction, and the analysis is embodied in high-impact content that responds to players.

Successful eInstant launch at Poland’s National Lottery

Successful eInstant launch at Poland’s National Lottery

Totalizator Sportowy launched Einstant Gierki as a new product in the online gap in December 2020. IGT’s product and marketing teams worked with the Polish national lottery to recommend and promote the exciting new portfolio of EISTANT games to the market.

Georgia's iLottery Holiday Campaign Acquires New Players

Georgia's iLottery Holiday Campaign Acquires New Players

Georgia lottery and IGT marketing services are eager to vacation and lottery products among adults. One of the successful campaigns is a 1 2-day festival competition designed to thank the current GLC Players Club members and attract new players.

New Instants Marketing Initiatives in Trinidad and Tobago

New Instants Marketing Initiatives in Trinidad and Tobago

Trinidado Tobago's IGT team has not only developed original tickets in order to promote new instant games at the target price to develop original tickets, but also promote new methods in a new way. It led to sales.

Collaborating for Growth in Virginia

Collaborating for Growth in Virginia

In 2019, Virginia's lottery chose IGT as a new provider for printing and maintenance services. See how the IGT and lottery cooperated in the first year of the new contract to increase the number of portfolios for scratch tickets.

Putting a New Spin on Wheel of Fortune®

Putting a New Spin on Wheel of Fortune®

As part of the campaign linked to the Wheel of Fortune Big Money Spin, 33 lottery winners were scheduled to go to Los Angeles in April 2020, but the trip was postponed for COVID-19. In response, Sony, IGT, and Partner Lotrys have planned only one virtual event in the world so that these special winners can enjoy the unforgettable excitement of the "Wheel of Fortune" game. 。

Supporting Draw Game Growth with Targeted Promotions

Supporting Draw Game Growth with Targeted Promotions

The distribution game is the key to lottery portfolio, but it requires constant support to maintain lon g-term success. New Jersey lottery has supported cash pop ™ using promotions and ads, significantly increasing sales.

New Self-Service Vending Options Support Lottery Growth

New Self-Service Vending Options Support Lottery Growth

The Gametouch Draw ™ sel f-service terminal is designed to work in social and no n-traditional trading spaces. See how these devices have created new opportunities to participate in the New Jerse lottery.

Expanding Lotto Games with New Player Value

Expanding Lotto Games with New Player Value

The jackpot game for each state is the key to lottery product proposal. See how new games and the evolution of products are used in Colorado's state to provide new levels of value to players in Lot Games.

The Future of Draw Games

The Future of Draw Games

The IGT team, which develops games and portfolio management, is managed by Futuregame ™, an innovative circulation development process. Cash pop, a simple and unique lottery game, is one of the latest games developed and released as part of this program. See how cash pops bring new excitement to players around the world.

How IGT Helps Lotteries and Large Retailers Succeed Together

How IGT Helps Lotteries and Large Retailers Succeed Together

Retail sales and execution departments play an important role in supporting both lottery and large retail networks to maximize the growth of lottery sales by attracting players and analyzing important data. I am. See the details of the IGT reset program and the interesting initiatives that contributed to the expansion of the lottery of our customers.

Using In-Lane Sales to Expand the Lottery Footprint

Using In-Lane Sales to Expand the Lottery Footprint

Selling lottery products on tracks not only allows lotteries to expand their territory, but also increases sales at the expense of customers who might not otherwise consider buying lottery tickets. See how two retail networks in Texas have begun selling lottery tickets in new and interesting ways.

Putting the Wooh! into Scratch Games in Idaho

Putting the Wooh! into Scratch Games in Idaho

In recent years, Lottery Aidaho has implemented strategies aimed at maintaining profitable growth and maximizing profit growth for Aidaho's state schools and the state's Quota Construction Fund with great success. See how IGT has supported this growth.

Making Lottery More Accessible in the Age of Cashless

Making Lottery More Accessible in the Age of Cashless

Lotteries are one of the last major sectors of the U. S. economy that are almost entirely based on cash. However, several states are now allowing non-cash lottery operations. See how this new level of availability could affect lotteries.

Opening the Door to New Lottery Sales Opportunities

Opening the Door to New Lottery Sales Opportunities

Larger stores historically limited the number of lottery tickets they offered in their stores. See how IGT developed an award-winning solution to expand lottery coverage in such retail networks.

Drawing in New Players in Non-Traditional Retailers

Drawing in New Players in Non-Traditional Retailers

Learn how IGT Lotto is helping expand the shopping zone and giving players a simplified process for lottery purchasing.

Bringing Digital Enhancements to New York’s Scratch-Off Games

Bringing Digital Enhancements to New York’s Scratch-Off Games

The New York Lottery developed new digital enhancements to its Scratch-Off product to attract a wider range of players and offer new and exciting prizes.

Using Second Chance Opportunities to Drive Lottery Sales

Using Second Chance Opportunities to Drive Lottery Sales

One of the most effective tools lotteries can use to increase interest in their games is an exciting second chance prize. IGT provides a "turnkey" support for the entire second chance platform, and also develops and implements marketing programs, supporting lotteries around the world to players who don't need money.

Driving the New Sports Betting Marketplace

Driving the New Sports Betting Marketplace

When it opened in the US in 2018, the operator was looking for a reliable, scalable turnkey solution. Learn why IGT PlaySports became a convenient solution for customers across the US.

Achieving Success with a Corporate Sales Representative Program

Achieving Success with a Corporate Sales Representative Program

Strong partnerships with corporate retailers are critical to lottery success. By networking with retailers who offer excellent customer service and sales solutions, lottery officials can strengthen these relationships and maximize lottery sales growth.

Offering Draw Games for Holiday Gifting

Offering Draw Games for Holiday Gifting

Lottery tickets are a popular gift for adults during the holiday season, but most donors purchase scratch cards. The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the barriers that prevent lottery tickets from being given as gifts and provide practical solutions.

Amping Up Sales Execution to Fuel Growth

Amping Up Sales Execution to Fuel Growth

Georgia Lottery Co., Ltd. (GLC) is always growing sales. As the second largest lottery in the United States, GLC is always focusing on sales to maintain record indicators. Over the past year, lottery has cooperated with IGT at the Atlanta's local level to cooperate with the company's retail and executive team members to support lottery growth plan.

Battling “Bintimidation”

Battling “Bintimidation”

Compared to last year, financial sales increased by 13 %, but this growth has been achieved as a result of highe r-priced games. IGT and Hoosier Lotty used the "six pillars of success" to maintain the overall profitability, attracted new and withdrawal players, and reversed the decrease in lo w-priced games.

Bringin’ Home the Bacon

Bringin’ Home the Bacon

IGT Indiana used the most popular trend, bacon, attracted new players, increased profits, and talked about pop culture.

Rebranding & Rebuilding Poland’s Instant Ticket Business

Rebranding & Rebuilding Poland’s Instant Ticket Business

Instant tickets grow rapidly in Poland due to product lineup and renewal of store base

Supersizing Texas’ Scratch-off Sales

Supersizing Texas’ Scratch-off Sales

The product of the innovative new category supported by the "six pillars of success" has recorded the sales of lottery in Texas.

Re-engaging the Current Playerbase

Re-engaging the Current Playerbase

New Jersey and IGT lotterys are trying to increase their attachment and r e-participate in poker popularity.

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