Microgaming Signs Exclusive Supply Deal with SpinPlay Games

Microgaming has signed an exclusive supply agreement with game developer SpinPlay Games.

SpinPlay Games' debut title, Roman Power, will be added to Microgaming's content aggregation platform on June 18th. Roman Power is a 5x3 slot machine with 20 paylines, packed with fiery multipliers and a growing hero wild feature.

"We are excited to join our network of talented content partners, and SpinPlay Games takes a mathematical approach to making unique, creative and easy-to-play games, and Roman Power is at the forefront of new feature-rich content," said Andrew Clucas, Chief Operating Officer at Microgaming.

"We are truly honored to partner with Microgaming and are incredibly proud to join the ranks of our world-class content partners. We focus on holistic design, combining themes, sounds and animations with sophisticated mathematical models to deliver a fun and rewarding gaming experience. Our debut title, Roman Power, is a math-themed, high volatility game aimed at experienced players. The game offers big win potential with every spin thanks to a combination of stacked symbols, expanding wilds and multipliers. We plan to release several exclusive games, including our second title, Almighty Aztec, through Microgaming's leading content aggregation platform in the near future," said Anton Kuhlmann, CEO of SpinPlay Games. Bahrain's Rashid Equestrian Club announces sponsorship of Robert "Rab" Havlin

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Industry News

Playtika Reports Q2 2024 Financial Results

Playtika Holding Corp. announced financial results for the second quarter ended June 30, 2024.

Profits were $ 627 million, declining yea r-o n-year (3, 7 %) and the previous term (2, 5 %). Profit from the DTC platform was $ 173. 7 million, an alternate increase, 1, 3 % yea r-o n-year, to 5 and 1 %. Failure of $ 86 million increased 63, 4 % yea r-o n-year, up 14, 4 % in annual ratio. After adjusting the loan, EBITDA increased 2, 9%yea r-o n-year to $ 1911 million, a (11, 2) percentage (11, 2) percentage. As of June 30, 2024, the currenc y-constructed accommodation facilities and their equivalent and shor t-term investments were $ 1. 1 billion.

"We are focusing on the endurance and possibilities of our main games, and the strategic initiatives that focus on the livability of our bags. We are actively expanding the range of games through M & A. We are looking for our abilities, which complements our theaters and focuses on searching for long costs.

"Our concerns about the business that focuses on direct buyers and the strict alignment to manage operating costs has led to a remarkable improvement of alternativ e-based profitability. We are sustainable. We are taking measures to ensure an increase and profitability, we commit to make a long profit for players and shareholders, our concerns for execution remain unwavering. Abrahams stated, CEO, the CEO of the highest executive officer and the highest economy.

Main business characteristics and main business factors

The average number of paid users per day was 298, 000, and in annual calculations, (3, 6) %and (2, 9) %alternately decreased. The average billing conversion was 3, 7 %, 3, 5 %in the first quarter, and 3, 6 %in the second quarter of 2023. Profit from casual games decreased (4, 3) %in turns, and (1, 7) %of the year. The income from the target public casino games decreased alternately (2, 9) % (3, 4) percent. Bingo Blitz's income was $ 1557 million, decreasing (1, 2) % (0, 4) percentage in annual calculation. The income from the travel in June was $ 74, 000, decreasing (2, 6) %(2, 6), an annual calculation increased by 1, 9 %. Slotomania's profit of $ 133. 8 million decreased (1, 2) in execution, decreasing (7, 5) per year.

PlayTika has announced the quarterly dividend payment.

Playtika's Board of Directors is $ 0, 10 for the promotion of conventional promotion, which is paid on October 4, 2024, to a promoter registered when the business day was completed on September 20, 2024. We announced payment of equivalent reversal dividends. Future dividends will be the market standards and the promotion of the Board of Directors.

According to the achievements in 2024, the company was hoping that the profit would be the lower end of the range presented before $ 2, 52 -$ 2, 62 billion, and the EBITDA was presented after coordination before the loan. A serious cost of $ 730 in the center of the range -$ 770 million -$ 95 to 100 million dollars.

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Navigating the iGaming Industry as a Start-Up

Venturemax Group Director Pierre Mixudo says that the world of Igaming will reveal a wide range of skills for new companies full of luxurious ideas unless they can avoid pebbles under the water.

The global online gambling industry draws enthusiastic brains, creative talent, and strong entrepreneurs every time.

From the acquisition of a boutique studio for hundreds of millions to the merger and integration of the firs t-class operators consisting of international popular companies unconditionally, there is no spare time about Spar. However, some companies ride on the waves, while others are in trouble.

This is due to the fact that navigating in the online gambling industry is not easy. This is the background of the mining, which has the potential to change the game if you make a mistake. In order to jump to the top, it is not only necessary to have a wonderful thought and wise product, but also the economic assistance is definitely only useful at this point.

After all, emerging companies are required to master all business fields, from product features and customer skills to customization, differentiation, marketing, and funding. And in this case, victory is not natural.

Look at some important fields and know how emerging companies can avoid barriers.

Customization, license, complaints

When the brunch ran to the adaptation, most of the map turned white to snow. As a result, a wide range of skills were opened to the organization, but new tasks occurred at the same time.

Operators, suppliers, and other proposals are currently needed to receive a license and certificate for booting in the regulatory jurisdiction, but the demands vary from market to market- and what they regulate. It is easier to do.

Most organizations have a team to observe their compliance and satisfy the complaint every day, not only in dedicated departments to receive major licensing to enter the market. Has a very high possibility, which is actually fatal to emerging companies.

Therefore, for example, for the fact that you provide your own business for a lon g-term life, even if it is only once, a specialized team involving all your normative claims. Consider making it.

Stand from the crowd

In fact, it's not surprising that many emerging companies pursue such skills. This basically means differentiating and providing fresh things fundamentally.

This has the potential to be truly innovative. Unprecedented format, fresh mechanism, development, problem solving, or the best way to arrange what is already being done.

Technology is a great driving force in innovation, and new companies that have reached Big Sports often have a patented platform, conclusions, and mechanisms, and swells the industry.

Of course, this was not considered to be unable to access due to the turmoil, and we saw many of the startups that improved what was already created and harassed huge sports.

In any case, emerging companies need to be affected, as a result, searching for unique transactions that invites something fresh, copy and move forward. I can't.

Larg e-scale customer acquisition:

Whether you are B2B or B2C, one of the most important tasks in your business is considered to be a larg e-scale acquisition. To do so, group advertising strategies are important, and at the right time, you can attract buyers with the support of notification that truly reacts to the appropriate space.

At the same time, for companies and brands, being basically real and having their own voices is the highest level of competition.

This is because, for example, this is a single way to make it sound in the background of noise created by rivals, just as the company has a clear identity and task. 。 Modifying a channel that can introduce a true relationship with customers is still very basic.

Digital marketing is truly economically effective if done correctly, is perfectly controlled and easy to optimize in real time, as long as it is planned and analyzed.

Therefore, this marketing method is considered unstable for B2B and B2C companies.

Securing initial funds

Most emerging companies face the need for funding to realize their intentions. The organic rise is probably every time, but it is boring, which has the potential for the company to actually miss the right timing.

However, finding an advantageous researcher has the ability to explain what is easier to arrange. Some traders are ready to provide capital, but they do not want to play unnecessary roles in the company's daily management, while others have more controls and roles than founders.

Startup companies need to think about how to become an attractive company for appropriate investors. The Venture Max Group has an investment department, and there are clear standards that companies should meet before considering a partnership with the company.

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We not only provide funding to emerging companies, but also share our abundant experiences and support companies to get through this wonderful industry.

So many difficulties are still in the future, but companies that succeeded in the Igaming Startup will be able to get a lot of rewards.

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Maximising Game Success: The Advantages of Partnering with a Distribution Partner

The life cycle of the game has seven stages: planning, pr e-production, production, test, pr e-launch, launch, and post production. When it is released, video games begin to compete to get the attention of players and need to choose from many games, making it difficult to maintain interest. By cooperating with sales partners in the latter half of the game life cycle, rather than relying on giant companies like Steam, the public can get many strategic advantage, and the game relevance a few months after the release. Can be maintained.

Vadim Andreev, a CEO and c o-founder of Rokky, a global game distribution platform that connects the world's publishers and shops, talks about the first year of the launch of video gaming and cooperates with Rokky's distribution partners. Explain the benefits.

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Considering the release date, Rokky will account for another 8 % of this year's total sale. Compared to this, according to VG Insights, average 12 % of all sales on Steam are being caused during the game. Probably, the data accounting function of the VG Insights has caused some of the sales on the first day after the release. According to the company's analysis, 15 % of all sales of the year are being released one week after release. At the same time, Steam accounted for 22 % of the annual sales in the first week.

After that, sales began to decrease gradually, recorded 7-4 % a week for 2-4 weeks after the release, and 14 to 5 % in steam. Combined with reservations, release, and first month of sales, Rokky is within 56 % of annual sales and Steam is within 61 %.

Rokky is 43 % and Steam is 38 % for the remaining 10 months. At the same time, looking at the trends in the corresponding graph exchange rate, it can be seen that sales via the third party distribution platform tend to be slower than STEAM sales.

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Reach a larger audience: Distributors often have established relationships and partnerships with local and online shops, which allows them to reach a larger audience and sell their games through different channels, significantly increasing sales and brand awareness. The advantage of partnering with distributors is also proven by the fact that the percentage of total sales on Steam that comes from distributors has increased over time. The attached graph shows the change in sales through Rokky relative to total sales on Steam over the 12 months after the game's release. However, it should be noted that the data in the graph is a compilation of best-selling games based on Rokky data. In some cases, the spread of meaning for each game can be quite noticeable.

At the beginning of the release, the sales ratio through Smokey peaks at around 4%. After one week after the release, the sales ratio drops sharply to just under 1%, and remains flat for the first month. Looking at the first month, the sales ratio gradually increases, reaching 0. 78% at the end of the second month and 1. 02% at the end of the third month.

After the third month, there are fluctuations, but it generally tends to increase, peaking in the sixth month. As a rule, this is when the first marketing promotion of the game begins. According to Geekyminded, it takes an average of 70 days for a game to be released.

After the sixth month, the sales ratio grew even greater, and in the ninth month, a new peak was 2, 87 %. In the 10th month, sales recovered by those who used the significant discounts up to the previous month. At the end of the 12th month, the sales ratio via Roppongi was stable at 1, 55%.

Despite the fluctuations in the sales ratio, the overall trend has increased the sales ratio via Rocky, which accounts for the total number of units on the Steam platform for one year after the release. The increase in sales of sales via the agency for total sales in the Steam platform is due to several factors:

• Price competition: Shops where sales agents sell public games will actively use margins to compete for price competition. They can provide a variety of discounts and promotions and make more attractive proposals for buyers compared to Steam's fixed price.
• Promotion and Marketing Support: Distributors and their partner shops often provide a variety of promotions, sales, and special offers, attracting attention to products and promoting sales.
• Localization and adaptation to the regional market: Distributors can provide offers that are suitable for specific requirements and preferences in the regional market, in areas where steam is less popular or sufficient marketing support is obtained. You can increase your sales.
• Various payment methods and delivery conditions: Delivery companies can provide more flexible, various payment methods and more convenient delivery conditions, making it more convenient for consumers in various categories.
• Investing in customer service: Distributors often invest in improving customer service, and provide better support to maintain buyers and increase sales.

Therefore, Rokky has succeeded in competing with the Steam platform, and has increased the overall structure with a more flexible and direct approach. Demand for games through thir d-party distribution platforms like ROKKY will be much more slow than steam, providing stable and lon g-term profits to publishers. Shops that provide price competition and various promotions can maintain interest in games for several months after the release.