World Poker Tour Names FansUnite Official Partner

WPT is a poker giant that is well known in the gaming and leisure industry, but now it is entering the technology sector, marking the first time that WPT will enter the blockchain market. As part of the multi-party partnership, FansUnite will be included in a wide range of WPT services, including:

• International TV Distribution
• "Game of the Week" feature on Heads Up Daily (HUD) on Canada's Super Channel, and many more on air. HUD showcases sports and video game culture in general on a multi-screen platform.
• Cross promotion on social networks
• Space promotion and original skills for players at WPT events in Europe and Asia.
• WPT and FansUnite will collaborate on marketing and promotion with Leicester City Football Club of the English Premier League, an official partner of FansUnite.

"We are excited to bring FansUnite to millions of WPT poker players and fans around the world through television, digital media, live events and more, and we look forward to future strategic partnership integrations and activations with FansUnite," said Adam Pliska, CEO of WPT.

Poker players can look forward to exciting promotions, including giveaways, competitions and product launches at select WPT events in Europe and Asia. FansUnite will work with WPT's casino partners to introduce players and operators to WPT products.

"For the past 20 years, the World Poker Tour has been at the forefront of the gaming industry. Global name recognition, instant brand recognition, hundreds of thousands of players and millions of fans make the WPT an industry favorite," said Darius Eghdami, CEO of FansUnite. "This partnership will introduce FansUnite to millions of poker fans around the world and give our WPT partners their first look at our industry-changing technology.

In addition to our sportsbook offering, the FansUnite protocol will manage the blockchain-based infrastructure for sports data applications, daily fantasy sports and a wide range of other applications that rely on sports data.

About FansUnite

The FANSUNITE protocol is the industry standard for sports rate and sports data built on Ethereum blockchain. This protocol provides the infrastructure necessary to redistribute the responsibilities regarding the implementation and solution of the betting from the centralized operator independently to redistribute to the Oracle network that has been monitored independently and given incentive. According to the input data, the details of the bet are consistent on the Ethereum Blockchain, given the confidence that it will always be implemented, not biased or tampered.

This protocol will be the basis for many other services that depend on the conventional bookmakers, betting odds, daily fantasy sports, poker and card games, but also for many other services that depend on sports data. These distributed applications (DAPP) can freely charge fees, use their own tokens for betting, and set market prices based on complete market information that can be transparently used in blockchain. can.

About World Poker Tour

The World Poker Tour (WPT) is a major international televisio n-broadcast game and entertainment, which are introduced on Lan d-based tournaments, television, Internet, and mobile devices. Since 2002, WPT, which has led poker sports innovation, has created a series of hig h-rate poker tournaments based on a global poker boom. The WPT is broadcast in more than 150 countries and regions around the world, and is currently broadcasting the 16th season on Fox Sports Regional Networks in the United States. The XVI season WPT sponsor is Clubwpt. com. Clubwpt. com is a unique online site that provides access to WPT and is a total reach poker club available in 35 states in the United States. WPT also participates in strategic licensing, partnerships and sponsorship projects. WPT Enterprises Inc. is a subsidiary of Ourga International Holdings, LTD.

Related

Similar topics

Premier Point Group announces larg e-scale rebranding

Supreme Hap, Digitot and joint marketing activity

Read more advertisement

You may like

Industry News

Playtika Reports Q2 2024 Financial Results

Browsing time: 2 minutes

Presented Caqua Holding Co., Ltd. Announced the financial results for the second quarter of the June June 6, 2024.

Sales were $ 627 million, a decrease in the previous quarter (3, 7%), and decreased from the previous year (2, 5%). The DTC platform sales were $ 173. 7 million, an increase of 1, 3 % yea r-o n-year, up 5 or 1 % a year. Net income was $ 86 million, up 63, 4 % yea r-o n-year, up 14, 4 % per year. After the loan adjustment, the EBITDA indicators were $ 1911 million, up 2, 9%yea r-o n-year, a (11, 2) percentage (11, 2). As of June 30, 2024, cash, equivalents and shor t-term investments were $ 1. 1 billion.

"We are focusing on the stability and future potential of the main games, and strategic initiatives aimed at reviving the portfolio. We are actively considering the opportunity to expand the game range through M & Amp; A. The focus is on finding a studio that complement existing games and create lon g-term costs.

"We focused on business for consumers directly, and the strict approach to operating costs has improved profitability compared to the previous quarter. We have taken measures to ensure sustainable growth and profitability. He is doing his best to create lon g-term values ​​for players and shareholders.

Main business indicators and business points

The average daily settlement user was 298, 000, decreasing (3, 6) percent of the previous quarter, and (2, 9) percent of the annual basis. The average conversion rate was 3. 7 % (3. 5 % in the same period of the previous year, 3. 6 % of the previous fiscal year). Sales in casual games decreased (4, 3) %compared to the previous quarter, and (1, 7) percent of the annual basis. The profits of games, based on social casinos, were reduced (2, 9) %compared to the previous quarter, and (3, 4) %of the year. Bingo Blitz's income was $ 1557 million, decreasing (1, 2) percent of the previous quarter, reducing (0, 4) per year. The travel revenue in June was $ 74. 6 million, decreasing (2, 6) from the previous quarter, increasing (1, 9) per year. Slot enthusiasts were $ 133. 8 million, decreasing (1, 2) percentage of (1, 2) in sequential calculations, and decreased (7, 5) per year.

PlayTika announces the quarterly dividend payment

Plateka's Board of Directors will pay $ 0. 10 in cash dividends per share to be paid on October 4, 2024 to the holders of shares registered on September 20, 2024. It was announced. Future dividends will follow the market status and the approval of the Board of Directors.

According to business results in 2024, sales were 2, 520 to $ 262 billion, the lower limit of the previously announced range, and after adjusting the loan, the EBITDA index was 730 to 770 million, which is in the middle of the previous scope. The capital cost is expected to be $ 95 to 100 million.

Related

Industry News

Navigating the iGaming Industry as a Start-Up

Reading time: 3 minutes

Pierre Mefsud, a commercial director of Venturemax Group, states that if the Igaming world can avoid pitfalls, a new company full of rich ideas will have a great chance.

The world's online gambling industry has always attracted people with the best brain, creative talent, and a strong entrepreneur spirit.

From the acquisition of hundreds of millions of dollars to boutique studios to the merger and integration of to p-notch operators, which have become unmistakable international leaders, there is no time for success stories. However, there are successful ventures, while others fail.

This is due to the fact that it is difficult to navigate the online gambling industry. This is a mine field, which means the end of the game if you make a mistake. To be at the top requires not only great ideas and smart products, but also a great deal of funding.

Eventually, emerging companies need to master all the business fields, from product quality and customer experience to regulation, differentiation, marketing, and funding. And in this case, success is not a matter of course.

Look at some of these important fields to find out how to avoid the obstacles they create.

Compliance with regulations, licenses, and requirements

When the industry shifted to regulations, most of the maps changed from gray to white. This was a great opportunity for the organization, but at the same time it was a new challenge.

Operators, suppliers, and other services have to acquire licenses and certificates to enter the regulated jurisdiction, and the requirements vary from market.

Most organizations have specialized departments to get the license required to enter the market, and teams to meet the requirements for always monitoring compliance.

Therefore, consider creating a specialized team that handles all legal requirements, even if you are alone. By doing so, the business can survive over the long term.

Stand from the crowd

In fact, it is not surprising that many startups pursue such skills. This basically means to differentiate, to offer something radically fresh.

This has the potential to be something truly innovative: a new format for the game, a fresh mechanism, development, solving a problem, or even a rudimentary search for the best way to arrange something that is already being done.

Technology is a great driver of innovation, and startups that reach the big sports often take the industry by storm, with patented platforms, conclusions, mechanisms, etc.

Of course, this is not considered to be an inaccessible state for splash, and we see a lot of startups that harass the big sports while improving what has already been created.

In any case, startups need to be influenced, to be original, to look for unique deal proposals that invite something fresh, and as a result, not to copy what was before them and move forward.

Large-scale customer acquisition:

One of the most important tasks of a business, whether B2B or B2C, is considered to be large-scale customer acquisition. For this, a group advertising strategy is important, allowing you to attract buyers at the right time, in the right space, with the support of notifications that really cause a reaction.

At the same time, for companies and brands, it is basically the highest level of competition to be authentic and to have a unique voice.

This is the reason, for example, that in reality, this is the single way to be heard against the background of the noise created by rivals, so that the company has a clear identity and task. It is still very fundamental to qualify the channels that allow you to introduce a true relationship with the customer.

Digital marketing, if done correctly, is indeed economically effective, perfectly controlled and easily optimized in real time, provided the right data is planned and analyzed.

That is why this marketing technique is considered precarious for B2B and B2C companies.

Securing initial funding

The majority of start-ups are faced with the need to raise funds to realize their intentions. The organic rise is probably every time, but it is at a boring time and this has the potential to result in something that the company actually misses the right timing.

However, finding favorable researchers has the ability to explain what to arrange more easily. Some traders are ready to provide capital but do not want to play an unnecessary role in the day-to-day management of the company, while others have every opportunity to demand more control and role than the founders want.

Startup companies need to think about how to be attractive to the appropriate investors. The Venture Max Group has an investment department, and there are clear standards that companies should meet before considering the possibility of partnership.

• Being in the early development stage with great potential for growth
• Space｝ It may become a revolutionary company
• Being a company with innovative technology
• Space} The existence of a powerful founder team
• The existence of expandable and protected market opportunities

Our way of investing is that it should be a true partnership.

In addition to providing funding to emerging companies, we want to share our abundant experiences and help companies can get through this wonderful industry.

Thus, despite the fact that you have to overcome many difficulties, those who can achieve our Igaming Startups will get a great reward.

Related

Industry News

Maximising Game Success: The Advantages of Partnering with a Distribution Partner

Reading time: 6 minutes

In the video game life cycle, there are seven development stages: planning, pr e-production, production, test, pr e-trial, loan, and post production. After the release, video games begin to compete to get the attention of players, but there are many games, so it may be difficult to maintain their interest. Instead of relying on giant companies like Steam, cooperating with the distribution partner at the final stage of the game life cycle has a large strategic superiority, and several months after the release, the relationship of the game. Guarants to guarantee.

Vadim Andrieev, a manager and c o-founder of ROKKY, a global game distribution platform that connects public and shops around the world, talks about the first year of the video game sales after the release and distribution like ROKKY He discusses the benefits of cooperating with his partner.

How to effectively compete with a thir d-party distribution platform such as Steam

On average, reservations sell about 1 % of the annual sales two months before the release. Later, this indicator increases to 4%of the total sale of that year 2-4 weeks before the release. The peak of reservation sales begins one week before the release, and during this period, publishers can count 12 % of the firs t-year game sales. During the reservation sales period, Rocky has earned an average of 16%of the annual sales of games, highlighting the importance of reservation sales.

Taking into account the launch date, Rokky will account for another 8% of all sales this year. In comparison, according to VG Insights, an average of 12% of all sales on Steam are triggered during the game's launch. This is probably due to VG Insights' data accounting capabilities already pumping in some sales on the first day after launch. According to the company's analysis, another 15% of all sales for the year are made in the first week after release. At the same time, Steam accounted for 22% of annual sales in the first week.

After that, sales start to gradually decrease, recording 7-4% per week for Smoky and 14-5% for Steam in the 2-4 weeks after launch. If we combine pre-orders, launch, and first month sales, Rokky accounts for 56% of annual sales and Steam within 61%.

For the remaining 10 months, Rokky accounts for 43% and Steam for 38%, almost in the middle of the annual sales. At the same time, the exchange rate trends in the corresponding graphs show that sales via third-party distribution platforms tend to disappear more slowly than sales via Steam.

Third-party distribution platforms offer more flexible and customer-focused distribution

Working with a distribution partner like Rokky can bring many strategic advantages to publishers. Third-party distribution platforms offer the ability to expand market reach, respond to changes in demand, and minimize the hazards associated with international sales, among others:

• Market constraints: Some states and regions have strict regulations on the resale of video games, making direct sales through platforms like Steam difficult. Distributors like Rokky who are familiar with these markets may be able to overcome these obstacles and secure access to new audiences.
• Least flexible pricing: Steam cannot always respond almost immediately to changes in game demand and provide bonuses and special offers in a timely manner. Distributors and counterparts have every opportunity to adapt quickly to market conditions and adopt more flexible pricing strategies, which really helps to increase sales.
• Localization and cultural adaptation: Distributors operating in a particular territory know the cultural peculiarities of that territory better than anyone else and have every opportunity to provide customized content in the native language, such as game localization, advertising campaigns or user support.
• Advertising: Sales agencies often help ads, such as advertising, PR campaigns, roles in district events and exhibitions. This can enhance the recognition of the game and attract more users than the regular Steam ads.
• Logistic support: In the case of physiological clone games, publishers are released from the organized work and can focus on content development to provide all necessary logistic support, such as production, storage, and delivery.
• Legal and economic support: Working in the international market may require knowledge about the laws and financial claims in each country. Distributors, which have practical skills in various jurisdictions, have all the opportunities to provide legal and economic support, minimize danger, and secure legal claims.
• Cover the audience wider: Distributors often establish connections and partnerships with districts and online shops, so they can acquire a wide range of spectators and play games through various channels. The implementation and awareness of the most can be enhanced.

In addition, the advantage of collaboration with the sales partner is that there is actually a precedent in which the ratio of sales tower via the agency for the total sales of steam increases over the period. The image on the right shows a change in sales to Rokugen so as to increase the steam total sales 12 months later. However, it is on the feet to indicate that the dataset on the figure suggests the highest tallying of the game based on the Rokky data. In some cases, it is important to be standing out for each game.

At the beginning of the release, the sales ratio via ROKKY reached its peak and was within 4 %. One week after the release, measuring the first month, the sales ratio will drop to just under 1 %. Looking at the first month, the sales ratio begins to grow freely, reaching 0. 78 % at the end of the third month, 1. 02 % at the end of two months and one month.

After the third month, the proportion of sales will be visible, but in general, it will peak in the sixth month, focusing on the increase. In principle, this is when the first marketing promotion of the game begins. According to GeekyMinde, an average of 70 days is generated in one game implementation.

After the sixth month, the sales ratio grew even greater, and in the ninth month, a new peak was 2, 87 %. In the 10th month, sales recovered by those who used the significant discounts up to the previous month. At the end of the 12th month, the sales ratio via Roppongi was stable at 1, 55%.

Despite the fluctuations in the sales ratio, the overall trend has increased the sales ratio via Rocky, which accounts for the total number of units on the Steam platform for one year after the release. The increase in sales of sales via the agency for total sales in the Steam platform is due to several factors:

• Price competition: Shops where sales agents sell public games will actively use margins to compete for price competition. They can provide a variety of discounts and promotions and make more attractive proposals for buyers compared to Steam's fixed price.
• Promotion and Marketing Support: Distributors and their partner shops often provide a variety of promotions, sales, and special offers, attracting attention to products and promoting sales.
• Localization and adaptation to the regional market: Distributors can provide offers that are suitable for specific requirements and preferences in the regional market, in areas where steam is less popular or sufficient marketing support is obtained. You can increase your sales.
• Various payment methods and delivery conditions: Delivery companies can provide more flexible, various payment methods and more convenient delivery conditions, making it more convenient for consumers in various categories.
• Investing in customer service: Distributors often invest in improving customer service, and provide better support to maintain buyers and increase sales.

Therefore, Rokky has succeeded in competing with the Steam platform, and has increased the overall structure with a more flexible and direct approach. Demand for games through thir d-party distribution platforms like ROKKY will be much more slow than steam, providing stable and lon g-term profits to publishers. Shops that provide price competition and various promotions can maintain interest in games for several months after the release.