Serving People and Our Planet

Hard rock is based on the slogan of "Love All, Serve All", "Take Time to Be Kind", "Save the Planet", and "It's All One". We are working to improve people's lives, serve the local community, and protect the earth by incorporating the power of music into all actions. Today, more than 40. 000 hard rock employees have achieved a significant meaning of our slogan at 239, including hotels, casinos, rock stores, and pubs owned in 68 states. I am doing it.

NCPG (National Council on Problem Gambling) 2020 Corporate Social Responsibility Award: Hard Rock International and Seminole Gaming

This merit of NCPG was noted by the PlayerSedge Casino Team Member Learning Program. Based on a subdivided learning strategy aimed at supporting all players, PlayerSedge replaces the gambling perception.

Training for PlayerSedge team members speaks new gambling words in a real player voice. Beginning with the precedent of the game or the casino etiquette, the players can understand their personal actions, recognize the dangers of gambling, so that they can attach to the game. PlayerSedge calls for support for players who are already enthusiastic about sel f-exclusion and special support and advice services. Thanks to the Gambling Administration Council, Florida, and Dr. Ralei Reed at the California Research Institute for the support of players edge training.

Pinktober Proclamation with Tampa's Mayor

supporting pinktober

Metropolitan Ministries

Delivering lunch to Tampa Fire Rescue stations

Supporting Charities

Boys & Girls Clubs of Tampa Bay

St. Pete Pride Parade

Paint Your Heart Out

LOVE ALL, SERVE ALL

Our brands are rooted in our unique lumps in every space we live. Hard rock founder Isaac Thiglet and Peter Morton were two young Yankees in London, the center of the world's music scene in 1971. They wanted to make a pub that could get to know anyone, regardless of their origin, to realize a world where banks do not hang with a bakery.

When the Florida seminol acquired a hard rock in 2007, it was a fusion of two great cultures. The seminols opened their first Yankee Casino in 1979, emphasizing the values ​​of sincerity, respect, and responsibility. Currently, our unparalleled concepts are guaranteed excellent services in bars, hotels, and casinos, and are striving for the immortality of hard rock, one of the most growing and praised consumer brands in the world. Masu.

Hard rock is one of the most growing and praised consumer brands in the world. We strive every day to increase social value and build the trust of everyone in contact.

WHAT DOES LOVE ALL, SERVE ALL MEAN?

Through the level of charitable activities of the districts, states, and grassroots, we invest in efforts to improve welfare, benefits, local communities, economic benefits, disaster relief, and ecosystems stability.

Specific causes include autism awareness, cancer prevention, human trafficking prevention, hunger support, children's hospice support, elderly research, cognitive training, peace in conflict areas, and socio-economic improvement. We also invest in programs that encourage people to connect with music, including performance, education, arts development, culture, background and local talent.

To meet the immediate needs of team members during the pandemic, the Seminole Tribe of Florida and Hard Rock International have committed more than $90 million to COVID-19 relief efforts across the company's portfolio, allowing them to continue paying salaries, extend benefits and support team members by giving small amounts of food gift certificates after facilities are closed.

Fight HUNGER | Hard Rock Heels Foundation, in partnership with WhyHunger, has raised millions of dollars over the past 20 years through numerous grassroots campaigns, including limited edition product launches, food drives, music events and other fundraising activities, to fight child hunger and poverty around the world. 20 YEARS

STARRENKRACHT | Hard Rock works with major music artists, from emerging to established artists, to support charity events around the world. Whether it's Bruce Springsteen, Shakira, Imagine Dragons or Rihanna, we use their music and the power of our brand to provide healing.

In 2020, Hard Rock sponsored PLAY ON, a philanthropic endeavor, on behalf of longtime partners WhyHunger and the NAACP Legal Defense and Educational Fund, Inc. (LDF) to raise awareness for racial, community and food justice change. PLAY ON's hour-long primetime benefit featured star-studded performances at iconic music venues from coast to coast.

DISSERT ASSISTANCE | Since 2016, $90 million has been provided to states and communities facing any kind of decline or disaster.

TAKE TIME TO BE KIND

We are a team of employees whose compassion and care for our customers and communities is in their daily lives more than anyone else's. We reinforce this collective empathy by providing formal learning for everyone who comes to Hard Rock.

WHAT ELSE DOES TAKE TIME TO BE KIND MEAN?

In our gaming business, we care about vulnerable populations. But the majority of people view gambling as a leisure activity and effectively deal with the time and money they spend.

Our promises | We hope that the players will make an understanding of gambling and receive support at important times for players. Our serious gambling programs solve gambling issues through how to study players, promote healthy game habits, and study employees from the direction of risks. I focus on doing it. We cooperate with the Gambling Council of Florida (Compulsive Gambling of Florida) in Florida. The council supports gambling addiction players, such as the help, counseling, research, information provision, and educational activities at 1-800 places.

Our job | Save the player's put certificate so that players have the ability to return to our buil t-in resort for decades. Active lon g-term enhancement requires problems and public responsibilities in our database. We highly appreciate external experts who support our goals and leadership appeal.

In response to personal trafficking, hard rock and seminar gaming sell learning programs and training at all casinos, hotels and casino hotels. Currently, more than 20. 000 team members in 20 facilities are intended to learn about the symptoms of personal trading, learn appropriate action, and learn at all facilities. In real time, work is being conducted to introduce politicians and operations on major autonomous international rules for fighting the trafficking for hotel owners.

Advantages to social obligations Leadership in serious games | State Agency on the duty of games.

• Outring and faithful to the conclusion of the difficulty of gambling
• Demonstrate leadership on funding for the treatment of gambling and access to therapeutic assistance

Benefits of cure

• Space} Leadership as a proposal partner and fund provider that treats game poisoning in Florida
• The first gaming company in the branch who won this Award Award.

ALL IS ONE

WHAT ELSE DOES ALL IS ONE MEAN?

In particular, the diversity with hard rock has been built. Hard Rock International is one of the best employers in the United States, in the "diversity" category of travel and entertainment, in terms of travel and entertainment rating.

The top 500 companies are led by useless organizations and 1, 700 selective surveys to investigate employee efforts of these topics, such as age, gender equality, popular accessories, disabilities, LGBTK+, continuous diversity, etc. 。

In 2019 and 2018, Forbes chose hard rock as one of the best employers in the United States for women in travel and entertainment.

SAVE THE PLANET

For decades, Hard Rock and Seminoles have shared a deep commitment to building a sustainable future. Whether it's improving operations, working with environmental organizations, or collaborating with suppliers on best practices, we're intensifying our efforts to address waste, energy, and water challenges sustainably, based on evidence and standards. Today, Patagonia focuses on recycling and disposing of waste materials, such as building materials, kitchenware, electronics, paper, and uniforms. We also focus on customer service, including recycling cardboard, paper products, bottles, disposable styrofoam, and plastics.

WHAT ELSE DOES SAVING THE PLANET MEAN?

Partnership - Clean the World | Nearly 5, 000 children die every day from hygiene-related diseases such as pneumonia and cholera. Clean the World is a global nonprofit that helps hotels reuse soap and hygiene products, saving millions of lives and keeping waste out of landfills.

Hard Rock's partnership will convert 40. 140 containers of leftover bottled soap and hygiene products into Clean the World hygiene kits to be used in shelters, food banks, and disaster relief organizations in the United States. The first donation was sent to victims of Hurricane Michael. Our ongoing relationship will provide Clean World with approximately 7, 230 pounds of soap per year.

PARTNERSHIP - WWF | The World Wildlife Fund (WWF) is a global leader in nature conservation and is committed to protecting the future of nature. Our collaboration with Hard Rock begins with a co-branded limited edition "Save the Planet" t-shirt, contributing to WWF's efforts to reduce the most pressing threats to biodiversity on Earth. REPREVE® cotton and recycled polyester yarns eliminate the use of virgin petroleum, reduce greenhouse gas emissions, and conserve water and energy. Hard Rock Hotels also run WWF Earth Hour and employee training programs.

EVOLUTION OF OUR BUSINESS | In 2018, we announced our goal to eliminate plastic straws from our hotels around the world. This initiative will help reduce the number of plastic straws washing up on the world's beaches, which is estimated to be between 437 million and 8. 3 billion.

Human charm of animals | Serious animal protective stereotypes are used for hard rock International chicken and eggs in the United States, Europe and the United Kingdom. These stereotypes are related to the charm of animals, refusal to drugs and hormonal drugs, and free eggs. The use of a stereotype is backed by a thir d-party statement, regulation, or by a supplier.

Some other brands have stated that they will be shifted to cag e-free content after 2025, but har d-rock cag e-free practice has a fairly good result in multiple judicial jurisdictions around the world. It is issued and more than 70 countries we are operating, exceeding all federal and state guidelines. By April 1, 2021, we plan to use 100 % cag e-free parmesan cheese eggs at hotels, casinos and cafes around the world. Since 2012, almost all stores have used cag e-free products.

Hard rock will continue to work on the quality of all animals and humanitarian treatments in basic supply chains. By closely cooperating with the networks of franchise partners and vast suppliers, we will ensure ethical and humanitarian standards and improve our practice.

Soon, the hard rock will announce a new partnership with the grassroots environment protection organization, and a promising pledge from the hard rock to meet the independent international stereotype of sustainable development and science. It is planned. < SPAN> Human charm on animals | Serious animal protective stereotypes are used for hard rock International chicken and eggs in the United States, Europe, and the United Kingdom. These stereotypes are related to the charm of animals, refusal to drugs and hormonal drugs, and free eggs. The use of a stereotype is backed by a thir d-party statement, regulation, or by a supplier.