Mobile marketing

Martech is a source of information on mobile marketing. It contains a lot of highly relevant authoritative information sources, such as the latest news, tactical guidelines, and latest data.

All the information listed here was written by our experimental editors, researchers, and experts who are active at firs t-class brands and agencies.

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Dig deeper into Mobile marketing:

What is mobile marketing: A guide for marketers

How live clienteling is helping Lucchese sell more cowboy boots

A loyalty boom for David’s Bridal using mobile wallet technology

How to send mobile app messages that build loyalty and stay relevant

Why RCS mobile marketing is set to go big in the U.S.

With the appearance of Apple, US marketing representatives are likely to add more exciting messaging experience to mobile actions. Chris Wood | June 11, 2024 10:31 (Eastern the United States

Deep links for push notifications: Best of the MarTechBot

See how MARTECHBOT reacts to hints and these hints are improved. Today: Deep link in local gym network push notifications. MARTECHBOT ｜ April 15, 2024 12:32 (Eastern the United States

What Google’s Privacy Sandbox means for the app ecosystem

A secret duty sandbox form before advertising on an Android device, which is completely different from the problem that occurs in the chrome browser. Kim Davis | April 1, 2024 10:03 (Eastern Time in the United States) 10

DOJ lays siege to Apple’s walled garden

The U. S. Department has filed Apple for an antitrust law on the iPhone ecosystem. Update: Apple's statement. Kim Davis | March 21, 2024 12:24 (Eastern US time)

75% of consumers made purchases as a result of SMS marketing

60%expect to send text messages from the brand at least once a week, but 71%answered that too many messages are no longer a reason. Constantin von Hoffman | February 6, 2024 2:29 Afternoon et

Infobip partners with Community to launch a global messaging offering

The North American text messaging platform for brands and celebrities is affiliated with European Omnicanal Message Service to increase the audience of both companies. Kim Davis | December 12, 2023 11.

How reducing your carbon footprint can save you money and increase ad impact

Explains what crimtan technical directors can do to increase marketing efficiency while contributing to climate change measures. Constantine von Hoffman | November 7, 2023 at 14:28 et

Gene De Libero: Spotlight on the expert

Gina de Libero's experience in digital transformation is based on participation in the early stage of social networking and digital external market development. Chris Wood | October 20, 2023 13:18 et

Mobile apps see a surge in consumer use and spending

This year, consumers spent $ 100 billion on mobile applications at unprecedented speeds, and the use of applications has increased significantly in the development market. Constantine von Hoffman | October 17, 2023 15:40 et 3

Why now is the right time to implement SMS marketing

Big brands are using SMS marketing to capture more and more customers. Digital Marketing Depot | Sep 13, 2023 at 13:59 ET

Which types of in-game advertising do users love (or hate)?

Gamers aren't particularly fond of in-game ads, but there are formats they prefer. But there are formats they prefer. Kim Davis | Aug 29, 2023 at 11:48 ET

Lyft introduces in-app ads as part of an expanded rider experience

By building a ride-sharing ecosystem, Lyft Media has grown fourfold in the past year. At launch, riders see one ad in the app per ride. Chris Wood | Aug 24, 2023 at 1:47 pm ET

How The Container Store is using SMS to reach college students

National retail chains are using mobile technology to drive online and in-store shopping during back-to-school season. Chris Wood | August 16, 2023 14:06 ET

Movable Ink unveils mobile suite

Personalized content platform Movable Inc. launches mobile expansion to build one-to-one relationships with customers through the mobile channel. Kim Davis | March 28, 2023 11:37 ET

In-game advertising: A marketer’s guide

With the right strategy, in-game advertising has the potential to provide huge inventory to reach and engage with advanced gamers. Tim Parkin | March 10, 2023 9:11 am ET

13 questions to ask digital experience platform vendors during the demo

When one or more channels can’t guarantee the speed and user experience you need, a DXP has the ability to solve these problems. Pamela Parker | Feb 23, 2023 at 9:15am ET

How to send mobile app messages that build loyalty and stay relevant

Keep your valued customers engaged with mobile notifications after app downloads. Chris Wood | Jan 19, 2023 at 1:27pm ET

Salesforce: The trends underlying a record-breaking Cyber Week

Big Salesforce World Tour at New York's Javits Center brings the retail rollercoaster to the table. Kim Davis | Dec 9, 2022 at 3:33pm ET

How to keep up with accelerating customer expectations: The MarTech Conference keynote

Big advertisers discuss the big shifts happening in how buyers and B2B customers engage with brands. Chris Wood | Sep 28, 2022 at 11:42am ET

4 tips to navigate the advertising impact of iOS privacy changes

Despite its limitations, targeting iOS users remains important for advertisers. Here are four tips that are sure to help you transform your marketing strategy. Ken Zachman | Sep 6, 2022 at 12:14pm ET

New Taboola feature fights fake news on social media

The update will help publishers and manufacturers direct readers to trusted news sources. Chris Wood | August 31, 2022 at 13:35 ET

How marketers are preparing for the future of in-game ads

Brands, agencies and publishers share their thoughts on the rapidly evolving video game ecosystem. Chris Wood | 16 August 2022 at 15:20 ET

Almost half of consumers are consciously spending less

New research from LoopMe shows buyers are cutting their costs and enjoying the home they work from. Kim Davis | August 3, 2022 at 12:43 ET

Mobile leads growth in the expanding in-game advertising industry

Mobile gaming ad spend is 3 to 2 times higher than console gaming Chris Wood | July 28, 2022 at 14:32 ET

Amazon Prime Day returns while retail and ecommerce rivals face inventory challenges

Marketers should use this opportunity to boost in-store sales and prepare for an extended holiday season. Chris Wood | 12 July 2022 at 15:41 ET

Attentive launches Concierge SMS product

Chris Wood, where conversational platform generates dialogu e-based SMS and leads customers in the right direction | 15 JUNE 2022 at 13:38 et

Android may be biggest beneficiary of Apple’s privacy protections

59 % of mobile advertisers shift advertising expenses from iOS ｜ 6 JUNE 2022 at 12:40 PM et

InMobi to leverage Infutor’s identity graph data

Mobile Marketing Platform is Kim Davis that complements the firs t-person data with data obtained from the expansion infury identification column | June 2, 2022 11:34 et 11

Aligning on a Guidepoint: Getting started with the Agile Marketing Navigator

Reading points are connecting cloth extending up and down of the organization. Stisi Aarman | May 26, 2022 8:30 (Eastern US time

Optimization science: Technology and brain science can drive performance

It maximizes the potential of Martech Solutions and triggers brain reactions. Jade Bank ｜ May 25, 2022 10:42 et

How product analytics can unite marketing and product teams to boost customer lifetime value

Find the most valuable indicators to understand the customer engagement of mobile applications and other digital products. Chris Wood | May 19, 2022 14:14 et

What is mobile marketing: A guide for marketers

Tactics, technology, and strategies needed to interact with customers on smartphones. Jacqueline Duri | May 13, 2022 7:00 ett

Good morning: What’s weird today may be genius tomorrow

Extreme and revolutionary things can look wrong at first glance. Constantine von Hoffman | April 19, 2022 9:20 et 9

Tech companies flock to out-of-home during comeback year

Apple ranks second after McDonald's on the largest OOH advertiser list in 2021. Chris Wood | April 14, 2022 14:13 et 2

App opt-in rates climb despite Apple’s permission requirements

It has reached 9 % since the ApptrackingTransParency function was issued, reaching 25 %. Constantine von Hoffman ｜ 14 APRIL 2022 at 12:27 PM et

IronSource launches new ad platform for app-focused mobile campaigns

With the release of this feature, mobile marketers can automate the Apple Search ADS strategy. Chris Wood ｜ 13 APRIL 2022 at 11:26 AM et 11

Data.ai launches new solutions for the app ecosystem

Annie's old app "Data. AI represents a new appendix classification method for purchasing in the app and SKU. Kim Davis | 29 MARCH 2022 at 13:36 et

Nielsen to be acquired by private equity consortium

Evergreen Coast Capital Corporation and Brookfield Business Partners pay $ 16 billion to large audience rating. Kim Davis | March 29, 2022 12:03 et

Optimove acquires mobile messaging provider

Kumlos introduces mobile messaging and engagement in the CRM platform Kim Davis | March 29, 2022 at 9:28 AM et 9

Traffic from mobile devices dropped 9% last year

Desktop PC users have longer sessions and spend more money. Constantine von Hoffman | March 28, 2022 at 3:52 Afternoon et

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