The Australian Open Sets the Stage for Another Banner Year for Tennis Sponsorships

More than 45 brands participated in this year's Australian Open, the first Grand Slam of 2024. The tournament, which will be held in Melbourne this weekend, marks the start of a fresh and busy year for the professional tennis sponsorship industry in 2023. In 2023, charity donations increased by 43% compared to 2022. Last year, more than 3, 000 deals were signed across the ATP Tour and WTA Tour (the governing bodies for men's and women's professional tennis).

Tourism, hotels and resorts, banking, sporting goods, and footwear topped the list of popular categories in 2023 (in no particular order), and the diversity of these categories highlights tennis's broad appeal to the general public. Sponsorship in tennis is growing very quickly. Digital signage is up 25% in 2022 compared to last year, TV signage, broadcasting rights, indoor signage and public messaging are increasingly being purchased as assets, and brands are increasingly using digitally supported advertising strategies to target tech-savvy audiences consuming tennis content across multiple platforms.

The ATP Men's Tour signed over 2, 000 charity deals last year, compared to the WTA Tour's over 1, 000 charity deals, which speaks to its prestigious status and influence in the field of sports sponsorship. The ATP Tour 2023 also attracted a whopping 27 million users from the public network across all platforms, but even more important is the phenomenal reach of individual men's tennis players, who have attracted a combined total of 58 million users of brand posts over the past year, which actually draws their attention to huge fame. Female tennis players still present themselves prominently on public networks, and why is their total audience at 34 million compared to the WTA's 1. 2 million? Male Tennis Athletes Joint Engagement Rankings

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5. September 7, 2023

US Open Showcases Tennis’s Newest Talent & Future Brand Ambassadors

2023 The 2019 U. S. Open has transformed into an exciting stage for young tennis players, with each year a new generation of rising stars taking to centre court at the country's most anticipated tournament.

In his own 20 years, Carlos Alcaras has made a solid sensation of tennis not only on the court, but on public networks. The impressive engagement indicators are 7, 4 million, 7 %, and higher than the average engagement rate of major professional athletes. Partnerships with luxury brands such as Louis Vuitton and Rolex have a huge response, indicating that he is considered appropriate as a brand ambassador.

Ben Shelton was another 2 0-yea r-old Paradox, who became the youngest in the South American Open Semifinals in the past 30 years, but at that time he signed only two contracts between opera running and Yonex. I didn't.

American Taylor Fritz and Francis Tia Forf are gaining momentum. Fritz in California has signed 12 contracts to support all 10 types of categories, and his total correspondence in public networks is more than 140, 000, but including Barclays, Yonex, and Cadillac. Tiafu, who has signed a contract, has more than 740, 000, exceeding his own Instagram registrations last year.

In his 19 years, Coco Gauf has a variety of brands, including an impressive charity portfolio consisting of seven partnerships: UPS, Barila, Bose, American Eagle. Apart from this, she is a young man in the first South American, which was further spurred and had no reputation for such an objection in 2001 at the end of Serena.

In the past year, the number of registrants from the Arena Savarenko from the White Russia has increased by 148 % in all public platforms (Ostagram, Facebook, X, Tiktok). The engagement coefficient is 8. 2%, one of the most famous tennis players in the same generation, and is very promising as a brand ambassador. In real time, she has established four transactions with these companies, including Maestro Dubert Tequila, Whoop and Nike.

Latvian tennis star, Irina Ostapenko, won Birmingham Classic a while ago, won the world's first No. 1 since 2017, defeated the ISU Schubion Tech Champion, and this week's first US Open. Going to the quarterfinals, Gauf lost there. She doesn't pay attention to the fact that she actually has less transactions than her rival s-6, Emilets, Wilson, Adidas, etc. In the world of confirmation of, she emphasizes her increase and possibilities.

18 April 2023

Brands Pile On to Pickleball as the Sport’s Popularity Soars

This week, more than 3, 000 players will play an enthusiastic battle while watching a game of experts and supporters on 59 coats at Sincere USA Championship in PICLBOLA, held in Na Pules, Florida. However, Piculbola has been focused on the United States a little earlier in the United States and is regarded as the fastest growing sport in the United States: 40. 8 million players (about 40 % since 2020), and 2025. More than 9 million Yankees are expected to shake the belt by the year.

The re d-heated reputation of the pickle ball is forced to flood the advertiser to use. Over the past 12 months, more than 150 brands have signed a partnership contract with a pickle box property, and each property contains an average of 12 sponsors. The most important category of this sport is clothing and home appliances, and it is absolutely expected that Franklin is a Pencil producer of Pickle Bola-and the list of the most intense brands with sketchers and Dupre shoes brands. Leading.

The signboard on the grid, the rear sign (fixed or rotating), and the sign on the coat (fixed or rotation) are three major assets to attract interest from pikbola followers that are increasing every day.

The PICLBOLA contest has been gaining popularity in public networks. All PPA tour games are broadcast on YouTube and attract more than 40, 000 channels. This season, it may be the most spectacular tournament of Pickle Bora Trading, a total of $ 5. 5 million prize.

As PICLBOLA's attention has increased, long rows, including Brady, LeBron James, and Kevin Durant, are composed of fresh and new traders with huge amounts of money, and in fact, many brands from the most economically different sectors. Will participate in PICLBOX-Train.

February 22, 2023

The Padel-Pickleball Craze: Why Fans, Brands and Investors Can’t Get Enough of These Sports

As the fresh and fresh fans who play padat and Pickle Boles are busy, the number of familiar sponsors and traders are increasing with famous athletes and celebrities trying to grasp a part of their personal promotions.

Padat, which has been popular in some countries in Spain and Latin America for over 50 years, is the image of the world's fastest sports and is now spreading worldwide. According to Deloitte, 30 new clubs/ICTEL organizations and 100 new coats have been announced each week.

World on Autumn began in Abu Dhabi on February 18 and lasts until the end of the year. In the framework, 27 tournaments will be announced in 14 states, including Germany, Mexico, Paraguay, Finland, and Chile, and a workshop will be held. This is the most international tour, and it also reflects the incapacitated momentum of Podel formation.

On February 17, the Spanish food brand HSN was announced as a tour sponsor, along with conventional sponsors, Adeslas, Cupra, Estrella Damm, MaxColchon, and NOX.

As I mentioned in the 2022 sports sponsorship reviews, Genreka Vacchi, Andy Murray, Zuratan Ibrahimovic, Zuratan Ibrahimovic, Zidinine Zidane and others have invested in Padel Club, and this sport is always attracting attention at the forefront. 。 World Padel Tour's public network increased 18 % yea r-o n-year, and in real time there are more than 2 million registrants on all platforms.

Pickleball, on the other hand, is the fastest growing sport in the United States, with 4. 8 million people playing nationwide, increasing by nearly 40 %. If you go at this pace, more than 9 million Yankees will play pickle balls by 2025.

The Major League Pickle Ball Ballball Season will open at the end of January, and the competition is scheduled for March 23 to 26 in Daytona, Florida. In December, MLP merged with a fierce competitive professional pickle ball associated, and Mark Cuban had a new VIBE Pickle Ball League, which is the owner of one team, and shook the entire sports. With this sudden movement, the MLP could expand the selection team to 24 teams this year (from the 8 teams in 2021), and the six leagues are planned in 2023. This news is the largest, following the announcement that Jimmy Buffett's casual dining chain, Margarita Building, will be the main sponsor of the MLP and the league will be branded as "MLP by Margaritaville". It was a class pay par view contract. Michelob Ultra, Cirkul and Ora Organic are also sponsors of the league.

MLP traders include dozens of people, including Wat Brady, LeBron James, Kevin Durant, Drew Breeze, Heidi Kulm, Eva Rongoria. In late January, MLP announced that tennis channels will broadcast the league match during the season on cable TV.

CARVANA sponsor PPA will continue mutual competitions at events held twice a month, and will start on January 12. The CARVANA PPA TOUR 2023 is the first Pro Tour to hold 25 tournaments in one season, with a total prize of $ 55 million, and is the largest professional pickle ball. Other PPA sponsors include Morson Quures's Visie Hard Celzer, FILA, Ogio, Holland America, Berd.

When the season is hot and the pickle ball boom begins to spread all over the United States, pay attention to the news that other foreign sponsors are added to the pickle ball band wagon.

18 January 2023

Sponsors Bet Big on Tennis

On January 12, the United States Tennis Association (USTA) (the sport's main government agency and SponsorUnited's partner) announced that membership to tennis tournaments in the United States in 2022 will increase for the third consecutive year, exceeding 236 million, 33% more than in 2020. With the 2023 Australian Open in full swing, let's take a look at how brands are committing to tennis tournaments in 2022 and what we can expect from the first tennis major of the new year.

Last year, women's wellness company Hologic signed more than 30 new deals with the tennis world, including title sponsorship of the Women's Tennis Association (WTA) Tour, and its logo adorned the nets at WTA tournaments. It is worth noting that Hologic had no charity deals before 2021 until it fully focused on women's tennis in 2022. Will the brand still bet on other women's sports looks in 2023? Time will tell.

This year, there are brands to keep an eye on: Cadillac will take center stage at the 2022 US Open, becoming the official car of the tournament as part of a multi-year deal to return to America's premier tennis tournament in August. The luxury car manufacturer has been busy promoting its debut electric SUV, the LYRIQ, and invested in the US Open, Miami Open, Atlanta Open and Citi Open last year, doubling the number of charity tennis deals it had, compared to just two in 2021.

More than 100 brands partnered with the Australian Open last year across all types of assets, including charity, digital, TV, radio and suppliers. Kia, the car brand that has been the longest-standing sponsor of the Australian Open since 2002, was the most visible brand at the 2022 show. Key assets included tournament space ownership, online signage and virtual activations on the Decentraland platform, marking the first time a tennis tournament was activated in the metaverse. (The US Open followed suit with an activation from Decentraland last summer.) The 2023 Australian Tennis Championships have already benefited from the metaverse, this time working with the Roblox platform to digitally recreate Melbourne Park with tournament partner Emirates.

In addition to Kia, which has already begun functional activities Down Under with product presentations and guest events, this year's tournament sponsors include Emirates, Rolex, Ralph Lauren, Infosys, Luzhou Laojiao and Canadian Club, which also had visible space in the 2022 tournament.

14 November 2022

Rugby World Cup

The New Zealand Black Ferns beat the Great Britain Red Roses 34-31, breaking numerous records and milestones in women's rugby.

This game not only filled the famous New Zealand Eden Park Stadium, but also Mobiled more than 1. 2 million people, according to Warner Brothers, the owner of the TV channel THREE, and recorded the number of viewers. I repainted it. Black Fars, who won, became the first host country in the history of the tournament.

This is the first women's rugby world cup this year, and it was simply held as a "rugby world cup" instead of a "women" rugby world cup to avoid distinction from men's tournaments.

MasterCard, a global partner, has appeared more than any other brand during the tournament as a sponsor of signage, digital asset, and Man of the Match Award. Other global partners include Cap Gemini, Land Rover, DHL, Canon, etc.

For more information about other women's sports tournaments and athletes, see Https: // Sponsorunited. Com/Women-Sports-2022-Report/.

28 September 2022

Laver Cup | Activations

The Laver Cup 2022 was held this weekend at the O2 Arena in London, England.

The founders of the tournament, Rolex, Mercede s-Benz AG, Head & Amp; Amp; UPS, etc., did their brand activities during the tournament.

27 September 2022

Roger Federer & Serena Williams Endorsements

Despite the end of the two best tennis players in sports history, Roger Federer and Serina Williams, the two players are trying to continue their career as a sponsor outside the coat.

Williams, a social media with more than 34 million followers, is the most followed by a female tennis player in social media, and Federer is second only to Rafael Nadal. Despite the retirement of both players, Williams' followers have increased by 7 % and Federer's followers have increased by 3 % in the past 12 months. Even this year alone, Williams and Federer accounted for four of the top five of the top five of Protennis players based on comprehensive engagement.

It is almost certain that both players will continue to collaborate with brands using powerful social platforms. Williams' 19 contracts (including Gatorade, Nike, Ublevi, Audema Pige, Berlu) include 65 social posts, total engagement (likes/ comments) over 6 million, per brand. The average is 324. 000 or more, and it is 82. 000 or more per post. As of 2020, Williams' sponsored posts are over 11 million a year.

This year, athletes have participated in more than 80 million campaigns. More than 550 brands have used these athletes in real time in the campaign, and each brand has gained average more than 140, 000 users for each campaign.

Since 2020, Federer's charity is more important than user s-1, 4 million per yea r-he focused on other promotion methods in public networks. Federer, including the largest transactions between tennis players, which is important to overtake Rafael Nadal and Andy Marie, has more than 8 or more marketing roles, Rolex, o n-running, UNIQLO, and Switzerland sightseeing. I played in the advertising campaign.

29 August 2022

U.S. Open Sponsorship Recap

Sponsorunited has occupied a coat space on the first day of the first US Championship, where many fans and brands arrived at the USTA Billie Jean King tennis center for the legendary tw o-week events.

This year, Cadillac changed to Mercede s-Benz as an official car of the selection tournament based on a lon g-term contract with Benz announced in mi d-August. For the two months of the tournament, the presence of South American auto concerts has been experienced from the beginning thanks to the vehicle that transported players and staff in New York and deployed outside the tournament venue.

In the Tennis Center, Cadillac sponsorship has set up Cadillac signs on a total of 17 coats, including the practice coats and match coats of the British Open Championship, and the situation will be seen on the tournament broadcast partner, ESPN Channel. You can.

The Cadillac Pavilion is in accurate positions with Arthur Ash Stadium, the main platform of the tournament, and provides interesting skills to fans while indicating the brand's intention to fully encounter it by the end of the last 10 years. You can also see fresh electronic lyric and fresh electronic lyrics jeep. With the revitalization of Cadillac-Pavilion, he once again placed a Lyriq-car near the training truck and had the opportunity for passers-by randomly to save it.

This time, the sponsor JP Morgan Chase lent a venerable space for the opening round. The lounge chase lounge is its own lounge, near the central entrance, and is cheap for most ticket holders.

The American Express has been sponsored by the US Open Tennis Championship since 1994 and has been personally contributing to the establishment of the Amex Van Experience site. Number of activatio n-splendid tenni s-In virtual games where neon balls drive back and forth along the digital coat, each fan focuses on specific topic nail art on the theme of tennis and each fan enjoys a cool drink. In a car d-only lounge that has a chance, you don't have your own device. There are still mini tent coats, tennis balls and songs of 4 Connect 4 games, and an experienced fan ESPN have a machine with all the chances of acquiring Amex radio to listen to tournaments.

Other brands are near the no n-members' coat, indicating most of the entire series of technology. The revitalization of virtual reality of Wilson sporting goods makes it possible for fans to wear headsets that introduce tennis games, and Chubb hits virtual balls with virtual balls on the screen. "I support the game to take a racket. At the same time, a larg e-scale promotion by chase can invite fans in many video games and take photos with sel f-mirror photo tug. MODERHA assigns an opportunity for fans to sign on the screen and get their own signs by taking an email, selfie and the US campaign. Open #Beopen allows you to make GIF using sel f-portrait photos.

In addition to the presentation and ability to take pictures with the backdrop of the seats and legs in the flight, Emirates also acts as a sponsor of the kids zone that invites various pleasures for small tennis believers, these basketball. As other forms of hockey, soccer, football and sports.

IHG Hotels & AMP Hotels; Resorts provides massage for paid programs for tired fans who want to give energy. < SPAN> American Express has been sponsored by the US Open Tennis Championship since 1994 and has been personally contributing to the establishment of the Amex Fan Experience Site. Number of activatio n-splendid tenni s-In virtual games where neon balls drive back and forth along the digital coat, each fan focuses on specific topic nail art on the theme of tennis and each fan enjoys a cool drink. In a car d-only lounge that has a chance, you don't have your own device. There are still mini tent coats, tennis balls and songs of 4 Connect 4 games, and an experienced fan ESPN have a machine with all the chances of acquiring Amex radio to listen to tournaments.

Other brands are near the no n-members' coat, indicating most of the entire series of technology. The revitalization of virtual reality of Wilson sporting goods makes it possible for fans to wear headsets that introduce tennis games, and Chubb hits virtual balls with virtual balls on the screen. "I support the game to take a racket. At the same time, a larg e-scale promotion by chase can invite fans in many video games and take photos with sel f-mirror photo tug. MODERHA assigns an opportunity for fans to sign on the screen and get their own signs by taking an email, selfie and the US campaign. In open #Beopen, you can make GIF using sel f-portrait photos.