Sports betting ads are everywhere. Some worry gamblers will pay a steep price

Sports charges are rapidly developing in the United States, but how each company will announce its own contracts is literally restricted.

Kyle Eringson (NPR)

In the United States, the new era of betting is begun, and the meaning of actually looks competent and the meaning of student sports is constructively replaced.

For many fans, when the office was fighting a super cup once a year, it was a distant memory. For example, in most states, sports betting can now be as easy as clicking the button on the attached file of the mobile phone.

Sportsbooks (companies that make a bet by posting coefficients), such as Draft Kings and Fanduel, are trying to acquire more marketing storms. If you have passed the signboard, turned on TV, or used online, you've seen a sports betting ad.

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Each state regulates the work of sportsbook companies, but companies are given a wide range of freedom of action, so they actually have all opportunities to talk with ads and are at risk of dependence. It is different from the restrictions imposed on. At the Federal Level, there is no advertising rule in the sports fare industry. As a result, the number of lawyers worried about the risks of gambling addiction and the risks of young people who gamble.

Currently, visitors have set $ 10 billion every year for games that have previously seen special financial attention. The sports betting boom is due to the number of appeals to national services that support question players.

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Vin Vikla is very good as a symbol of this statistics. Basically, Vikla, who speaks, has recovered from a task with gambling and is currently responding to the fortressed gambling complex of New Jersey.

According to his text, everyone calls hi m-from a young man in his twenties to an old widow who is trying to interrupt his obsessive gamblin g-for example, online casino s-constant rush of ads. In the background.

"The advertisement looks like a randow advertisement for beer and tobacco that has been played on television for many years. Viculer says," People are inspired, this is really wonderful, in fact they win. But they can't win.

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A Supreme Court ruling helped launch the betting boom

For example,, for example, sports charges were banned in the United States, not counted in Nevada.

That all changed in 2018 when the U. S. Supreme Court postponed the Defense of Professional and Amateur Sports Act and allowed states to decide whether to legalize sports fees.

Since then, 35 states and Washington have legalized sports fees in response to this decision, and according to the American Gambling Association, an industry group, many more states are on the way to legalizing sports fees.

The court's decision is not the only major change in the world of sports betting. The four state-run sports leagues, the NBA, NFL, NHL, MLB, and NCAA, were at one point actively running to legalize betting on games on games, and were harassed by the Supreme Court's embargo.

But then, the league's 2018 agreement not only legalized sports betting, but also supported it. The four-professional leagues entered into partnerships with the most co-holic operators of sportsbooks, and in-game coefficients began to be displayed regularly on TV broadcasts.

Last year, the sports industry held a violent surge, setting a round of $57. 2 billion - an insider term that indicates the number of funds now installed, reports the AGA. This is equivalent to $4, 290 million for an industry that was not allowed almost anywhere in the United States four years ago.

In the same period, some states have squirreled away jackpots. Pennsylvania and New Jersey, which legalized sportsbook fees in 2018, collected more than $225 million in taxes, in line with information collected by the Sports Handle website.

Companies have spent big on advertising, with little pushback

Sports bookmakers, seeing the potential for big revenues, are investing in advertising.

Companies are squandering hundreds of millions of dollars on large-scale marketing campaigns, trying to attract new buyers. For example, Caesars Entertainment once promised to spend $1 billion to promote its sports fees.

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Then, a bad adjustment followed. Most states have forced sportsbook companies to display in their advertisements the age at which gambling transactions are permitted, as a minimum number, and information on how problem players can get every chance for support, such as the number of phone devices, which has been a hot part of the fight against gaming addiction.

Comedian-actor Jay Smuv, representing Caesars Entertainment, speaks during a press conference held last summer in Phoenix when the Arizona Diamondbacks partnered with Caesars Entertainment to clarify Chase Field Stadium, a short-term stadium for the Diamondbacks Soar team. Ross D. Franklin/ap Sign HIR

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However, there has been more intentional accommodation by the states and the federal government that sportsbooks literally don't have to participate when it comes to chatting about how much advertising is established and what it actually is.

"Most states that have legalized and regulated sports gambling are actually faster than they are at regulating, even though they're talking about regulating and taxing it," says Dr. Mark Edelman of the Zicklin Institute of Secondary Education at the Baruch Institute.

In Edelman's view, one of the gaps in the rules is that sportsbooks are prohibited from advertising during times when people who are very young to gamble are watching TV in large numbers. In most states, the legal age to participate in gambling is 21, but some only go as low as 18.

"If gambling is not considered legal for people who have not yet reached the age of 21, then it is probably not important that the prudential toll of the population allows advertising in programs where the person has not yet reached the age of 21.

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Furthermore, very young people and those with gambling problems will not be able to watch sporting events on television without seeing sports betting ads or hearing how the announcers decide to gamble. Studies conducted in other states where sports betting is legal have found a link between sports bookmaker ads and risky behavior among players. Edelman suggested that the league provide other "pure" broadcasts that do not include gambling content.

Can a wager be "risk-free"?

One of the more ambiguous natures of billboards are promotions to recruit new players.

A number of popular promotions also include offers by sportsbook companies to arrange "risk-free" rates on amounts such as $100. This usually means that actors and losers who set up their own funds of $100 will receive the same required amount as their personal accounts to arrange another bet, but these sportsbooks have every chance of giving the bettor the funds they originally provided.

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Some websites offer a bonus rate for an amount of $50 for registering with the service. The player has every chance to place this $50 without wasting his own funds, but if he wins $150 at a rate with a coefficient of 3:1, he has every chance to get only $100, and the company leaves the original "bonus rate" for itself.

In Colorado, for example, there are certain standards for advertising sportsbooks that make promotions. The staff allows these proposals, but essentially asks the companies to show different and clear situations, and also prohibits them from calling something "risk-free" if the purchaser may lose their own commission.

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"Dan Hartman, the director of the Gaming Division, Colorado, said," We have the standards for advertising and the general measures, and mainly aim for consumer protection. The section manager says.

Some say that marketing promotion is not very effective. Earlier this year, Leticia James, a c o-officer of New York, warned of avoiding "scammers" before betting on shopping in front of the Super Bowl. She warns Betters to pay attention to these services as a "risky" bet and prize-This is a strategy that major sportsbook operating companies often use.

The U.S. isn't regulating sports betting ads, but other countries do

In 2018, Italy introduced a full ban on gambling ads. The United Kingdom has recently banned celebrities and sports stars in Sports Betting ads. From Belgium to Australia and Chile, governments are considering the possibility of advertising regulations in this field.

In the United States, advertisers must be honest and do not deceive consumers, but federal government monitoring for sports betting is not limited. In 2018, Senator Chuck Schumer (Washington D. C. and Senator Olin hatch (elected Utah)) submitted a bill to standardize online sports betting advertising standards, but the measures eventually failed.

Drew Breeze, a former New Orleans Saints quarterback shining in POINTSBET commercials. Screenshot: NPR Hide Caption

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"According to John Holden, an assistant professor at Oklahoma State Research Institute and specialist in sports betting ads and gambling regulations, said," But at this time, they were actually targeting gambling ads. "

Market leaders say that federal regulatory authorities do not need to be involved.

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"I don't think the federal government should have a role to regulate this issue," said Casey Clark Senior Vice Chairman of the American Gaming Association. "I think this is a difficult job in various aspects."

Mr. Clark believes that the gambling division can control himself, and has published a series of voluntary stereotypes that have enough sportsbooks and other sports gambling companies to post ads. I point out. These stereotypes include the prohibition of targeting too young people to gamble, and the prohibition of promoting "irresponsible or unnecessary participation" in sports betting.

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Clark also defended the promotions and offers often advertised by big sportsbooks, saying he sees them as a way to raise awareness of the industry.

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"Of course, we have to be careful here," he said. "But we also see them as encouraging buyers from the illegal market to the regulated market."

Despite the industry's resistance, advertising experts say there is a case to be made for regulating the advertising of products and offers that may pose a threat to society.

For example, tobacco companies are prohibited from speaking to or using cartoons of children in their ads, and the Food and Drug Administration has urged tobacco companies to include health warnings on their products.

People with a history of problem gambling are being harmed, advocates say

Sports companies now have to decide for themselves how they promote their offers.

This could be entertainer J. B. Smoove, who plays Julius Caesar in a television marketing campaign for Caesars Entertainment, or former New Orleans Saints quarterback Drew Brees, who urges players to "live for your bets" in a PointsBet commercial. It could be on a website or on a highway billboard for DraftKings or FanDuel offering a sign-up prize.

Actor Jamie Foxx shines in a BetMGM commercial. Screenshot: NPR hide caption

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Advertising is seemingly everywhere. This is harmful to people who have gambling problems and those at risk of becoming addicted, advocates say.

"The expectation right now is that we're going to see more people who have rehabilitated but are drawn back into gambling because of the amount of advertising," said Keith White, executive director of the state gaming commission.

White's book says that while new players are taking up sports betting for the first time, existing gamblers are spending huge amounts on sports betting.

A sample survey conducted by Morning Consult in December found that one in five Yankees said they bet on sports at least once a month. That's 80% more than the number who said they were ready to place a bet last January.

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The National Gambling Helpline Network noted that the number of calls in 2020 was down compared to previous years. However, the number of calls last year was 270, 000, the highest in the past six years.

White writes that this is most likely due to more people gambling and seeking support for gambling addiction. For example, more advertising means greater awareness of gambling resources in the fight against addiction.

White estimates that nearly 7 million patients with gambling addiction in the United States.

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White says that companies and the Sports League have insufficient measures against the gambling, and the state government, which is profitable by tax reinforcements, is the same.

"For example, states are making a lot of money because they want to expand and expand their jobs in new and fresh ways, such as the Internet and mobile communication," says White. "And there is almost no emphasis on efforts to prevent and treat gambling addiction and important ways to balance this expansion."

Holden, a sports betting expert, believes that this can be explained to some extent that gambling has changed in the United States. According to his book, at a specific state of the state, gambling was the same harmful phenomenon as smoking and alcohol poisoning, or worse than other vicious acts. At present, gambling is widely spread and is tolerated by the state government. The state government often runs personal lotteries and has received tax incentives from casinos and online gambling.

"In fact, I think gambling is considered from society as less harmful than alcoholism or smoking. For example, obsessiv e-stringal of gambling is an unimaginable destructive thing, but it is wrong. It is very likely that it is a belief. "

Bikler, a helpline in New Jersey, is more urgent in consideration of not only sports betting, but also the rise of all Internet gambling and the explosive increase in ads aimed at betting on betting. He said that it was an issue.

"Whether you're watching a golden time TV or listening to a radio station, you won't hear advertisements on a gambling site." For example, this widespread attachment to this evil attachment is completely annoying. The extent is widely extended.

If you or your acquaintance has a gambling problem, you can call or email the 1-800-522-4700 national gambling dilemma helpline or chat with an expert online. Requests are accepted 24 hours a day, and the secrets are protected. < SPAN> White estimates that there are nearly 7 million patients with gambling addiction in the United States.