Posts Basketball

Celtics Deal Marks Insurance Brands’ First Jersey Patch Foray Into the NBA

Amica Mutual Insurance has been selected to become the main sponsor of the Boston Celtics' T-shirts starting next season. This is a landmark deal signed after the team won the NBA championship in 2024, and is the first time an insurance company has sponsored a jersey outside of MLS.

In addition, American Family Insurance has been the official sponsor of the Atlanta United FC football club since 2017, and signed a deal with the national Columbus Crew SC in 2021. UnitedHealthCare has been the sponsor of the New England Revolution T-shirts since 2011.

The NHL is one of the major investment destinations in the insurance category, attracting nearly 50% of insurance brand sponsorships. Geico, AAA, and Liberty Mutual lead the list of the most active brands in terms of sponsorship numbers and media research (in that order). Professional hockey is a natural place for insurance brands, and its penchant for TV characters coincides with the introduction of the dashboard (DEDS) with the NHL's digital expansion. This asset sponsorship will debut in the 2022-23 season and will allow digital graphics to be replaced with camera-visible advertising in the arena during broadcasts. Last season, 28 insurance sponsors used the revolutionary technology.

Indoor signs, i. e. digital advertising on tires, are among the most popular marketing assets in this category, taking the first place among the most popular assets for insurance brands in major types of professional sports. Nearly 30% of insurance sponsorship projects include rotating signs visible on TV, such as rotating banners in the back stands and digital advertising on platforms near the field.

NBA Marketing Partnerships 2023–24 Report

21 May 2024

The NBA has used its global coverage and diverse fan base to attract a wide range of sponsorships and has become an important platform for brand partnerships. The dynamic combination of live events, digital initiatives and international matches gives brands a powerful opportunity to engage with audiences around the world.

This year's NBA report delves into the situation that is r e-formed by strategic innovation and record performance, not only the rise of classic popular players in the market, but also new players who redefine the relationship with fans. Shows. Furthermore, the changes in consumers' preferences for more healthy products and the latest technology are being replaced by charity backpacks, and innovative brand recruitment strategies include brand awareness and buyers. It creates new stereotypes, such as sports that can be enhanced.

The charity income from the team has reached $ 1. 5 billion, and the NBA games have become unparalleled, so the NBA Marketing Partnership 2023-24 reports are recognized in the market where competition intensifies. I hope that it will provide a tool to enhance the engagement. The report is edited by the Sponsorunited advertising research team and specialists, targeting a brand of 9. 864 or more, 269 athletes from April 25, 2023 to April 25, 2024, and 48. 485 public messages.

The NBA All-Star Weekend: A Showcase of Talent, Technology, and Trailblazing Partnerships

February 20, 2024

The NBA Al l-Star Weekend is not just a series of games, but a chance to show a new face of sports sponsorship by sponsors. This year's NBA ASG Weekend not only has hig h-tension actions one after another, but also has stat e-o f-th e-art technology and strategic collaboration, making it a new standard for sports entertainment.

Raffles All Star Celebrity Game: Blessing and Croilance Mix Weekends began in the Raffles All Star Celebrity Games. With the introduction of crunch time, further confusion and strategy have been added to the game. Flamin 'Hot Challenge had rivals beyond the conventional frame. This rule brought more adrenaline to the game. < SPAN> This year's NBA report delves into a situation that was r e-formed by strategic innovation and record performance, and redefined not only the rise of classic popular players in the market but also the relationship with fans. It also shows the appearance. Furthermore, changes in consumers' preferences for more healthy products and the latest technology are being replaced by charity backpacks, and innovative brand recruitment strategies include brand awareness and buyers. It creates new stereotypes, such as sports that can be enhanced.

The charity income from the team has reached $ 1. 5 billion, and the NBA games have become unparalleled, so the NBA Marketing Partnership 2023-24 reports are recognized in the market where competition intensifies. I hope that it will provide a tool to enhance the engagement. The report is edited by the Sponsorunited advertising research team and specialists, targeting a brand of 9. 864 or more, 269 athletes from April 25, 2023 to April 25, 2024, and 48. 485 public messages.

February 20, 2024

The NBA Al l-Star Weekend is not just a series of games, but a chance to show a new face of sports sponsorship by sponsors. This year's NBA ASG Weekend not only has hig h-tension actions one after another, but also has stat e-o f-th e-art technology and strategic collaboration, making it a new standard for sports entertainment.

Raffles All Star Celebrity Game: Blessing and Croilance Mix Weekends began in the Raffles All Star Celebrity Games. With the introduction of crunch time, further confusion and strategy have been added to the game. Flamin 'Hot Challenge had rivals beyond the conventional frame. This rule brought more adrenaline to the game. This year's NBA report delves into the situation that is r e-formed by strategic innovation and record performance, not only the rise of classic popular players in the market, but also new players who redefine the relationship with fans. Shows. Furthermore, the changes in consumers' preferences for more healthy products and the latest technology are being replaced by charity backpacks, and innovative brand recruitment strategies include brand awareness and buyers. It creates new stereotypes, such as sports that can be enhanced.

The charity income from the team has reached $ 1. 5 billion, and the NBA games have become unparalleled, so the NBA Marketing Partnership 2023-24 reports are recognized in the market where competition intensifies. I hope that it will provide a tool to enhance the engagement. The report is edited by the Sponsorunited advertising research team and specialists, targeting a brand of 9. 864 or more, 269 athletes from April 25, 2023 to April 25, 2024, and 48. 485 public messages.

First Look: Sponsorships and Media Across the NBA & NHL

February 20, 2024

The NBA Al l-Star Weekend is not just a series of games, but a chance to show a new face of sports sponsorship by sponsors. This year's NBA ASG Weekend not only has hig h-tension actions one after another, but also has stat e-o f-th e-art technology and strategic collaboration, making it a new standard for sports entertainment.

Raffles All Star Celebrity Game: Blessing and Croilance Mix Weekends began in the Raffles All Star Celebrity Games. With the introduction of crunch time, further confusion and strategy have been added to the game. Flamin 'Hot Challenge had rivals beyond the conventional frame. This rule brought more adrenaline to the game.

Panini Rising Stars: The Panini Rising Stars event, celebrating the arrival of basketball, has taken over the title of the title and has reached an important milestone on the behalf of the Jordan brand. The event was not only a young talented showcase, but also a sports memorable festival, and members gave a set of Rising Stars Cards. The existence of Panini, both during the broadcast and live, highlights the changes in sports, partnership and fan engagement.

HbCu Classic provided by T, which is provided by T, which is provided by T, which is provided by Hbcu Classic Presented by at & amp; amp; amp; t: recognising heritage and talent; Amp ;; Serrum State University and Virginia Union played against 。 It praised the HBCU situation, talents, and immortal spirit. These partners, such as Foot Locker, Google Pixel, Starry Soda, and Under Armor, played an important role as an associate partner, emphasizing the efforts of companies that respect the luxurious traditions of these schools.

The 2023-24 NBA Season Tips Off with New Partnerships at Home and Abroad

State Farm Al l-Star Saturday Night: Professionalism and Shomanship sample The state farm Al l-Star Knight on Saturdays was different from the reputation of the top action on weekends. From the Kia Skill Challenge to the Star Lee 3-point contest, and the very interesting Steph vs. Sabrina thre e-point challenge, it proved the professionalism and creativity of the players this night. At & amp; amp; t slam dunk competitions delighted fans with no gravity.

The 73rd NBA All-Star Game: The 73rd NBA All-Star Game, which repaints records and builds a new partnership, was not just a game, but a historical event with a record of the final score 211-186. The game was also the beginning of a new partnership centered on Emirates, the official partner of the NBA. Emirates' adoption emphasized the wide NBA's attractiveness and reach, combined with the title sponsor of the Emirates NBA Cup. The introduction of SOFI as an NBA official bank, and the branding was projected in the background of the game, emphasizing the seamless fusion of money and sports entertainment.

The entire venue of the Alexander Crossover NBA Crossover Event, thanks to the Charity Activation of Doordash, at & amp; amp; amp;, fans could jump into a fun atmosphere. Interactive events for fans over the last few days, with the support of innovative and interactive means, introducing the appeal of the NBA that interacts with their own audiences, the role of technology and digital interaction in modern sports. I emphasized.

November 29, 2023

About two months have passed since the NBA and NHL season between 2023-2024 began, but at that time, more than 4, 000 brands purchased charity and media contracts in both leagues. Of these companies, 59 % have at least one sponsorship, and 24 % have two or more sponsorship. For more information, see how these contracts are distributed to two sports fans.

More than 1, 800 rea l-time brands are regarded as NHL sponsors at the league or team level. Last year, the team sponsorship appeared at 21 %, $ 128 billion, in fact, that could be covered by NFL and overtaken by the rise of all other major experts. According to November 29, Casamigos Tequila, Coc a-Cola Zero sugar, GRAYBAR, jersey microphone and tostoS 1 space will continue to expand the presence of this season with a large increase in charity. This season, more than 210 brands support the district association and the cause, in the meantime, Air Canada has entered a contract with the Canadian team.

In the current NBA, sponsorship has more than 1. 400 brands, of which more than 200 brands have signed a contract for the first time this year. Pluto TV, partnered with four teams, Washington Wizards, Los Angeles Clippers, Minnesota Timber Wolves, and Dallas Marvelix, had a greater response. In terms of assets, in November's achievements, 650 brands purchased interior signs, led by financial sector, and were actually prepared with the most famous assets. Digital advertisements on tape, digital ads on video tables, digital ads on the coat, interior boards are issued, and there are another seven digital assets on the interior board behind. Indicates the digital adaptation that is actually progressing in the NBA.

We need to follow us with a public network and subscribe to our newsletter to recognize the presentation of partnerships from a huge sports league or team.

A Slam Dunk: The WNBA Shoots for the Stars as Viewership and Sponsorships Spike

24 October 2023

This week, the 2023-2024 NBA season kicked off, with the Denver Nuggets facing off against the Los Angeles Lakers and the Phoenix Suns facing off against the Golden State Warriors. This season promises a host of off-site events, as well as a host of fresh sponsors to watch in the league.

Earlier this month, the NBA welcomed Clutch as its official online retailer in Canada. The partnership kicked off in Toronto with the rebirth of the famous red-ish truck with an on-board platform into a portable basketball court. Fans arranged "Clutch Throws" and participated in a live event at nbastore. ca, a basketball collective brand. In the upcoming season, Clutch will not only fascinate Canadian fans with a national contest, a number of odds to win a trip to the end of the NBA 2024, but also a huge audience thanks to the collaboration between NBA Canada and the public network Clutch Channel's digital programming and originals.

This month, the league also announced Revolt as the main sponsor of the NBA Paris Games 2024 in January, expanding its personal international coverage of the Atlantic. In conjunction with the deal, the economic giant Superstart became the official financial management partner of the NBA in France, Germany, Ireland, Spain and England.

The NBA's period-long partnership with Experience Abu Dhabi - one of the sponsors of the 2 preseason games in Abu Dhabi earlier this month - fans in the UAE.

Chinese consumer electronics manufacturer Hisense secured a role as the league's official partner in televisions and consumer electronics by supporting the Upgrade Season campaign, announced on October 10 (this was announced in April last year). The brand has joined forces with NBA star Jayson Tatum to offer fans the chance to "level up" at game venues and family trips, including trade assistance, unique promotions and the chance to win a trip to the NBA All-Star Weekend in Indianapolis in February.

All Eyes on Wembanyama as NBA Draft Tips-Off

On the sports front, Peloton became the official fitness partner of the NBA and WNBA as part of the Longueuil partnership announced on October 18. Thanks to this partnership with NBA League Pass, the premium subscription service that arranges the broadcast of the league's matches, the fitness platform's new entertainment center, launched this season, will be available to watch on compatible Peloton devices - becoming a Peloton-proposal, the first in its own family.

In the United States, Nike, a huge NBA advertising partner since 1992, has been successful in working with the new star in the league charity field. Shortly ago, 13 rookies were signed, and in the 2023 NBA draft, Victor Victa Nyam was the best candidate.

10 October 2023

In the 2023 season, when WNBA ended 31 % of charity and media activities, strategic movements and highly profitable partnerships were noticed, establishing their status as a front runner leading in the women's sports world. On the other hand, let's take a look at the most brilliant events of this season, as the season has ended in the winning series of Las Vegas Ess and New York Liberty.

The lon g-term partnership with Scrips Sports (Ion TV) announced last April has expanded the league exposure and a turning point that guarantees the nationwide fans through access on a coat without interruption of the National Broadcasting Platform. It is.

Hotly Anticipated NBA Finals Are a Slam Dunk for Sponsors

One of the brightest factors in the season was the return of WNBA on the ABC channel with an average number of audiences of 627, 000, which was actually the most in a certain season of league leagues over the past 11 years. Game Al l-Star AT & AMP; amp; In addition to the increased TV viewers, WNBA also deserves the highest group popularity in the past 13 years is worth noting: 1, 6 million fans support their lover. I came.

In terms of the sponsor, the restaurant division showed a unique loyalty to support women's sports and became a tough WNBA player: This year, 16 new philanthropic organizations and media consoles were family members in 2022. It was closed to match. The large investment in the industry has shown the growing attractiveness of WNBA and the ability to attract corporate circles as a partner.

The impressive list of the 2023 WNBA sponsor focuses on provisional adjustment. Partnerships with giants in the industry, such as Sony Interactive Entertainment, Cahax (official retail car dealers), and discount tires (official retail tire retailers), strengthen the league status in the market and make WNBA a new height. Enhanced the continuous excitement of the fans who pushed up. During the WNBA "All the Starry Sky" game held in Las Vegas on July 15, Sony had a chance to play with the PlayStation during the "All the Starry Sky" compatible match. WNBA has enhanced the ability to do such legal transactions, which is a clear indicator that shows that the WNBA's ecosystem is prosperous, and is wise in the crowded women's sports world. 。

June 22, 2023

Basketball fans, are you ready? Tonight, the lon g-awaited NBA draft will start at 20:00 in the eastern time, and the first round will be broadcast on the State Farm Channel, a sponsor of the NBA League.

Each team is preparing to be an unforgettable night for faithful fans, such as preparing a party at the time of draft with an eager sponsor support. Dallas Maverix is ​​collaborated with "Chocteau Casino & Amp; AMP; Resort" to create a fire movie for fans in the local "Echo Lounge", and "Sun Antonio Orpers" is "Ticket Master". In cooperation with, we arranged a wonderful event. And Orlando Magic joined Star Salt's efforts and added freshness to the party. According to our report on marketing partnerships in 2022-23, Pepsiko, a rapidly growing soft drink brand, has sponsored sponsored assets among the league partners and nonsense from 2021 to 2022. The most is increasing.

The NBA player of Victor Wenbani Mam, 7'2 "is the best player, but he is the only one who is currently contracting with Nike. This can be literally changing overnight. French natives believe that many are one of the best players of their generations, he is definitely a genuine proposal for collaboration because he is the most newly NBA's new potential superstar. I will receive.

Holm Glen, which has grown as Venbanaham, has recently caused a whirlwind in the advertising world, despite being injured in the season before the NBA debut. In the last 12 months, local players in the 2022 draft have added more brands to portfolios than any other league player. The possibility of outstanding on Holmglen's site reflects that he has enhanced authority on social networks, and has already ranked 14th among the NBA players in Tiktok. Will Venbanyam also use Tiktok (and other platforms) to develop personal brands as the sponsorship grows rapidly? We hope that the two players are hoping for a fulfilling and healthy season, and we hope that Wemglen, who rapidly emerged as the NBA top sponsor, will surpass the transaction number.

1 June 2023

Denver Nuggets, who first participates in the hottest championship series, is expected to have a tense battle with Miami Hit. Last year's Warriors vs. Celtics finals has mobilized the most spectators in the past three years, aiming to exceed the average number of spectators last season in the 2023 NBA finals.

NBA Marketing Partnerships Report 2022–23

Led by Jamal Murray and reigning NBA MVP Nikola Jovic, the Denver Nuggets have been entertaining us with their victories and the many charity deals that come with them throughout the regular season and playoffs. This year, 42% of the team's 57 deals are new, including partnerships with Ball Corporation, PointsBet, and Toyota Motor Corporation. Given the Nuggets' great play this season, the sponsorship deals will no doubt continue to grow.

Meanwhile, Jimmy Butler and Bam Adebayo will no doubt continue to entertain fans as the Miami Heat return to series favorites after their 2020 loss to the Los Angeles Lakers. AT& amp; T, Bacardi, and health insurance company Florida Blue are just a few of the Miami Heat's 75 deals.

On the public network, the Heat have over four times as many total subscribers (26. 5 million) as the Nuggets (6 million), and 1. 4 million total team members compared to the Nuggets' 854, 000. However, the Heat only rank fifth among all venues in the Miami market in terms of charitable giving, and they dominate in channel subscribers, beating the second-place Ultra Music Festival by 17 million.

Here are some key talents to watch in the final stretch:

Nikola Jokic: The NBA MVP and Nuggets' star center and triple-double machine is one of the most powerful players in the league. It's unusual that the Serbian superstar doesn't currently have a charity deal, but that could change quickly if a smart brand seizes the opportunity to partner with one of the league's biggest stars.

Jamal Murray A dynamic scorer and gifted playmaker, the Nuggets star has three partnerships with New Balance, KFC and Starry Soda, attracting 84, 000 followers across six posts.

Jimmy Butler: Nicknamed "Jimmy Buckets," the Heat's charismatic attacker is one of the best two-way players in the NBA. Michelob Ultra, Li-Ning and Moinian Group are three of his five charitable causes, with 17 posts reaching over 1 million views.

Turkish Airlines EuroLeague Final Four

Bam Adebayo The Heat's young center is a rising star in the NBA, proving to be a versatile defender who can play multiple positions and a promising offensive player. The New Jersey native has worked with Pollo Tropical and Taylor Sports Group, attracting 117, 000 followers across four posts.

May 23, 2023

The demand for professional basketball in America is higher than it's ever been, and it's not likely to slow down this year.

2022-23 During the regular season, the NBA updated the records depending on the number of spectators, the average number of spectators, and sales. The highest sales of 791 people in the past repainted 760 indicators recorded four years ago. In addition, the number of fans who filled the stadium reached a record high of 97 %.

These numbers are comfortable for the sponsor's ears. This season's NBA team's sponsorship has shown a phenomenal growth of $ 1. 4 billion, up 10. 5 % yea r-o n-year, and has contributed more than $ 100 million to the team's income. The league and its team have a 2, 430 sponsor contract, which is 3, 5 % higher than the previous season.

Players have established their brands and have gained new sponsors, using status on social networks. Thanks to the increase in profiles on social networks, the league players will add 28 categories to their sponsorship portfolio in just one season, far beyond the site. 7 out of the 10 teams that are most aggressive in social networks argued that they have entered the playoffs this season, contributing to the expansion of engagement with fans, and social networks are professional sports. It demonstrates the growing influence.

Global Expansion: A Layup for the WNBA

On the other hand, potential sponsors continue to discover new opportunities. The number of NBA recruitment search requests in the Sponsorunited platform has gained about five times as compared to last season, clearly showing that the brand is aiming for the happiness of sponsorship. This year, the league has been absent for the first time since 2009 in the first service restaurant (QSR), the new Pepsico brand Stardink became the NBA and Tequila official no n-alcoholic beverages, and the Tequila brand caused a storm in the NBA. Ta. The search jersey sponsor "Knicks", which is said to be $ 30 million, has been misfired, and there is a possibility of applying next season.

Against the more and more dynamic development of professional basketball, we will submit a report on the 2022-2023 NBA Marketing Partnership. This report was jointly created by Marketing Research and Analysis, Analytics, and Marketing, and two more than 2, 800 brands from 2018 to 2023 to April 2023, 240 athletes. , It is a deeply analyzed social post of 37. 800 or more.

16 May 2023

Basketball fans in Europe are looking forward to the final 4 of the Euroggirio Arena in Caunas, Lithuania, from May 19 to 21. This arena, which contains 15. 500 spectators, will be enthusiastic because it will be the most prestigious basketball tournament on the continent.

Last year's champion "Anadra Efesos" cannot follow the title this time, but three powerful teams have won the right to participate again in "Four Forfor": Real Madrid (15 sponsors), FC Barcelona (FC Barcelona). 8 sponsors), Olympia Kos (22 sponsors). Real Madrid, who has a rich basketball history, is leading a group with a great track record of winning 10 Eurogue championships. Olympiacos has won three times and Barcelona twice. While Monaco Basket (21 sponsors) is about to advance to the final round, he declares himself in this honorary tournament.

The Euro League Turkish Airlines accounts for a special position in the European basketball world, with 19 teams from 10 countries. The Turkish Airlines has been a Euro League monopolized title sponsor since 2010, adding prestiges and support to this main event. The tournament boasts its own brands and logo in the sem i-finals and finals, creating an attractive platform for sponsors to secure the right to participate in the final stage.

Alcohol Brands Scored Big this NBA Season

The Euro League has a regional sponsor that supports a specific country. Brands such as BWIN have participated in Greek games, and Domino's Pizza and NESINE account for the central position in Turkey. In Serbia, Maxbet has raised his name, and Betano is attracting attention in Germany. In addition, one of the main sponsors, Sporting, plays an important role in providing balls and racks for official matches.

The four Euro League finals to be held in 2023 will be a basketball festival that introduces the talent of top basketball in Europe with the support of sponsors such as rich history, prestigious teams, Turkish airlines and local brands. It is promised. While the fans are looking forward to the sem i-finals and the crowning of the next Euro League Champion, the global community of this sport will meet together to celebrate the essence of the game. Enjoy the unforgettable confrontation of skills, passions, and rivals in the Turkish Airlines Euro League "Final of Four".

14 May 2023

Thanks to the 2022 season, which recorded the highest attendance in the past 14 years, the WNBA has set its sights on a major expansion to expand its broadcast reach and audience. Ahead of the 2023 season, which kicks off on May 19, the league found itself in a unique situation last weekend, after a day of international matches between Scotiabank-manEU in Toronto, Canada. The board game presented by bank Tangerine received a great deal of help from more than 15 sponsoring brands, covering well-known names such as multi-asset Re/Max, Air Canada, and Bell Media.

  1. The Canadian game, with the general public in full attendance, was a flashy victory that fans will remember, which is why the league's attendance increased by 19% last year. According to Sponsorunite, the number of deals between brands and players has increased by 1000% since 2019.
  2. One intrigue has already fallen this year in the title of a print publication: at the end of last month, the league announced a long-term agreement with E. W. Scripps Company ION, an entertainment network, for the broadcast of Friday games for a certain season on all U. S. on-air television and all major commercial television services. This deal with the WNBA will make it the first sporting event to be broadcast on ION.
  3. More than 2, 700 brands have acquired sponsorship and media in the NBA, with each team having an average of 76 sponsorship deals. Goods/Services, TV, Interior Signage, and Digital Content were the top assets purchased.
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Marquee Sponsors and Salt Lake City Prepare for NBA All-Star Weekend

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Three brands representing the alcohol category, Michelob Ultra, Budweiser, and Hennessy, signed multi-year deals with the league and several teams. At the same time, new brands such as Bud Light Seltzer, Sire Spirits, and Cutwater Spirits were among the top three fastest-growing brands in the category based on the number of activations.

Kenda Tire and Nexen Tire each acquired seven sponsorships, and together with Starry Soda, which became a league sponsor this season, they increased their presence in the NBA more than any other brand. Both tire companies made the most of digital advertising on advertising aprons and basket posts in these deals.

This season, the NBA has attracted 86 million users across all social media platforms, with 3, 500 posts. The most interesting Instagram post was a collaboration between the Golden State Warriors and Japanese fintech company Rakuten, in which Stephen Curry shows off the team's new NBA City Edition uniform, which was viewed nearly 1. 1 million times. The Warriors unveiled the uniform as part of their #Empowered campaign, which celebrates women at the intersection of the court, community and culture in the Bay Area. As part of the campaign, the Warriors and Rakuten donated more than $25, 000 to the Women's Sports Foundation.

February 15, 2023

NBA Teams Score Big On Social In The Offseason

The NBA All-Star Weekend begins tomorrow in Salt Lake City, marking the 30th anniversary of the last NBA All-Star Game played in Utah's capital city. Kia, an NBA partner since 2008, will be the main sponsor of the game.

The Salt Lake City market offers brands the opportunity to acquire sponsorships in multiple leagues. Coca-Cola tops the list of brands actively buying sponsorships in Salt Lake City, the 24th most populous city in the United States, with 13 deals.

In traditional media (television and radio only), Ford Motor Company and Toyota Motor Corporation ranked first with seven deals each. Law firm Siegfried & amp; amp; Personal Injury Specialist Jensen ranked second with six deals, and Smith's Food and Drug and Hyundai Motor Company ranked third with five deals.

With 9. 2 million followers, the NBA's Utah Jazz is a unique opportunity for brands looking to leverage the team's social media influence. This season, the NBA team has signed over 65 sponsorship deals, attracting 1 million fans and growing subscriber numbers by 17% year over year. Other notable social influencers in the SLC market include KSL 5 Utah (News Sation), SpaceStation Gaming (Esports) and Real Salt Lake (MLS).

  1. On Sunday night, the 2023 Kia NBA All-Star MVP will be presented with the Kobe Bryant Trophy in Salt Lake City. The weekend will also feature the AT& T Slam Dunk Champion, Starry 3-Point Contest Champion, Kia Skills Challenge Champion, Clorox Rising Stars MVP, Clorox Clutch Challenge Champion and Raffles NBA All-Star Celebrity Game MVP.
  1. 19 October 2022
  1. Since mid-June, NBA teams have engaged over 18. 7 million followers (an average of 51, 000 per deal and 5. 6, 000 per post) with 3, 187 sponsored posts and 366 deals.
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UCLA Mattel Kids x LA Lakers - 514K

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Rakuten x Golden State Warriors - 333K

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  2. Lakers "To" Warriors "Sovoku ruled in a public network during a unique entertainment that provides 42 % of the NBA's vigorous combinations. Lakers had 20 %, they were 3 million fans. 103 Trusted, of which 40 were associated with the South Korean food company BIBIGO and the Team T-shirts, the 10 most involved posts of the NBA, and 3 of which are BIBIGO. It was associated.
  3. LeBron James and Yanis Antcunpo have proved why they are one of the four players who have the highest reward in the league.
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  3. Athletes, which have a great influence on public networks, have a significant contract. Here are some of the giants with the most income in the NBA and some of their partners with huge resources.
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NBA Finals Matchup

Kevin Durant-Approximately $ 48 million-NBA Top Shop, Weimaps, Nike

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Steph Curr y-Approximately $ 45 millio n-Rakuten, FTX, Literati

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NBA X Hennessy

Yanis An t-Cunp o-Approximately $ 44 millio n-Whatsapp, Nike, Breitling

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Russell Westbrook -$ 25 millio n-Jordan brand, Converse, Valo

NBA 2021–22 Report

16 June 2022

Golden STEET WARRIORZ Warriors won the NBA's personal fourth end in the past eight years, defeated Boston Seltics in the sixth Irge in the 10 3-score: 90. But the "Warriors" ended on the most likely sites, and how are the candidates for victory at the end of this year in charitable organizations and media areas outside the site?

The Golden State Warriors have 46. 6 million subscribers, while the Boston Celtics have 19. 6 million. Instagram is the main public platform for the Warriors, accounting for 50% of all team subscribers. Compared to the previous year, the number of continuing team subscribers actually increased by 19%, which is considered one of the NBA's greatest features. The main public platform for the Celtics is Facebook, where the number of continuing team subscribers has increased by 5% compared to the previous year. Curiously, both teams are leading in their home markets: both teams occupy the first place space in total subscribers among all subjects in their home markets.

In the NBA for the 2021-22 season, the Golden State Warriors took the first place in the number of partnerships with more than 400 partner brands and more than 80 sponsors. 46 of these brands used the team's team on public networks, and on average there were more than 50 original charities for each brand. In terms of the number of assets, the top partners of the Warriors this season were Chase, Kaiser Permanente, Rakuten, HPE (Hewlett Packard Enterprise), and Oracle. The Boston Celtics have a fairly long portfolio of more than 350 partner brands and more than 60 sponsors for the NBA's 2021-22 season. 38 Boston partners used the team's public network, an average of more than 45 charity messages for the brand. The top partners of the Boston Celtics this season were TD Bank, JetBlue, Putnam Investments, New Balance, and Xfinity.

  • In May 2022, Hennessy, the NBA and the league's first mass competitor of alcoholic beverages, opened two original basketball sites. One is in front of the Chan Kai-shek National Memorial in Taiwan, and the other is a basketball court floating off the coast of Sydney, Australia.
  • 25 May 2022
  • This week, the NBA's 2021-22 Marketing & Partnerships Annual Report was published. The report is compiled based on NBA Media's scores of more than 6. 000 charities and media in the 2021-22 season. It covers the impact of team victories and comprehensive research on marketing and partnerships across the league, all 30 teams, players, categories, assets and brands.
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The search amount of cryptocurrency exceeded the amount of search for the entire alcohol category. In fact, alcohol did not join the most famous brand top 50.

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The team that participated in the SPACE} playoffs was more likely to increase their social viewers by 150%during the season than the team who did not participate in the playoffs.

Top Expanding NBA Brand

16 June 2022

Despite LeBron James missed the playoffs in his 19th season, his public network has newly increased 22 million subscribers, and has actually exceeded 25 NBA teams. More than that, his Instagram is more than all NBA teams of Instagram, Twitter, Facebook, and Ticktock.

"The NBA is a stee p-up branch, and as a platform that can be completely branded as a bazaar, as a steep branch, as a platform and technology when a significant increase in storms are used to achieve significant increase. The founder sponsorbo-Lynch said, the Supreme Executive Officer (CEO) said that he had an innovative advertising difficult problem that could communicate his brand in a powerful way.

Download a daily report by sponsorunite NBA 2021-22 Marketing & AMP to get more detailed information and access absolute reports. Sponsorunited. com Annual partnership report on website.

Methodology

EuroLeague Final Four

This report was created in the implementation of Sponsorunigned personal data from September 2021 to May 2022.

* Published data collected from Instagram, Facebook, Twitter, Tiktok, Linkedin account and public energy.

25 May 2022

Socios. com was the most developed brand in the league just by establishing 28 new transactions in the NBA. Socios. com was really outstanding in the group. For example, in terms of expansion, this brand increased the transaction number by only 6 (5 times of oil change) one year ago.

Check out the assets linked to 28 transactions on NBA Socios. com.

NBA Play-In Tournament | Property Comparison

28 Fresh Socios. com charity plans include more than 130 total assets. In 79% of cases, the charity activities are accompanied by television advertising, usually simultaneously deployed on the court apron or basket rack. Also, 21% of the deals include digital media with charity content on each team's website and video streaming throughout the season. During the year, Socios. com expanded its own activities in the NBA, which became the most famous league in the world.

Socios. com continues to expand into other major security vices in the American sports world. Earlier this month, Socios. com became the official partner for fans of MLS26 clubs, with the same global strategy as the NBA. On par with MLS, another league where the brand is expanding its portfolio is the NHL, where it has signed deals with more than half of the league's teams.

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Elim Poon - Journalist, Creative Writer

Last modified: 27.08.2024

The post position comes with certain responsibilities as a player. Here is a list of 5 things that every basketball post player should know. How to become a great basketball post player with post moves and tips on playing the low post and high post positions. Comes in set with a specially designed in-ground socket. oreover, this construction is equipped with an additional height adjustment integrated in the post .

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