SBJ Betting: Great Lake Effect

With online betting going live in Michigan and Virginia over the past two days, 11 NFL teams now play in states where online betting is legal. None of the four teams with a chance to win the Super Bowl -- the Packers, Bucs, Chiefs and Bills -- play in a state where it's legal. Still, residents of those states are sure to find a way to put in a few shekels if fate favors their team this weekend.

PointsBet's Early Gamble Pays Off In Michigan

Australian company PointsBet raised eyebrows not only by becoming the first sponsor of an MLB team and doing so ahead of a closed season, but also by colluding with the Tigers, who play in a state that still had a few months -- six months, as it turned out -- until online sports betting was allowed.

But by the afternoon, with sports betting and online casinos now legal in Michigan, the wisdom of the deal was moot.

PointsBet has deals with not only the Tigers, but also the Red Wings, another city franchise owned by the Ilitch family, and the Pistons.

BetMGM has deals with the Lions and Red Wings teams, and also opened a store in one of the three casinos in the metropolitan center. FanDuel has a sportsbook at the Motor City Casino retailer and is in cahoots with the Pistons. Barstool has a sportsbook at Greektown Casino. DraftKings sponsors the Pistons. PointsBet alone has deals with three of Detroit's four teams.

"For example, there are no casinos in downtown Detroit," says Johnny Aitken, CEO of PointsBet USA. "We think we've done a great job in this area because of our deals with the Red Wings, Tigers and Pistons."

In July, PointsBet became the first sportsbook to sponsor an MLB team.

Why The Heavy Competition In Michigan?

The size of the market is one of the reasons why all the major players, and almost all the others, defend Michigan. Michigan, with a population of 10 million, is the 10th most populous state after Illinois and Pennsylvania and is third in terms of legalizing sports betting, putting it one step ahead of New Jersey.

However, there are other points. The online operator's tax rate is 9. 65 %, the initial license fee is $ 150. 00, and the annual license renewal fee is $ 50. 000. In Illinois, the initial license fee is $ 20 million, the license renewal fee is $ 1 million in four years, and the tax rate is 15 %. Pennsylvania has a down payment of $ 10 million and a 36 % tax rate.

Michigan is even more attractive than Jersey, in which case the license fee is $ 1 million and the tax rate is 14, 25 %. In addition, there are 27 casinos, including the three paid casinos in Detroit, and there is a precedent that not only sports betting but also online casinos are started in the state (by the way, all online sports bookmakers). Start providing).

"This state is simply a high probability. Every operator understands this," says AITKEN of Pointsbet. "If you join online sports betting and online casinos from the beginning, the probability of making a profit in this market is probably higher than $ 1 billion. This is a market that we invest in important ways. You have to be very strategic to approach this and how you position yourself. "

For BetMGM, Brand Loyalty Could Tilt Odds

Don't rely on BETMGM in Michigan. In a conversation I exchanged with the leader of this sportsbook for over a year, they were very enthusiastic about entering the market in this specific state and finally gave the opportunity to enter the state market as a plus alpha player. I felt it would give me.

So far, Fanduel and Draftkings have been important in terms of brand awareness, and have many registered customers in each state. Currently, BETMGM has been launched in the state where the famous casino resort, which is famous in the center of a large city, is open in 1999.

There is still debate whether the casino chain database makes sense to recruit customers who bet on sports compared to the DFS database. However, there is no doubt that MGM has reached at least the same name as DFS in Detroit and has reached many sports fans in the region for the past 20 years.

PGA Tour, Network Deals Create Maze Of Solutions

Earlier this week, we talked to Nobu Gambutza, a senior vice president of the PGA tour, about the complex issues that most major chains could be caused by the unique contracts connected to the sportsbook. Ta. All three networks that broadcast the tour have a partnership contract with a sportsbook.

Com Cast NBC and Golf Channel are affiliated with point bets. ESPN is only affiliated with Draft Kins and Caesars. CBS Sports created William Hill's position only in digital formats, but as the gambling area expands, most people are waiting for most people to turn into a television position.

He also kept a new contract to hold all three active operators, keeping in mind that he will conclude a transaction with a sports book, and accepted the tour itself last year, accepting a member trading, and officials involved. Portfoli o-Expanding the bed operator. To clarify the story, the tour confirmed that all transactions with Sportsbooks, which placed his signature B, had been extended until the end of 2021.

"All of them have made their own personal alliance now," said Gambetsza. "We are alliance, they have an alliance, and in this new state, in 2021 we must find the foundation to cooperate with all of them." This content is one of the most discussed in the process of negotiations. How will the copyright holder and the distribution company, all of us, are united and touch this category?

According to Gambuzza textbooks, the conclusion of the tour must be associated with Pointsbe and NBC "on the wall of golf channel", and Pointbet is actually "". Prepare a tour with other operators outside the data in the "wall" and make sure that it is not under control.

Gambetsza states, "We need to agree to what will happen in the walls of the television company we actually generate." "We must visit each network individually and find activation that suits each partner, and personal transactions based on the rights and rights based on these media partners. You can save your opportunity.

This is a puzzle faced by most competitors, and it will welcome sportsbooks integrated into their own programs.

CBS Sports agreed with William Hill to resell sports tickets only in digital format.

PGA Tour's Warfield Doubles Down On Responsible Betting

Since we have begun golf, here is the infamous information on the announcement of the PGA tour about the fact that it will be the third organization to participate in the American Gambling Association campaign on serious sporting charges. : The fresh vice president of Scott-Warfield-Scott-Gamble Gazard has come to the company from NASCAR, one organization that participated in the program last year.

"All excellent content and paid sports strategies begin with a reliable and serious gambling initiative." Warfield wrote the questions that were signing twice in the news. "AGA recognizes the importance of ensuring the fairness and faithfulness of sports betting, and all sports leagues have an obligation to create a general campaign to promote serious gambling. I believe.

New Jersey Monthly Handle Approaches $1 Billion

In December, New Jersey did not have enough $ 4 million to freeze the initial state, which was $ 1 billion in the round, 996. 300. 794, actually from November. 7 % or more. The other three states, which announced the results of December, settled on a doubl e-digit increase: Pennsylvania, $ 548 million, $ 6 million (up 12 %), and $ 313 million in Indiana. The dollar (up 25 %), IZA cost $ 140 million, $ 8 million (up 20 %).

There are also attractive articles on these state market share:

• BETMGM has increased online reservations in Indiana to 16%and doubled in the past three months.

• The bath tool has 13 % online shirts in Pennsylvania, protects the degree of organized in October, and starts the first month next.

• For a long time, we have not been reported from Illinois regulators, but according to the latest information, it is worth pointing ou t-they were based on the October number s-online in this state. The ratio of draf t-kin was 34 %, Fandue l-26 %, paid (parent company of rush street operators) -25 % and Pointbe t-15 %. After that, I am looking forward to how it was adjusted.

Except for AIOVA, Fanduel and Draftkings are leading in all states where each operator has been published. In Pennsylvania, the FD exceeds the DK to 39 % to 24 %. In Indiana, DK exceeds FD at 43 % -30 %. In New Jersey, the indicators of individual websites are unknown, but in focus on rescue, DK's FD is leading at 49 % -26 %.

Revenu e-Sports Clubs left for themselves and then paid profit s-they have the ability to flutter according to the method of giving new buyers, and in fact, you, you How to realize, gambling game.

Different Strokes For Different States

This week, in the SBJ magazine, I saw a certain number in which it was possible to legalize sports betting fees by 2021. However, everything is happening rapidly in this development. I briefly summarized the latest events at the state level:

On Thursday afternoon, the sports betting market officially opened in Virginia, with FanDuel "reaching an agreement with the Washington Football Team, giving them an edge over other players interested in the market," reported the Richmond Times-Dispatch. State rules state that professional sports teams based in Virginia (like the WFT) receive "substantial and preferential consideration" when opening sportsbooks. While teams are considering building new stadiums and headquarters, "the gaming franchise serves as a reminder that Virginia has an interest in building new stadiums in the Commonwealth."

A Georgia representative introduced a bill that would legalize online sports betting in the state. The bill would allow the Georgia Lottery to operate an online sports betting system.

We won't be seeing a US Stadium anytime soon. We won't be seeing sportsbooks at Bank Stadium or Target Field. That's because "attempts to legalize and regulate sports betting have not only failed in the Minnesota Legislature, but have also failed to pass a floor or committee vote," MinnPost. com points out. One reason for the lack of movement is "traditional anti-gambling sentiment among some lawmakers," and another is "opposition from Minnesota's tribal nations."

While organizations like DraftKings, the Red Sox, and the Patriots have been pushing for legalization of sports betting in Massachusetts, one of the state's leading senators told the Lowell Sun that he believes "they are willing to bring the issue up in the Senate this session." In addition to the need for additional state revenue, Massachusetts faces pressure from neighboring New Hampshire and Rhode Island, which have already approved sports betting, and Connecticut, which is likely to do so this year.

New York has agreed to the move to legalize mobile sports betting, but "the basic agreement is the only common ground between the governor and lawmakers to raise revenue for neighboring states Pennsylvania and New Jersey, which have already legalized it," the Albany Times Union noted. Working out the details of issues like the number of hides, the exact division of profits, and how funds will be allocated "will likely take months and be the subject of countless further negotiations." Note

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