Playtech Extends its Bingo Partnership with Rank Group

Game Technology Company Play Tech has announced that it will extend the partnership with the rank group for five years and provide exclusive bingo platforms in addition to game content.

The new bingo contract includes two new brands, Lucky Pants and Kitty Bingo, in addition to the many years of MECCA BINGO brands.

"Rank is a very important partner of PlayTech, following the launch of Poker Platform and Content from PlayTech, and this contract is an important milestone in our cooperation. "Bingo Director Angus Nissbet is" Rank is a very important partner for Play Tech, and this contract has been provided by PlayTech, following Poker Platform and Content. It will be an important milestone in cooperation with.

"In the development of content customized at the center of the contract, we can continue to provide new and innovative content to MECCA BINGO players, and introduce new lucky pants and kitty singo brands into new, classic audience. Angus said. Nisbet

"We are a brand specializing in entertainment, and it is essential to continue to grow more than our customers' expectations. Therefore, we are glad to be able to continue and expand our long cooperation with the Play Tech. Has a proven track record as a technology provider and a content developer, and has a clear choice as a lon g-term bingo monopoly service provider.

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Industry News

Playtika Reports Q2 2024 Financial Results

Reading time: 2 minutes

Plateka Holding Corporation has announced the second quarter of the fiscal year ending on June 30, 2024.

Profits were $ 627 million, declining yea r-o n-year (3, 7 %) and the previous term (2, 5 %). Profit from the DTC platform was $ 173. 7 million, an alternate increase, 1, 3 % yea r-o n-year, to 5 and 1 %. Failure of $ 86 million increased 63, 4 % yea r-o n-year, up 14, 4 % in annual ratio. After adjusting the loan, EBITDA increased 2, 9%yea r-o n-year to $ 1911 million, a (11, 2) percentage (11, 2) percentage. As of June 30, 2024, the currenc y-constructed accommodation facilities and their equivalent and shor t-term investments were $ 1. 1 billion.

"We are focusing on the endurance and possibilities of our main games, and the strategic initiatives that focus on the livability of our bags. We are actively expanding the range of games through M & A. We are looking for our abilities, which complements our theaters and focuses on searching for long costs.

"The strict alignment of our interests and direct buyers and managing operating costs has led to a remarkable improvement in the characteristics of alternativ e-based profitability. We are sustainable. We are taking measures to secure a long award for players and shareholders to protect the longest for players and shareholders, and our focus-Bacchus is not shabby. " The person and the highest economic manager stated.

Management features and main business factors

The average number of paid users per day was 298, 000, and in annual calculations, (3, 6) %and (2, 9) %alternately decreased. The average billing conversion was 3, 7 %, 3, 5 %in the first quarter, and 3, 6 %in the second quarter of 2023. Profit from casual games decreased (4, 3) %in turns, and (1, 7) %of the year. The income from the target public casino games decreased alternately (2, 9) % (3, 4) percent. Bingo Blitz's income was $ 155. 7 million, and (1, 2) %and (0, 4) %alternately decreased in annual calculations. The income from travel in June was $ 746 million, decreasing (2, 6) percentage (2, 6), an annual calculation increased by 1, 9 %. Profit from slot enthusiasts reached $ 133, $ 8 million, decreased (1, 2) percentage, and decreased (7, 5) per year.

PlayTika has announced the quarterly dividend payment.

Plateka's Board of Directors is a promoter registered on October 4, 2024 to the promoting promoter, which was registered at the completion of business days on September 20, 2024, 0 for the promotion of a conventional promoter. Announced a $ 10 foreign exchange dividend payment. Future dividends will be the market standards and the promotion of the Board of Directors.

According to the financial results for 2024, the company expects revenues to reach $252-226 billion, at the lower end of the previously announced range, the loan-adjusted EBITDA indicator to reach $730-770 million, at the middle of the previously announced range, and capital costs to fall in the range of $950-100 million.

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Navigating the iGaming Industry as a Start-Up

Reading time: 3 minutes

Pierre Mefsud, Commercial Director at Venturemax Group, says that the world of igaming opens up huge opportunities for new companies full of ideas, provided they can avoid the pitfalls.

The global online gambling industry has always attracted the brightest minds, creative talents and people with a strong entrepreneurial spirit.

The success stories are endless, from the acquisition of boutique studios worth hundreds of millions of dollars to the mergers and consolidations of top operators that have become undisputed international leaders. However, while some ventures succeed, others fail.

This is due to the fact that the online gambling industry is difficult to navigate. It's a minefield, and one wrong step can mean the end of the game. To get to the top, you not only need a great idea and a clever product, but also financial backing no matter how big it is.

In the end, startups need to master all areas of the business, from product quality and customer experience to regulations, differentiation, marketing and fundraising. And even in these areas, success is not a given.

Let's look at some of these key areas and explore how startups can get around the obstacles they create.

Complying with regulations, licenses and requirements

As the industry moved towards regulation, much of the map turned from grey to white. This presented great opportunities for organizations, but also new challenges.

Operators, suppliers and other services now have to obtain licenses and certificates to enter regulated jurisdictions, and the requirements vary from market to market.

Most organizations have a dedicated department to obtain the necessary permits and licenses to enter the market, and a team to meet the requirements to constantly monitor compliance.

So, even if you are a single person, consider creating a dedicated team to handle all the legal requirements. This will ensure your business survives in the long run.

Stand out from the crowd

In fact, it's not surprising that many emerging companies pursue such skills. This basically means differentiating and providing fresh things fundamentally.

This has the potential to be truly innovative. Unprecedented format, fresh mechanism, development, problem solving, or the best way to arrange what is already being done.

Technology is a great driving force in innovation, and new companies that have reached Big Sports often have a patented platform, conclusions, and mechanisms, and swells the industry.

Of course, this was not considered to be unable to access due to the turmoil, and we saw many of the startups that improved what was already created and harassed huge sports.

In any case, emerging companies need to be affected, as a result, searching for unique transactions that invites something fresh, copy and move forward. I can't.

Larg e-scale customer acquisition:

Whether you are B2B or B2C, one of the most important tasks in your business is considered to be a larg e-scale acquisition. To do so, group advertising strategies are important, and at the right time, you can attract buyers with the support of notification that truly reacts to the appropriate space.

At the same time, for companies and brands, being basically real and having their own voices is the highest level of competition.

This is because, for example, this is a single way to make it sound in the background of noise created by rivals, just as the company has a clear identity and task. 。 Modifying a channel that can introduce a true relationship with customers is still very basic.

Digital marketing is truly economically effective if it is done correctly, is perfectly controlled and easy to optimize in real time if it is planned and analyzed.

Therefore, this marketing method is considered unstable for B2B and B2C companies.

Securing initial funds

Most emerging companies face the need for funding to realize their intentions. Organic rise is probably every time, but it is boring, which has the potential for the company to actually miss the right time.

However, finding an advantageous researcher has the ability to explain what is easier to arrange. Some traders are ready to provide capital, but they do not want to play unnecessary roles in the company's daily management, and have all opportunities for founders to play more control and role. There are people.

Startup companies need to consider how to arrange themselves for appropriate investors. The Venture Max Group has an investment dependence and various aspects, and before that, we need to answer how to consider the possibility of a partnership with a company.

• Find a significant increase in lifting and injured for formation
• Being a problem with revolutionary freezing ability
• Being a brand with innovative technology
• Space} The existence of a strong founding team
• The existence of expandable and protected market opportunities

The attitude toward our investment is that it should be a true partnership.

We want to not only provide economic support to emerging companies, but also distribute our own luxury skills and support companies to safely navigate this wonderful industry.

Therefore, it is not the fact that we act without paying attention to many issues, but those who can achieve our own Igamin g-Emerging Companies will receive a huge reward.

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Industry News

Maximising Game Success: The Advantages of Partnering with a Distribution Partner

Reading time: 6 minutes

For our related video games, the development of the seven developments, planning, pr e-production, production, test, pr e-launch, launch, and post production. And video games start competition to get the interest of players, and at the same time, the number of games for choices is not easy to distract. In return to relying on giants like Steam, cooperating with distribution partners at the final stage of the actual cycle of the game will give a lot of relevance to the strategic advantage of publishers and their concerns. Through a few months after the game.

Vadim Andrieev, a massive director and c o-founder of ROKKY, a mass game distribution platform that connects shops around the world, is in charge of the first year of the launch of video game game, and this distribution like ROKKY. Determine the excellent quality of work with a partner.

How to effectively compete with major overseas distribution platforms like Steam

On average, reservations are sold two months before the game release within 1%of the total sales for one year. Later, this indicator increases to 4%of the total sale of that year 2-4 weeks before the release. The peak of reservation sales was one week before the release, and at this stage, Publishers can plan for 12%of the first year's firs t-year game sales. At the pr e-ordering stage, Rokky prepares the average annual sales of 16 % of the game so that you can pr e-order games in focus on this importance.

Taking into account the launch date, Rokky will account for another 8% of all sales this year. In comparison, according to VG Insights, an average of 12% of all sales on Steam are triggered around the time of the game's release. This is probably because VG Insights' accounting function already pushes some sales on the first day of release. Furthermore, the company's analysis shows that another 15% of all sales for the year are made in the first week after launch. At the same time, Steam accounts for 22% of annual sales in the first week.

After that, sales start to gradually decrease, from 7% to 4% per week for Smoky and 14% to 5% for Steam in the 2nd to 4th weeks after launch. If we combine pre-orders, launch, and first month sales, Rokky accounts for 56% of annual sales and Steam for about 61%.

For the remaining 10 months, Rokky accounts for 43% and Steam for 38%, accounting for almost half of annual sales. At the same time, the trend lines in the graph below show that sales via third-party distribution platforms are disappearing more slowly overall than sales via Steam.

Third-party distribution platforms offer a more flexible, consumer-focused approach

Working with a distribution partner like Rokky offers publishers many strategic benefits. Using a third-party distribution platform can expand market reach, respond to changes in demand, and minimize the risks associated with selling internationally:

• Market constraints: Some countries and regions have strict government regulations on the sale of video games, making direct sales through platforms like Steam difficult. Distributors like Rokky, who have experience in these markets, can successfully overcome such barriers and provide access to new audiences.
• Less pricing flexibility: Steam may not be able to respond quickly to changes in game demand and may not be able to offer timely discounts or special offers. On the other hand, distributors can respond quickly to market conditions and adopt more flexible pricing strategies, which can increase sales.
• Localization and cultural adaptation: Distributors operating in a specific region have a better understanding of the local culture and can therefore provide customized content in the local language, including game localization, marketing campaigns, and user support, to better appeal to local players.
• Advertising support: Distributors often provide additional advertising tools, such as advertising, PR campaigns, participation in local events and exhibitions. This can significantly improve the recognition of the game than the normal advertising activity in Steam and attract more users.
• Pos t-support: In the case of physiological game clones, the distributor is released from most of the organizational work to provide all necessary logistics, such as creation, storage, and delivery, and concentrates on the development of content. You can.
• Legal and Economic Support: Available in the international market may require knowledge of local laws and financial claims. Distributors, who have work experience in different jurisdictions, provide legal and economic support, minimize danger, and ensure legal requirements.
• Reach to more users: Distributors often build relationships and partnerships with local shops and online shops, so reach more users and sell games through different channels. You can significantly improve sales and brand awareness.

In addition, the proportion of sales via a sales agency, which accounts for the total sales in Steam, has increased over time, proving the advantage of partnership with the sales agent. The attached graph indicates a change in sales via Rokky on Steam 12 months after the game is released. It should be noted that the data shown in the graph contains the meaning of the bes t-selling game based on ROKKY data. In some cases, the meaning of each game may be significantly noticeable.

The sales ratio via the smoky at the beginning of the launch peaks at around 4 %. After one week after the release, the sales ratio will fall to just under 1 %, and the first month will remain flat. Looking at the first month, the sales ratio gradually increased, reaching 0, 78 % at the end of the second month and 1, 02 % at the end of the third month.

After the third month, although there are fluctuations, it is generally rising, peaking in the sixth month. In principle, this is when the first marketing promotion of the game begins. According to GeekyMinded, it takes 70 days for the game to be released.

From the sixth month, the ratio of the turnover rose further, reaching a new peak of 2, 87 % in the ninth month. In the 10th month of the introduction, it was confirmed that the bonus has increased significantly in recent months. At the end of the 12th month, the sales ratio via Rocky was stable to 1, 55%.

Despite the stagnation of the sales ratio, the general desire is that ROKKY's sales agent has increased in relation to the total sales on the Steam platform for one year after the release of the game. I'm talking. Increasing sales to sales agencies for total sales on the Steam platform will be justified for some reasons:

• Price competitiveness: Shops that the distributor noticed in public games are actively competing using their own margins. They have the chance to provide all kinds of bonuses and promotions, and in fact they offer customers to compare them with Steam's fixed rate.
• Promotion and advertising: Distributors and their partner shops often make all kinds of promotions, sales, and special offers, gather interest in products and increase sales.
• Localization and adaptation to the local market: Distributors have more opportunities to adapt their own offer to special claims and preferences in the regional market, and include no demand for steam and the help of necessary ads. Even in places where it is not, it will be possible to develop on the draft.
• Diversity of payment methods and delivery standards: There are all opportunities to provide more flexible and more flexible payment methods and more advantageous delivery conditions, making it inexpensive and comfortable for all types of customer categories. I will.
• Investment in customer service: Parkers often invest to enhance customer service, provide higher quality support, which actually reduces customers and increases sales.

Therefore, Rokky has a secure competition with the Steam platform, and has expanded its own share in the joint structure due to the flexible and flexible and focused buyer. The demand for games through thir d-party distribution platforms like ROKKY has been much more slow than Steam, which has a lon g-term revenue to most publishers. A shop that competes for costs and provides all kinds of promotions may be able to maintain the attention to this IRGE for a certain period of withdrawal.