Rosenberg to Spearhead Better Collective US Brand Awareness

DANIEL (DC) CHERRY III - SVP & GM of Global Team adidas Originals, Basketball & Partnerships, REG Originals L. A. - A manufacturing division of innovative footwear, apparel and accessories for the cultural lifestyle in downtown Los Angeles. As one of the creative forces driving 21st century brand storytelling and cultural marketing, DISI shares lessons learned to better connect with culture to drive brand creativity, authenticity and results.

Daniel (DC) Cherry III, SVP & GM, adidas Originals L. A. Choser Barnes (translation + Marketing Director, United Masters)

11:15 - 11:45am

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Every Mother Counts: Inspiring Action and Driving Change Through the Power of Storytelling

Every mother has a story. Inspired by her own painful experiences, Christy Tarlingon Barnes founded the nonprofit Every Moter Counts to make pregnancy and childbirth safe, respectful, and equitable for women around the world. Believing that statistics alone cannot reflect the impact of maternal mortality, Terrington Barnes has set up narratives to draw attention to the event, which is sustained by her "EVE-mother counts" strategy. Using films, such as the documentary series "Giving Birth in America," she makes Every Moter Counts maternal crisis affordable and compelling for a wide audience, highlighting the importance of authentic communication for social change. Joining Christy Tarlingon Barnes in this fascinating conversation is Ebi Philip, a CNN host and powerful maternal health advocate herself. Philip is a CNN In an episode of the show's Whole Story show "Birthing Home Journey: Saving Black Mothers," Terrington Barnes shared her harrowing personal birth experience, helping to raise awareness of the crisis in maternal health for Black women. Together, Terrington Barnes and Phillip talk about the power of stories to inspire action and create meaningful change for all mothers everywhere.

Christy Terrington Barnes (Founder and Chair of Every Moter Counts Organisation) and Abby Phillip (Newsnight with Abby Phillip, CNN)

11:50 - 12:35pm

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Super Serious - Everything is Entertainment

Hollywood star Terry Cruise has launched a new company, Super Serious, and has been boldly moving to the creative agency world. The company aims to reconstruct various industries in various industries, including television, films, concerts, art, live events, physical products, and branded content. The establishment of Super Serious is also a reunion with Cruise c o-founder Matt Ork. When Ork was enrolled in Widen & Kennedy, they worked together in the symbolic campaign of the old spices and revolutionized the brand engagement through entertainment. Cruise and Ork are advertising legends, along with the highest executive officer and partner Paul Satton, with a track record of achieving pioneering agencies like CP+B. both. This trio explores the world of vast entertainment based on the common philosophy that "everything is entertainment."

Terry Cruise (actor, CEO and c o-founder of SUPER SERIOUS), Matt Ork (c o-founder of SUPER SERIOUS), Paul Suton (SUPER SERIOUS CEO and partner

Chanel Calfas (New York Times Corporate Brand & Top Level Marketing Director)

2:00 - 2:30pm

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The Marketing Industry’s Hollywood Aspirations

Terry Cruise (actor, CEO and c o-founder of SUPER SERIOUS), Matt Ork (c o-founder of SUPER SERIOUS), Paul Suton (SUPER SERIOUS CEO and partner

Chanel Calfas (New York Times Corporate Brand & Top Level Marketing Director) Terry Cruise, a popular television world in the main stage Hollywood star, has launched a new company, Super Serious, and has shown a bold movement to the creative agency world. The company aims to reconstruct various industries in various industries, including television, films, concerts, art, live events, physical products, and branded content. The establishment of Super Serious is also a reunion with Cruise c o-founder Matt Ork. When Ork was enrolled in Widen & Kennedy, they worked together in the symbolic campaign of the old spices and revolutionized the brand engagement through entertainment. Cruise and Ork are advertising legends, along with the highest executive officer and partner Paul Satton, with a track record of achieving pioneering agencies like CP+B. both. This trio explores the world of vast entertainment based on the common philosophy that "everything is entertainment."

2:35 - 3:05pm

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Molson Coors: Transforming a Legacy

Chanel Calfas (New York Times Corporate Brand & Top Level Marketing Director)

Main stage Following the aftermath of Barbie, the brand has discovered a new opportunity for the overall creation of the historic leisure activities and, and, in terms of ownership. Hollywood producers know that the future of marketing is that the power of hig h-quality storytelling is to be connected deeper and true. The two important creators of this fresh paradigm, which are the liquidity between talents, brands, and entertainments, are Michael Sugar (Spotlight "," The Nick ") and Daniel Rosenberg (" Inside Man. " ], "Od Mum Out"). Sugar is the CEO and founder of Sugar23, Management & Production Company, which promotes the fusion of brand and Hollywood. SUGAR won the Academy Award® Spotlight Award, nominated for the Emmy Awards and Golden Globe Award, and won two TV Academy Awards, two AFI Awards, and two Peaibody. Rosenberg is a writer and producer who has won awards, and is a c o-founder of a creative studio and production company, Piro, specializing in premium brands and regular holidays. Sugar and Rosenberg, along with the Adweek magazine Olivia Morley, why the advertising industry has come to pay attention to Hollywood, and why the brand is not a commercial, but an opportunity to create a unique and mainstream experience. Find the reason.

3:30 - 4:00pm

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ReelShort: Every Second is Drama

Olivia Morley (Adweek Senior Agency Reporter

Main stage For the past five years, Michel Sain t-Jack has been working to revitalize Morson Quures and its brand portfolio in North America. Sain t-Jack, who joined the company as the highest marketing manager in 2019, was promoted to the highest salary in 2023. In both servings, she sold a bold vision of Morson Kuors backpack brands and contributed to transforming legacy beer makers into a ful l-fledged beverage company. In the role of the highest executive officer, San Jack uses marketing, sales, innovation, and digital abilities, and the arrival of these famous brand cultural resonance, such as Quures, Miller, Blue Moon, Simple Spikedo. I am trying to discover it. In this enlightenment session, Kelly McKibin, president of Mischief @ No Fixed Address, talks with Michel Sain t-Jack, and Morson Quures has boldly entered his new era. He talks about whether he has made the transformed rise.

4:05 - 4:35pm

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The Value of Independence in a Shifting Media Landscape

Kelly McKibbin, President, Mischief, No Fixed Address

Main Stage ReelShort is the next big thing in short stories, bringing smartphone romance to millions of viewers around the world. In this engaging conversation, Joey Jia, CEO and founder of Crazy Maple Studio, the company that developed the ReelShort app, shares his insights into the lucrative business of producing ultra-short, binge-worthy series with emotionally compelling stories on smartphones that reach drama-hungry viewers directly in their hands. In this session, learn how vertical streaming shows became a billion-dollar industry in China, how Jia wants to bring the bite-sized sensation the same success in the U. S., and why short series are the future of streaming.

4:40 - 5:20pm

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Celebration of The Most Famous Line in Advertising and the Woman who Wrote It and the World Premiere screening of The Final Copy of Ilon Specht

Founder and CEO, Crazy Maple Studio Joey Zia

Kevin Fallon, Senior Entertainment Editor, The Daily Beast

Main Stage

11:30 - 12:15pm

Beyond The Algorithm: Why Brand Communities are the Future of Media and Entertainment

Byron Allen has always been independent. Driven by a desire to build something for himself, Allen founded Allen Media Group in 1993, which now includes AMG Entertainment Studios, The Weather Channel, JusticeCentral. TV, Cars. TV, a film distribution company, and, most recently, a growing network of Big 4 television stations.

Byron Allen, CEO, Allen Media Group

2:30 - 3:15pm

The Convergence of Hollywood and Silicon Valley

Camaron Leach, CEO, Leach Ventures

Main Stage Michel Saint-Jacques, Chief Commercial Officer, Molson Coors

3:30 - 4:15pm.

Quarter and Beyond Type 1: Harnessing the Power of Authentic Storytelling to Change the Conversation

Kelly McKibbin, President, Mischief, No Fixed Address

Main Stage

ReelShort is the next big thing in short storytelling, delivering smartphone romance to millions of viewers around the world. In this fascinating conversation, we hear from Crazy Maple Studio, the creators of the ReelShort app, CEO and Founder Joey Jia shares insights into the lucrative business of producing ultra-short, binge-worthy series with emotionally compelling storylines that reach drama-hungry viewers directly into the hands of their smartphones. In this session, learn how vertical streaming programming became a billion-dollar industry in China, how Jia hopes to bring the bite-sized sensation the same success in the U. S., and why short-form series are the future of streaming. In partnership with ReelShort. Joey Zia, founder and CEO, Crazy Maple Studios

4:30 - 5:15pm

The Future of Fear

Kevin Fallon, Senior Entertainment Editor, The Daily Beast

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