UK Online Gambling Market Statistics: Market Size and Growth

The UK has been at the forefront of the global gambling industry for almost 20 years, having obtained legislation regulating remote gambling in 2005. In real time, it is home to the world's leading regulated online gambling market, ahead of the US, Australia and France. Between April 2020 and March 2021, the combined gross gaming revenue (GGR) of online gambling operators licensed in the UK was £6. 87 billion, up 16, 4% year-on-year.

One of the points of such an increase is ample customization. The country has a multi-licensing regime, allowing private and municipal operators to broadcast remote gambling offers in local markets. The increasing penetration of mobile devices, as well as improved inclusion and online penetration, are further driving the market's rise.

Online casinos, sports betting, lotteries and poker are legal in the country and are regulated by the UK Gambling Commission (UKGC). Our experts spent a lot of time digging through the numbers to create this detailed report. We present the UK online gambling industry in numbers, providing detailed statistics on revenue, consumer behavior, number of licensed operators, etc.

UK Online Gambling Market – Current Size and Growth Forecasts

According to data from the UK Gambling Authority, the share of remote casinos, bingo and sports betting has decreased over the past year. The total gross gaming revenue (GGR) generated by the sector between April 2021 and March 2022 was £6. 44 billion, down 6. 2% from the same period last year.

The rise in the industry has been negatively affected by many factors, including increased competition and internet co-costs. The tightening of regulatory standards introduced in recent years by the UKGC to curb gambling problems has also influenced the rise. Here you can see how the GGR of online operators in England has changed over the past seven years. The data is grouped vertically, excluding online lotteries.

GGR of online gambling operators in England from 2015 to 2022
Stage	Casino games	Bingo games	Sports betting	Within a year
April 2015 to March 2016	£236 billion	£0, 12 billion	£74 billion	£4, 21 billion
April 2016 to March 2017	£2, 66 billion	£0, 16 billion	£1, 95 billion	£4, 77 billion
April 2017 to March 2018	£2, 93 billion	£0, 16 billion	£2, 25 billion	£5, 34 billion
April 2018 to March 2019	£3, 11 billion	£0, 18 billion	2, 02 billion pounds	5, 310 billion pounds
April 201 9-March 2020	3, 23 billion pounds	£0, 18 billion	2, 33 billion pounds	5, 74 billion pounds
April 202 0-March 2021	4, 400 million pounds	0, 19 billion pounds	2, 64 billion pounds	6, 87 billion pounds
April 202 1-March 2022	3, 90 billion pounds	£0, 18 billion	£236 billion	6, 44 billion pounds
Vertical total amount	22, 23 billion pounds	1, 1. 7 billion pounds	15, 2. 9 billion pounds	38 billion pounds

Source: British gambling commission

Combined GGR from Online Casino Games (2015-2022)

Looking at the above numbers, you can see that casino games are the most profitable business from the online gambling operators who have a license in the UK. From 2015 to 2021, GGRs from casino games have grown continuously, and this period increased almost 71, 2 %. The following year, the profit decreased by 3, 5 %, decreasing to £ 3 and 900 Billion in 2021 in 2021 to 2022.

Online Casino Games Ranked by GGR (April 2021 – March 2022)

In the period from April 2021 to March 2022, the slots accounted for the largest share from the games of the online casino of an external business, followed by roulette, blackjack, pearing poker, and other games. Ta. Among these games, poker has suffered the largest number of income in annual calculation, as it produced less than 52 or £ 2 million.

1. Slot game: 77 % GGR (2, 3 % growth compared to March 2021)
2. Roulet Game: 11, 6 % of GGR (decreased 14, 7 % compared to 2021)
3. Other games: 4, 9 % of GGR (2021, 2021, down 1 %)
4. Blackjack game: 4, 3 % of VGR (15, 1 % decrease from 2021)
5. Pearing poker games: 2 or 2 % of VGRs (36, 8 % decreased compared to 2021)

Source: British gambling commission

Combined GGR from Online Sports Betting (2015-2022)

The online sports engine was £ 1529 billion from April 2015 to March 2022, the second sector of the remote gambling industry. As in the case of online casinos, this sector, which increased GGR by 51 or 7 % from 2015 to 2021, had steady growth. Similarly, in 2022, income decreased by 10, 6 %, and a decrease from £ 264 billion to £ 236 billion.

Online Sports Betting Activities Ranked by GGR (April 2021 – March 2022)

As expected, there is only the UK of the soccer power, and the profits of sports betting last year were monopolized by soccer. According to Statista, this is not surprising, given that about 63 % of the country's residents are soccer fans.

Despite the popularity of the sports, the soccer usage fee from April 2021 to March 2022 was less than the same period of the previous year, with a less income. The second place in the GGR share was the lace, dog racing, tennis, cricket, golf, and virtual sports.

1. Soccer rate: 46 % of sports betting GGRs (10, 8 % decreased from March 2021)
2. Banking: 32. 5% of VGR (down 10. 2% from 2021)
3. Other sports: 8. 9% of VGR (down 21. 8% from 2021)
4. Space} Greyhound beds: 3. 6% of VGR (up 7. 5% from 2021)
5. Tennis fees: 3. 5% of VGR (up 24. 5% from 2021)
6. Virtual sports fees: 2. 6% of VGR (down 40. 3% from 2021)
7. Golf fees: 1. 2% of VGR (up 30. 7% from 2021)
8. Crystal rates: 1. 7% of VGR (up 20. 7% from 2021) 31, 4% growth)

Source: British gambling commission

GGR from Online Bingo (2015-2022)

The smallest gain in this period was made by online gambling, which received a total of £1, 170 billion in the period from 2015 to 2022. Over the past seven years, the sector has grown by 50%, with the peak in total gaming revenue occurring in the period from April 2020 to March 2021. A slight decline occurred in March 2022, when revenue from this vertical fell by 3%, from £189. 1 million to £183. 5 million in annualized calculations.

GGR Comparison with the Landbased Sector

While the GGR of online gambling operators remained stable throughout the coronavirus pandemic, the same cannot be said for the land-based sector, which has seen its revenues fall sharply in recent years.

By contrast, in the period from April 2021 to March 2022, brick-and-mortar industry sales increased by just 35%. billion. This amount represents just over half of the external sector's revenues for the same period, but terrestrial gaming still saw impressive growth of 110. 5%, likely due to the easing of coronavirus-related restrictions last year. However, the sector has yet to recover to pre-pandemic levels.

Ground bingo and slot machines escaped the biggest decline, with GGR falling by 42. 3% and 37. 6% respectively from 2019 to 2022.

Land-based casinos suffered the same fate, with their revenues falling 34. 7% from £1. 06 billion in 2019 to £691 million in 2022.

Sports shop rates also took a hit during the pandemic. Bookmakers reported revenues of £2. 13 billion in 2022, down 34. 7% from 2019, when they reported total revenues of £3. 26 billion.

Market Growth Forecasts

The International Research and Consulting Group Analysis Group (IMARC Group) predicts that the UK remote gambling market will continue to grow in the coming years. According to Business Market, the volume of the online segment of the industry will increase to $11 billion (£8. 6 billion) by 2028, with an overall annual growth rate of 5. 4% over the next five years.

How does the UK measure against other major online gambling markets?

In real time, the UK is considered by GGR to be the world's largest online gambling market after the US and Australia. According to IMARC Group's monitoring, the online gambling markets of all three countries will begin to grow in the next five years. An overview of the increases in each country is as follows:

The US is likely to surpass England in the next five years, as it is experiencing an unprecedented development of online gambling in real time. The market size of interactive gambling in the US is expected to grow to $16 billion by 2028.

In second place is the UK, where, according to monitoring, the market size of online remote gambling will reach $11 billion within five years.

This is followed by Australia, where the online gaming market is expected to grow to $7. 2 billion by 2028.

Key IMARC Group

UK Gambling Operators Statistics

Despite the highlighted sections showing the increase in the artel industry in recent years, the number of gambling companies operating in the country is clearly decreasing. Market consolidation through M& A seems to be a comment on this downward trend. Increasingly, gambling venues are cooperating with each other to gain a larger share of the market and therefore increase their own profitability.

Biggest Gambling Mergers and Acquisitions in the UK (2018-2023)

March 2018 Entain (formerly GVC Holdings) acquires Ladbrokes Coral Group for £4 billion.

May 2020 Flutter Entertainment completes its acquisition of Stars Group, which owns major online gambling brands such as PokerStars, Full Tilt Poker and BetStars, for £10 billion.

January 2022: Flutter Entertainment acquires leading online bingo operator Tombola for £402 million.

July 2022: 888 Holdings acquires gambling giant William Hill for £1. 95 billion.

February 2023: Allwyn AG, a major lottery operator, announces the completion of its acquisition of Camelot UK Lotteries Limited for £100 billion.

Number of Regulated Gambling Companies in the UK

The latest figures from the UKGC show that the number of licensed gambling operators has now slightly decreased by 14. 2%, from 2. 819 in 2018 to 2. 419 in 2022. See the progress of the number of regulated gambling operators over the past 5 years.

• 2019: 2. 690 licensed operators (down 4. 6% from 2018)
• 2020: 2. 581 licensed operators (down 4. 1% from 2019)
• 2021: 2, 441 (down 15, 3% from 2020)
• 2022: 2, 419 licensed operators (down 0. 9% from 2021)
• After examining the data released by the UK Gambling Commission, the lottery sector will have the largest proportion of licensed operators in 2022, followed by remote casinos, bookmakers and bingo, sports rates, slot machines and technical slot machine suppliers. See below for a detailed breakdown. As can be seen, only the slot machine sector has announced an increase in licenses, albeit a very small one.

Source: British gambling commission

Licensed Gambling Businesses Grouped by Sector (2022)

Lottery licenses: 19 of the total

1. Sports retail licenses: 17, 9% (down 2, 8% compared to March 2021)
2. Remote casino, bookmaker and bingo (RCBB) licenses: 17, 7% (down 1, 3% compared to March 2021)
3. Licensis arkad: 15, 6% (0, 6% increase compared to 2021)
4. Space} Slot machine maintenance (GMT): 13% (down 0, 7% compared to 2021)
5. Gambling software licenses: 9, 3% (down 1, 3% compared to 2021)
6. Land bingo licenses: 4, 7% (down 2, 3% compared to 2021) 0, 6% decrease)
7. Land-based casino licenses: 1, 5% (unchanged from the previous period)
8. External lottery manager (ELM) licenses: 1, 3% (down 4, 3% compared to 2021)
9. The number of land-based gambling operators has decreased by 24% from 2018 to 2022, with the number of existing institutions decreasing from 11, 069 to 8, 408. A steady decline has been observed in this sector in recent years, as shown below. This large downward trend is associated with the coronavirus shutdown during the pandemic.

Source: British gambling commission

Regulated Landbased Gambling Premises Ranked by Type

2018: 11.

• 2019: 10 761 gambling establishments (down 2, 8% from 2018)
• 2020: 10 137 gambling establishments (down 5, 8% from 2019)
• 2021: 8 628 gambling establishments (down 14, 9% from 2020)
• 2022: 8 408 gambling establishments (down 2, 5% from 2021)
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Sports betting: 74% (down 3. 8% compared to March 2021)

1. Arcades: 17. 1% (down 8. 8% compared to 2021)
2. Bingo parlours: 7. 2% (up 4. 1% compared to 2021)
3. Casinos: 1. 7% (up 1. 957% compared to 2021)
4. For the past seven years, the functional rise of the online gambling market in England has been realized by various factors, including increased consumer consumption, improving online penetration, increased demand for this kind of entertainment, and as a result of technology. 。

Source: British gambling commission

Consumer Behaviour and Online Gambling Participation Rates in the UK

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December 201 8-18, 5 % adult population

Monthly Online Gambling Participation Rates (2018-2022)

• December 201 9-21, 1 % of adult residents
• Adult population of December 2020 from 23, 6 %
• 2021 Decembe r-25, 3 % adult residents
• 2022 Decembe r-26, 9 % adult residents
• Almost 34 % of adult British people acknowledge that they will gamble at least once a month until September 2022. 30%bet once a week and 21%more than twice a week. The ratio of rarely betting players only once a month is only 16%in the area.

Source: British gambling commission

How frequently do Brits participate in gambling?

Almost 30 % of the British people gambling at least twice a week in horse racing and other sporting events in the year until the end of September 2022. The percentage of those who play only the moon was 25 %, and the percentage of those who like betting once a week remained nearly 23 %.

Key Yonder Consulting / England Gambling Committee

How often do British punters have a flutter on sports events?

By 2021, England accounted for about 23 % of the former continent's sports betting market. France was second with a market share of 20%. In relation to this, I thought it would be interesting to track how English players do sports betting every month. To that end, we used the official information of the British Administration Bureau from March 2019 to March 2022.

Monthly bets on real sports action peaked in March 2021, when residents placed around 375. 2 million bets in a 30-day period. In the same month this year, this figure fell by 13. 9% to 323 million bets on real action. The lowest bet volume was in April 2020 (781 million bets), when the coronavirus pandemic crippled the operation of sporting events.

How many sports wagers do British punters place each month?

This led to a surge in virtual sports betting, which peaked at 28. 5 million bets in April 2020. As real sports resumed in 2021 and 2022, betting on virtual action gradually returned to pre-pandemic levels.

Key England Gambling Commission

Most English people seem to be staying away from gambling, which is not surprising given that some of the world's most successful sports clubs and athletes have been seen in England. Manchester United, Arsenal, Andy Murray, Lewis Hamilton and Rory McIlroy all hail from the State of Rose.

Source: British gambling commission

How many active online sports bettors are there in the UK?

March 2019

Rumor

5, 2 million real sports players

• 0, 21 million virtual sports players
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4, 64 million real sports players (down 10, 8% year-on-year)

• 0, 39 million virtual sports followers (up 85, 7% year-on-year)
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60, 24 million real sports players (up 29, 7% year-on-year)

• 0, 27 million virtual sports players (down 30, 8% year-on-year)
• Rumor

638 million real sports players (up 6, 0% year-on-year)

• 0, 23 million virtual sports players (down 14, 8% year-on-year)
• The latter achieved its own peak in March 2018, when its number ranged from 34. 2 million people, and was at its lowest level in March 2011, when players in the district had nearly 15 million centralized accounts at regulated remote gambling establishments. Below you can trace the composition of this vertical from April 2008 to March 2022.

Source: British gambling commission

Number of active accounts at UKGC-licensed online gambling operators

April 2008 - March 2009 - 16 million, 14 million.

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• Key: England Gambling Commission
• By not, for example, at least joint-monitoring of flattery, so that we can track a certain embodied direction in the increase in the number of freshly registered accounts to compare with the pandemic level. During the first phase, from April 2019 to March 2020, Britons actually created 29, 920, 000 accounts, accounting for 9, 1% of the increase in new registrations. The number of new accounts that continue to register has increased by 673, 7% over the past 13 years, as follows:

Source: British gambling commission

New registrations at UKGC-licensed online operators (2008-2022)

April 2008 - March 2009: 4. 22 million new registrations

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• Key: England Gambling Commission
• Given this insignificant decrease, it goes to show that this figure gives the highest necessary amount that players in the area have saved in their own balance of actual funds in the past few years. If you throw these in the data below, we can see that the balance of online games from 2015 to 2016 increased by almost 50%.

Source: British gambling commission

How much money do Brits have in their online gambling accounts?

April 2015 - March 2016: 607 million yen, 38 million yen.

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• Key: England Gambling Commission
• State lottery draws were ahead of all other online gambling online games in terms of the number of members in the stage up to September 2022. A Yonder Consulting telephone selective poll commissioned by the UKGC found that 24, 5% of Britons had actually participated in either or another form of online lottery towards the last four months before the selective survey. Compared to the previous year, 22. 3% of British people confessed that they had noticed the role of this job, the degree of role artery among online lottery players increased by about 2 percentage points.

Source: British gambling commission

Most popular forms of online gambling according to Brits

Key Yonder Consulting/UKGC

Online Gambling Participation Rates in the UK Ranked by Type of Activity

As another UKGC study commissioned, online gambling is more prevalent among Britons aged 45 to 54. 35% of supporters in this age group said they had actually gambled online towards the end of the four months before September 2021, a selective survey role that reflects the characteristics of a year ago. In line with the results of the selective survey, a smaller distribution of online gambling at this stage was received among residents aged 65 and over (17, 3%). Online gambling participation by age group

Age group

Until September 2022

Online Gambling Participation Rates among Different Age Groups in the UK

Before September 2021

16-24
18, 90%	15, 80%	25-34
28, 30%	25, 20%	35-44
32, 20%	28, 80%	45-54
35, 00%	32, 80%	55-64
31, 20%	28, 00%	65+
17, 30%	18, 80%	Key Yonder Consulting/UKGC
Yonder Consulting found from the same selective survey that British farmers have a greater aptitude for gambling than representatives of vulnerable groups. In the year to the end of September 2022, only 24. 5% of women said they had gambled in the past four months, compared to 29. 5% of men. The spread of gambling among men could have driven all sorts of socio-economic moments, but this desire has been available since 2018, as shown below. Overall, the role of men in gambling has increased by almost 8 percentage points from 2018 to 2022. Trends in the role of floors in online gambling in England (2018-2022)	Period	Male participation

Until September 2022

Who gambles more – British men or British women?

Before September 2018

21, 60%
15, 30%	Before September 2019	25, 10%
16, 20%	Before September 2020	25, 60%
19, 70%	Before September 2021	28, 10%
22, 10%	Before September 2022	29, 50%
25-34	Kee Yonder Consulting/UKGC	Among Britons, rest is considered the primary motivator for getting better online. 48 percent of men say they gamble because it is fun. Other basic reasons for gambling include the imagination of profits, tea to clear huge jackpots, and having more memories of watching sports, cited by adults of both sexes. The attachment to the online community is a very unnatural and less contested motive for gambling among the inhabitants. Below you will find the absolute list of the top 10 reasons why Brits gamble.
15, 80%	For fun: 48% of men, 40% of women	{space}

Until September 2022

Why do Brits gamble?

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8. Again, a phone selection survey by Yonder Consulting, commissioned by the UK regulator, will allow us to determine how the conversation will take center stage through December 2022. One of the questions I touched on, such as gambling, is true. 29, 5% of members of the selection survey answered in the affirmative and agreed with the statement that gambling actors can be believed.
9. Key Yonder Consulting/England Gambling Commission
10. Key Yonder Consulting/England Gambling Commission

What does the British public think about gambling?

Yonder Consulting asked some additional questions disguised as positive and negative expressions. Members of the selective survey had to answer whether they agreed or disagreed with one of these statements. The results showed that a massive 78. 9% of Brits believe that gambling is widespread and that there is a lot of potential for it. 71% 62% 3% 3% 28% من 12, 2 % من البريطاني ين يشاطرون هذا الرأي، في الواقع يمكن أن تكون المقامرة كل مفيدة للمجتمع. المفتاح: Yonder Consulting/لجنة المقامرة في 180

In 2022, one of the world's leading business research companies, IPSOS, conducted a survey on gambling participation in British youth on behalf of UKGC, which was more discouraged. According to a survey, about half of the 11 to 1 6-yea r-old young people have participated in gambling in some way. Approximately 31 % describe the participation in gambling as "aggressive". In the explanation, aggressive participation means that teenagers gamble for pocket money and get money for birthdays.

Monthly bets on real sports action peaked in March 2021, when residents placed around 375. 2 million bets in a 30-day period. In the same month this year, this figure fell by 13. 9% to 323 million bets on real action. The lowest bet volume was in April 2020 (781 million bets), when the coronavirus pandemic crippled the operation of sporting events.

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Monthly bets on real sports action peaked in March 2021, when residents placed around 375. 2 million bets in a 30-day period. In the same month this year, this figure fell by 13. 9% to 323 million bets on real action. The lowest bet volume was in April 2020 (781 million bets), when the coronavirus pandemic crippled the operation of sporting events.

More Public Opinions about Gambling

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12 years old: 53 % (31 who actively participated)

Monthly bets on real sports action peaked in March 2021, when residents placed around 375. 2 million bets in a 30-day period. In the same month this year, this figure fell by 13. 9% to 323 million bets on real action. The lowest bet volume was in April 2020 (781 million bets), when the coronavirus pandemic crippled the operation of sporting events.

How Prevalent Is Gambling among the British Youth?

13 years old: 48 % (31 % actively participated)

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Breakdown of minors with experience of gambling, by age

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• Another interesting conclusion of IPSOS is that more minor (38 %) has encountered a regulated gambling certified by the British Gambling Committee. Conversely, only 23 % of the young people were in contact with no n-regulated gambling, which had not been approved by the British Supervisory Agency.
• The game center is the most common form of gambling among British youth, and 22 % of minors spend money on such slot machines. In the top five, they include betting between friends and family (15 %), playing cards (5 %), slot machines (3 %), and bingo (2 %).
• Interestingly, in this age group girls (51 %), gambling was more frequent than boys (49 %). It may sound strange, but the 1 2-yea r-old child loves gambling most, and 53 % acknowledges that he has bet in the past year.
• 11 years old: 45 % (33 who actively participated)

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12 years old: 53 % (31 who actively participated)

Breakdown of gambling among minors by type of activity

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13 years old: 48 % (31 % actively participated)

How do minors access online gambling sites?

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13 years old: 48 % (31 % actively participated)

Prevalence of problem gamblers among minors

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13 years old: 48 % (31 % actively participated)

Reasons for active gambling among British minors

• 16 years old: 47 % (30 % actively participated)
• The same tendency can be seen in young people who are actively involved in gambling. By 2022, up to 30 % of minors in this age group used their own money in regulated gambling facilities, but 18 % were untrained gambling.
• Source: IPSOS/ British Gambling Committee in 2022, one of the world's leading business research companies, IPSOS, conducted a survey on the participation of young British young people on behalf of UKGC, which was more discouraged. According to a survey, about half of the 11 to 1 6-yea r-old young people have participated in gambling in some way. Approximately 31 % describe the participation in gambling as "aggressive". In the explanation, aggressive participation means that teenagers gamble for pocket money and get money for birthdays.
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• Another interesting conclusion of IPSOS is that more minor (38 %) has encountered a regulated gambling certified by the British Gambling Committee. Conversely, only 23 % of the young people were in contact with no n-regulated gambling, which had not been approved by the British Supervisory Agency.
• The game center is the most common form of gambling among British youth, and 22 % of minors spend money on such slot machines. In the top five, they include betting between friends and family (15 %), playing cards (5 %), slot machines (3 %), and bingo (2 %).
• As I saw earlier, 10 % of minors acknowledged gambling were gambling online despite normal problems. 5 % of minors who gambling online played their own accounts with their parents' permission, played in sports gambling and casinos, and 5 % accessed the State lottery game in this way. Is an overt preceding example. Only 1 % of the minors accessed the lottery from their parents' accounts without permission. One % of those who did the same thing on online sports books and gambling sites.

How does gambling affect the lives of the British youth?

Baseway Ipsos/ England Gambling Committee

According to the research company Ipsus, up to 1 % of England's 11-1 6-yea r-old young man in 2022 is a problem gambler. In addition, 2, 4%may become gambling addiction, and 27, 3%are not gambling addiction.

Base Professional Ipsos / England Gambling Committee

Rumor

13 years old: 48 % (31 % actively participated)

Online Gambling Brands in the UK Ranked by Popularity and Fame

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Top 10 Gambling Brands in the UK Ranked by Popularity (Q2 2023)

Because there is a chance to win: 36 % of youth

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Because it's boring: 35 % of youth

• Because the game is simple: 34 % of youth
• Because I want to get money: 32 % of youth
• Because I was excited: 24 of the youth
• Because there is a possibility that it will actually be a big hit: 24 % of youth

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Because money is used for charity: 10 of youth

• Regarding the impact on expenditures, 12 % said that gambling could buy what and what they wanted. Only 5 % of the respondents said they couldn't buy what they wanted because of their gambling. Interesting examples, all 2 0-yea r-old minors (3 %) have said that gambling has a negative effect on studying and cannot concentrate on housework or study.
• Fortunately, only 2% think that gambling has a negative effect on their family's purchasing power, making them unable to buy enough food. In contrast, around one in ten young people (11%) say that gambling helps their family pay for luxuries that they would not otherwise be able to afford, such as holidays or going to clubs.
• Advertising research company YouGov has launched a sample survey of English residents to determine the most well-known and popular gambling brands in England. The poll of sample survey members was based on two parameters: popularity and familiarity. Familiarity measures how well the brand is liked, while popularity measures whether the respondent has heard of the brand.
• In second place, EuroMillions is loved by 44% of Brits and follows in the footsteps of People's Postcode Lotto, which has raised more than £1. 1 billion for charity since its launch in 2005. Other gambling companies included in the rating are William Hill, Mecca Bingo, Tombola, Gala Bingo and Paddy Power. Check out the ranking below to see all the gambling brands included in the top 10.

#1. National Lottery: 53% of Brits use it

• Gender awareness: 57% women, 49% men
• Generation popularity: 62% millennials, 50% baby boomers, 49% Gen X
• Party popularity: 55% Labour, 49% Liberal Democrats, 55% Conservative
• Change in attention over the year: 4 points down from 57% in Q2 2022.

#2. EuroMillions: 44% of Brits use it

• Gender awareness: 45% women, 43 men
• Generation popularity: 47% millennials, 36% baby boomers, 44% Gen X
• Familiarity by party: Labour 44%, Conservative 39
• #3. Ethnic postal lotteries: 38% of Brits use them

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• #4. Feeling like a lottery: 34% of Brits like it

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• #5. Scratch cards: 29% of Brits use them

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• Popularity by party: Labour 30%, Conservatives 27
• Popularity by party: Labour 30%, Conservatives 27

Change in familiarity over the years: Up 2 points from 27%.

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Change in familiarity over the past year: 24% down 3 points.

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Top 10 Gambling Brands in the UK Ranked by Fame (Q2 2023)

Change in familiarity over the past year: 21% up 6 points.

#8. Tombola: Used by 26% of Brits

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• #9. Gala Bingo: Used by 25% of British people

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• #10. Paddy Power: Used by 23% of British people

Ranking

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• The familiarity parameter indicates the percentage of the UK population that has heard of some gaming brand. It is not surprising that the national lottery operated by Camelot is more popular than all other bookmaker brands: 98% of Brits knew of its existence as of Q2 2023.

Ladbrokes, the most popular on the streets of the UK, matched EuroMillions. Around 97% of the country's residents know the name of each of the brands. William Hill and People's Postcode Lottery achieved the fourth and fifth places with 95% and 94% respectively. Here is the ultimate list of the top 10 betting & gambling brands in England according to YouGov poll.

• Rumor
• Ranking
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• The familiarity parameter indicates the percentage of the UK population that has heard of some gaming brand. It is not surprising that the national lottery operated by Camelot is more popular than all other bookmaker brands: 98% of Brits knew of its existence as of Q2 2023.

Down 1 point from 99% in Q2 2022.

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Change in support over the year: 4 points up from 93%.

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Famous change of the year: No change from the 2022 Ⅱ-quarter

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Famous change in the year: No change from the second quarter of 2022

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Annual ranking: 92 % of 2 points rise.

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Changes in the year's reputation: 4 points increased at 87 %.

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Online Gambling Operators in the UK Ranked by Market Cap

Famous recognition trends: 5 points from 85 % to 5 points.

#8. Paddy Power: 90 % of British people know

• Famous name distribution by floor: 91 % of men and 88 % of women know
• Elderly popularity distribution: 94 % of the millennial generation, 95 % of the baby boom generation, and 90 % of generation X know.
• Distribution of familiarity in the party belonging: 99 % of the Liberal Democratic Party, 92 % of the Conservative Party, and 92 % of the Labor Party.

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• #9. Coral: 88 % of British knows
• Famous distribution by floor: 91 % of men and 86 % of women know
• Elderly popularity distribution: 93 % of baby boomers, 89 % of millennials, and 88 % of generation X know.

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• #10. Bet 365: 86 % of British people know
• Floo r-specific popularity distribution: 94 % of men and 78 % of women are popular

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• Using data from Finance Google, we tried to compile the British service approval and the huge online gambling business based on market capitalization. The market capitalization is considered a necessary indicator to determine the total price of a free appeal company. The market capitalization can be applied to show the company's volume and evaluate the total cache characteristics. Here are five gambling companies that account for the first place in July 2023.

#1. Flutter Entertainment: The market capitalization is 26. 75 billion pounds

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• Headquarters is Ireland, Dublin
• Number of employees: 16.