Soft2Bet expands gaming portfolio with industry leader Playtech

Soft2bet Casino and Sportsbooks has signed a lon g-term contract with PlayTech providers, and now more than 100 premium games can be integrated into a number of casinos platforms.

Soft2bet Multibrand Portfolio connects 17 online casinos and sportsbooks, Nomini Innovative Platform and the new RABONA brand.

In real time, players have more than 30 popular providers and thousands of hig h-quality games from new studios.

Soft2bet integrates PlayTech game portfolios for many years, such as slots, board games, and jackpot games.

This new partnership will enhance the Soft2bet proposal and strengthen the Soft2bet proposal that continues to expand your personal coverage to a more severe market.

According to the Soft2bet casino section, THEODORE BREZKOVSK, "This partnership is very pleased. With a partnership with Play Tech, you will be able to access more hig h-quality premium gambling.

"The proposals cover the gods of the gods, the DC Jackpot-Series, hundreds of thousands of prize pools, and almost all other games, one of the most famous jackpots in the industry. Customers are undoubtedly ecstatic because they can give even more importance without our premium proposals and to access great prizes here.

"I'm very happy to be able to acquire one of the most famous casino games from a completely new audience in partnership with Software 2 Bets and get one of the most famous casino games. Creating is considered to be the main part of the PlayTech business concept.

"Thanks to the combination of brand games, unique content, Big Jackpot Games, we can help our players to guarantee more and diverse skill sets to our players. I'm convinced.

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Industry News

Playtika Reports Q2 2024 Financial Results

Reading time: 2 minutes

Playtika Holding Corp. has announced the second quarter cash settlement ending on June 30, 2024.

Sales were 627, 000 million dollars, down (3, 7%) of the previous quarter (3, 7%), and decreased from the previous year (2, 5%). DTC platform sales were $ 173 million, up 1, 3%yea r-o n-year, up 5, 1%yea r-o n-year. Net income was $ 86 million, up 63, 4%yea r-o n-year, up 14, 4%yea r-o n-year. Before the loan adjustment, EBITDA was $ 1911 million, an increase of 2, 9 % yea r-o n-year, a (11, 2) percentage of the previous year. As of June 30, 2024, the total of foreign exchange options, currency, and shor t-term investments was $ 1. 1 billion.

"We are focusing on the strength and possibility of core games, and strategic initiatives aiming to revitalize the bag. We are actively exploring the opportunity to expand the games provided through M & Amp; A. The focus is on finding a studio that complements existing games and creates permanent value.

"With the focus on the consumer direct sales business and the strict sales cost management, the profitability has been continuously improved. We are taking measures to ensure sustainable growth and profitability. We are working hard to create permanent value for players and shareholders.

Main business characteristics and main business factors

The average number of paid users per day was 298, 000, decreasing yea r-o n-year (3, 6 %), and decreased from the previous year (2, 9 %). The average billing conversion is 3, 7 % (3, 5 % in the first quarter, 3, 6 % in the second quarter of 2023). Casual gaming sales were (4, 3)%on rolling bases, and (1, 7) percent of the previous year. Income from the community casino was reduced (2, 9)%on a rolling basis, and (3, 4)%compared to the same period of the previous year. Bingo Blitz's revenue was $ 1555. 7 million, down (1, 2) percent of the previous quarter, and (0, 4) from the same period of the previous year. Journey's sales in June were $ 74. 6 million, a decrease of the same month (2, 6%) of the previous year (2, 6%), an increase in the same month (1, 9%). Slotomania's profit $ 133, 8 million was reduced by the previous quarter (1, 2) and decreased from the same period of the previous year (7, 5).

PlayTika announces the quarterly dividend payment

Playtika's Board of Directors will be paid by 0 US dollars for each promotion of ordinary promotions, which will be paid to shareholders registered at the end of business on September 20, 2024 on October 4, 2024. I declared. Future dividends will follow market standards and the incentives of the Board of Directors.

According to the 2024 results, the company expects profits to be at the lower end of the previously presented range of $2, 52 - $2, 620 billion, adjusted EBITDA before financing to be in the middle of the previously presented range of $730 - $7. 7 billion and serious costs - $95 - $100 million in the spectrum.

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Industry News

Navigating the iGaming Industry as a Start-Up

Reading time: 3 minutes

Venturemax Group Director Pierre Micossoud says that the Igaming world reveals a wide range of skills for new companies full of gorgeous ideas, as long as they can avoid the pebbles under the surface.

The global online gambling industry attracts enthusiastic minds, creative talents and those with a strong entrepreneurial spirit at every turn.

From the acquisition of boutique studios for hundreds of millions of dollars to the merger and consolidation of first-class operators composed of unconditionally international favorites, there is no end to stories of turmoil. But while some companies achieve great success, others get into trouble.

This is due to the fact that it is not easy to navigate in the online gambling industry. This is the background to mining, because one wrong step can change the game. To rise to the top, not only do you need to have a great idea or a clever product, but financial aid, no matter how much it is, will definitely only help you in this one respect.

After all, startups are required to master all business disciplines, from product features and customer skills to customization, differentiation, marketing and fundraising. And in this case, victory is not a given.

Let's look at some data on key areas to know how startups can get around the barriers.

Customization, licensing and complaint handling

As the branch ran to adaptation, much of the map went from gray to snowy white. This opened up a wide range of skills for organizations, but at the same time it also created new challenges.

Operators, suppliers and other proposals currently need to receive licenses and certificates to launch in regulated jurisdictions, but the requirements vary from market to market - and this is easier to explain what to regulate.

Most organizations have a department dedicated to receiving the main licenses to enter the market, as well as a team to monitor their compliance and meet claims on a daily basis - the price of non-fulfilment has the potential to be very high, which would actually be fatal for a start-up.

Therefore, even if it will be a one-time person, for example, due to the fact that you will be providing your own business for a long-term life, consider creating a specialized team that will be involved in all your normative claims.

Stand out from the crowd

In fact, it's not surprising that many emerging companies pursue such skills. This basically means differentiating and providing fresh things fundamentally.

This has the potential to be truly innovative. Unprecedented format, fresh mechanism, development, problem solving, or the best way to arrange what is already being done.

Technology is a great driving force in innovation, and new companies that have reached Big Sports often have a patented platform, conclusions, and mechanisms, and swells the industry.

Of course, this was not considered to be unable to access due to the turmoil, and we saw many of the startups that improved what was already created and harassed huge sports.

In any case, emerging companies need to be affected, as a result, searching for unique transactions that invites something fresh, copy and move forward. I can't.

Larg e-scale customer acquisition:

Whether you are B2B or B2C, one of the most important tasks in your business is considered to be a larg e-scale acquisition. To do so, group advertising strategies are important, and at the right time, you can attract buyers with the support of notification that truly reacts to the appropriate space.

At the same time, for companies and brands, being basically real and having their own voices is the highest level of competition.

This is because, for example, this is a single way to make it sound in the background of noise created by rivals, just as the company has a clear identity and task. 。 Modifying a channel that can introduce a true relationship with customers is still very basic.

Digital marketing is truly economically effective if it is done correctly, is perfectly controlled and easy to optimize in real time if it is planned and analyzed.

Therefore, this marketing method is considered unstable for B2B and B2C companies.

Securing initial funds

Most emerging companies face the need for funding to realize their intentions. The organic rise is probably every time, but it is boring, which has the potential for the company to actually miss the right time.

However, finding an advantageous researcher has the ability to explain what is easier to arrange. Some traders are ready to provide capital, but they do not want to play unnecessary roles in the company's daily management, while others have more controls and roles than founders.

Startup companies need to think about how to become an attractive company for appropriate investors. The Venture Max Group has an investment team, and there are specific aspects that companies should meet before considering the possibility of partnerships.

• We are in the early stages of development with the possibility of a large upside.
• Being a business with revolutionary freezing ability
• Become a business with innovative technology
• With a powerful founder team
• There is an expandable and defensive market opportunity

Our way of investing is that it should be a true partnership.

In addition to providing economic support to emerging companies, we want to share our abundant skills and support companies to get through this wonderful industry.

Despite many issues that need to be overcome, companies that have succeeded in fulfilling the prosperity of their Igaming emerging companies will be able to get a great deal of reward.

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Industry News

Maximising Game Success: The Advantages of Partnering with a Distribution Partner

Reading time: 6 minutes

In the current cycle, video games pass through seven development milestones: planning, pr e-production, production, testing, pr e-launch, launch, and pos t-production. Once released, video games may begin to compete for players to attract attention, and it may be difficult to distract them with the number of games you choose. In the final stage of the game life cycle, rather than relying on a huge company like Steam, cooperating with the distribution partner can have a strategic influence, and for months after the release, games related. You can keep your sex.

Vadim Andreev, a CEO and c o-founder of ROKKY, a huge game distribution platform that connects the world and shops around the world, focusing on the sale of video games for one year since its release and cooperating with a distribution partner like ROKKY. It describes the quality.

How to effectively compete with a huge distribution platform like Steam, such as a third party

On average, two months before the game release, reservation sales account for 1 % of the annual sales. This figure rises to 4%of the annual sales 2-4 weeks before the release. The peak of reservation sales was one week before the release, and at this stage, Publishers can plan 12 % of the entire game sales in the first year. At the reservation stage, Rokukinki accounts for an average annual game sales of 16%, highlighting the importance of reserving games.

Considering the release date, Rokky's annual sales will be 8%of the total. Compared to this, according to VG Insights, average 12 % of all sales are triggered by Steam while the game is on sale, so some realization can be achieved on the first day thanks to the release data accounting VG INSIGHTS. High sex. After this, the company's analysis will result in 15 % of the first week after the release. At the same time, in the data, Steam accounts for 22 % of the annual total sales in the first week.

Later, smoky drops from 7 % to 4 % per week, and steam falls from 14 % to 5 %. Rokky reservations, release, and sales of the first month of sales will sell 56 %of the game copy for one year, and Steam will be less than 61 %.

In the remaining 10 months, Rokky accounts for 43 % and 38 % in Steam, while the middle sales are almost in the middle of the annual sales. At the same time, the route change on the right schedule actually indicates that the implementation using an extreme distribution platform has disappeared slowly than Steam.

The thir d-party distribution platform provides services that are more flexible and focused on buyers.

Cooperation with this distribution partner, such as Rocky, could provide a strategic advantage to the publisher. Thir d-party distribution platforms are expanding market scope, indications to changes in demand, almost all others, almost all others: almost all others: Almost all: Almost all others : Almost all others

• Market restrictions: Several states and regions have strict local governments restrictions on video games, and in fact, direct development through these platforms like Steam. ROKK Y-like distributors, which have the skills to work in such markets, have all the opportunities to safely defeat such obstacles and secure access to new audiences.
• The most flexible price setting: Steam is not every time, but it responds almost immediately to the game demand composition and has the ability to provide bonuses and special offers. Distributors have any chance to adapt to the market situation and use a flexible price strategy.
• Localization and adaptation to culture: Distributors working in specific areas know the characteristics of local cultures, as well as all other distributors, and users in the localization of games, advertising campaigns, and native languages. There are all opportunities to provide adaptive content, such as support.
• Marketing Support: Distributors often provide additional marketing resources, such as advertising, PR campaigns, participation in local events and exhibitions. This greatly improves the recognition of the game than Steam's standard marketing activities and attracts more users.
• Football support: In the case of physical games, the distributors are free from many backdrop support work to provide all necessary backdrops, such as production, warehouse storage, and delivery, and can focus on content development. Masu.
• Legal and financial support: To conduct business in the international market, you may need knowledge of local laws and financial requirements. By providing legal and financial support in multiple experienced distributors, you can minimize risk and ensure legal requirements.
• Reach to a wide range of users: Distributors often build relationships and partnerships with local retailers and online shops, reach more users and sell games through multiple channels. , Sales and brand awareness can be improved.

The merit of a partnership with the distribution partner is also proven that the ratio of sales via the distribution partner, which accounts for Steam's total sales, will increase over time. The following graphs have shown a change in Rokky sales on Steam's total sales 12 months after the game launch. It should be noted that the graph data is a total of the ROKKY database bes t-selling game. In some cases, the distribution of each game may vary significantly.

At the beginning of the release, the sales ratio via ROKKY peaked around 4 %. One week after the release, it has fallen to less than 1 %, and after that, it has been flat for one month. Looking at the month, the rotation rate gradually increased, 0, 78 % at the end of two months, and 1, 02 % at the end of the third month.

After the third month, the turnover rate fluctuates remarkably, but it tends to increase in general, reaching the peak in the sixth month. This is usually the time when the first promotion of the game begins. According to GeekyMinded, it takes 70 days for the game to sell for the first time.

After the sixth month, the sales ratio grew even greater, and in the ninth month, a new peak was 2, 87 %. In the 10th month, sales recovered by those who used the significant discounts up to the previous month. At the end of the 12th month, the sales ratio via Roppongi was stable at 1, 55%.

Despite the fluctuations in the sales ratio, the overall trend has increased the sales ratio via Rocky, which accounts for the total number of units on the Steam platform for one year after the release. The increase in sales of sales via the agency for total sales in the Steam platform is due to several factors:

• Price competition: Shops where sales agents sell public games will actively use margins to compete for price competition. They can provide a variety of discounts and promotions and make more attractive proposals for buyers compared to Steam's fixed price.
• Promotion and Marketing Support: Distributors and their partner shops often provide a variety of promotions, sales, and special offers, attracting attention to products and promoting sales.
• Localization and adaptation to the regional market: Distributors can provide offers that are suitable for specific requirements and preferences in the regional market, in areas where steam is less popular or sufficient marketing support is obtained. You can increase your sales.
• Various payment methods and delivery conditions: Delivery companies can provide more flexible, various payment methods and more convenient delivery conditions, making it more convenient for consumers in various categories.
• Investing in customer service: Distributors often invest in improving customer service, and provide better support to maintain buyers and increase sales.

Therefore, Rokky has succeeded in competing with the Steam platform, and has increased the overall structure with a more flexible and direct approach. The demand for games through a thir d-party distribution platform like ROKKY is much more slowly decreasing than the steam, providing stable lon g-term revenue to publishers. Shops that provide price competition and various promotions can maintain interest in games for several months after the release.