From niche to norm: Sports betting’s relentless expansion grips Arizona and the nation

Sports Betting has transformed from illegal niche activities to what is indispensable to the latest live sports, producing billions of profits in the United States. (File Photo: Michael Destasio/Cronkite News)

Phoeni x-Incoming Supreme Supreme Court ruling in 2018 has opened a way for each state to legalize sports betting, and this industry has become indispensable for cuttin g-edge sports, and Tuesday is Sports Betting in the United States. It has been six years since the legalization was recognized.

Recently, it has become more difficult to bet and see the advertisement of a sports betting company when watching or participating in sports events. Sportsbetting is a word that means a huge bet, and the profits from the industry reach a record level every year.

According to the American Gaming Association, the US Americans betted sportsbetting in 2023 were recorded from 2022 to $ 11904 billion, up 27, 5 %. Artel's revenue was $ 10, 902 billion, a truly up to 44, 5 %.

An important problem that influenced last year's characteristics was the emergence of a new market that legalized sports betting. According to the American Gaming Association, North Carolina is the 30th state of the 38th legal sports betting market after Washington, D. C., and is the 30th state that recognizes supported sports betting. More than tw o-thirds of adult Yankees live in these states. According to the US Census Bureau, Sportsbetting has also been a source of tax revenue for many states.

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Sports betting becomes indispensable for sports, and as it grows year by year, there is a question that this growth may stop.

It's easy to say that the rapid growth of sports betting will eventually stop, but it won't stop right away. Sports gambling is legal in 38 states, and 12 states may change their personal direction in the future, but not in the near future. However, Missouri, Oklahoma, and Minnesota have already passed appropriate laws.

"Betarizona. com's chief creator and Christopher Boan, a specialist in the sports gambling industry, says," All other states are now in a hurry to establish the law.

California and Texas, which have not yet legalized sports betting, are considered the largest domino waiting for falling. These two states, the most popular in the state, have attempted to legalize sports betting, but have failed and have stagnated.

With 15 teams from the four major professional sports leagues in California and eight in Texas, the possibility of legalizing sports betting would have a big impact on the sports industry and the professional sports leagues.

"Everything will be a bit stagnant while we wait for these big states to decide what to do with sports betting," said Dr. Schneider. "Once California and Texas decide on sports betting, that will be the next big thing."

New York's success may give us a hint of what a large-scale legalization in California or Texas would look like. After launching only online sports in early 2022, New York is projected to be second in sports rates and overtake New Jersey in 2025.

The sports betting industry is thriving at the expense of new markets. Six states have legalized sports tariffs in 2023, including one of the largest in the country in Florida, but North Carolina is likely to be the only state to start betting this year.

Despite the lack of new sports betting markets, existing markets will continue to develop and contribute to growth no less than the emergence of new markets. A notable example is Arizona, where sports betting was legalized in April 2021 and launched in September.

Fans bet at Fanduel Sports Book at Footprint Center, as sports tariffs have become an integral part of games at professional sports venues. (Photo by Wesley Johnson File/Cronquette News)

"No new industry ever starts at full capacity, and event betting is no different," said Arizona Gambling Bureau official Deane O'Brien. "We've seen steady growth since the industry was established, and it will continue to do so as it becomes fully developed."

According to the Azona Gaming Division, the highest monthly turnover in the state was from November 2023 to January 2024, with the total amount fluctuating around $700 million each month. Nine of the past 12 months saw year-over-year increases. Arizona's total rate of $15, 060, 277, 705 is the ninth-largest index among all states and more than some states that have yet to open sports betting until 2021.

Arizona's steady growth is due in part to the large number of online operators permitted in the state.

"This law has allowed Arizona's tribes and Arizona's professional teams or franchise owners, allowing up to 20 licenses for action betting," says O'Brien. Ta. "In addition, there are 10 restricted betting licenses, which are regarded as complementary betting facilities, such as Hipodrome, Close Betting Facility, and OTB.

In this industry, online betting has won. Bet arrangements from the phone are much easier than coming to individual offices, which can create more bets, and Arizona is no exception. The rate was held at a retail point, within the $ 76 million dollar of $ 76 million in January.

In real time, the 1 7-online operator in Arizona covers the ESP N-betting a while ago and operates 17 sports books and sports betting applications. The personal point that I do not pay attention to the fact that the overall market share is almost overall from the sum of the size, according to Boan's work, the sportsbook is a personal personal person who tries to apply it for his own interests. We provide skills.

"People like sporting events, for example, they like to wander in a sports bar, and this is an elementary opportunity to capture as most of this audience," Boan says. 。 "A more mature audience, who is unlikely to spend his money on a mobile sports book manufacturer, will find more comfortable retail."

The era of sports gambling is considered to be the most important point in the past and future increase in the industry. As with most of the other fields in the economy, the population of companies involved in sports betting is motivated and the young audience is considered. According to the Fantasy Sports and Gambling Association, 38%of the market is set for 18 to 34 years old. Older gamblers are likely to make stations online without hunting, but they are more desirable for the younger generation, leading to an increase in the number of bets.

The number of young spectators is increasing. Every year, more and more people are achieving whether they can be able to bet. If this is not counted, 63 % of Sportsbetters read the above $ 50, and as a result, the freshness of $ $ $ $ 200 per year, but the age of the minimum opportunity, the freshness of the age. It is increasing more to create a bet so that the industry and market owned by blank income will become their market. This tendency is more likely to occur than the elderly stopping the bed.

The bright lighting and screen of the Funduel Sports Book attracts fans to the footprint center, providing a unique atmosphere with a high frequency of sports in a few steps from the venue. (Photo: from James Franks/Cronkite News File)

As the number of young people participating in hig h-risk sports betting increases, concerns about gambling issues are increasing. As the interests of sports betting increase, each state spends more funds through the prevention, treatment and educational programs of problem gamblers.

In Arizona, the ratio of tax revenues from sports betting depends on the work and resources of the problem gambling division. This includes counseling services, 2 4-hour helplines, and information campaigns for hig h-risk groups such as students.

The industry has strengthened initiatives to improve documents and improving tests, and improves sel f-regulation tools that cooperate with consumer rights organizations such as the state gambling task force to enable users to set restrictions on gambling behavior. I am.

"Young people are very familiar with development and have mobile phones at all times. It is young people who target when using it. "

Sports gambling issues are happening not only among fans, but also between professional sports leagues.

NFL has a partnership with Fanduel, Draftkings, Caesars Entertainment, and NBA's business contract Arrested has made a ticket from sportsbooks based on specific conditions last year. Despite recent professional sports issues, the NBA does not allow John Thai Porter to be appointed, and in the MLB, the interpreter Shohei Otani has been charged with federal accusations, and in spite of the recent professional sports issues, each league intends to abandon sports betting. It doesn't seem ......

A signboard of Fanduel Sportsbook, located in the prominent location of the footprint center. Sports Betting partners have become a common sense for the professional sports team. (File Photo: Susan Wong/Cronkite News)

In Arizona, Sportsbetting has benefited from the benefits of partnerships with professional sports teams. Cardials opened BetMGM Sportsbooks at State Farm Stadium, and for the first time as an NFL team, a retail sportsbook was opened at his stadium. Fanduel has opened a sportbook in the Fenix ​​Sands Footprint Center, and Caesters opened in Diamond Bucks chase fields. This year, the Draftkings Sports Book debuted on the TPC Scotts Dale during the Phoenix Open period.

These operators and teams must obey the rules set by Gambling, Arizona. The fact that SUNS and FANDUEL have introduced the rules for advertising on sports charges to fans six years ago are wonderful, and they are now a norm for contemporary sports.

"If one of these organizations is related to the sports book here, the gambling stations will exist for them, the language they need to use. There are rules and standards they need to follow, "said Mikkelsen.

Now that sports charges are deeply permeated in professional sports and student sports, it seems that we can no longer use the fan experience. Once a niche "activity", sports are consumed and part of the advertising methods in modern times.

New profitable markets, such as California and Texas, may open, the number of young gamblers has increased, and the professional league and gambling field are further integrated, all signs are sports rates in the near future. It indicates that it does not slow down the country. < SPAN> These operators and teams must obey the rules set by Gambling Bureau, Arizona. The fact that SUNS and FANDUEL have introduced the rules for advertising on sports charges to fans six years ago are wonderful, and they are now a norm for contemporary sports.