ORYX to dazzle at iGB Live with new look aggregation platform

Orix Gaming, a member of the Blug Gaming Group, proposes a unique reinforced aggregator platform at the IGB live exhibition.

For the first time, the representatives of the event at Amsterdam have been introduced in a completely customizable conclusion that guarantees immediate access to sportsbooks, and is a bag of more than 8. 000 games for casinos and lotteries.

ORIX Hub's support is Gamomat, Red Tiger, Evolution, Uitbet, Netent, Quickfire, Play'n Go, EGT, Pragmatic Game, Kalamba-Game. S, many other major games Creators can manually select games that are more advantageous for players.

The ORYX team will carry out live demonstrations of the innovative functions of platforms, including marketing and licensing mental tools.

ORIX Hub and their content are in charge of claims and licenses in some states covering England, Malta, Schlevig Holstein, Crohatia, Romania, Spain, and Colombia, and will join several countries this year. It is supposed to be.

"Orix gaming content and agguligator director Yang Leidenfeldo said," Orix's wide personal content and affiliated content have become even more frequent, how easy it is to integrate with the ORIX Hub in Amsterdam. I am happy to be able to show you.

"We are impressed by the capacity of the platform for providing personalized content thanks to dedicated intelligence and KP I-analysis, and for partners who are eager to defeat in a new field. There is no doubt about the license and authentication. "

ORYX GAMING and their expert teams will demonstrate ORYX HUB and other services at the IGB LIVE 2019 exhibition in Amsterdam from July 16 to 19. See the M5 shield to admit more.

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Playtika Reports Q2 2024 Financial Results

Reading time: 2 minutes

Platekaholding Co., Ltd. Announced the second quarter cash settlement ending on June 30, 2024.

Profits were $ 627 million, declining yea r-o n-year (3, 7 %) and the previous term (2, 5 %). Profit from the DTC platform was $ 173. 7 million, an alternate increase, 1, 3 % yea r-o n-year, to 5 and 1 %. Failure of $ 86 million increased 63, 4 % yea r-o n-year, up 14, 4 % in annual ratio. After adjusting the loan, EBITDA increased 2, 9%yea r-o n-year to $ 1911 million, a (11, 2) percentage (11, 2) percentage. As of June 30, 2024, the currenc y-constructed accommodation facilities and their equivalent and shor t-term investments were $ 1. 1 billion.

"We are focusing on the endurance and possibilities of our main games, and the strategic initiatives that focus on the livability of our bags. We are actively expanding the range of games through M & A. We are looking for our abilities, which complements our theaters and focuses on searching for long costs.

"Our concerns about the business that focuses on direct buyers and the strict alignment to manage operating costs has led to a remarkable improvement of alternativ e-based profitability. We are sustainable. We are taking measures to ensure an increase and profitability, we commit to make a long profit for players and shareholders, our concerns for execution remain unwavering. Abrahams stated, CEO, the CEO of the highest executive officer and the highest economy.

Main business characteristics and main business factors

The average number of paid users per day was 298, 000, and in annual calculations, (3, 6) %and (2, 9) %alternately decreased. The average billing conversion was 3, 7 %, 3, 5 %in the first quarter, and 3, 6 %in the second quarter of 2023. Profit from casual games decreased (4, 3) %in turns, and (1, 7) %of the year. The income from the target public casino games decreased alternately (2, 9) % (3, 4) percent. Bingo Blitz's income was $ 155. 7 million, and (1, 2) %and (0, 4) %alternately decreased in annual calculations. The income from travel in June was $ 746 million, decreasing (2, 6) percentage (2, 6), an annual calculation increased by 1, 9 %. Profit from slot enthusiasts reached $ 133, $ 8 million, decreased (1, 2) percentage, and decreased (7, 5) per year.

Playtika has announced the quarterly dividend payment.

Plateka's Board of Directors is a promoter registered on October 4, 2024 to the promoting promoter, which was registered at the completion of business days on September 20, 2024, 0 for the promotion of a conventional promoter. Announced a $ 10 foreign exchange dividend payment. Future dividends will be the market standards and the promotion of the Board of Directors.

Based on the results of 2024, the company expects to be the lower limit of 2, 52 to 2, and $ 62 billion, and will present eBitDa before $ 730 to 7. 7 million after the loan adjustment. The serious cost will fall between $ 95 to 100 million, expecting to be in the middle of the range.

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Navigating the iGaming Industry as a Start-Up

Reading time: 3 minutes

Venturemax Group's Pierre Mifsud, Pierre Mifsud, states that if the Igaming world can avoid pitfalls, it will provide a great opportunity for new companies with great ideas.

The world's online gambling industry has always attracted people with a intelligent brain, creative talent, and a strong entrepreneur spirit.

From the acquisition of hundreds of millions of dollars to boutique studios to the merger and integration of to p-notch operators, which have become recognized by everyone, the uproar is not enough. However, some companies succeed, while others fail.

This is due to the fact that the online gambling industry is not easy. This is the background of mining (mining), which means the end of the game if you make a mistake. To reach the top, you need not only excellent ideas and smart products, but also economic support.

As a result, emerging companies need to master all aspects of business, from product characteristics and customer skills to regulations, differentiation, marketing, and funding. And even in this case, victory is not natural.

Look at some of these important areas and see how to avoid the disability facing emerging companies.

Regulation, license, compliance

When the transition to regulation began, most of the maps turned white to snow. This was a great opportunity for the organization and a new task.

Businesses, suppliers, and other providers need to obtain licenses and authentications to perform business in the regulated jurisdiction, and their requirements vary from market to market, but this is difficult to say. 。

Most organizations have specialized departments to obtain important approval to enter the market, and the compliance team checks the compliance every day. The cost of compliance violations is very high, which can be fatal for emerging companies.

Therefore, let's consider organizing a specialized team that meets all regulatory requirements, even if you are alone. That's because it leads to lon g-term business.

Stand from the crowd

In fact, it is not surprising that many startups pursue such skills. This basically means to differentiate, to offer something radically fresh.

This has the potential to be something truly innovative: a new format for the game, a fresh mechanism, development, solving a problem, or even a rudimentary search for the best way to arrange something that is already being done.

Technology is a great driver of innovation, and startups that reach the big sports often have patented platforms, conclusions, mechanisms, etc., and take the industry by storm.

Of course, this is not considered to be inaccessible due to the hustle and bustle, and we have seen many startups that improve on what has already been created and harass the big sports.

In any case, startups need to be influenced, and as a result, they will not be able to move forward by copying what came before them, being original and looking for a unique deal proposal that invites something fresh.

Large-scale customer acquisition:

One of the most important tasks of a business, whether B2B or B2C, is considered to be large-scale customer acquisition. For this, a group advertising strategy is important, allowing you to attract buyers at the right time, in the right space, with the support of notifications that really cause a reaction.

At the same time, for companies and brands, it is basically the highest level of competition to be authentic and to have a unique voice.

This is the reason, for example, that in reality, this is the single way to be heard against the background of the noise created by rivals, so that the company has a clear identity and task. It is still very fundamental to qualify the channels that allow you to introduce a true relationship with the customer.

Digital marketing, if done correctly, is indeed economically effective, perfectly controlled and easily optimized in real time, provided the right data is planned and analyzed.

That is why this marketing technique is considered precarious for B2B and B2C companies.

Securing initial funding

The majority of start-ups are faced with the need to raise funds to realize their intentions. The organic rise is probably every time, but it is at a boring time and this has the potential to result in something that the company actually misses the right timing.

However, finding favorable researchers has the ability to explain what to arrange more easily. Some traders are ready to provide capital but do not want to play an unnecessary role in the day-to-day management of the company, while others have every opportunity to demand more control and role than the founders want.

Startup companies need to consider how to arrange themselves for appropriate investors. The Venture Max Group has an investment dependence and various aspects, and before that, we need to answer how to consider the possibility of a partnership with a company.

• Find a significant increase in lifting and injured for formation
• Being a problem with revolutionary freezing ability
• Being a brand with innovative technology
• Space} The existence of a powerful founder team
• The existence of expandable and protected market opportunities

The attitude toward our investment is that it should be a true partnership.

We want to not only provide economic support to emerging companies, but also distribute our own luxury skills and support companies to safely navigate this wonderful industry.

Therefore, it is not the fact that we act without paying attention to many issues, but those who can achieve our own Igamin g-Emerging Companies will receive a huge reward.

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Maximising Game Success: The Advantages of Partnering with a Distribution Partner

Reading time: 6 minutes

The seven development borders continue to the current cycle of video games: planning, pr e-production, production, testing, pr e-trial, release, and post production. And video games start competition to get the interest of players, and at the same time, the number of games for choices is not easy to distract. In return that depends on giants like Steam, cooperating with distribution partners at the final stage of the actual cycle of the game gives a lot of relevance to the strategic advantage of publishers and their concerns. A few months later depending on the games.

Vadim Andrieev, a massive director and c o-founder of ROKKY, a mass game distribution platform that connects shops around the world, is in charge of the first year of the launch of video game game, and this distribution like ROKKY. Determine the excellent quality of work with a partner.

How to effectively compete with major overseas distribution platforms like Steam

On average, if you make a reservation two months before the game release, it will be within 1%of the total sales for one year. After that, this indicator increases to 4%of all sales of the year 2-4 weeks before its release. The peak of reservation sales was one week before the release, and at this stage, Publishers can plan for 12%of the first year's firs t-year game sales. At the pr e-ordering stage, Rokky is preparing an average annual sales of 16 %, focusing on this importance so that the game can be pr e-ordered.

Considering the release date, Rokky will account for another 8 % of this year's total sale. According to VG INSIGHTS, average 12 % of all sales on Steam are activated when the game is released. Probably because the VG Insights accounting function has already rushed on the first day of the release. According to the company's analysis, 15 % of the annual total sales are being held one week after the release. At the same time, Steam accounts for 22 % of the annual sales in the first week.

Sales began to decline gradually, and in 2-4 weeks after the release, smoky was 7 % to 4 % a week and steam was 14 % to 5 %. Combined with reservations, release, and first monthly sales, Rokky's annual sales are 56 % and Steam is about 61 %.

In the remaining 10 months, Rokky is 43 % and Steam 38 % accounts for almost half of the annual sales. At the same time, the trend line of the following graph indicates that sales via the third party distribution platform have disappeared overall over the sales via Steam.

The thir d-party distribution platform provides a more flexible and consume r-oriented approach

Cooperation with distribution partners like ROKKY gains many strategic benefits. By using a thir d-party distribution platform, you can expand market reach, respond to changes in demand, minimize risk associated with international sales:

• Market restrictions: Depending on the country and region, the government's regulations on the sales of video games are severe, and direct sales may be difficult through platforms such as Steam. ROKK Y-like distributors, which have gained experience in such markets, can overcome such barriers and provide access to new audiences.
• Low price setting: Steam may not be able to respond quickly to changes in game demand and may not be able to provide timely discounts or special offers. On the other hand, distributors can quickly respond to the market status and adopt a more flexible price strategy, which can increase sales.
• Localization and cultural adaptation: Distributors who develop business in specific areas better understand local culture, so customized content in local languages ​​such as localization of games, marketing campaigns, user support, etc. in local languages. It can be provided and enhances the ability to appeal to local players.
• Advertising support: Distributors often provide additional advertising tools, such as advertising, PR campaigns, participation in local events and exhibitions. This can significantly improve the recognition of the game than the normal advertising activity in Steam and attract more users.
• Pos t-support: In the case of physiological game clones, the distributor is released from a considerable part of organizational work to provide all necessary logistics, such as creation, storage, and delivery, and dedicated to the development of content. You can.
• Legal and Economic Support: Available in the international market may require knowledge of local laws and financial claims. Distributors, who have work experience in different jurisdictions, provide legal and economic support, minimize danger, and ensure legal requirements.
• Reach to more users: Distributors often build relationships and partnerships with local shops and online shops, so reach more users and sell games through different channels. You can significantly improve sales and brand awareness.

In addition, the proportion of sales via a sales agency, which accounts for the total sales in Steam, has increased over time, proving the advantage of partnership with the sales agent. The attached graph indicates a change in sales via Rokky on Steam 12 months after the game is released. It should be noted that the data shown in the graph contains the meaning of the bes t-selling game based on ROKKY data. In some cases, the meaning of each game may be significantly noticeable.

The sales ratio via the smoky at the beginning of the launch peaks at around 4 %. After one week after the release, the sales ratio will fall to just under 1 %, and the first month will remain flat. Looking at the first month, the sales ratio began to rise little by little, reaching 0, 78%at the end of the second month and 1, 02%at the end of the third month.

Although it fluctuates after the third month, it is generally rising, peaking in the sixth month. In principle, this is the time when the first marketing promotion of the game begins. According to GeekyMinded, it takes 70 days for the game to be released.

From the sixth month, the ratio of the turnover rose further, reaching a new peak of 2, 87 % in the ninth month. In the 10th month of the introduction, it was confirmed that the bonus has increased significantly in recent months. At the end of the 12th month, the sales ratio via Rocky was stable to 1, 55%.

Despite the stagnation of the sales ratio, the general desire is that ROKKY's sales agent has increased in relation to the total sales on the Steam platform for one year after the release of the game. I'm talking. Increasing sales to sales agencies for total sales on the Steam platform will be justified for some reasons:

• Price competitiveness: Shops that the distributor noticed in public games are actively competing using their own margins. They have the chance to provide all kinds of bonuses and promotions, and in fact they offer customers to compare them with Steam's fixed rate.
• Promotion and advertising: Distributors and their partner shops often make all kinds of promotions, sales, and special offers, gather interest in products and increase sales.
• Localization and adaptation to the local market: Distributors have more opportunities to adapt their own offer to special claims and preferences in the regional market, and include no demand for steam and the help of necessary ads. Even in places where it is not, it will be possible to develop on the draft.
• Diversity of payment methods and delivery standards: There are all opportunities to provide more flexible and more flexible payment methods and more advantageous delivery conditions, making it inexpensive and comfortable for all types of customer categories. I will.
• Investment in customer service: Parkers often invest to enhance customer service, provide higher quality support, which actually reduces customers and increases sales.

Therefore, Rokky has a secure competition with the Steam platform, and has expanded its own share in the joint structure due to the flexible and flexible and focused buyer. The demand for games through thir d-party distribution platforms like ROKKY has been much more slow than Steam, which has a lon g-term revenue to most publishers. A shop that competes for costs and provides all kinds of promotions may be able to maintain the attention to this IRGE for a certain period of withdrawal.