PlayUZU launches major TV and digital ad campaign in Mexico

Operator will use its “Thumbs up” concept to drive brand awareness and showcase its USPs to players in the fast-growing market

In the Spanish version of the awar d-winning online casino Playojo, Skillonnet has launched a larg e-scale TV and digital advertising campaign in Mexico.

The campaign is based on the same concept of Sam s-up that Playojo is used in other markets such as the UK and Spain. The hero who is very satisfied with finding a fair and transparent online casino for the first time has appeared and expresses a large thumb.

While walking in a lively city, he meets people who have also found a fun and fair Playuzu experience, and they also stand thumb to him.

Innovative positioning and brand proposals are reflected in the "transparent casino" tag. Playuzu is the only casino in Mexico, which does not impose betting conditions. In other words, all prizes, including free spins and bonuses, remain in the player's hand.

Another important advantage of Playuzu is that there is a cashback for all bets regardless of the winning or losing, and this money is paid to the player's account in real time. This money is paid to the player's account in real time, and the player can select whether to bet on this money or withdraw as cash.

The campaign is expected to be broadcast on TV, including standard advertising and content integration on the most popular TV program in Japan.

Not only television, but advertisements also have a more presence in a wider digital ecosystem. This includes Google Search, Social Media, Programmatic, Native Advertising, Media Influencers, etc., and secures the maximum reach for Playuzu target viewers.

Helena Rico, PLAYUZU Latin America Marketing Officer

Helena Rico, the marketing manager of Playuzu and Latin America, is excited to be able to take this step in Mexico and show its market presence through television and other digital media channels.

I am convinced that this campaign will be able to fight equally with other casino pelators that have entered the market for a long time. "

"Our innovative positioning is based on always providing real money rewards, combined with powerful campaigns, PLAYUZU is positioned at the top, and for the first time, we try our wonderful brands and casinos to Mexico players. I will have it. "

Sigma 2022:

After the exciting conference, Malthake 2021, the Sigma Group will cause a storm of the world: Kiev's golden spire and snow Toronto will be the center of the world's most brilliant representatives in the world. The next exhibition goes to the advanced cities of the United Arab Emirates, waiting for thre e-day communication, panel discussions, and holidays. With the help of Sigma News, get the latest event information.

Events

Sri Lanka to host first edition of SiGMA South Asia in 2025

SiGMA Asia’s land-based retreat kicks off in Incheon, South Korea

Budapest Awaits: Maximize your SiGMA East Europe experience

Aaron Sevilla to headline SiGMA East Europe’s official party

SiGMA East Europe 2024: Get your tickets now and beat the price hike

Sponsored

Unparalleled service speed, introducing Scorex and Btcbit

SOFTSWISS presents innovative Lotto Software

“Exponential” rise in Australian online gambling as physical pokies face reforms

Sportingtech ignites Brazilian betting scene with QG Bet’s launch

Malta, the ultimate meetings & incentives destination

“The state has gambled away control over online casinos,” says Swedish Trade Association

Recommendation

Pennsylvania iGaming revenue surges by 31.2% in July

The Gambling Council, Pennsylvania (PGCB), published data on gambling income in Pennsylvania in July 2024, an increase of 7, 22 % yea r-o n-year, reaching $ 5 and 8 million. These indicators cover a variety of regulatory gambling, including slots, board games, Igaming, sports rate, video game terminals (VGT), and fantasy rights.

Source: Sigma

The slot has historically the main source of income of Casinopen Sylvania, bringing $ 204 and 3 million. However, compared to July 2023, the indicators decreased by 4, 83 %, reflecting the decrease in the number of machines that decreased from 25. 291 to 24. 709. $ 2 million

Board games also showed a decrease, and sales decreased by 4, 84 % to $ 79. 4 million. The tax deduction from this category was $ 13. 1 million.

Sports rate and video games

On the other hand, the Igaming division showed significant growth, and sales reached $ 174. 3 million, an increase of 31, 20 %. This figure was obtained at $ 75 million, making it possible to fix the Iggaming as a major base for the pencilvania venue.

Sports tariffs also maintained a high growth rate: In July 2024, their income increased by $ 414. 7 million, an increase of 22, 52 %. Sports duties were taxed by $ 38. 6 million, an increase of $ 13. 9 million.

The video game terminal (VGT) installed in the corresponding parking lot increased by 433 % to $ 35 million, of which $ 18 million was taxed. Costume games showed a 9, 01 % increase, with sales of $ 714. 971 and $ 107. 246.

These indicators support the tendency to be seen throughout the state, in which the growth of Igaming and sports figures offsets traditional games such as slots and board games. Pennsylvania's trends are exactly the same as New Jersey, another standard of the gambling in the United States and the sports betting industry.

https://youtu. be/JqZY8MbSEOw The SiGMA East Europe Summit powered by Soft2Bet will be held in Budapest from September 2 to 4. Julia Moura 26-08-2024 10:44:23

How poker star Justin Bonono started his journey

Justin Bonomo didn't win the World Series of Poker (WSOP) Main Event this time. But with over $60 million in lifetime winnings, Bonomo remains one of the most successful tournament players of all time. Interestingly, few people know that his first foray into high-stakes poker came from selling EverQuest characters.

Bonomo's journey began with Magic: The Gathering.

At the age of 14, Justin Bonomo was already a renowned Magic: The Gathering player. He won thousands of dollars in scholarships and won the Junior Superseries before moving on to the Pro Tour. He discovered EverQuest through a friend who played Magic and was immediately captivated.

"I fell in love with the game and became completely addicted," Bonomo said in a recent interview. "I played as much as I could, but the Internet was dial-up, so no one else could use their phone when I was playing. As a result, I was only allowed to play two hours a day, but I enjoyed those two hours and dreamed of playing longer."

He spent as much time as he could on EverQuest, and before long, he wanted to be the best player. He reached the highest level, joined the best raiding guild on the server, and eventually sold his character for $500 through AOL Instant Messenger.

Poker with friends

After a while, Bonomo's friends switched from Magic: The Gathering to poker. Usually, former Magic players have a lot of success in big poker tournaments. Players like Brock Parker, Dave Williams, and Eric Froehlich have switched to poker and used the strategic skills they developed in Magic to win money in poker. Bonomo also sold his Druid character and used the money as his initial poker bankroll to start playing.

It didn't take long for him to improve significantly. After getting used to online poker, Bonomo started participating in live tournaments. At the 2005 EPT French Open, at just 19 years old, he became the youngest player to reach a televised final table.

How he handles pressure

"People sometimes ask me if pressure makes me nervous when I play poker. But I played my first $1000 game at the final of a Magic tournament when I was 14. I've always played at the highest level, so I have experience and I feel comfortable.

You may think that Bonomo, who has three WSOP bracelets, has no time to spend time in a classic MMO game, which is the beginning of the road. However, he is still playing on EverQuest and also participates in the notorious Awakening Sleeper in 1999 Green Project. Like many other players, they have a deep attachment to this universe. "Evaaces always occupy a special position in my heart. Every time I remember Evar Est or talk to someone, I feel nostalgic.

The Eva Eest has recently celebrated its 25th anniversary, but now that private servers have prospered and official development is continuing, there are many opportunities to survive this nostalgic moment in Norata and create new stories.

Focus on Eastern Europe

Soon, the focus of the entire game world will move to Sigma Eastern Europe Summit 2024, which will be held in Budapest supported by September2bet from September 2 to 4.

https://youtu. be/JqZY8MbSEOw Caterina Skripnik 2024-08-26 09:01:03

Liverpool FC welcomes new official betting partner

Liverpool Football Club and Radbrokes have announced a new lon g-term partnership, and Entein's major British gambling operators will be the official partner in the UK and Ireland.

With this partnership, Radbrokes provide a lot of exclusive content and activities to encourage customers and fans. From the opening of the new season, the Radbrokes brand will be shown on the LED screen of St. Helen Stadium, the first LFC team of the female LFC team.

Not only providing opportunities to fans, this partnership supports the local community. Based on pitchin g-in work, that is, entertainment investment program for underground development, partners are developing grassroots football as a way to improve people's physical and mental health, especially in areas facing large social issues. We will cooperate to inspire.

"With this new partnership, Radbrokes can continue to cooperate with regional communities using soccer to improve physical and mental wellbies, especially in areas with high social distress. Ben Latty, LFC Commercial Director

"Laddubroks is one of the most famous and recognized bookmakers, one of the most recognized bookmakers, one of the LFC Partners families.

Charlotte Emery, marketing director of Ladbrokes (Entertain UK brands), who replaces William Hill as chief executive, said: "We are ecstatic that Ladbrokes is partnering with a football club of such similar standing and status as Liverpool FC. Ladbrokes and Liverpool have much in common, including a magnificent heritage, ambition and a love of work, not to mention the allure of football, making this a perfect partnership."

"We look forward to continuing to support and inspire the development of football at the lower levels - an area that we have been in in recent years thanks to our sponsorship of the Trident League and Camden Town WFC."

Samir Dean, chief paid director at Entain, said: "Our passion for football is embedded in everything we do. As a result, we believe our partnership with Liverpool Football Club, one of the most iconic and globally recognised in the sporting world, is truly special. Every entertainment brand wants to work with a partner who shares our values ​​and can solidify the trust of their customers. In Liverpool, we have found the perfect pair, who share our grand tradition, ambition and unwavering loyalty to community service."

Many Liverpool fans are already familiar with the Ladbrokes brand, and this partnership is something special that will entertain us for many seasons to come. Football is the most recognizable sporting image among our customers, and this partnership focuses on our unwavering loyalty to the sport and its fans.

LFC's new agreement with Ladbrokes is in line with the Premier League's Code of Conduct on Gambling Football Contracts, introduced this season, and provides a more serious approach to sponsorship against gambling.

Ladbrokes' partnership with Liverpool is in line with Entain's partnerships with some of the biggest clubs and matches in the world of football, such as Bwin's partnership with Borussia Dortmund, Eurobet's partnership with Juventus and Sportingbet's partnership with the Libertadores.

The SiGMA East Europe Summit powered by Soft2Bet will be held in Budapest from September 2 to 4.

2024-08-26 05:55:34

Tabcorp massive fine exposes flaws in responsible gambling practices

During the Victorian (VGCC) Casino Management Committee survey, the major violation of the serious layout rules for gambling was discovered, and the book maker Tabcorp of the communal yen Australia was later in record $ 46 million. I was fined. These violations occurred from August 2020 to February 2023, indicating that there was a serious defect in complying with tabcope's business permit and serious layout norms for gambling. I am.

VGCC surveys have revealed many cases in which Tabcope did not keep the promise of minimizing damage. In one of these cases, customers lost $ 135. 000 at a time. Ignoring the restless features of these bets, the tabcope manager contacted the buyer under the name of "calling in a serious situation in which he gambled", but as a result, he provided help and advice on gambling management. Instead, he made a proposal to encourage the required amount of $ 2. 000. VGCCC Chairman Franshorn is not a serious criticism of the political diagram of serious layouts as this obvious certificat e-not a severe criticis m-out for gambling, but not the forefront of arrival angles. It is.

Regulatory authorities play a decisive role

In other violations, he deceived and abandoned them and did not teach employees in order to minimize gamblin g-related harm, and then advertisements to buyer 6, then 1. I sent the material. Thorne (the largest ever in Tabcorp VGCCC) is a compelling message in the gambling industry about the importance of compliance with serious ray-out-gambling, reflecting the seriousness of these violations. It was assigned to send.

Tabcorp cooperated in the investigation, but the fact that the company minimizes the damage that the company is currently receiving does not satisfy society's expectations and regulatory authorities. In response to this penalty, Tabcorp has taken important measures to improve its work, such as reorganizing tea m-harmful gambling to increase the level of interference against customers. VGCCC keeps carefully monitoring Tabcorp's tasks so that new initiatives are effectively determined during the investigation.

This is a reminiscent of the important roles of buyers and recruiters who are responsible for their influence, especially in economic fields that are particularly likely to be harmful. Tabcope cases reflect the need for sincere compliance in gambling and prioritize customer safety over profits.

This note is based on the Australian government agency AP communication.